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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 28084713     DOI : https://doi.org/10.54443/ijebas
Core Subject : Economy,
Economics, Econometrics & Finance
This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 810 Documents
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THE EFFECT OF DIGITAL MARKETING, SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH (E-WOM) ON REPURCHASE INTEREST IN LUNA CHICKEN CUTTING HOUSE UMKM Adrian Fahrozi; Wisnu Setiazid Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3563

Abstract

This study aims to analyze the effect of digital marketing (X1), service quality (X2) and electronic word of mouth (E-WOM) (X3) on repurchase interest (Y) at the Luna broiler chicken UMKM. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on variable Y, where digital marketing, service quality and electronic word of mouth can increase repurchase interest at the Luna broiler chicken house. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute to variable Y. The results of the study are consistent with the theory that states that digital marketing (X1), service quality (X2) and electronic word of mouth (X3) are important factors that influence repurchase interest (Y). Keywords: Author Guidelines; Al-Kharaj Journal; Article Template
THE EFFECT OF TRAINING AND CAREER DEVELOPMENT ON IMPROVING EMPLOYEE PERFORMANCE AT THE OFFICE OF THE PORT AUTHORITY AND PORT AUTHORITY CLASS III KUALA TANJUNG Ika Ramadani; Muhammad Haikal Khadafi; Aisyah Sirgear; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3564

Abstract

This study aims to determine the effect of training and career development on improving employee performance at the Kuala Tanjung Class III Harbormaster and Port Authority Office. The analytical methods used in this study include instrument testing, namely validity and reliability. Classical tests include normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, coefficient of determination (R2) analysis, and hypothesis testing using the T-test and F-test. The results indicate that training has no effect on improving employee performance, career development does, and training and career development simultaneously influence employee performance.
THE EFFECT OF WORK EXPERIENCE AND WORK FACILITIES ON THE PERFORMANCE OF EMPLOYEES OF THE AGRICULTURE AND PLANTATION SERVICE OF BATU BARA DISTRICT MEDIATED BY WORK MOTIVATION Tiara Arinda; Putri Aulia; Rusmewahni; Cia Cai Cen
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3569

Abstract

This study aims to determine the Work Experience and Work Facilities on the Performance of Employees of the Agriculture and Plantation Service of Batu Bara Regency. The research method used is a quantitative method using the assistance of Smart PLS version 3.0 which is collected from the results of distributing questionnaires to Employees of the Agriculture and Plantation Service of Batu Bara Regency. The analysis method used in this study is to use an instrument test, namely a validity and reliability test. measurement model (outer model) namely validity test, reliability test, then structural model (inner model) including: coefficient of determination / r-square (r2), goodness of fit model and hypothesis test with t-statistic test and indirect effect test (indirect effect). The results of Smart PLS 3.0 in this study are Work Experience Affects Work Motivation, Work Facilities Do Not Affect Work Motivation, Work Experience Affects Performance, Work Facilities Do Not Affect Performance, Work Motivation Affects Performance, Work Experience Affects Performance Mediated by Work Motivation, Work Facilities Do Not Affect Performance Mediated by Motivation.
THE INFLUENCE OF LEVERAGE, PROFITABILITY, AND LIQUIDITY ON THE DISCLOSURE OF SUSTAINABILITY REPORTS WITH COMPANY SIZE AS A MODERATING VARIABLE IN MANUFACTURING COMPANIES IN THE CONSUMER GOODS SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE (IDX) FOR THE Septin Yarnanda; Iskandar Muda Damanik; Fahmi Natigor Nasution
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3570

Abstract

This study aims to analyze the effect of financial variables such as leverage, profitability, and liquidity on sustainability report disclosure in consumer goods sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2021-2023 period. In addition, it examines the moderating role of firm size in strengthening or weakening these relationships. A quantitative approach was used, employing panel data regression to analyze the influence of financial variables and the moderating effect of firm size on sustainability reporting. The population in this study consists of all consumer goods sector companies listed on the IDX from 2021 to 2023, totaling 93 companies. A sample of 58 companies was selected using purposive sampling based on specific criteria that met the requirements for analysis. Secondary data were obtained from financial reports and sustainability reports published during the observation period. The results indicate that leverage, profitability, and liquidity have a positive and significant effect on sustainability report disclosure. Firm size does not moderate the effects of leverage and profitability but does strengthen the influence of liquidity on sustainability disclosure, aligning with the theory that larger firms possess more resources to support sustainability reporting. Companies are advised to improve the transparency of their sustainability disclosures by leveraging available resources, particularly when profitability and liquidity levels are high. Firm size also plays an important role. More comprehensive disclosures can enhance corporate reputation and stakeholder trust, supporting long-term sustainability.
THE EFFECT OF LEADERSHIP STYLE, WORKLOAD AND FACILITIES ON EMPLOYEE PERFORMANCE AT CV. ISTANA MOBIL KOTA TEBING TINGGI Tiara Br. Purba; Salsa Nabilla; Aisyah Siregar; Nursaimatussaddiya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3579

Abstract

This study aims to determine whether Leadership Style, Workload and Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City. The research method used in this study is a quantitative method. The population in this study were employees of CV. Istana Mobil Tebing Tinggi City totaling 35 people with details of 15 employees in the car wash section and 20 employees in the service section. The data analysis tool used in this study was SPSS (Statistical Packpage for the Social Sciences). The conclusion of the study shows that Leadership Style affects Employee Performance at CV. Istana Mobil Tebing Tinggi City, Workload does not affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Leadership Style, Workload and Facilities have a simultaneous effect on Employee Performance at CV. Istana Mobil Tebing Tinggi City.
THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER Virdies Nur Cahya; Refius Pradipta Setyanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3624

Abstract

Research purposes:This study aims to analyze the influence of Social Media Marketing (SMM) on thrift clothing purchase intention with gender as a moderating variable. Research Methods: This study uses a quantitative approach with a survey method of 400 respondents who have purchased or are interested in thrift fashion products. Data analysis was conducted using multiple linear regression and moderated regression analysis (MRA) to test the interaction effect between SMM and gender. Originality/Novelty: The novelty of this study lies in the gender interaction approach in the digital marketing model for thrift products, which is still rarely studied in the context of Indonesian consumers. This study also contributes to the social media-based marketing literature with a focus on gender segmentation. Research Results: The results show that SMM has a positive and significant effect on thrift clothing purchase intention. Gender is proven to significantly moderate the relationship, with a stronger influence on the female consumer group. Findings from the multi-group analysis indicate that marketing strategies through social media are more effective in shaping women's purchase intention than men's. Implications: This study provides implications that digital marketing strategies need to be tailored to consumer demographic characteristics, particularly gender, to increase campaign effectiveness and purchase conversions in the thrift fashion industry.
MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION Nuzuliati; Yanti Musyawarah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3776

Abstract

The development of digital marketplaces such as Shopee, Tokopedia, and TikTok Shop has posed serious challenges for small retail businesses, including in the city of Medan. This study aims to describe the marketing strategies applied by small retailers in the face of such competition. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observations, and documentation of five small retail stores in Medan. The results show that the most effective strategies include WhatsApp-based delivery services, social media utilization, customer loyalty programs, and local community approaches. Stores that implement adaptive strategies experience an increase in turnover of up to 35%, while stores that do not innovate tend to stagnate. Small retailers still have a competitive advantage in terms of emotional closeness, flexibility of service, and quick response to customers. This study concludes that the key to the success of small retail lies in the combination of a simple digital marketing strategy and a locality-based relational approach. Support from the government and the business community is urgently needed to improve digital literacy and the competitiveness of small retailers in the digital era.
THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE INDUSTRIAL SECTOR AND ITS INFLUENCE ON HUMAN RESOURCES IN INDUSTRIAL MANAGEMENT Rismaja Putra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3783

Abstract

Artificial Intelligence (AI) has become a key element in industrial transformation, bringing significant changes in operational processes, management, and innovation. This study aims to explore the role of AI in various industrial sectors, including automation, data analysis, logistics management, and product development. This study uses a descriptive qualitative research method by collecting research data through observation, interviews and literature studies. The results of the study show that the application of AI can increase efficiency, productivity, and the quality of industrial output as a whole. However, on the other hand, the adoption of this technology also has a major impact on human resources (HR). This study found that AI shifts the need for labor from manual skills to technology-based skills, creating the need for reskilling and upskilling. In addition, this shift presents social challenges, such as the potential for structural unemployment due to the reduction of routine job roles. However, AI also opens up new opportunities, such as jobs in data analysis and AI-based system management. This study concludes that the role of AI in industry must be balanced with strategic policies that support HR development, to ensure that this transformation has a positive impact on sustainability. This includes training programs, increasing access to technology, and adapting to changes in the work ecosystem in the digital era.
HUMAN RESOURCE TALENT MANAGEMENT IN THE PUBLIC SECTOR Qathrunnada Atikah Hamka; Haliah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3025

Abstract

This study discusses the application of talent management in the context of public sector organizations using the theoretical framework of the Social Exchange System (SET). Through a literature review and a qualitative approach, the study highlights the importance of effective talent management strategies, including the fulfillment of psychological contracts and a supportive organizational culture, to improve the performance and retention of qualified employees. The results show that the success of talent management depends on the strategic mindset of talent managers who prioritize the process of recruiting, identifying, developing, and maintaining positive relationships with the talented workforce. Research recommendations include the development of an integrative model that combines these factors and the need for further studies in other sectors such as SOEs and companies listed on the IDX. These findings confirm that a comprehensive talent management approach can address public sector challenges such as workforce shortages and early retirement, thereby improving organizational performance and service quality.

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