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INDONESIA
Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)
ISSN : 20879954     EISSN : 25500066     DOI : -
Core Subject : Economy,
Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) or Journal of Economics, Business and Entrepreneurship is a national, open access, peer-reviewed academic journal, which is published by Faculty of Economics and Business, Universitas Tanjungpura. As a medium of communication for academics, practitioners and other related parties about their research results and new thoughts in the fields of economics, business, management, entrepreneurship and accounting, JEBIK publishes quarterly (April, August, and December). Therefore, JEBIK publishes high quality manuscripts, both in form of conceptual and empirical papers (priority). For research papers, JEBIK accepts wide ranging methodologies (quantitative, qualitative, and mixed methods).
Arjuna Subject : -
Articles 230 Documents
SOCIAL INTERACTION, INFORMATION SHARING, AND BRAND TRUST IN OPTIMIZING PURCHASE INTENTION BASED ON THE THEORY OF PLANNED BEHAVIOUR Rahma, Atika
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.84002

Abstract

Social interaction is a key variable in this research. Previous studies have identified gaps that require further investigation. The findings provide valuable insights for companies developing effective marketing strategies by leveraging social interactions and information sharing to enhance brand trust and increase purchase intention. This research focuses on Bandung, Surabaya, Semarang, Yogyakarta, Lampung and Medan as these cities have the highest usage of cosmetic products. A purposive sampling technique was used, selecting 145 respondents from generations Y and Z who are active cosmetic users. This research adopts a quantitative approach, with data analysis conducted using SPSS 29 and Amos Graphic 26 software. Unlike previous studies. This research introduces brand trust as a variable. The findings reveal that brand trust does not significantly influence purchase intention. Consumers who perceive that cosmetic products do not offer benefits proportional to their high prices are less likely to let brand trust affect their purchase intentions. JEL: M31, M21, L84.
THE IMPACT OF INFLUENCER INTERACTIVITY ON LOCAL SKINCARE PURCHASE INTENTION IN BATAM CITY WITH TRUST AS MEDIATION Putra, Edy Yulianto; Khesi, Khesi; Purwianti, Lily; Anggraini, Ratih
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.82136

Abstract

This study investigates the impact of influencer interactivity, influencer authenticity, motivation to use, online consumer behavior, and brand trust on purchase intention among local skincare users in Batam, utilising the technology acceptance model (TAM) as its theoretical framework. Conducted as a quantitative study, data was gathered via an online questionnaire distributed to 310 respondents and analysed using PLS-SEM. The findings reveal influencer interactivity positively impacts influencer authenticity, motivation to use, and online consumer behavior. While influencer authenticity positively affects motivation to use, it does not directly impact online consumer behavior. Motivation to use positively affects both online consumer behavior and brand trust, with online consumer behavior positively influencing brand trust. Furthermore, brand trust significantly impacts purchase intention and is a mediating variable. These findings offer practical implications for local skincare companies, emphasising the importance of leveraging influencer marketing strategies and adopting a technology acceptance approach to enhance business performance and consumer engagement.JEL: L82, M31, M37.
THE ABILITY OF GREEN ENTREPRENEURIAL ORIENTATION AND SUPPLY CHAIN MANAGEMENT TO IMPACT THE SUSTAINABILITY PERFORMANCE OF SMES IN THE GRESIK DISTRICT Narto, Narto; Radianto, Wirawan Endro Dwi; Wahjudono, Denny Bernardus Kurnia
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.83431

Abstract

This research explores the sustainability performance phenomenon, focusing on green entrepreneurial orientation, innovation, and supply chain management. The research population consists of entrepreneurial SMEs in the Gresik District. The research sample of 324 respondents was selected using the purposive sampling technique, questionnaires were distributed through online media, and then data analysis was carried out using the PLS technique approach with Smart PLS software. The research revealed that green entrepreneurial orientation significantly impacts green innovation, sustainability performance, and supply chain management. Furthermore, green innovation has a considerable positive impact on sustainability performance, and green supply chain management significantly impacts sustainability performance. Furthermore, green innovation mediates a significant positive relationship between green entrepreneurial orientation and sustainability performance. Additionally, green supply chain management mediates a significant positive relationship between green entrepreneurial orientation and sustainability performance. Contribution This research assists entrepreneurs in exploring environmentally friendly factors to improve the sustainable performance of SMEs to enhance competitiveness. JEL: C12, L26, Q56.
COMPARATIVE STUDY OF FACTORS AFFECTING CO2 CONTRIBUTION IN G20 COUNTRIES Hardinandar, Fajrin; Hung, Chia-Yu; Firmansyah, Firmansyah; Supriaman, Supriaman
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.76161

Abstract

This research examines the Environmental Kuznets Curve (EKC) hypothesis in G20 countries over 58 years, focusing on CO2 emissions. Using the Auto-Regressive Distributed Lag (ARDL) model with Feasible Generalized Least Squares (FGLS), the analysis accounts for heteroscedasticity in the observations. The findings reveal that industrial value-added per capita increases long-term emissions, whereas agricultural value-added per capita helps reduce emissions due to its environmentally friendly nature. Energy consumption significantly contributes to emissions, while urbanization exacerbates emissions in developing countries but tends to mitigate them in developed nations. A key insight is that GDP per capita in developing countries negatively impacts CO2 emissions in both the short and long term. In contrast, developed countries initially experienced rising emissions during industrialization but later reduced them by shifting to a service-based economy. It refers to the term "Dual-Path Emission Development", suggesting that developing countries do not necessarily have to follow the traditional EKC pattern of rising emissions before achieving reductions. This highlights the need for differentiated policies between developed and developing nations in addressing CO2 emissions.JEL: Q50, C22.
THE ROLE OF EXPERIENCE AND SERVICE QUALITY ON TRANSJAKARTA USERS LOYALTY Sangkoyo, Adhitya Bayu Candra; Adiwijaya, Karto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.79972

Abstract

The high growth rate of vehicles and the still low interest in using public transportation, especially in Jakarta, has led to an increase in urban issues such as traffic congestion and air pollution. The government has provided several modes of public transportation and has implemented several policies to reduce these issues however until now there has been no significant growth in the usage of public transportation. This study aims to test experience and service quality on mediating variable such as satisfaction, perceived value and memories that leading to how customer decide to repurchase the service or recommend it through word-of-mouth. This research uses PLS-SEM to conduct quantitative research and collected 369 respondents online through whatsapp community groups that target Transjakarta passengers. This research found experience marketing is the strongest construct to influence other mediating constructs. This findings contributes the influence of experience in public transportation context and also to Transjakarta management, practitioners, consultants or even the government in the realm of public transportation.JEL: M31.
CO-CREATING EXPERIENCE IN PHYGITAL PLATFORM: EXPLORATION OF CUSTOMER EXPERIENCE AND PATRONAGE INTENTION IN RETAIL BUSINESS Baehaqi, Muhammad; Rizana, Dani; Cahyono, Ragil Setyo; Naryananda, Habib Pijar Bawana
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.81166

Abstract

This study investigates the influence of phygital platforms on customer experience (CX) and patronage intention within the retail sector. Utilising the Stimulus-Organism-Response (SOR) framework, this research examines the impact of channel service configuration and integrated interaction as stimuli on CX and phygital platforms, which subsequently influence patronage intention. Data were obtained from 159 respondents with prior experience using phygital platforms, collected via an online questionnaire distributed through social media channels in two major provinces of Indonesia, Central Java and the Special Region of Yogyakarta. The empirical findings reveal that integrated interaction significantly enhances both CX and perceptions of phygital platforms. However, the phygital platform itself does not significantly enhance CX, it does contribute to increased patronage intention. Furthermore, CX is identified as a crucial mediating variable, exerting both direct and indirect effects on patronage intention. These results highlight the strategic importance of designing and implementing phygital platforms that effectively integrate physical and digital components to meet customer needs. JEL: D12, M15, M21.
FACTORS INFLUENCING E-IMPULSIVE BUYING IN THE E-COMMERCE: THE ROLE OF INDIVIDUAL BEHAVIOR, SELF-CONTROL, MOOD, AND IMPULSIVE BUYING TENDENCY Wahyuningtiyas, Nanik; Ramadhan, Tri Sugiarti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.83792

Abstract

In the digital age, understanding consumer behavior, such as browsing patterns and purchase decisions on e-commerce platforms like Tokopedia and Shopee, especially related to impulse electronic purchases, is crucial for marketers. Impulsive Buying refers to spontaneous, unplanned purchases influenced by promotions, consumer moods, and impulsive tendencies. Mood (positive and negative) and Impulsive Buying tendencies served as mediators in this study. Data from 224 respondents were analyzed with Smart PLS and mediation analysis to test the relationships between these variables. The results showed that impulsive buying tendencies and negative moods significantly impacted electronic impulse purchases, while self-control influenced both positive and negative moods, affecting impulsive behavior. The promotion was found to affect negative moods but had no direct effect on e-impulse purchases. These findings can help develop more effective marketing strategies by adjusting promotions, managing consumer mood, and emphasizing the importance of self-control in encouraging impulse purchases.JEL: J17, L81, M31.
THE POTENTIAL OF INNOVATION AMBIDEXTERITY: THE ROLE OF SOCIAL MEDIA AND PHILANTHROPY IN ENHANCING THE SUSTAINABILITY PERFORMANCE OF MSME IN KENDAL REGENCY Nurhidayah, Siti Abdillah; Pujiastuti, Arum; Ridhasyah, Rizki
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.86523

Abstract

This research examines the impact of exploratory (SR) and exploitative (ST) innovation strategies on the sustainability performance (KK) of MSMEs in Kendal Regency within the Resource-Based View (RBV) Theory. It also explores the moderating roles of social media (MS) and philanthropy (FL). A total of 414 MSME owners or managers were randomly sampled from businesses actively using social media and engaging in philanthropy. Data were collected through questionnaires using validated constructs measured on a five-point Likert scale. Partial Least Squares Structural Equation Modeling (PLS-SEM) analyzed the data. The findings reveal that both SR and ST positively influence KK. MS strengthens the SR-KK relationship but does not moderate the ST-KK link. FL significantly enhances the effects of both SR and ST on KK. These results highlight the importance of balancing innovation strategies for sustainable performance and the complementary roles of social media and philanthropy. This study is the first to apply SEM to examine these interactions among Indonesian MSMEs. JEL: O310, O350, M140.
EXPLORING THE INFLUENCE OF ENTREPRENEURIAL EDUCATION AND ENVIRONMENT ON ENTREPRENEURIAL READINESS: THE MEDIATING EFFECTS OF ENTREPRENEURIAL MINDSET AND FINANCIAL LITERACY IN SHAPING STUDENT INTENTIONS Koraag, Satrio Tegar Gunung; Zaki, Ahmad; Rahmawati, Syakira Alika; Oktafiani, Bintang
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.87012

Abstract

This study examines the influence of entrepreneurship education and the entrepreneurial environment on students' entrepreneurial mindset, financial literacy, intention, and readiness. Using a quantitative approach, data were collected from 482 university students in Indonesia through a structured questionnaire. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationship between variables. The results indicate that entrepreneurship education and a supportive entrepreneurial environment contribute to developing students' entrepreneurial mindset and financial literacy, enhancing their entrepreneurial intention and readiness. Furthermore, the study confirms that entrepreneurial intention is key in determining students' preparedness for entrepreneurial activities. These findings highlight the need for universities to strengthen entrepreneurship curricula by integrating experiential learning, financial literacy training, and mentorship programs. Enhancing the entrepreneurial ecosystem within universities can further support students transitioning to entrepreneurial careers. This research provides valuable insights for educators and policymakers to improve entrepreneurship education and foster entrepreneurial readiness among students.JEL: L26, A22.
BOARD"™S GREEN TRAINING AND ENVIRONMENTAL PERFORMANCE: A STUDY OF EXTRACTION INDUSTRIES IN INDONESIA Asni, Nur; Lestari, Kurnia Cahya; Akib, Mulyati
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.89413

Abstract

Green training is an educational approach that incorporates environmental themes to promote company sustainability across economic, social, and environmental dimensions. The purpose of this study is to explore the influence that green training conducted by the board of directors, the board of commissioners, and the independent commissioners has on the organization's performance in the environment. It focuses on public corporations listed on the Indonesia Stock Exchange and involved in the mining, quarrying, and oil and gas extraction industries. Panel data analysis with the OLS approach (the pooled OLS model) was conducted on 105 firm-year observations using the STATA MP13 application. The findings indicate that green training substantially and positively impacts the environmental performance of mining, quarrying, and oil and gas extraction companies at each board level. The robustness test performed fits with this finding. Several control variables, namely firm size and return on assets, were found to affect environmental performance, while board size, firm age, leverage, and ownership did not. JEL: M53, O39, Q56.

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