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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
 91   92   93   94   95 
INTERNALIZATION OF THE VALUES OF UNITY AND DIVERSITY THROUGH THE PRESERVATION OF PRAMBANAN TEMPLE AS A CULTURAL HERITAGE Supriadi; Sufian Assidiq; Rifa Sihabul Muharom; Muhammad Zaenal Arifin; Ade Mahmudin; Moh. Rizalul Akmal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1190

Abstract

Prambanan Temple, as one of the world's cultural heritage sites, holds not only historical and architectural significance but also cultural messages that remain relevant in contemporary Indonesian society. This study aims to examine how the preservation of Prambanan Temple can serve as a medium for internalizing the values ​​of unity and diversity within a multicultural context. Amid the challenges of globalization, rising intolerance, and shifting social values, cultural heritage has great potential as an educational tool to strengthen national character. Using a descriptive qualitative approach and literature review, this research explores the symbolic meanings and social roles of Prambanan Temple in fostering awareness of peaceful coexistence and respect for differences. The findings reveal that participatory and education-integrated preservation efforts can enhance a sense of ownership of national cultural identity and encourage younger generations to embrace the values ​​of unity and diversity. Therefore, preserving cultural heritage should not only focus on physical conservation but also be recognized as an essential part of national character development.
MAPPING MISCONCEPTIONS OF SENIOR HIGH SCHOOL STUDENTS IN PHYSICS: A QUALITATIVE PERSPECTIVE Utama, Rodika; Moh. Toifur; Carissa Viola Putri Alfian; Nisrina Karimah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1195

Abstract

Misconceptions in physics represent a persistent barrier in students’ learning processes, influencing how they interpret and apply fundamental principles. These misconceptions are often robust, deeply rooted in everyday experiences, cultural beliefs, or misleading linguistic expressions, making them resistant to traditional forms of instruction. The present study aims to map senior high school students’ misconceptions across a wide range of core physics topics—including mechanics, energy, waves, and optics—through a qualitative lens. The research employed a four-tier diagnostic test and semi-structured interviews administered to 45 eleventh-grade students from a public high school in South Tangerang, Indonesia. The diagnostic test allowed for the identification of misconceptions by probing students’ answers, reasoning, confidence levels, and justifications, while follow-up interviews provided deeper insights into students’ thought processes. Data were analyzed thematically to classify the most dominant misconceptions and to uncover the underlying reasoning patterns that sustain them. Findings revealed that the most prevalent misconceptions were associated with Newton’s third law, where students believed that action and reaction forces cancel each other out; with energy conservation, where energy was perceived as a consumable entity that “runs out”; with sound propagation, where students assumed sound could travel in a vacuum; and with optics, particularly shadow formation, where students believed that light rays could stop or bend arbitrarily in space. These misconceptions were not isolated errors but rather formed coherent alternative frameworks that strongly influenced students’ conceptualizations. The implications of this study are twofold. First, mapping misconceptions across different physics domains provides a comprehensive overview of the conceptual challenges faced by students, which can inform teachers’ pedagogical strategies. Second, the results emphasize the need for instructional approaches that combine multiple representations—verbal, graphical, and experimental—along with inquiry-based activities that explicitly challenge students’ existing ideas. Such approaches are expected to foster conceptual change and support students in developing a more scientifically accurate understanding of physics.
ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY Nurmafuzah; Mohd.Heikal; Ikramuddin; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1226

Abstract

This study aims to analyze the influence of product quality, digital marketing, brand image, and innovation on purchasing decisions of Skintific cosmetic products in Lhokseumawe City. This study uses a quantitative method with data collection techniques through questionnaires distributed to 170 respondents who use Skintific products. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results of the study indicate that the four independent variables, namely product quality, digital marketing, brand image, and innovation have a significant effect on purchasing decisions. Partially, product quality has a significance value of 0.004 with a positive coefficient of 0.229, digital marketing has a significance value of 0.008 with a coefficient of 0.255, brand image has a significance value of 0.003 with a coefficient of 0.186, and innovation has a significance value of 0.000 with a coefficient of 0.281. Thus, all proposed hypotheses are accepted. These findings indicate that improving product quality, effective digital marketing strategies, positive brand image, and continuous innovation can encourage consumers to purchase Skintific products.
IMPLEMENTATION OF GREEN MARKETING STRATEGIES PT DAYA KHARISMA UTAMA (SUZUKI PONTIANAK) Bima Julianto Pradana; Verdico Arief
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1238

Abstract

The decline in conventional car sales, coupled with the growing consumer preference for environmentally friendly vehicles, has encouraged automotive companies to adopt sustainable marketing strategies. This study examines the implementation, challenges, and solutions of green marketing strategies in the sales of the Suzuki New XL7 Alpha Hybrid at PT Daya Kharisma Utama (Suzuki Pontianak). A descriptive qualitative method was employed, using guided interviews and documentation to explore the company’s practices and experiences. The findings reveal that green marketing was implemented through canvassing programs, database utilization, digital marketing, exhibitions, electronic media, mediators and referrals, and showroom activities. Key challenges included budget limitations, suboptimal showroom locations, low consumer awareness, limited human resources, and gaps between planning and execution. To address these issues, the company optimized human resources, collaborated with external stakeholders, provided flexible test drives, enhanced internal education, and strengthened marketing communications. Overall, the study highlights the importance of cross-functional collaboration and continuous innovation in improving the effectiveness of green marketing strategies. The research contributes theoretically to the body of knowledge on green marketing in the automotive sector and offers practical implications for companies aiming to strengthen the competitiveness of environmentally friendly products.
JURIDICAL ANALYSIS OF THE APPLICATION OF CRIMINAL LAW AND THE SUBSTITUTION OF FINES WITH IMPRISONMENT IN NARCOTICS CASES (STUDY OF DECISION NUMBER 17/PID.SUS/2025/PN/PEMATANGSIANTAR) Johan Alfred Sarades Silalahi; David L. Manurung; Dwi Nurjanah; Hasty Nadia; Icha A. Napitu; Riz Maharani Tampubolon
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1244

Abstract

This study aims to analyze the application of criminal law provisions in Law Number 35 of 2009 concerning Narcotics and the relevance of substituting fines for imprisonment as stated in Decision Number 17/Pid.Sus/2025/PN Pematangsiantar. The problem studied is how the application of criminal law to narcotics crimes in the decision and the extent to which the substitution of fines for imprisonment is in accordance with the principles of justice and the objectives of punishment. The research method used is normative juridical with a statutory approach and case studies of court decisions. The results of the study indicate that the application of criminal law in the decision has been based on the provisions of the Narcotics Law, however, the implementation of substituting fines for imprisonment still raises debate regarding the effectiveness, proportionality, and justice of punishment. In conclusion, although the judge's decision has a clear legal basis, the substitution of fines for imprisonment needs to be reviewed so as not to reduce the essence of the objectives of punishment which are preventive, repressive, and rehabilitative in narcotics cases.
THE EFFECT OF THE ULOS LEARNING MODEL ON CRITICAL THINKING SKILLS OF GRADE XI SMA NEGERI 2 PEMATANGSIANTAR IN THE 2025/2026 ACADEMIC YEAR Lestari Maria Esterlina Silalahi; Apriani Sijabat; Ady Frenly Simanullang
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1245

Abstract

This study aims to investigate the effect of the ULOS learning model on the critical thinking skills of eleventh-grade students at SMA Negeri 2 Pematangsiantar in the 2025/2026 academic year. The ULOS learning model, which stands for Use the Essential Question, Let’s Design Project and Do It, Observe Result Project and Discussion, Summarize and Reflect, is a project-based learning approach grounded in constructivist theory and integrated with local cultural values. This model encourages students to develop critical thinking and creativity through contextual problem-solving and collaborative learning experiences. The research employed a quantitative quasi-experimental design with a Pretest-Posttest Control Group Design. The population consisted of all eleventh-grade science students, and two classes were selected as samples using a simple random sampling technique. The experimental class was taught using the ULOS learning model, while the control class received conventional instruction. Data were collected using essay tests designed to measure five indicators of critical thinking skills—providing simple explanations, building basic skills, drawing conclusions, providing further explanations, and setting strategies and tactics. The collected data were analyzed using normality, homogeneity, and independent sample t-tests. The findings revealed a significant difference between the experimental and control groups, indicating that the ULOS learning model had a positive effect on students’ critical thinking skills in physics learning. The implementation of ULOS created an active, collaborative, and culturally meaningful learning environment that enhanced students’ analytical and reflective abilities. The study concludes that the ULOS learning model is an effective pedagogical approach for improving students’ critical thinking skills and promoting culturally responsive education within the framework of the Merdeka Curriculum. The results suggest that teachers should adopt innovative, student-centered learning models such as ULOS to foster higher-order thinking and cultural awareness in science education.
EMPOWERING RURAL COMMUNITIES THROUGH BALANCED SCORECARD: PERFORMANCE EVALUATION OF AGRICULTURAL COOPERATIVES IN SLEMAN, YOGYAKARTA Pramesti Megayana; Annisa Firdauzi; Fatikhah Nurul Fajri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1201

Abstract

Cooperatives play a strategic role in rural economic development as well as in community empowerment. However, performance measurement of cooperatives in Indonesia has largely focused on financial indicators, which do not fully reflect their contribution to enhancing members’ capacity and well-being. This study aims to evaluate the performance of agricultural cooperatives in Sleman Regency, Yogyakarta, using the Balanced Scorecard (BSC) approach, which covers four perspectives: financial, member, internal business processes, and learning and growth. The research employed a descriptive quantitative method with a sample of 138 respondents consisting of members, managers, and employees of village unit cooperatives and agricultural cooperatives. Data were collected through questionnaires, interviews, and financial reports, and then analyzed using financial ratios, descriptive statistics, and Likert scales. The results show that from the financial perspective, the performance of both types of cooperatives remains weak, with liquidity, asset turnover, and profitability falling below standard levels. From the member perspective, cooperatives demonstrate 100% retention and high satisfaction levels (79.9% for village unit cooperatives and 77.3% for agricultural cooperatives), indicating that cooperative services meet members’ expectations. The internal process perspective reflects service innovations and operational efficiency, although challenges remain in fertilizer distribution and program outreach. The learning and growth perspective shows 100% manager retention, frequent training, and job satisfaction above 80%, which contribute to strengthening the cooperatives’ internal capacity. These findings highlight that although the financial aspect is still underperforming, cooperatives in Sleman play a vital role in empowering members through capacity building, business services, and institutional strengthening. The study recommends improving financial management, diversifying business activities, and expanding
FOURIER ANALYSIS IN HEAT CONDUCTION PROBLEMS: A CASE STUDY ON ONE-DIMENSIONAL ROD MODELS Utama, Rodika; Moh. Toifur; Dimas Nurachman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1202

Abstract

Misconceptions The study of heat conduction has long been a central topic in applied mathematics and physics, providing fundamental insights into the diffusion of thermal energy across various media. This research focuses on solving the one-dimensional heat conduction equation using Fourier analysis as a mathematical tool to obtain an exact solution under specified boundary and initial conditions. By applying separation of variables and Fourier series expansion, the temperature distribution of the rod is represented as an infinite series that converges to the exact solution. To validate the analytical solution, a numerical simulation based on the finite difference method is also performed, allowing comparison of accuracy and convergence. The results show that Fourier analysis provides a reliable and elegant framework to model heat conduction problems, with numerical methods serving as a complementary approach for cases where closed-form solutions are intractable. This study highlights the significance of Fourier techniques not only in mathematical physics but also in practical applications such as material science and thermal engineering.
THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE Nirfison; Abu Naim; Rahman Soesilo; Purwani Husodo; Ervina Yennie Permananingrum; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1203

Abstract

MSMEs in Tangerang’s Regency has a crucial role in boosting local economic growth, but it also has challenges in boosting operational competitiveness in a dynamic marketplace. This study aims to analyse the impact of Human Resource Management (HRM) quality and production technology on MSMEs operational day, using market flexibility as a mediating variable. This study employs a quantitative approach using the Structural Equation Modelling (SEM) method based on SmartPLS. File is gathered through questionnaires given to 200 MSMEs participants in the Tangerang province. The results of the data analysis indicate that SDM quality has a positive and significant impact on market adaptability (t-statistik = 6,134; p < 0,001) and operational daya saing (t-statistik = 5,221; p < 0,001). Additionally, production technology has a significant impact on market adaptability (t-statistik = 4,987; p < 0,001) and operational competitiveness (t-statistik = 4,653; p < 0,001). The market's ability to adapt significantly demonstrates the relationship between the two bebas variables and the day-to-day operations of MSMEs (t-statistik = 3,874; p < 0,001).This study highlights the importance of Human Resource development and adaptable production technology for the market in boosting MSMEs competitiveness in Tangerang province.
POVERTY ANALYSIS OF FISHERMEN IN INDONESIA Marjulia Riska Ukhra; Jariah Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1206

Abstract

This study was conducted to analyze the influence of fishermen's income, HDI, fishery production, and national fish consumption rates on fishermen's poverty in Indonesia. The research location was in Indonesia. This study used secondary data in the form of time series covering 24 years, from 2000 to 2023. Data processing was carried out using Eviews multiple linear regression analysis. The results of the study prove that, partially, the variable of fishermen's income has a negative and insignificant effect on fishermen's poverty, the variable of HDI has a positive and significant effect on fishermen's poverty, the variable of fishery production has a positive and insignificant effect on fishermen's poverty, while the variable of national fish consumption has a positive and insignificant effect on fishermen's poverty. Simultaneously, the variables of fishermen's income, HDI, fisheries production, and national fish consumption have a positive and significant effect on poverty in Indonesia.

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