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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
Core Subject : Economy, Humanities, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,111 Documents
 89   90   91   92   93 
THE IMPACT OF BARCODE TECHNOLOGY ON CONSUMER BEHAVIOR IN PURCHASING FUEL: A STUDY OF EFFICIENCY AND EFFECTIVENESS Edi Sumatirta; Irsyad Thalib Abdillah; Febri Ana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1168

Abstract

This study examines the impact of barcode technology implementation on consumer behavior in purchasing Pertalite fuel among subsidized vehicle owners in Serang City, Banten. Using a mixed-methods approach, data were collected through surveys and interviews with 120 fuel consumers receiving government subsidies and 10 gas station operators. The findings highlight the increased transaction efficiency and perceived effectiveness of barcode technology for Pertalite fuel purchases, although consumer trust and adoption levels vary based on age and digital literacy among subsidized consumers. These results provide insights into the digital transformation in energy retail services, particularly for subsidized fuel programs such as Pertalite.
ANALYSIS OF INCOME AND EFFICIENCY OF SHRIMP FLOSS PRODUCT INNOVATION AS AN EFFORT TO UTILIZATE SHRIMP RECEK WASTE IN AYAKH UGAN MSME’S Windi Lestari; Antika Dedes Juleha; Ema Pusvita; Endang Lastinawati; Henny Rosmawati; Putri Ayu Ogari; Septianita; Citra Pratiwi Prayitno; Doris Saputra; M. Aldoni; Herdaning Putri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1169

Abstract

This study aims to analyze the income and efficiency of the shrimp floss product innovation business based on shrimp waste at Ayakah Ugan MSMEs, Ogan Komering Ulu Regency. Shrimp waste, which has been considered to have no economic value and has the potential to pollute the environment, is processed into shredded shrimp as an effort to diversify products while reducing and utilizing waste. The method in this study is an experimental method with a case study approach, where researchers conducted a trial of shrimp floss production using shrimp waste as the raw material. Data were analyzed descriptively quantitatively by calculating production costs, revenues, income, operating profits and business efficiency using the revenue cost ratio (R/C ratio). The results of the analysis show that the shrimp floss processing innovation product has an R/C ratio of 2.68. This value indicates that this business is efficient and feasible to be developed because every expenditure of 1 rupiah can generate income of more than 1 rupiah. The average income per production is Rp. 626,777. Based on the results of the study, the shrimp floss processing innovation product business is proven to be financially feasible and has great potential for further development. This innovation not only provides financial benefits for MSMEs but also supports the principles of a circular economy by utilizing fishery waste into value-added products.
HUMAN RESOURCE DEVELOPMENT IN ELEMENTARY SCHOOLS THROUGH CONTINUOUS TRAINING AND ACADEMIC SUPERVISION Uswah; Nikem Kurnia Ningsih; Zakiyah; Nurul Setiani; Siska Sukma Awalia
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1171

Abstract

The development of human resources (HR) at the elementary school level plays a crucial role in improving the quality of basic education. This study aims to evaluate the effectiveness of continuous professional development and academic supervision as strategies for enhancing teacher professionalism. Using a descriptive qualitative method with a case study approach conducted in several public and private elementary schools, the findings reveal that training programs based on teachers' real needs significantly improve their pedagogical and professional competencies. Meanwhile, academic supervision that is constructive and consistently implemented contributes positively to improving classroom instructional practices. The integration of both strategies creates a dynamic school ecosystem that fosters a culture of reflection, innovation, and continuous improvement in teaching performance. The study recommends the need for strong institutional support and close collaboration among school principals, supervisors, and teachers to ensure sustainable HR development that impacts student learning outcomes.
THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY Ananda Rizky; Adnan; Maryudi; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1172

Abstract

This study aims to determine the Influence of Brand Image, Discount, Customer Advocate and Loyalty Program on Customer Loyalty of My Telkomsel Users in Lhokseumawe City. The data in this study are primary data obtained from distributing questionnaires to users of the My Telkomsel application. The population in this study is unknown, and using the hair formula, 100 respondents were obtained. The instrument measurement tool in the study is a Likert scale. This study uses non-probability sampling because the population is not known for certain. The sampling method used is purposive sampling. Data analysis techniques in the study used multiple linear regression analysis, Classical Assumption Test, and hypothesis testing and determination coefficients were carried out using the SPSS version 26 program. and the results of the study showed that Brand Image has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.302> 1984) and a significant value of 0.001 <0.05, Discount has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.533> 1984) and a significant value of 0.001 <0.05, Customer Advocate has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.769> 1984) and a significant value of 0.001 <0.05 and Loyalty Program has a positive and significant effect on Customer Loyalty, this is evidenced by the t count value> t table (3.922 > 1984) and a significant value of 0.002 < 0.05. For further research, it is possible to add existing samples and expand the research location and variables to obtain more accurate research results.
THE INFLUENCE OF PROFITABILITY, FIRM SIZE, AND FINANCIAL LEVERAGE ON INCOME SMOOTHING PRACTICES IN MANUFACTURING COMPANIES LISTED ON THE STOCK EXCHANGE DURING 2020-2024 FROM THE PERSPECTIVE OF ISLAMIC FINANCIAL MANAGEMENT Via Kurniawati; Ahmad Habibi; Weny Rosilawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1173

Abstract

This study aims to analyze the influence of profitability, firm size, and financial leverage on the practice of income smoothing in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024 from the perspective of Islamic financial management. The background of this research is based on the importance of financial statement quality in investment decision-making, as well as the phenomenon of income smoothing practices that continue to attract attention from academics and practitioners. The research method employs a quantitative approach with a descriptive research design. The population includes all manufacturing companies listed on the IDX, with a sample of 21 companies selected through purposive sampling. Secondary data in the form of financial statements were analyzed using multiple linear regression with the assistance of SPSS 24 software. The results indicate that profitability has a positive and significant effect on income smoothing, while firm size has a significant negative effect. Meanwhile, financial leverage does not have a significant effect on income smoothing. Simultaneously, profitability, firm size, and financial leverage significantly influence income smoothing. These findings suggest that internal company factors are important determinants in the practice of earnings management. From the perspective of Islamic financial management, income smoothing needs to be carefully examined to ensure alignment with the principles of transparency, accountability, and fairness. Thus, this study contributes to understanding the dynamics of financial factors affecting income smoothing and their implications for investors and company management.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh Sylfiyatul Hulfa Zalza; Samsul Bahri; Adnan; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1177

Abstract

This study aims to analyze the influence of trust, customer satisfaction, and promotion on brand loyalty of Samsung smartphones among students of the Faculty of Economics and Business, Universitas Malikussaleh. Trust, customer satisfaction, and promotion were selected as independent variables because they are considered key factors in shaping consumer loyalty, while brand loyalty serves as the dependent variable, reflecting consumers’ commitment to a specific product. Primary data were collected through questionnaires distributed to students who have purchased or used Samsung smartphones, employing purposive sampling to ensure that respondents met the research criteria. Data analysis was conducted using multiple linear regression, allowing the identification of the effect of each independent variable on brand loyalty both partially and simultaneously. The results indicate that trust, customer satisfaction, and promotion have a positive and significant effect on brand loyalty. In other words, higher levels of consumer trust in Samsung’s quality and services, greater customer satisfaction with the product, and more effective promotional strategies increase the likelihood that consumers remain loyal to the Samsung brand. These findings provide important insights into the main factors influencing consumer loyalty and serve as a strategic reference for companies to design more targeted marketing programs, enhance brand loyalty among students as potential long-term consumers, and contribute valuable academic knowledge for future studies in the field of consumer behavior and brand management.
ANALYSIS OF THE READINESS AND ACCEPTANCE OF TECHNOLOGY BY ACEH PATCHOULI FARMERS IN AGRIBUSINESS DEVELOPMENT USING THE "MYNILAM" ERP WITH THE TRAM MODEL IN PATCHOULI FARMING GROUPS IN ACEH Adinda Gusti Vonna; Nova Suryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1178

Abstract

The "MyNilam" ERP system was developed as an integrated digital solution to improve the efficiency and transparency of patchouli commodity management in Aceh. However, its successful implementation is highly dependent on user readiness and acceptance. This study aims to analyze the readiness of patchouli farmers and industry players to use the "MyNilam" ERP using the Technology Readiness and Acceptance Model (TRAM). This literature study highlights previous research related to ERP technology readiness in the last 5 years and provides a theoretical basis for future field studies. Findings from the literature indicate that discomfort and perceived ease of use are the key variables that most influence ERP adoption in various industrial sectors in Indonesia.
THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN Dona Tri Ardillah; Bunga Aditi; Sunaryo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1180

Abstract

This research is motivated by the rapid growth of coffee shops in Medan, which has also shown changes in consumer preferences. This rapid growth has led to problems arising from increasing customer demand and declining customer satisfaction, resulting in some coffee shops being unable to meet consumer expectations. This study aims to analyze the influence of entrepreneurial orientation and marketing performance on maintaining sustainable competitive advantage in the growing coffee shop industry. The research method used was descriptive quantitative, with data collected through questionnaires distributed to 100 business owners, out of a total population of 650 coffee shops in Medan. The results indicate that entrepreneurial orientation and marketing performance have a significant influence on sustainable competitive advantage. Multiple linear regression was used to examine the relationship between the variables. This research is expected to provide insights for business owners in formulating appropriate strategies to increase competitiveness in an increasingly competitive market.

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