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KARONA CAHYA SUSENA
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Jurnal Fokus Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : 28099931     EISSN : 28099141     DOI : https://doi.org/10.37676/jfm.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 220 Documents
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The Role Of Streamer Interactivity, Entertainment Value, And Emotional Arousal As Predictors Of Customer Satisfaction In Tiktok Live Commerce: A Study On Gen Z Beauty Products Adisty, Ameliya; Ritonga, Husni Muharram; Ario, Firman
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11090

Abstract

Live commerce via TikTok has become an increasingly dominant digital consumption pattern among Generation Z, especially for beauty products. This study aims to analyze the influence of Streamer Interactivity and Entertainment Value on Customer Satisfaction, both directly and through Emotional Arousal, as well as to examine the role of Product Trust/Engagement as a moderating variable in the context of TikTok Live Commerce for Skintific products. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. Data were obtained through a questionnaire survey of 384 Generation Z respondents who use TikTok Live Commerce and analyzed using SmartPLS. The results show that Streamer Interactivity and Entertainment Value have a positive and significant effect on Emotional Arousal and Customer Satisfaction. Emotional Arousal was found to mediate this relationship, while Trust/Product Involvement strengthens the effect of Emotional Arousal on Customer Satisfaction. These findings contribute to the development of digital marketing studies based on the S–O–R model and provide practical implications for live commerce strategies.
Analysis Of Capital, Asset Quality, Management, Earnings, and Liquidity (CAMEL) on the Financial Performance of PT Bank Rakyat Indonesia (Persero) Tbk for the 2020-2024 Period Permata, Anisa; Harahap, Ramadhan; Sari, Pipit Buana
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11091

Abstract

This study aims to analyze the financial performance of PT Bank Rakyat Indonesia (Persero) Tbk from 2020 to 2024 using the CAMEL method, which consists of five aspects, namely Capital, Asset Quality, Management, Earnings, And Liquidity. This research uses a qualitative approach with a descriptive research type. The data collection technique used is documentation taken from documents for the 2020-2024 period available on the official website of Bank Rakyat Indonesia. The results of the study on the financial performance of PT Bank Rakyat Indonesia Persero Tbk for the period 2020-2024 are in the healthy category and it can be concluded that the performance is in good and relatively stable condition despite the economic pressure caused by the COVID-19 pandemic and the post-pandemic recovery period. This study is expected to contribute to bank management in decision making and serve as a reference for further research in the banking sector.
The Effect Of Budget Management And Transparency On Financial Performance At The Audit Board Of The Republic Of Indonesia Representative Office Of North Sumatra Province Larasati, Annisa; Ananda, Geby Citra; Aulia, Aullia
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11092

Abstract

This study aims to analyze the effect of budget management and transparency of public financial information disclosure on financial performance at the Audit Board of the Republic of Indonesia (BPK RI) Representative Office of North Sumatra Province. This research employs a quantitative approach with descriptive and associative research designs. The data used in this study are secondary data obtained from financial statements and performance reports of BPK RI Representative Office of North Sumatra Province for the period 2020–2024. Budget management is measured using the budget effectiveness ratio, transparency is assessed based on the availability and accessibility of financial information, while financial performance is measured using liquidity ratios.
An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor Pangaribuan, Aris Jona; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11094

Abstract

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study.
Financial Ratio Analysis as a Tool for Measuring the Financial Performance of PT Ultrajaya Milk Industry & Trading Company Tbk for the 2020–2024 Period Firmanda, Bayu; Pramono, Cahyo; Aulia, Aulia
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11098

Abstract

This study aims to analyze the financial performance of PT Ultrajaya Milk Industry & Trading Company Tbk during the period 2020–2024 using a financial ratio approach that includes liquidity, activity, profitability, and solvency ratios. This study employs a descriptive quantitative method using secondary data obtained from the company’s audited and published annual financial statements. Data analysis is conducted by calculating and evaluating financial ratios, including liquidity ratios, activity ratios, profitability ratios, and solvency ratios. The results indicate that PT Ultrajaya demonstrates a very strong level of liquidity, stable operational efficiency, and consistent profitability throughout the observation period despite external pressures arising from global economic dynamics. In addition, the company’s solvency ratios remain at a low level, indicating minimal dependence on debt-based financing. This study is subject to limitations, as it focuses on a single company, a limited observation period, and does not quantitatively incorporate macroeconomic variables. The findings are expected to contribute to the fields of financial accounting and financial management and to serve as a reference for investors, creditors, and management in assessing the financial resilience and effectiveness of financial strategies in the food and beverage industry amid global economic uncertainty.
The Effect of Capital Structure, Operational Efficiency, and Firm Size on Profitability: Evidence from Transportation and Logistics Companies Listed on the Indonesia Stock Exchange (2022-2024) S, Devi Dian Syahputri; Pohan, Syahrial Hasanuddin; Sari, Maya Macia
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11108

Abstract

This study aims to analyze the influence of capital structure, operational efficiency, and firm size on profitability in transportation and logistics companies listed on the Indonesia Stock Exchange during the 2022–2024 period. A quantitative approach was employed using secondary data from audited annual financial reports. The sample was selected through purposive sampling from 30 companies that met the criteria of data completeness and continuous BEI listing, resulting in 90 observations over three years. Analysis was conducted using panel data regression and classical assumption tests with Eviews 12. The results indicate that capital structure (DER) and operational efficiency (TAT) do not significantly affect profitability (ROA), whereas firm size (Ln Total Assets) has a negative and significant effect on ROA. Collectively, all three variables significantly influence profitability, with the model’s explanatory power reaching 87.31%. The study is limited by its relatively short observation period and the use of a single proxy for operational efficiency. This research contributes to corporate finance literature in the transportation-logistics sector and can serve as a reference for management and investors in strategic decision-making and company performance assessment.
Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store) Hansari, Didit; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11109

Abstract

This study aims to analyze the development of digital marketing strategies to increase sales at Abang Jenggot Moslem Store, a Muslim men's fashion business in Medan, and to identify factors causing low online sales conversion despite having social media accounts with a large number of followers. This research employed a descriptive qualitative approach with a case study method. Data were collected through semi-structured interviews with the business owner, a social media admin, and 10 customers. Non-participatory observation was conducted on the Instagram account (@abangjenggot_moslemstore), TikTok account, and Shopee account. Documentation included sales archives, social media insights, and screenshots of interactions. Data analysis used the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data display, and conclusion drawing. Observation of the @abangjenggot_moslemstore Instagram account during the January–February 2026 period revealed that average organic engagement remained relatively low, with likes ranging from 1 to 17 per post. However, an anomaly was found in posts involving influencers, which successfully garnered 530 likes and 66 comments. This finding indicates that influencer marketing strategies have significant potential to boost interaction, although their implementation remains sporadic and has not yet become part of a structured routine strategy. Furthermore, interviews with customers revealed that the majority learned about Abang Jenggot Moslem Store through direct interaction at the physical location or recommendations from friends, rather than through social media content. This confirms that the managed social media accounts have not been effective as customer acquisition channels, despite the Instagram account having a substantial follower base (12,900) and over 3,000 posts. This condition reinforces the gap between a strong quantitative digital presence and the business results achieved. This research is limited to a single case study of a fashion MSME in Medan; thus, the results cannot be generalized to the broader context of MSMEs or other industrial sectors. The researcher's limitations in this case study at Abang Jenggot Moslem Store pertain to the transaction data on the number of online sales occurring over a 7-year period. Information regarding the marketing strategies implemented was only sourced from interviews with the owner/leader, unaccompanied by well-documented written data from the business owner/leader. This research provides practical contributions in the form of structured digital marketing strategy recommendations for fashion MSMEs, particularly in addressing the gap between follower count and sales conversion. Theoretically, this study enriches the literature on the application of digital marketing in the Indonesian MSME sector.
Analysis Of Digital Marketing, Brand Awareness, Brand Image, And Price On Students' Decisions Studying At Panca Budi Development University Prasetyo, M. Ghazali; Lubis, Hidayati Purnama; Nasution, Fitra Arlina
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11119

Abstract

The abstract is written in several sections described below, a maximum of 250 words in This study aims to analyze the influence of digital marketing, brand awareness, brand image, and price on students' decisions to study at Panca Budi Development University (UNPAB). The research approach used in this study is associative and quantitative. The population in this study were students of the Management Study Program at UNPAB with a sample of 100 respondents, determined using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression analysis with the help of the SPSS application. The results of the study indicate that partially digital marketing and brand image do not have a significant effect on students' decisions. In contrast, brand awareness and price have a positive and significant effect on students' decisions in choosing to study at UNPAB. Meanwhile, simultaneously digital marketing, brand awareness, brand image, and price have a significant effect on students' decisions. The coefficient of determination (R²) value of 0.404 indicates that the four independent variables are able to explain 40.4% of the variation in student decisions, while the remaining 59.6% is influenced by other factors outside the research model. The results of this study indicate that students' decisions in choosing a university are based more on rational considerations, especially regarding the level of brand awareness and the perception of price that corresponds to the benefits obtained, rather than simply digital information and brand image.
The Effect Of Human Resource Development, Organizational Culture, And Total Participation On Asn Employee Performance In The Regional Financial And Asset Agency Of North Sumatera Province Saragih, Ria Suryani; Kholik, Kholilul; Wakhyuni, Emi
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11123

Abstract

This study aimed to analyze the effects of human resource development, organizational culture, and total participation on the performance of civil servant employees at the Regional Financial and Asset Agency of North Sumatra Province. This study used a quantitative approach with an associative method. The research population consisted of 95 civil servant employees, and the sample also included 95 respondents selected using a saturated sampling technique. Primary data were collected through the distribution of questionnaires, and the results were processed using SPSS software version 24. Data analysis was conducted using multiple linear regression to examine the relationships between the independent variables and the dependent variable. The results showed that human resource development, organizational culture, and total participation, both partially and simultaneously, had positive and significant effects on employee performance. Human resource development became the most dominant variable influencing employee performance, as it had the highest regression coefficient. The regression analysis produced the equation Y = 6.656 + 0.301X1 + 0.210X2 + 0.185X3 + e. The t-test results indicated that human resource development had a t-value of 3.771 with a significance value of 0.000. Organizational culture had a t-value of 2.695 with a significance value of 0.008, while total participation had a t-value of 2.941 with a significance value of 0.004. The F-test result showed an F-value of 102.138 with a significance value of 0.000. Hypotheses H1, H2, H3, and H4 were proven to be correct and acceptable, as the research findings were consistent with the proposed hypotheses. The coefficient of determination (adjusted R²) of 0.763 indicated that 76.3% of the variation in employee performance could be explained by the three independent variables, while the remaining variation was explained by other variables not included in this research model. In addition, the strength of the relationship between the independent variables and the dependent variable was categorized as very strong, with a correlation coefficient (R) value of 0.878.
Factors Influencing The Decision To Purchase An OPPO Mobile Phone At The Semaku Ponsel Manna Counter In South Bengkulu Apriana, Yesi; Anggriani, Ida; Sudarsono, Aji
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11134

Abstract

This research aims to determine the physical, social, personal and psychological factors on purchasing decisions at the Semaku Ponsel Manna Counter, South Bengkulu. The method in this research uses validity testing, reliability testing, multiple linear regression analysis, coefficient of determination and hypothesis testing. This type of research uses quantitative research. The number of samples in this study was 62 visitors who came to the Semaku Ponsel Manna Counter, South Bengkulu Regency, who were chosen randomly. The results of the multiple linear regression analysis are the equation: Y = 7.546 + 0.165 X1 + 0.313X2 + 0.167X3 + 0.210 The value of the coefficient of determination from the results of calculations using SPSS can be seen that the coefficient of determination value from R square is 0.672. This means that the value of cultural factors (X1), the value of social factors (X2), the value of personal factors (X3), and psychological factors (X4) influence purchasing decisions (Y) by 67.2% while the remaining 32.8% is influenced by other variables not examined in this research. The test results for the variables cultural factors (X1), social factors (X2), personal factors (X3) and psychological factors (X4) simultaneously have a significant influence on purchasing decisions at Semaku Ponsel Manna, South Bengkulu. This is proven by the significance value of 0.000 which is smaller than 0.05. So Ho is rejected and Ha is accepted. Thus, it can be concluded that these four variables together have a significant influence on cellphone purchasing decisions among consumers of Semaku Ponsel Manna, South Bengkulu.

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