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Jurnal Fokus Manajemen
Published by Universitas Dehasen Bengkulu
ISSN : 28099931     EISSN : 28099141     DOI : https://doi.org/10.37676/jfm.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 251 Documents
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The Effect of The Use of Financial Technology and Social Media on Financial Performance of UMKM Kuliner in Kecamatan Seberang Ulu 2 Palembang Siti Awalani Cahyani; Alwi Alwi
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11619

Abstract

This study aims to analyze the influence of Financial Technology (Fintech) and Social Media on the Financial Performance of Culinary MSMEs in Seberang Ulu II District, Palembang City. The rapid development of digital technology encourages small business actors to adapt in order to remain competitive, especially through digital payment systems and online promotion platforms. The objective of this study is to determine whether the use of fintech and social media has a significant effect, both partially and simultaneously, on the financial performance of culinary MSMEs.This research uses a quantitative approach with a survey method. The population consists of culinary MSMEs in Seberang Ulu 2, with a total sample of 91 respondents, selected using the Slovin formula. The data collection technique is through questionnaires, and the data analysis technique used is multiple linear regression, supported by the Pearson correlation test and the coefficient of determination (R²). The results of the study show that both fintech and social media have a positive and significant effect on the financial performance of MSMEs, both partially and simultaneously. The coefficient of determination indicates that 22.9% of the variation in financial performance can be explained by the two independent variables.It can be concluded that digital transformation through fintech and social media is an effective strategy to improve the financial performance of culinary MSMEs in the digital era.

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