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Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Published by Universitas KH. A. Wahab Hasbullah
ISSN : -     EISSN : 25809725     DOI : https://doi.org/10.32764/margin.v5i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Margin Eco adalah jurnal fakultas ekonomi dan perkembangan bisnis. Jurnal ini diterbitkan oleh fakultas ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang. Terbit secara berkala satu semester sekali. Dimana sebagai sarana kajian ilmiah dan keilmuan di bidang ekonomi yang merupakan hasil kerja akademik para peneliti, dosen dan penulis. Redaksi mengundang para penulis, peneliti dan akademisi untuk mengirimkan artikel ilmiah dalam bentuk hasil penelitian. Gagasan konseptual berisi kajian teoritis dari ilmu ekonomi dan perkembangan bisnis yang meliputi : manajemen sumberdaya manusia, manajemen operasional, manajemen keuangan, manajemen pemasaran, e-commerce, manajemen retail, kewirausahaan, studi kelayakan bisnis dan manajeme resiko. Artikel yang akan dimasukkan jurnal ini adalah artikel yang belum pernah dipublikasikan di media ekonomi lain. Redaksi akan menyeleksi naskah yang diterima dan layak untuk diterbitkan di jurnal ini. Redaksi berhak untuk mengedit artikel namun tidak boleh menghilangkan substansi ide yang dituangkan dalam artikel tersebut.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 163 Documents
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Valuasi Ekonomi Objek Wisata Pantai Air Manis di Kota Padang dengan Metode Biaya Perjalanan Yulia Sinta; Efni Cerya
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7095

Abstract

This study aims to estimate the economic value of Air Manis Beach using the Travel Cost Method (TCM) and to analyze the factors influencing tourist visit frequency. This study employs a quantitative approach using data collected through a survey of 100 respondents. The analysis was conducted using multiple linear regression to identify the effects of travel costs, income, age, travel distance, education, and gender on visit frequency. The results indicate that travel costs have a negative and significant effect, while income has a positive and significant effect on visit frequency. Meanwhile, the variables of age, travel distance, education, and gender do not have a significant effect. The coefficient of determination (R²) value of 0.210 indicates that the model explains 21% of the variation in visit frequency. Based on the TCM approach, the estimated economic value of Air Manis Beach is Rp278,843,899,090.91 per year. The positive consumer surplus indicates that the benefits perceived by tourists are greater than the costs incurred. It is hoped that the results of this study can serve as a basis for the sustainable management and development of tourist destinations.
Pengaruh Keamanan, Kepercayaan dan Gaya Hidup Terhadap Loyalitas Pengguna e-Wallet di Kota Banjarmasin Salsadila Zahra Ananda; Fadma Yulianti; Ibrahim Daud; Lydia Goenadhi
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7113

Abstract

This research focuses on how security, trust, and lifestyle relate to the loyalty of DANA e-wallet users in Banjarmasin City. A quantitative approach was applied by distributing a survey of 68 DANA users selected based on domicile, age, and usage intensity criteria. Responses were collected using questionnaires and then tested through a multiple linear regression model with SPSS version 25. The analysis found that security has not become a significant factor in maintaining user  loyalty. In contrast, trust and lifestyle have significant effects. Overall, the simultaneous test shows that the three variables still contribute significantly to user loyalty. These results indicate that loyalty is not sufficiently explained by security aspects alone, but also by users’ confidence in the service and the suitability of application features with daily activity patterns. These findings place trust and service relevance as important elements in maintaining DANA user loyalty. However, these findings should be read by considering the characteristics of the respondents who were dominated by young users, so generalization to all DANA users in Banjarmasin City needs to be carried out carefully.
Pengaruh Soft Skill, Hard Skill, dan Pengalaman Organisasi terhadap Kesiapan Kerja Mahasiswa Institut Bisnis dan Teknologi Kalimantan Nanda Agustina; Fadma Yulianti; Mahyuddin Mahyuddin; Rizky Nastiti
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7127

Abstract

This study aims to analyze the influence of soft skills, hard skills, and organizational experience on the work readiness of students at the Kalimantan Institute of Business and Technology. This research employs an associative quantitative (explanatory) approach with a questionnaire method. The research sample consists of 65 respondents selected using a census sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The partial statistical test results indicate that soft skills and hard skills have a positive and significant effect on students' work readiness, while organizational experience has a positive but non-significant effect. Simultaneously, the three variables significantly influence students' work readiness. The coefficient of determination R2 of 0.748 indicates that 74.8% of the variation in work readiness can be explained by these three variables, while the remaining 25.2% is influenced by other factors outside the research model.
Etika Bisnis Islam Memoderasi Pengaruh Tarif dan Persaingan Bisnis Terhadap Kesejahteraan Sopir Berbasis di Kota Parepare Aldi Jayansyah; Arwin Arwin; Zainal Said; Sulkarnain Sulkarnain
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7136

Abstract

This study examines the role of Islamic business ethics in moderating the influence of tariffs and business competition on the welfare of intercity public transportation drivers in Parepare City. Using a quantitative approach with an associative research design, data were collected from 100 respondents through purposive sampling techniques. The data were obtained using Likert-scale questionnaires and analyzed using PLS-SEM. The results indicate that tariffs (β = 0.342; p < 0.05) and business competition (β = 0.369; p < 0.05) have a positive and significant effect on drivers’ welfare. In contrast, Islamic business ethics does not have a significant effect either directly or as a moderating variable (p > 0.05). This condition occurs because the practice of Islamic business ethics among drivers has not been implemented consistently and remains limited to conceptual understanding rather than practical application. The R² value of 0.230 indicates that the model explains only a small proportion of the variation in welfare, suggesting that other factors outside the model still play a more dominant role. These findings imply that economic factors, such as tariffs and competitive dynamics, are more influential in determining drivers’ welfare than normative factors. This study provides important implications for the formulation of fair and sustainable tariff policies and competition management.
Culinary MSME Sustainability: Financing, Trust, Networks, and Adaptation Rani Rani; Suhardi Suhardi; Mat Amin
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7173

Abstract

This study aims to examine the effect of access to financing, consumer trust, and business networks on the sustainability of culinary MSMEs in Bangka Belitung, with adaptation strategy as a mediating variable in the post-pandemic era. This topic is important as culinary MSMEs face sustainability challenges due to changing consumer behavior, limited resources, and dynamic market conditions. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with 189 respondents. The results indicate that consumer trust and business networks significantly influence adaptation strategy, while access to financing shows a weaker effect. Furthermore, adaptation strategy emerges as the most dominant factor influencing business sustainability and serves as a partial mediator between the independent variables and sustainability. These findings highlight that MSME sustainability is not solely determined by resource availability, but by the ability to strategically adapt to changing business environments.
Pengaruh Influencer dan Fear of Missing Out (FOMO) Terhadap Minat Beli Produk Fashion UMKM di Kabupaten Sidenreng Rappang Alifia Zahra Syahril; Nurfadhilah Nurfadhilah; Muzdalifah Muhammadun; A. Rio Makkulau Wahyu
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7180

Abstract

This study was motivated by the increasing use of social media, which influences consumer behavior, particularly through the role of influencers and the Fear of Missing Out (FOMO) phenomenon. The study aims to analyze the influence of influencers and FOMO on the purchase intent of MSME fashion products in Sidenreng Rappang Regency. The research method employed was a quantitative approach using an associative research design. The research sample consisted of 99 respondents selected using purposive sampling. Data collection was conducted via a questionnaire using a Likert scale. Data analysis techniques included validity and reliability tests, classical assumptions, and multiple linear regression using SPSS. The results indicate that influencers and FOMO have a positive and significant effect on purchase intent, both partially and simultaneously. The coefficient of determination (Adjusted R-squared) value of 0.654 indicates that 65.4% of the variation in purchase interest can be explained by these two variables. Thus, marketing strategies based on influencers and FOMO are effective in increasing consumer purchase interest.
Analisis Ekonomi Syariah Terhadap Dampak Dugaan Korupsi Tata Kelola Energi di PT Pertamina Terhadap Kepercayaan Investor Tahun 2018–2023 Ainol Yaqin; Yoga Novian Ramadani
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7118

Abstract

This study aims to analyze the impact of allegations of corruption in energy governance at PT Pertamina for the 2018–2023 period on investor perceptions and confidence from a sharia economic perspective. The study used a qualitative approach with a case study type. Data were collected through observation, in-depth interviews with 10 informants consisting of academics, the public, economic practitioners, and related parties, as well as documentation and literature reviews. Data analysis techniques were carried out through data reduction, data presentation, and descriptive-analytical conclusion drawing. The results show that allegations of corruption in energy governance have resulted in increased fraud, decreased institutional credibility, and weakened investor confidence in the credibility of companies and the state oversight system. From a sharia economic perspective, this practice contradicts the principles of amanah (trust), 'adl (justice), contains elements of gharar (uncertainty), and is inconsistent with the objectives of maqasid al-sharia (the principles of sharia) in maintaining the public interest. This research contributes to the development of sharia economic studies through the perspective of integrating corporate governance and Islamic business ethics in understanding the crisis of investor confidence caused by energy governance issues.
Platformized Cultural Marketing in Art, Heritage, and Creative Industries: A Systematic Literature Review of Social Media Research Catharina Aprilia Hellyani; Nanang Suryadi; Raditha Dwi Vata Hapsari
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7126

Abstract

Social media has rapidly transformed marketing practices in the arts, heritage, and creative industries. It has shifted from a secondary promotional channel into a strategic infrastructure that shapes branding, audience engagement, visibility, and value creation in platform-mediated environments. However, existing research remains fragmented across cultural sectors, digital platforms, and disciplinary traditions. This study systematically reviews contemporary research on social media and cultural marketing using the PRISMA framework. Data were collected from the Scopus database through a structured Boolean search. From 291 initial records, 94 English-language journal articles published between 2020 and 2026 were selected for final analysis after applying eligibility criteria related to publication year, language, document type, source type, publication stage, subject area, and thematic relevance. The thematic synthesis identifies four main findings. First, social media has reconfigured cultural branding from one-way promotion into platform-adaptive communication based on visual identity, storytelling, and strategic visibility. Second, audience engagement is increasingly understood as a multidimensional process involving participation, co-creation, emotional connection, and relational value. Third, platformization reshapes discoverability and legitimacy through algorithmic visibility, platform metrics, and content-format conventions. Fourth, emerging technologies, including artificial intelligence, analytics, immersive media, and virtual influencers, expand innovation opportunities while raising ethical and managerial concerns related to authenticity, transparency, and institutional capability. This review contributes to cultural marketing and creative economy research by conceptualizing social media as a platformized environment where branding, engagement, visibility, and technological readiness interact to shape cultural value creation. It also identifies gaps in longitudinal, comparative, cross-cultural, and mixed-method studies.
Antecedents, Dimensions, and Outcomes of Gastronomy Experience in Tourism: A Systematic Literature Review Mar&#039;atul Fahimah; Nanang Suryadi
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/10.32764/margineco.v10i1.7132

Abstract

Gastronomy experience has become an important construct in tourism studies because food increasingly shapes destination image, tourist satisfaction, memorable experiences, and future travel intention. However, existing studies remain fragmented in terms of terminology, measurement dimensions, antecedent factors, behavioral outcomes, and research contexts. This study aims to systematically synthesize the literature on gastronomy experience in tourism by examining four main aspects: antecedents, experience dimensions, outcomes, and emerging research contexts. A systematic literature review was conducted using the PRISMA approach. The literature search was carried out through the Scopus database and supplemented by manual searches of relevant peer-reviewed journal articles published between 2021 and 2025. After the screening and eligibility process, 48 articles were included in the final review and analyzed using thematic synthesis. The findings show that gastronomy experience is shaped by authenticity, sensory quality, service quality, tourist involvement, social interaction, destination context, and digital mediation. The most frequently identified dimensions are authenticity, memorability, sensory-aesthetic quality, affective response, hospitality/social interaction, novelty, and cognitive-cultural learning. The review further indicates that gastronomy experience contributes to tourist satisfaction, destination image, loyalty, revisit intention, advocacy, willingness to pay, and travel intention. The main contribution of this article is an integrative framework that links antecedents, experience dimensions, mediators/moderators, and behavioral outcomes. This framework clarifies gastronomy experience as a multidimensional construct connecting food consumption, destination value creation, and future tourist mobility.
Peran Kinerja Lingkungan Memediasi Pengaruh Green Finance Disclosure dan Leverage terhadap Nilai Perusahaan Pada Perusahaan Subsektor Migas di BEI periode 2021–2024 Hernika Hernika; Rofiqah Wahdah; Yanuar Bachtiar; Dini Rusqianti
MARGIN ECO Vol. 10 No. 1 (2026): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : LPPM Universitas KH A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margineco.v10i1.7134

Abstract

This analysis aims to evaluate the role of environmental performance in mediating green finance disclosure and leverage on company value in the oil and gas sub-sector on the BEI between 2021 and 2024. The study is based on the urgency of sustainability practices in capital-intensive industries with a significant environmental impact. Using quantitative methods and purposive sampling, 11 samples were selected from a total population of 37 companies. The results of the study revealed that green finance does not affect company value, while leverage has a significant impact on company value. Green finance disclosure was found to influence environmental performance, but leverage was not found to influence environmental performance. Environmental performance does not affect company value. Furthermore, environmental performance was unable to mediate the relationship between green finance disclosure and leverage on company value. Data processing using the e-views tool included analysis of the classical assumptions, panel data and mediation regression analysis.

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