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Muhammad Andri Zuliansyah
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KaliAgri Journal: Jurnal Agribisnis
Published by Universitas Sumatera Selatan
ISSN : -     EISSN : 2774714X     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal KaliAgri merupakan kumpulan dari artikel-artikel agribisnis yang diterbitkan oleh Program Studi Agribisnis Universitas Sumatera Selatan dan sebagai sarana publikasi hasil penelitian dosen maupun mahasiswa, jurnal ini memuat artikel yang belum pernah dipublikasi sebelumnya. Penerbitan jurnal ini dilakukan sebanyak dua kali dalam satu tahun yaitu bulan Juni dan Desember
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 43 Documents
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Strategi Pengembangan Usaha Kerupuk Ikan di Air Gading Kecamatan Baturaja Barat Kabupaten Ogan Komering Ulu Endang Lastinawati
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

The cracker industry is one of the food industries that has been widely known by the people in Indonesia. This study aims to formulate a strategy for developing a cracker business in OKU Regency. The study was conducted using a case study method at the Doa Ibu Fish Cracker Business. Strategy formulation was carried out using the SWOT method. The results of the study provide recommendations for the Doa Ibu cracker business development strategy consisting of: 1) SO Strategy (cracker business owners should maintain the business they run because demand is increasing and can open up good business opportunities); 2) ST Strategy (looking for opportunities that provide benefits, increasing understanding in improving the business so that production is met); 3) WO Strategy (the need for more capital can provide a developed business in the city and outside the city, and increase sales promotion); and 4) WT Strategy (cracker business owners should add employees to increase cracker production and be able to quickly sell more).
Income Analysis of Industrial Plantation Forest (HTI) Laborers as Edible-Nest Swiftlet Farmers in Sungai Batang Village, Air Sugihan District, Ogan Komering Ilir Regency Saputra, Doris; Elmeizy Arafah; Yuwinti Nearti; Budi Fachrudin; Nirmala Jayanti; Ismail
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

Edible bird’s nest is a high-value commodity with strong export demand, which encourages the growth of swiftlet farming as an alternative livelihood in rural areas. This study aims to analyze the income level of Industrial Plantation Forest (HTI) laborers who operate edible-nest swiftlet farming in Sungai Batang Village, Air Sugihan District, Ogan Komering Ilir Regency. A case study method was applied from November 2018 to March 2019 involving 10 respondents (census). Income analysis was conducted by calculating production costs, total revenue, net income from swiftlet farming, and total household income (swiftlet income plus HTI wage income). The results show that average annual revenue from swiftlet farming reached IDR 33,220,000 with total production cost of IDR 14,832,067, producing a net income of IDR 18,387,933/year. Meanwhile, HTI labor income was IDR 11,500,000/year. Therefore, total household income amounted to IDR 29,887,933/year. These findings confirm that swiftlet farming contributes dominantly to household income structure and serves as an effective rural income diversification strategy.
Analisis Korelasi Atribut dengan Keputusan Pembelian Konsumen Jamu Tradisional di Baturaja Kabupaten Ogan Komering Ulu Endang Lastinawati
KaliAgri Journal Vol. 6 No. 2 (2025): Jurnal KaliAgri
Publisher : Program Studi Agribisnis Universitas Sumatera Selatan

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Abstract

Jamu is a health drink inherited from culture and natural resources that is consumed to this day. This study aims to analyze the relationship between herbal medicine attributes and consumer purchasing decisions in Baturaja, Ogan Komering Ulu Regency. The study used a survey method, by taking a sample of 25 herbal medicine consumers incidentally. The results showed that there was a fairly strong correlation between herbal medicine packaging and consumer decisions to purchase herbal medicine, a very strong correlation between efficacy and the decision to purchase herbal medicine, a very weak correlation between herbal medicine taste and the decision to purchase herbal medicine, a very weak correlation between the product's expiration date and the decision to purchase herbal medicine, and a very weak correlation between safety and the decision to purchase herbal medicine. Further research is expected to be conducted, especially related to the causal relationship between consumers consuming herbal medicine, so that it can provide a comprehensive contribution to the preservation of traditional herbal medicine.

Page 5 of 5 | Total Record : 43

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