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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 25 Documents
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Search results for , issue "Vol. 5 No. 2 (2025): February - June" : 25 Documents clear
Strategic Human Resource Mapping and Sustainable HRM: Balancing Productivity and Employee Well-being Sugiharto, Bambang; Hiya, Nirmadarningsih; Simamora, Harkim; Gaol, Nickytha Linch De Hans Lumban; Andriani, Maya
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1362

Abstract

This study explores the strategic transformation of Human Resource Management (HRM) in the context of technological advancement, employee-centric practices, and sustainability integration. As HRM evolves from a traditional administrative function to a strategic organizational driver, technologies such as Big Data Analytics (BDA), Artificial Intelligence (AI), and HR Analytics play a critical role in enabling data-driven decision-making. These tools enhance employee attrition prediction, improve person-organization fit, and strengthen employer branding. Simultaneously, Strategic HRM (SHRM) emphasizes the alignment of HR policies with long-term organizational goals, contributing significantly to performance outcomes. Beyond operational efficiency, this paper highlights the growing importance of employee engagement, well-being, and sustainable HRM practices that support a healthy, inclusive, and balanced work environment. Sustainable HRM links employee well-being with organizational productivity while addressing social, environmental, and economic dimensions. The Dynamic Capability Theory provides the theoretical lens to understand how agile HR systems enhance organizational resilience and competitiveness amid rapidly changing business environments. This study formulates twelve hypotheses focusing on four key dimensions: technology integration in HRM, strategic HRM and performance, employee-centric practices, and industry-specific competency challenges. The hypothesized model outlines relationships between independent variables (technology, HRM strategy, competencies), mediating factors (psychological/social aspects, managerial roles), and dependent outcomes (performance, turnover, innovation, commitment). By synthesizing recent literature and identifying theoretical gaps—particularly in the areas of sustainability, social network utilization, and non-R&D employee innovation—this study contributes to advancing HRM research and proposes pathways for future exploration that are inclusive, data-driven, and aligned with dynamic organizational needs.
The Role of AI-Powered Chatbots in Enhancing Consumer Satisfaction: Case Study of E-Commerce Platforms in Indonesia Suleman, Dede; Zuniarti, Ida; Rusiyati, Sri; Joesah, Nurzalinar; Hakim, Lukman; Haryati, Raden Ati
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1430

Abstract

This study examines the impact of AI-powered chatbots on consumer satisfaction in Indonesia's e-commerce industry. A quantitative approach was used to analyze data collected from 400 e-commerce users, focusing on key variables such as response speed, personalization, reliability, and perceived usefulness. Structural Equation Modeling (SEM) was employed to evaluate the relationships between these factors. The findings indicate that response speed and personalization significantly enhance consumer satisfaction, with personalization having the most substantial effect. Perceived usefulness mediates the relationship between chatbot reliability and satisfaction, highlighting the importance of functional trust. However, chatbots were less effective in handling complex queries, moderating their overall impact on satisfaction. The study offers practical recommendations for e-commerce platforms in Indonesia, including enhancing chatbot algorithms for complex problem-solving and leveraging AI to deliver highly personalized interactions. These findings underscore the potential of AI-powered chatbots to drive consumer satisfaction and strengthen brand loyalty in Indonesia's rapidly growing digital marketplace.
Open Innovation Electronic Toll Collection Using Soft System Methodology Tarigan, Roberto Pehulisa; Wahyudi, Andreo; Fitriati, Rachma
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1432

Abstract

Technological developments continue to develop and expand into various fields. Indonesia began implementing non-cash payments using electronic toll technology since October 2017. This research aims to analyze the implementation of Electronic Toll Collection (ETC) on an electronic toll basis as part of technological developments in the transportation sector. Technological innovation in the form of the application of ETC has provided a number of criticisms and a big influence on PT. Jasa Marga (Persero), Tbk as the market leader in the toll road management industry in Indonesia. On the other hand, there are many benefits that can be optimized by PT. Jasa Marga (Persero), Tbk from implementing ETC. This research shows how an organization or company is able to manage the impact of open innovation into profits through the right strategy. The Soft System Methodology approach is used to analyze the complexity of implementing ETC for PT. Jasa Marga (Persero), Tbk. This research collects data in the form of facts stored in the form of research, documents and information as well as related regulations through documentation techniques. This research provides an explanation of the strategy carried out by PT. Jasa Marga (Persero), Tbk in dealing with the implementation of ETC which is explained through seven stages of SSM ETC as a new technology is obtained through open innovation. Open innovation in an organization or company can be successful if it is responded to with the right strategy. The success of an innovation is if the innovation can be accepted by all parties.
Analysis of Implementation of Fugel Models of Innovation at BKI Academy Rukmana, Dandy; Hardjono, Retno Kusumastuti
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1469

Abstract

Successful innovation in today's business world requires an integrated approach, encompassing aspects of corporate design, product design, and the application of new technologies. Effective collaboration and targeted design management are key to achieving successful innovation. Utilizing efficient knowledge management techniques and tools in integrated design efforts is also important. Proactive planning is critical in innovation, where companies must integrate market trends, competition, emerging technologies, and changing customer preferences. Companies should not just wait for innovation to come by chance, but instead plan proactively and create an environment that encourages innovative thinking. The emergence of BKI Academy as a relatively new organization poses a significant challenge. The concept of BKI Academy itself as a provider of training and MICE services in the Maritime, K-3, Energy, Testing, Inspection & Certification, Construction, Management Systems and Human Resources market categories for all industries related to a unique value proposition for professionals and students in Indonesia, because maritime education/training institutions in Indonesia are minimal, BKI Academy sees this as a very appropriate opportunity. It is beneficial for the needs of workers in the maritime world. The innovation process plays a role in the development of companies or institutions. In an era where the flow of information and communication is growing rapidly, consumers are increasingly savvy in choosing products and services. Therefore, BKI Academy and similar organizations must continue to innovate and adapt to the times to meet customer needs and ensure the continuity of their business in an increasingly competitive market. The data collection technique used is the documentation technique. The data analysis design used is descriptive analysis. This study will provide an in-depth overview of how innovation models are applied at BKI Academy and how they impact the organization's progress. It will also provide the best recommendations for maritime educational institutions in building entrepreneurship-based education.
Securing Sustainable Digitalization: An Integrative Study on Data Privacy, Cybersecurity, and Business Continuity in SMEs Lusiah, L.; Parulian, Edison
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1475

Abstract

This study examines the interrelationship among data privacy practices, cybersecurity readiness, and business continuity planning in enhancing sustainable digitalization within small and medium-sized enterprises (SMEs). This study employs a quantitative descriptive approach using structured survey data collected from 250 SMEs operating in manufacturing, retail, and service sectors in Indonesia. The analysis was conducted using structural equation modeling to assess both direct and mediated relationships among the three digital capabilities and their influence on sustainability outcomes. The results reveal that data privacy practices significantly contribute to improving cybersecurity readiness, and cybersecurity readiness has a positive impact on the development of business continuity plans. Furthermore, business continuity planning mediates the effect of cybersecurity readiness on sustainable performance, which includes operational reliability, digital trust, and environmental responsibility. The findings of this study suggest that secure digital capabilities, when integrated systematically, enhance the long-term viability and resilience of SMEs operating in emerging markets. This research provides empirical evidence supporting a triadic framework linking digital security components with sustainability outcomes in resource-constrained settings.
Qualitative Analysis of Enhancing Professionalism and Work Ethic of BPVP Pangkep Apparatus through Data-Based Human Resource Management Ratnasari, Dewi; Amang, Baso; Hamzah, Muhammad Fadhil
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1385

Abstract

This study examines the improvement of professionalism and work ethic of the apparatus at BPVP Pangkep through data-based human resource management. This qualitative descriptive research employs interview data collected from four informants. The data were analyzed inductively by identifying empirical facts and aligning them with relevant theoretical frameworks. The results reveal that BPVP Pangkep implements data-driven human resource strategies using two primary approaches: employee competency mapping and a digital performance monitoring system. Competency mapping is conducted through assessments of performance, attendance, and periodic evaluations to assign employees according to their expertise and potential. Meanwhile, the digital monitoring system enhances transparency and accountability, encouraging greater discipline and dedication among staff. The findings of this study suggest that, although the implementation of this system shows a promising impact on organizational performance, it still encounters challenges such as limited human resources with adequate digital skills, insufficient technological infrastructure, and resistance to change among employees who are uncomfortable with performance evaluations based on data systems.
User-Generated Content (UGC) and Its Impact on Tourism Marketing: A Systematic Literature Review Sujatmiko, S; Ar, Dhita Pratiwi; Hamdat, Aminuddin; Salam, Karta Negara
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1491

Abstract

This study aims to systematically examine the impact of user-generated content (UGC) on tourism marketing by synthesizing empirical evidence from scholarly publications over the last decade. Grounded in a descriptive quantitative approach, the research employs a systematic literature review methodology to identify, evaluate, and integrate findings from 30 peer-reviewed journal articles published between 2010 and 2025. The review categorizes the influence of UGC across four core dimensions: destination image formation, tourist decision-making processes, emotional engagement, and strategic marketing implications. The results indicate that UGC significantly shapes both the cognitive and affective components of destination image, influences tourists’ behavioral intentions through emotional resonance, and acts as a trusted informational and social source during the travel planning cycle. Furthermore, UGC enhances marketing effectiveness when integrated responsibly into official campaigns, yet raises ethical concerns related to consent, representation, and content authenticity. The study also identifies critical gaps in current literature, including limited inclusivity in UGC representation and the risks associated with algorithmically amplified or manipulated content. The findings underscore the necessity for tourism marketers and destination management organizations to not only leverage UGC as a strategic asset but also to adopt ethical and inclusive frameworks for its governance. Ultimately, this study contributes to a more comprehensive understanding of UGC as both a communicative phenomenon and a transformative tool in the evolving landscape of digital tourism marketing.
Non Performing Loan Resolution Strategies and Impact on Financial Performance Baharuddin, Ceskakusumadewi; Liutfi, Anugrah; Ar, Dhita Pratiwi; Rizal, Muhammad; Sasmita, Halida
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1494

Abstract

This study investigates the relationship between non-performing loan (NPL) resolution strategies and financial performance among commercial banks in Indonesia. As NPLs remain a persistent threat to banking sector stability, especially in post-pandemic recovery phases, the research aims to assess how various resolution mechanisms namely restructuring, write-offs, asset sales to asset management companies (AMCs), and digital early-warning systems impact key financial indicators such as return on assets (ROA), return on equity (ROE), net interest margin (NIM), and capital adequacy ratio (CAR). Employing a quantitative descriptive design, this study draws on secondary panel data from 35 Indonesian commercial banks over the 2020–2024 period, incorporating bank-level financial reports, regulatory disclosures, and macroeconomic indicators. Multiple regression analysis is used to evaluate the effect of each resolution strategy on financial performance metrics. The findings indicate that proactive loan restructuring has a significant positive effect on ROA and NIM, while asset sales to external AMCs are associated with notable improvements in CAR due to risk-weight reductions. Moreover, banks with aggressive provisioning policies experience enhanced ROE when combined with effective loss recognition. The implementation of AI-based early-warning systems significantly mediates the impact of restructuring on profitability by reducing re-default rates. These results suggest that an integrated resolution approach combining traditional financial tactics with digital risk-management innovations optimizes both short-term profitability and long-term solvency. The study contributes to strategic financial management literature and provides actionable insights for regulators aiming to strengthen bank resilience in emerging markets.
Resilient Entrepreneurs in the Digital Era: Strategic Marketing Approaches for Young Business Owners Amid Crisis Nurhilalia, N.; Saleh, Yusuf
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1535

Abstract

In an era marked by rapid digital transformation and recurrent global crises, young entrepreneurs face both unprecedented opportunities and significant challenges. This study explores how strategic digital marketing practices contribute to the resilience of youth-led enterprises amid crises such as economic downturns and pandemics. Drawing on a quantitative descriptive approach, the research aims to identify the most prevalent marketing strategies employed by young entrepreneurs and assess their perceived effectiveness in enhancing business resilience. Data were collected through structured surveys distributed to young business owners across various sectors who actively utilize digital platforms. The findings reveal that adaptive strategies such as content marketing, community engagement, platform-based analytics, and value co-creation play a central role in maintaining customer trust, sustaining operations, and enabling business recovery. Moreover, the results underscore that digital infrastructure readiness and entrepreneurial orientation significantly influence the successful implementation of these strategies. The study highlights the moderating role of ecosystem support and the constraining effects of burdens such as limited digital literacy and cybersecurity concerns. The implications of this research extend to policymakers, incubators, and digital training providers seeking to enhance the resilience and competitiveness of youth entrepreneurship in volatile digital economies. This study contributes to the growing body of literature at the intersection of digital entrepreneurship, strategic marketing, and resilience theory.
Thriving Through Turbulence: How Young Entrepreneurs Leverage Marketing Strategies to Navigate Crises and Digital Disruption Saleh, Yusuf; Nurhilalia, N.
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1536

Abstract

An era marked by global crises and accelerating digital transformation, young entrepreneurs face mounting challenges in maintaining business continuity. This study explores how youth-led ventures utilize digital marketing strategies to adapt, survive, and grow in the face of disruption. Drawing on theories of entrepreneurial resilience, digital innovation, and strategic marketing, the research employs a quantitative descriptive design to examine the behaviors and preferences of young entrepreneurs in turbulent environments. Data were collected through a structured survey targeting founders aged 18 to 35 across diverse industries. The analysis reveals that the most frequently adopted strategies include real-time social media engagement, influencer partnerships, A/B testing, content personalization, and the use of analytics dashboards. These strategies are positively associated with customer retention, brand visibility, and perceived business resilience. Additionally, the study finds that younger entrepreneurs tend to benefit more from platform-native features and interactive digital tools compared to their older counterparts. The findings highlight the critical role of adaptability, data-driven decision-making, and emotional branding in navigating crises. While digital marketing is not a one-size-fits-all solution, its strategic application significantly contributes to the sustainability and competitive positioning of youth-led businesses. This study contributes to the growing body of literature on digital entrepreneurship and offers actionable insights for policy makers, educators, and business development programs seeking to support resilient entrepreneurial ecosystems in uncertain times.

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