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GENESIS SEMBIRING DEPARI
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Jurnal Ekonomi dan Bisnis Digital (MINISTAL)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28278259     DOI : https://doi.org/10.55927/ministal.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. MINISTAL provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. MINISTAL publishes articles four times in a year on January, April, August and December. Scope The main objective of the Jurnal Ekonomi dan Bisnis Digital (MINISTAL) is to disseminate the cutting edge methodology and technology in business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines with an advanced methodologies, models, , techniques, methods, processes, and principles in high level of efficiency and actionable manners in supporting business stake holders in making a decision.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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Adoption of Marketing Technology and Its Influence on the Profits of MSMEs in Kauman Batik Village Dwijayanto, Danang Hilman; Sutianingsih, Sutianingsih
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.14836

Abstract

The development of technology can support business advancement. Adopting marketing technology makes business production more efficient, so profits are optimal. This study aims to examine the implementation of marketing technology and its impact on the profits of batik MSMEs in Kauman Batik Village. Given that the COVID-19 pandemic crisis is over, the impact on MSMEs has not fully recovered. The analysis uses linear regression with cross-sectional data and accidental sampling techniques. The results show that the adoption of marketing technology, business capital, length of business, number of workers, and business location have a significant positive effect on batik profits. Therefore, it is recommended that business actors can improve the quality of human resources (HR) as workers in implementing marketing technology.
The Influence of Psychological Well-Being, Work Discipline, and Organizational Culture on Job Satisfaction of Owabong Water Park Purbalingga Employees Sa’roni, Imam Arief; Endratno, Hermin; Astuti, Herni Justiana; Arofah, Rifka Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.14861

Abstract

The objective of this study is to investigate the impact of Psychological Well-Being, Work Discipline, and Organizational Culture on Job Satisfaction of permanent employees of Owabong Water Park Purbalingga. These three factors act as independent variables, while Job Satisfaction is the dependent variable. This study involved the entire population of permanent employees of 101 people with a saturated sampling method, with analysis using multiple linear regression. The results of the study showed that Psychological Well-Being and Work Discipline had no effect on job satisfaction, whereas organizational culture had a considerable beneficial impact.
The Influence of Affection, Worklife Balance and Workload on the Welfare of Gen Z Female Employees in a Shoe Factory Isnaeni, Lina; Puspita, Sindi; Siddiq, Dedi Muhammad; Setapa, Mariam
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15001

Abstract

Analyzing the effects of workload, work-life balance, and compassion on the wellbeing of female Generation Z workers in a shoe factory is the goal of this study.  This study's backdrop includes the high physical and emotional pressures Gen Z female employees confront, as well as the need for emotional support and work-life balance.  Several linear regression analyses were employed in a quantitative manner.  SPSS 25 was used to process the data once it was gathered via surveys. The findings demonstrated that workload significantly impacted employee well-being negatively, while compassion and work-life balance significantly improved it.  These results demonstrate the significance of cultivating a compassionate and encouraging workplace culture in order to sustainably enhance employee well-being.
Impact of Event Marketing, Promotions, and Brand Image on User Loyalty: A Study on Bukalapak Marketplace Ma’arif, Syamsul; Putri, Anita Afifa
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15040

Abstract

Competition in Indonesia’s e-commerce sector is increasing, leading Bukalapak to revise its operational strategies due to declining competitiveness. This study investigates the effects of event marketing, promotions, and brand image on user loyalty. Using a quantitative method, data were collected via questionnaires from 180 respondents and analyzed through multiple linear regression in SPSS. Event marketing had a negative effect (t = -2.127, p = 0.035), promotions had a significant positive effect (t = 6.347, p = 0.000), while brand image showed no significant influence (t = 0.376, p = 0.707). The F-test indicated a joint significant effect (p = 0.000). The coefficient of determination (R²) was 20.1%, implying that other variables also influence user loyalty.
The Determinants of Online Impulsive Buying on Shopee: An Empirical Study Anastasia, Nita; Widyaningtyas, Dian; Haryanto, Totok; Fauziridwan, Meydy
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15194

Abstract

This study aims to analyze the influence of sales promotion, hedonic shopping motivation, shopping lifestyle, and electronic word-of-mouth (E-WOM) on impulsive buying behavior. The research focuses on Shopee consumers in Purwokerto. The independent variables in this study are sales promotion, hedonic shopping motivation, shopping lifestyle, and E-WOM, while impulsive buying serves as the dependent variable. A quantitative research method was employed. The sample consisted of 119 respondents, selected using purposive sampling. Data were collected through a questionnaire utilizing a Likert scale. The collected data were analyzed using SPSS version 26. The results indicate that sales promotions, hedonic shopping motivation, and shopping lifestyle have a positive and significant effect on impulsive buying. However, E-WOM does not influence on impulsive buying.
Disclosure of Risk and Underpricing in Initial Public Offerings in the Indonesian Capital Market Ariyani, Vivi; Gumanti, Tatang Ary; Sukoco, Y. Djoko
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15203

Abstract

This study tests whether the risk factors disclosed in the prospectus are able to explain the variation in underpricing. The data used in this study uses cross-sectional data on 364 companies that conducted initial public offerings on the Indonesia Stock Exchange for the period 2018 to 2024. The research results risk disclosure is measured using two methods, namely based on rating risk and risk as determined by the capital market regulatory agency in Indonesia, which produces consistent findings. In this case, it explains that risk disclosure by companies conducting IPOs, both the risks that are being faced and those that will be faced by the issuing company, is able to reduce the level of underpricing.
The Influence of SIAM, Data Efficiency and Accuracy, Audit Transparency, and Management Accountability on Smart Governance with Good Governance as a Mediating Variable Amin, Rofikul; Kurniawan, Setia Budi; Suprayitno, Adi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15268

Abstract

This study aims to analyze the influence of the digitalization of the Management Administration Information System (SIAM), data efficiency and accuracy, transparency and audit trail, and managerial accountability on smart governance with good governance as a mediating variable. A quantitative approach was used with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method involving 110 respondents from government agencies. The results of the analysis indicate that the digitalization of SIAM has a significant effect on data efficiency and accuracy, which in turn increases transparency and managerial accountability. Each variable has a significant contribution to good governance, which then strongly mediates the relationship towards smart governance. The R-square value indicates that the model has adequate predictive power, and the f-square test and path coefficient indicate a substantial strength of the relationship. This study confirms that the success of smart governance is not only determined by technological aspects, but also heavily depends on transparent, accountable, and efficient governance.
Triggers of Consumer Impulse Buying Behavior on E-Commerce Platforms: A Systematic Literature Review Thamara, Shely Dinar; Syarif, Muhammad; Suyono, Suyono
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.14898

Abstract

The development of digital technology has brought about significant changes in consumer shopping habits, particularly with the increasing use of e-commerce platforms. One interesting phenomenon that has emerged is impulsive buying behavior, namely the decision to purchase a product suddenly without planning. This study aims to identify factors that influence this behavior using the Systematic Literature Review (SLR) method. A total of seven relevant scientific journals were reviewed in depth to understand consistent patterns and findings across various studies. The analysis results show that impulsive buying is influenced by a combination of various factors such as the attractive visual appearance of the platform, ease of use of the technology, social influence from others, and positive emotions experienced by consumers while shopping. This study also uses several major theoretical approaches, such as Stimulus-Organism-Response (SOR), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), and Expectation Confirmation Theory (ECT). These findings indicate that consumer behavior in e-commerce is not only determined by rational needs, but also by emotional and social experiences shaped by digital technology. Therefore, businesses need to create an attractive, convenient, and personalized shopping experience to encourage purchasing decisions.
The Role of Leadership Style, Organizational Culture, and Work-Life Balance in Increasing Organizational Commitment in Millennial Employees Nirvananda, Anandita; Endratno, Hermin; Widhiandono, Hengky; Innayah, Maulida Nurul
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15201

Abstract

This study aims to analyze the influence of leadership style, organizational culture, and work-life balance on millennial employee organizational commitment using a purposive sampling approach to 115 respondents in Purwokerto. This research uses SEM-PLS analysis on the SmartPLS 4.0 application with Social Exchange Theory as the basis for the relationship approach between variables. The research findings show that the three independent variables, namely leadership style, organizational culture, and work-life balance, have a positive and significant effect on organizational commitment. With the Social Exchange Theory approach, these findings suggest that when organizations provide support through supportive leadership, positive work culture, and work-life balance, millennial employees will respond by increasing commitment to the organization.
The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City Maki, Gyshella Eunike; Santika, I Wayan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15214

Abstract

This study aims to examine the role of customer satisfaction in mediating the effect of experiential marketing on repeat purchases among Domus Coffee consumers in Denpasar City. Using a quantitative associative approach, data were collected from 65 respondents through questionnaires and interviews with the coffee shop owner. The analysis was conducted using path analysis, Sobel test, and classical assumption tests with SPSS 26.0. The results show that experiential marketing has a positive and significant effect on repeat purchases and customer satisfaction, while customer satisfaction itself has a positive and significant impact on repeat purchases. Furthermore, customer satisfaction partially mediates the relationship between experiential marketing and repeat purchases, as indicated by a Variance Accounted For (VAF) value of 59.49%. These findings imply that creating memorable and positive experiences not only increases satisfaction but also strengthens consumer loyalty through repeat purchases. This research contributes to enriching the Theory of Planned Behavior (TPB) in the context of the coffee shop industry and provides practical insights for coffee shop managers to enhance competitive advantage by focusing on consumer experiences and satisfaction.  

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