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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Pengaruh Harga dan Digital Marketing terhadap Minat Beli Konsumen pada Konveksi Tikasari Collection Larangan Kota Tangerang Manik, Cornelia Dumarya; Sari, Indah Septika
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1728

Abstract

In today's competitive market, understanding factors that influence consumer behavior is crucial for businesses to enhance sales and customer loyalty. Price and digital marketing are considered pivotal elements that shape consumers’ purchasing decisions, especially in the fashion and retail industry. Therefore, this research seeks to provide empirical evidence on how these variables affect consumer buying interest in the context of a local convection business. This study aims to examine the effects of Price and Digital Marketing on Consumer Buying Interest at Tikasari Collection Convection in Tangerang, both partially and simultaneously. The research employs a quantitative approach using a survey method. The object of the study is Tikasari Collection Convection located in Tangerang, Indonesia, and the subjects are consumers actively making purchases there. A total of 91 respondents were selected using simple random sampling and were given structured questionnaires with closed-ended questions on a Likert scale. Data were analyzed using SPSS 26 with multiple linear regression analysis. The analysis involved descriptive statistics, validity and reliability tests, classical assumption tests, and finally, multiple linear regression to test the hypothesized relationships. The results indicate that both Price and Digital Marketing significantly influence Consumer Buying Interest. This finding emphasizes that competitive pricing strategies combined with effective digital marketing campaigns can boost consumer interest and potentially enhance sales performance. The study provides valuable insights for local businesses to prioritize these factors in their marketing strategy to attract and retain customers in a digitally evolving market environment.
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan pada Pengelola Gedung Plaza BNI Tangerang Selatan Sabina, Fitri; Abidin, Ali Zaenal; Fitria, Juwita Ramadani; Pratama, Guruh Dwi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1729

Abstract

Employee performance is a critical factor in achieving organizational goals, and it is influenced by various factors, including work motivation and job satisfaction. In modern organizational management, particularly in service-oriented sectors, understanding the drivers of employee performance is essential to maintain efficiency, productivity, and service quality. This study aims to examine the effect of work motivation and job satisfaction on employee performance at the BNI Plaza Building Management, both partially and simultaneously. A quantitative approach with a survey method was employed. The research was conducted at BNI Plaza, Tangerang Selatan, involving 95 employees as respondents using a census sampling technique. Data were collected through structured questionnaires distributed via WhatsApp, using a closed-ended Likert scale. The collected data were processed and analyzed using SPSS 26 with multiple linear regression analysis. The study included descriptive analysis, validity and reliability testing, classical assumption testing, and hypothesis testing. The results indicate that both work motivation and job satisfaction have a significant positive effect on employee performance. High levels of motivation and satisfaction contribute to improved productivity, work discipline, and overall quality of work. However, other factors, such as leadership style, organizational culture, and work environment, also play a role and warrant further investigation. These findings imply that management should not only enhance motivation and satisfaction but also consider other organizational factors to optimize employee performance sustainably.
Pengaruh Integritas dan Komunikasi terhadap Kinerja Karyawan di PT Parkland World Indonesia Widowati, Widowati; Wati, Lia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1730

Abstract

Employee performance is a critical factor in achieving organizational goals, and it is influenced by various personal and organizational factors, including integrity and communication. In a competitive business environment, companies must ensure that employees not only possess technical competence but also demonstrate ethical behavior and effective communication skills to enhance productivity and organizational effectiveness. This study aims to examine the effect of integrity and communication on employee performance at PT Parkland World Indonesia. A quantitative survey method was employed, with the entire population of 70 employees serving as the sample using a saturated sampling technique. Data were collected through a Likert-scale questionnaire (1–5) and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing with SPSS version 25. The findings reveal that both integrity and communication simultaneously have a significant positive effect on employee performance. The coefficient of determination indicates that 69.4% of the variation in employee performance is explained by integrity and communication, while the remaining 30.6% is influenced by other factors not included in this study. These results highlight the importance of fostering ethical behavior and effective communication in enhancing employee performance and suggest that management should implement integrated training and development programs to strengthen these key competencies.
Pengaruh Gaya Kepemimpinan dan Motivasi terhadap Kinerja Karyawan di Hotel Grandhika Iskandarsyah Jakarta Selatan Hermawati, Rahmi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1731

Abstract

Employee performance is a critical factor in achieving organizational goals, particularly in the hospitality industry, where service quality directly affects customer satisfaction and business success. Leadership style and employee motivation have been widely recognized as key determinants influencing employee performance. This study aims to examine the effect of leadership style and motivation on employee performance at the Grandhika Iskandarsyah Hotel in South Jakarta. The research employed a quantitative approach with a survey method. The population consisted of all 53 employees of the hotel, and the entire population was used as a sample through saturated sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using SPSS version 25. Analytical procedures included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing through t-test and F-test. The results indicate that both leadership style and motivation have a significant impact on employee performance. An effective leadership style guides, directs, and facilitates employees, enhancing productivity and work quality, while motivation acts as an internal drive that encourages employees to perform optimally and remain committed to their duties. Furthermore, the interaction between leadership style and motivation creates a synergistic effect, demonstrating that optimal performance is achieved not by a single factor alone but through the combination of appropriate leadership and sufficient employee motivation. These findings highlight the importance for management to develop leadership strategies and motivational programs to improve employee performance and organizational outcomes.
Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan di PT Daksa Sinergi Tangerang Selatan Sari, Ratna
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1732

Abstract

Employee performance is a critical factor in determining the success and competitiveness of organizations. In modern business environments, motivation and job satisfaction are considered key determinants that influence how effectively employees perform their duties. Low motivation and dissatisfaction can lead to reduced productivity, high turnover, and poor organizational outcomes. This study aims to examine the influence of motivation and job satisfaction on employee performance at PT Daksa Sinergi Tangerang Selatan. A quantitative approach with a survey method was employed to collect empirical data. The population consisted of all 57 employees of the company, who were entirely included as the research sample using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 25, including validity and reliability tests, classical assumption tests, multiple linear regression, and t-test and F-test analyses. The findings indicate that both motivation and job satisfaction have a positive and significant impact on employee performance. Employees who are highly motivated and experience job satisfaction tend to show greater productivity, responsibility, and commitment to organizational goals. These results underscore the importance of human resource management strategies that enhance intrinsic motivation and foster a supportive work environment. Practically, companies should focus on providing appropriate rewards, opportunities for career development, and harmonious workplace relationships to sustain and improve employee performance continuously.
Pengaruh Digital Marketing dan Aksesibilitas terhadap Minat Berkunjung ke Tasta Zoo Karna, I Gede Phio Ananta; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1759

Abstract

In the era of digital transformation, tourism destinations must adapt to changing consumer behavior to remain competitive. Despite various marketing efforts, Tasta Zoo in Bali has not yet achieved the expected increase in visitor numbers, indicating potential gaps in its marketing strategy and accessibility. This study aims to examine the influence of digital marketing and accessibility on tourists’ visiting interest in Tasta Zoo. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who had visited the destination. The analysis was conducted using multiple linear regression with SPSS. The results show that both digital marketing and accessibility have a positive and significant effect on visiting interest, either partially or simultaneously. These findings suggest that well-managed digital marketing through social media engagement, online advertising, and user-generated content, along with improved physical access and supporting facilities, can enhance tourists’ intention to visit. The study provides practical insights for tourism managers to strengthen their digital presence while ensuring visitor convenience through better accessibility.
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Pika, Putu Ayu Titha Paramita; Darma, I Komang Cahya Patu; Korry, Putu Dyah Permatha; Yunita, Putu Irma
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Pengaruh Corporate Governance, Pertumbuhan Penjualan dan Kepemilikan Institusional terhadap Manajemen Pajak Meiliani, Berliana; Rusdi, Rusdi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1777

Abstract

This study examines the influence of corporate governance, sales growth, and institutional ownership on tax management in Consumer Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during 2019-2023. The research applies a quantitative associative method using secondary data obtained from audited annual reports. A total of 45 firm-year observations were selected through purposive sampling. The data were analyzed using panel data regression with EViews 12. The results show that the number of commissioners, the proportion of independent commissioners, and institutional ownership have a significant positive effect on tax management. Meanwhile, the compensation of the board of commissioners and sales growth have no significant effect. These findings indicate that good corporate governance mechanisms play an essential role in shaping tax management behavior. Strengthening oversight and institutional participation is therefore crucial to ensuring responsible tax practices and enhancing corporate transparency.
Green Marketing terhadap Keputusan Pembelian pada Moto Kopi di Denpasar dengan Brand Image sebagai Variable Mediasi Budiatha, I Made Augie Putra; Ariwangsa, I Gusti Ngurah Oka; Martini, I. A. Oka; Putra, Komang Widhya Sedana
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1783

Abstract

The rapid expansion of Indonesia’s coffee shop industry has been accompanied by growing consumer concern for sustainability. However, previous studies on green marketing show inconsistent results, particularly regarding its direct effect on purchasing decisions and the mediating role of brand image. This study aims to examine how green marketing influences purchasing decisions at Moto Kopi Denpasar and to assess whether brand image strengthens this relationship. A quantitative approach was employed using a structured questionnaire distributed to 130 consumers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect effects. The results show that green marketing has a significant positive impact on purchasing decisions and also enhances brand image. Furthermore, brand image significantly affects purchasing decisions and partially mediates the relationship between green marketing and purchasing behavior. These findings indicate that sustainability-oriented marketing practices not only shape consumer perceptions but also reinforce their decision-making process. The study highlights the importance of building a credible environmentally responsible image to strengthen consumer responses in a competitive coffee shop market.
Stock Valuation Analysis of Digital Company PT Indoternet TBK (EDGE) Using The Discounted Cash Flow Method Fara R, Litha; Supranata, Mardani
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1784

Abstract

The rapid development of Indonesia’s digital infrastructure has driven significant growth in data center services, positioning PT Indointernet Tbk (EDGE) as one of the key industry players. However, this growth has been accompanied by substantial capital expenditures that may affect the company’s long-term financial stability, creating a need to evaluate whether its rising market valuation is supported by fundamental performance. The objective of this study is to determine the intrinsic value of EDGE’s stock in 2023 using the Discounted Cash Flow (DCF) method and to assess its alignment with the company’s market price. This research employs a quantitative approach with a descriptive analysis method to provide an objective and systematic valuation based on historical financial data and projected future cash flows. Secondary data were collected from EDGE’s 2021–2023 annual reports, publications from the Indonesia Stock Exchange (IDX), and relevant academic literature. The analysis includes compiling key financial components such as EBIT, taxes, CapEx, and changes in working capital, calculating Free Cash Flow (FCF), determining the Weighted Average Cost of Capital (WACC), estimating Terminal Value (TV), and computing intrinsic value through discounted cash flows. The findings reveal strong EBIT growth of 55% in 2021–2022 and 40% in 2022–2023, yet a sharp decline in FCF due to increased CapEx for the EDGE 2 data center. With a WACC of 12.61% and a negative terminal value of –33,736,050.88, the resulting intrinsic stock value of –Rp8.18 indicates that EDGE’s fundamentals do not support its 2023 market price of Rp5,100.

Page 37 of 39 | Total Record : 390

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