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Tarjih: Agribusiness Development Journal
Published by Universitas Muhammadiyah Sinjai
ISSN : ""     EISSN : 27980782     DOI : https://doi.org/10.47030/tadj.v2i01.359
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Tarjih: Agribusiness Development Journal resmi terdaftar di Pusat Data dan Dokumentasi Ilmiah (PDDI), Lembaga Ilmu Pengetahuan Indonesia dengan Nomor ISSN 2798 - 0782 (online). Mulai tahun 2021. Tarjih: Agribusiness Development Journal akan terbit dua kali dalam setahun (Juni, dan Desember). Semua naskah yang dikirimkan akan direview terlebih dahulu oleh editor dan kemudian dievaluasi oleh minimal dua Reviewer Nasional dan atau Internasional melalui proses blind review. Hal ini untuk memastikan kualitas manuskrip yang diterbitkan dalam jurnal. Ruang lingkup Tarjih: Agribusiness Development Journal, menerima artikel dari hasil penelitian (original research article) dan artikel telaah (review article) dari para akademisi, peneliti, dan praktisi di bidang Agribisnis. Artikel ilmiah terkait : Penyuluhan Pertanian; Pengembangan SDM Pertanian; Manajer Lapangan Bidang Pertanian; Peneliti Pertanian; Manajer Pemasaran; Kebijakan Pertanian; Pemasaran dan Perbankan pertanian; Kewirausahaan Agribisnis.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 82 Documents
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Analysis of The Contribution of Time, Income, and Family Labor Costs in Oil Palm and Rice Farming in Pino Raya Subdistrict Oktapia, Hesvi Meska; Romdhon, Muhamad Mustopa; Windirah, Nola; Suryana, Anggita Tresliyana
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.909

Abstract

Oil palm and lowland rice farming systems rely on family labor to manage and maintain operations. This study analyzes the contribution of working time, income levels, and family labor costs in oil palm and lowland rice farming households in Pino Raya Subdistrict, South Bengkulu. The research employed a descriptive quantitative method using a survey approach through interviews with 25 respondents. Data analysis included the calculation of family labor contributions through work time contribution analysis (measured in person-days), income analysis (PD = TR - TC), and analysis of the contribution of family labor costs. The results showed that family labor contributed 60%, equivalent to 48.3 person-days per 3 months, in oil palm farming and 40%, or 31.9 person-days per 3 months, in lowland rice farming. The actual income from farming was IDR 6,721,168 per 3 months for oil palm and IDR 2,407,955 per 3 months for lowland rice. Family labor costs accounted for 58% of total farming costs in oil palm and 60% in lowland rice farming. This substantial contribution indicates that family members carry out most farming activities. Oil palm and lowland rice farming can generate higher income when family labor is optimally utilized, as it significantly contributes to overall farming costs. Therefore, it is recommended that farmers maintain and maximize the use of family labor to enhance cost efficiency and support production sustainability.
Analysis of Marketing Performance: A Case Study of Rice Marketing at Usaha Dagang Hardianti, Pinrang Regency Mutlak, Fuji Dariani; Saleh, Muh. Ikmal; Molla, Saleh; Nadir
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.914

Abstract

This study is intended to analyze the influence of product quality, selling price, distribution location, and marketing strategies on the marketing performance of rice at Usaha Dagang Hardianti in Pinrang Regency. The approach used is quantitative, employing multiple linear regression analysis. Data were collected through questionnaires, interviews, and documentation studies, and were analyzed using validity and reliability tests, t-test, F-test, and the coefficient of determination (R²). The findings indicate that only the distribution location and selling price variables have a significant effect on marketing performance, with significance values of 0.025 and 0.041 respectively—both below the 0.05 threshold. In contrast, the product quality and promotional strategy variables do not show significant influence, with significance values of 0.892 and 0.275 respectively (>0.05). The coefficient of determination (R²) reveals that the independent variables account for only 22.3% of the variation in marketing performance, while the remaining 77.7% is influenced by other factors outside the model. These findings highlight that competitive pricing and distribution efficiency play a more dominant role in enhancing marketing performance than product quality or promotional efforts. Therefore, business actors are advised to prioritize the implementation of competitive pricing strategies and optimal distribution systems to strengthen the market competitiveness of their rice products.
Income Assessment of Beef Cattle Farming and Measurement of The Customer Satisfaction Index (CSI) on Farmer's Satisfaction Level Syastiawan, Andi; Siregar, Ahmad Ramadhan; Sirajuddin, Sitti Nurani; Dambe, Jumriani
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.917

Abstract

This study evaluated cattle farmer’s satisfaction with government support programs and compared incomes between farmers using artificial insemination (AI) and natural breeding in Liliriaja District, South Sulawesi. Using a quantitative descriptive approach, data were collected through structured questionnaires and interviews with 150 purposively selected cattle farmers. The Customer Satisfaction Index (CSI) method assessed four main indicators: technical service quality, IB availability, income generation, and production yield. The results showed a moderate level of satisfaction (CSI = 73.78%), with the highest score for AI availability (WS = 1.089) due to its critical role in genetic improvement. However, the income support program had the lowest satisfaction (WS = 0.621), highlighting gaps in subsidy accessibility and market linkages. Economically, IB calves generated higher income (IDR 8,500,000/head) compared to natural mating (IDR 6,500,000/head), despite IB requiring higher feed costs. This study underscores the need for policy improvements, including reviving subsidy programs, technical training, and optimal implementation of IB to improve farmers' welfare and sustainable livestock productivity.
Transformation of Modern Agriculture through Agricultural Mechanization in Indonesia Ahmad, Ahfandi; Sulaiman, Andi Amran; Tarman, Risma Niswati; Patanduk, James WT
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.922

Abstract

Agricultural mechanization is one of the important components for modern agriculture in achieving sustainable food self-sufficiency targets. In fact, advances in mechanization technology will make agriculture triumphant, so that Indonesia as the world's food barn can be realized.  This study aims to see how the development of innovation-based agricultural mechanization, as well as how the efficiency of agricultural products in the application of agricultural mechanization. The government through the Ministry of Agriculture has created many works to build mechanization 4.0, including (1) rice seed spreading drones, (2) rice planting robots, (3) autonomous tractors, and (4) integrated harvesting plus tillage machines. These four agricultural machines can be a solution for Indonesian farmers in running a modern farming business. The government, through the Ministry of Agriculture, has distributed agricultural machinery assistance in an effort to help farmers.  The use of rice transplanter (transplanting machinery) can save 30 percent of planting costs compared to conventional planting methods. Nationally, the cost of planting that can be saved reaches Rp 8.6 trillion every year. Weeding tools, the use of weeding machines is three times faster than conventional methods with a savings value of Rp 7 trillion in weeding costs. The use of tractors for soil cultivation can also reduce the use of conventional labor with faster operationalization.  The use of agricultural machinery, both pre- and post-harvest, is a driving force for accelerating the process of increasing production and farming efficiency so that farmers get greater benefits.
Alternative Models of Food Buffer Systems for Large Cities in Indonesia Ahmad, Ahfandi; Sulaiman, Andi Amran; Tarman, Risma Niswati
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.923

Abstract

Every country has efforts to fulfill food. In order to ensure a fair and equitable food supply at the community, household and individual levels in accordance with the purchasing power to meet food needs. Therefore, an alternative food buffer model is needed in each region, especially in big cities. This paper recommends a big city food buffer model with at least five areas that become the main functions of TTIC/DC. First, the field of supply management. Second, supply reserve management. Third, supply distribution management. Fourth, institutional management of food cooperation. Fifth, e-commerce-based information technology system. Food supply to big cities can be done by optimizing nearby areas to be more effective and efficient, and cutting long supply and distribution chains. This is important so that price fluctuations that often occur in big cities can be properly addressed. 
Palm Sugar Marketing Strategy in Improving Community Welfare in Kunyi Village, Anreapi Sub-District Kasmawati; Dambe, Jumriani; Hikmah, Aulia Nurul
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.925

Abstract

Palm sugar is one of the commodities that has the potential to be developed in West Sulawesi, especially in Polewali Mandar Regency This study aims to determine and analyze the marketing strategy of palm sugar in Kunyi Village, Anreapi District, Polewali Mandar Regency. This study uses a qualitative method with primary and secondary data collection with the data analysis method used in this study, namely the 7P Marketing Mix analysis. The results of the study indicate that palm sugar farmers in Kunyi Village do not yet have an effective marketing strategy to increase palm sugar sales. They face marketing constraints such as unstable selling prices and want to improve their marketing capabilities. This study recommends the development of effective marketing strategies, mentoring training programs, improving infrastructure, cooperation with stakeholders, and developing more diverse and quality palm sugar products to increase palm sugar sales and improve the welfare of the Kunyi Village community.
The Role of Agricultural Extension Workers in Developing Farmer Groups in Rea Village Binuang District Polewali Mandar Regency Mardawati; Hikmah, Aulia Nurul; Dambe, Jumriani
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.927

Abstract

Agricultural extension workers are very important to encourage farmers, but their effectiveness in certain areas still needs to be studied in more depth. This study aims to analyze the role of agricultural extension workers in developing farmer groups in Rea Village Binuang District Polewali Mandar Regency. The research method uses primary data obtained through questionnaires from 30 respondents selected by purposive sampling from rice, corn, and cocoa farmer groups. Data analysis uses quantitative descriptive methods and scoring with an ordinal scale to measure the role of extension workers The results of the study showed that the role of agricultural extension workers as motivators, facilitators, organizers, and technicians was in the good category, with a high average score in each aspect. Farmers' assessment of the role of extension workers as motivators with an average score of 2.80 in the good category, farmers' assessment of the role of extension workers as facilitators with an average score of 2.47 was in the good category and farmers' assessment of the role of extension workers as organizers with an average score of 2.47 was in the good category and farmers' assessment of the role of agricultural extension workers as technicians with an average score of 2.50.
Implementation of Supply Chain Management in Supporting Vegetable Stock in Polewali Mandar Central Nurfaldinianti; Dambe, Jumriani; Arfah, Salmawati
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.928

Abstract

Vegetables are plants or parts of plants that are commonly consumed by Indonesian people as staple foods, appetite enhancers, or appetite stimulants This study aims to understand and describe the implementation of supply chain management in vegetable traders at Pekkabata Polewali Mandar Central Market. This study uses a qualitative approach with a case study method. The results of the study indicate that the implementation of supply chain management in Pekkabata Central Market has been running well. Good cooperation between traders and local farmers and distributors allows for the availability of stable and quality vegetables. Effective stock management also helps reduce the risk of loss due to damage or decreased quality of vegetables. Vegetable traders at Pekkabata Central Market also carry out strict supervision of vegetable quality and have the hope of having a comfortable and cool place to sell to maintain the quality of the vegetables sold. This study recommends improving communication and coordination between traders, farmers, and distributors, developing better information systems, and increasing awareness of the importance of vegetable quality for consumer health. The local government can also consider improving market facilities to improve the quality of vegetables sold.
The Correlation between Marketing Factors and the Marketing Effectiveness of Student Products Gabryaldo, Igods; Diansari, Pipi; Putri, Ariella Ramadhani; Imelda, Andi; Syastiawan, Andi; Syamsi, Zulfikar
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.933

Abstract

Marketing is one of the main pillars in the business world that determines the success of a product or service in the market. This study aims to analyze the relationship between marketing frequency, understanding of marketing concepts, implementation of marketing strategies, and digital marketing knowledge with the marketing effectiveness of student products. The research was conducted at the D4 Agribusiness Food Study Program, Hasanuddin University. The sample was selected using a purposive sampling technique, targeting students who had participated in marketing-based practical courses. The sample size for this study consisted of 63 students from the D4 Agribusiness Food Study Program. Data were collected through the distribution of questionnaires to the students who served as research respondents. The data obtained from the questionnaire distribution were analyzed using both quantitative and qualitative approaches. The quantitative approach was used to test the relationship between the independent variables—marketing frequency, understanding of marketing concepts, marketing strategies, and digital marketing knowledge—and the dependent variable, marketing effectiveness, using Spearman Rank correlation analysis. Meanwhile, the qualitative approach was used to describe the quantitative findings. The results of this study conclude that the understanding of marketing concepts has a significant and the strongest correlation with the effectiveness of student product marketing, compared to marketing strategies and digital marketing knowledge. In contrast, marketing frequency does not show a significant relationship with marketing effectiveness. These findings imply that study programs should place greater focus on strengthening students’ understanding of marketing concepts in courses related to product marketing.
Analysis of Function and Efficiency of Corn Marketing Channels in Jatirejo District, Mojokerto Regency, East Java Province Anam, Khoirul; Ikka, Ni Dewi Ambal; Aditya, Dipa; Kusumawati, Nur Farida
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.934

Abstract

This study aims to determine the function and efficiency of corn marketing channels in Jatirejo District, Mojokerto Regency, East Java. The method used in sampling research purposive sampling by determining a sample of 25 farmers. This study also uses the method snow ball sampling to trace the marketing institutions and marketing channels formed based on information from farmer producers who were met randomly in the research area. The results of the study showed that there was 1 (one) dominant marketing channel in corn marketing in Jatirejo District, Mojokerto Regency. The marketing institutions involved include farmers, collectors, wholesalers and retailers. The marketing functions carried out by the marketing institution include the functions of selling, buying, transportation, processing, storage, provision of dryer machines, warehouses, price information, funds and handling marketing risks. The corn marketing channel in Jatirejo District has a marketing margin of Rp. 2.700/kg or equivalent to 34.52% and a farmer's share of Rp. 5.100/kg or equivalent to 65.38%. While the Marketing Efficiency level reaches 15.90% so that the corn marketing channel in Jatirejo District can be categorized as efficient.

Page 7 of 9 | Total Record : 82

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