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Tarjih: Agribusiness Development Journal
Published by Universitas Muhammadiyah Sinjai
ISSN : ""     EISSN : 27980782     DOI : https://doi.org/10.47030/tadj.v2i01.359
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Tarjih: Agribusiness Development Journal resmi terdaftar di Pusat Data dan Dokumentasi Ilmiah (PDDI), Lembaga Ilmu Pengetahuan Indonesia dengan Nomor ISSN 2798 - 0782 (online). Mulai tahun 2021. Tarjih: Agribusiness Development Journal akan terbit dua kali dalam setahun (Juni, dan Desember). Semua naskah yang dikirimkan akan direview terlebih dahulu oleh editor dan kemudian dievaluasi oleh minimal dua Reviewer Nasional dan atau Internasional melalui proses blind review. Hal ini untuk memastikan kualitas manuskrip yang diterbitkan dalam jurnal. Ruang lingkup Tarjih: Agribusiness Development Journal, menerima artikel dari hasil penelitian (original research article) dan artikel telaah (review article) dari para akademisi, peneliti, dan praktisi di bidang Agribisnis. Artikel ilmiah terkait : Penyuluhan Pertanian; Pengembangan SDM Pertanian; Manajer Lapangan Bidang Pertanian; Peneliti Pertanian; Manajer Pemasaran; Kebijakan Pertanian; Pemasaran dan Perbankan pertanian; Kewirausahaan Agribisnis.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 82 Documents
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Minat Peternak dalam Memasarkan Hasil Usaha Ternak Broiler di Kabupaten Gowa Astati; Hifizah, Amriana; Qurniawan, Anas
Tarjih : Agribusiness Development Journal Vol. 4 No. 01 (2024): VOLUME 04, NOMOR 01, JUNI 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i01.766

Abstract

Peternakan broiler memiliki potensi ekonomi yang besar. Usaha ini dapat memberikan keuntungan finansial, terutama jika dikelola dengan baik. Banyak peternak yang tertarik untuk memasarkan hasilnya karena potensi pendapatan yang menjanjikan dari penjualan broiler. Penelitian ini bertujuan untuk mengetahui minat peternak dalam memasarkan hasil usaha ternak broiler di Kecamatan Bajeng Kabupaten Gowa. Penelitian ini dilaksanakan pada bulan April hingga Mei 2023 di Kecamatan Bajeng Kabupaten Gowa dengan sampel sebanyak 30 peternak dan menetapkan Desa Bone, Desa Bontosunggu, Desa Lempangang dan Desa Pabentengan sebagai lokasi penelitian. Jenis penelitian dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang adalah deskriptif statistik, yaitu suatu analisis yang memberikan gambaran secara umum mengenai karakteristik dari masing-masing variabel penelitian. Penyajian data penelitian ini dalam bentuk distribusi frekuensi dan pengukuran dengan menggunakan skala likert. Setiap pernyataan dari indikator yang menggambarkan masing-masing variabel diberi nilai skor 1 sampai dengan 5 (sangat tidak setuju hingga sangat setuju). Hasil penelitian menunjukkan bahwa minat peternak dalam memasarkan hasil usaha ternak broiler di Kecamatan Bajeng Kabupaten Gowa berdasarkan permintaan ternak broiler, ketersediaan ternak broiler dan pendapatan berada pada kategori Tinggi, sedangkan ketersediaan modal berada pada kategori Cukup. Penelitian ini sangat bermanfaat untuk memberikan pandangan baru dan dalam pemasaran hasil ternak broiler, yang pada akhirnya dapat membantu meningkatkan kesejahteraan peternak.
Implementasi Pemasaran Business Model Canvas (BMC) untuk Peningkatan Kemandirian UMKM Lipa’Sabbe di Kabupaten Wajo Guna Darman; Tri Septiani; Jumadi; Sema
Tarjih : Agribusiness Development Journal Vol. 4 No. 01 (2024): VOLUME 04, NOMOR 01, JUNI 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i01.770

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berperan dalam menunjang perekonomian suatu negara meningkatkan kesejahteraan melalui kewirausahaan. Lipa’Sabbe merupakan salah satu jenis sarung sutera khas yang dijadikan usaha untuk peningkatan kesejahteraan masyarakat Bugis Kabupaten Wajo Sulawesi Selatan. Namun pemasaran produk Lipa’Sabbe masih sangat terbatas dan berdampak terhadap penurunan pendapatan. Terbatasnya pemasaran karena belum mengenal business model canvas (BMC), padahal BMC sudah banyak diterapkan dalam produk makanan dan minuman. Meskipun model BMC sudah diterapkan, namun penerapan pemasaran BMC pada UMKM Lipa’Sabbe belum dilakukan di Kabupaten Wajo. Tujuan penelitian ini untuk mengetahui strategi penerapan pemasaran Lipa’Sabbe menggunakan BMC untuk meningkatkan kemandirian UMKM di Kabupaten Wajo. Penelitian ini dilakukan pada bulan Juni 2024 di Kota Sengkang Kabupaten Wajo. Informan penelitian ini adalah 1 orang pemilik usaha UMKM Lipa’Sabbe dengan memiliki jumlah karyawan 10 orang. Penelitian ini adalah penelitian kualitatif. Metode penelitian menggunakan data primer berdasarkan temuan wawancara langsung dengan informan. Analisis data yang digunakan menggunakan kanvas model bisnis yang terdiri dari sembilan blok: segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, kemitraan utama, dan struktur biaya. Penelitian ini menunjukkan bahwa penerapan pemasaran BMC membawa manfaat yang signifikan bagi UMKM lipa’ sabbe.Kesimpulan penelitian yaitu upaya  dalam menjaga kuantitas dan kualitas Lipa’Sabbe selalu memerlukan pengelolaan yang baik, peningkatan kemampuan pemasaran untuk mencapai daya saing UMKM yang lebih tinggi, berupaya untuk tetap kompetitif dan mengoptimalkan kinerjanya dengan fokus pengendalian biaya, inovasi, dan efisiensi.
Analisis Elastisitas Transmisi Harga Jagung Manis (Zea mays sacchara) di Kelurahan Karing-Karing Kota Baubau Tabia, La Aman; Iksan, Muhamad; Haerunianti; Azizu, Muhamad; Ayu, Hesti Lestari
Tarjih : Agribusiness Development Journal Vol. 4 No. 01 (2024): VOLUME 04, NOMOR 01, JUNI 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i01.774

Abstract

Petani memiliki peluang untuk memasarkan jagung manis mereka. Namun, mereka hanya fokus pada peningkatan produksi tanpa memahami informasi pasar yang bisa meningkatkan harga produk tersebut. Akibatnya, petani mendapatkan harga yang lebih rendah karena waktu panen jagung tidak sesuai dengan kenaikan harga di pasar. Tujuan dari penelitian ini berdasarkan masalah di atas, yaitu sebagai berikut: untuk menganalisis efisiensi tataniaga jagung manis di Kelurahan Karing- Karing Kecamatan Bungi Kota Baubau dan untuk menganalisis elastisitas transmisi harga jagung manis di Kelurahan Karing-Karing Kecamatan Bungi Kota Baubau. Elastisitas transmisi harga jagung manis pada saluran I dan II yaitu sebesar 0,24%. Harga ditingkat pengecer memiliki dampak signifikan terhadap harga yang diterima oleh petani. Perubahan harga ditingkat pengecer akan tercermin dalam perubahan harga jagung manis ditingkat petani. Oleh karena itu, perubahan harga di pasar harus menjadi pertimbangan utama dalam manajemen usahatani jagung manis untuk memastikan keberlanjutan dan keuntungan yang lebih baik bagi petani di Kelurahan Karing-Karing Kota Baubau.
Marketing Strategy for Processed Coffee at Kahayya II Farmer Group in Kindang District, Bulukumba Regency Pundising, Rudy Immanuel; Ramli, Ramli; Sukarsih, Sri Endang; Junaidi, Junaidi; Ramadhani, Andi Nurul Amalia; Samaria, Samaria
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.800

Abstract

Coffee has a vital role in Indonesia's economic activities. Kahayya coffee is an ancestral heritage from the wilderness of Kahayya Village. In several lines of coffee production centers, farmers and farmer groups in Kahayya sell raw coffee and generally sell their production to intermediary traders at relatively low prices. This is one of the reasons why the price obtained could be more optimal. Also, farmers consider it an advantage because their agricultural products are quickly sold and do not need to incur costs for the distribution process, namely transportation to the market. The results showed that Kahayya Coffee Marketing still needs to be optimal; many farmers still sell at low prices due to the limited ability of farmers to analyze competitor price information. The strategy is to conduct a market survey by visiting Kahayya Coffee's salesplaces, such as coffee shops or other cafes. The purpose of conducting this research is also to find out the price sold in the market, whether it shows profit or even harms farmers. One of the strategies is the existence of a cafe in Kahayya. Nature tourism facilitates farmers' marketing because when visitors go to Kahayya, they can enjoy Kahayya coffee while enjoying the tourist attractions in Kahayya.
The Dynamics of Farmer Motivation in Cattle Breeding: A Case Study of Mario Marennu Cattle Group, Kulo District Baharuddin, Dewi; Nugraha, Angga; Purnomo, Nurul
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.820

Abstract

Farmer motivation is critical in increasing the productivity and sustainability of livestock businesses, especially in rural areas. This study aims to identify the level of farmer motivation in Mario Village, Kuro District, and Sidenreng Rappang Regency and analyze the factors that influence it. With a quantitative descriptive approach and multiple regression analysis using SPSS 16.0 software, this study provides an in-depth description of the relationship between age, education, and livestock farming experience factors on farmer motivation locally. This study aimed to determine the level of farmer motivation in Mario Village, Kulo District, Sidenreng Rappang Regency, and the factors that influence this motivation. The method used was quantitative descriptive, and the sample consisted of 63 respondents. Data were collected through questionnaires and analyzed using multiple regression using SPSS 16.0 software. The results showed that two main factors significantly influenced farmer motivation: age and livestock farming experience. This can be seen from the regression coefficient of age (X1) reaching 0.500 and farming experience (X2) reaching 0.320. These values show a significant value of less than 0.05, indicating that they significantly influence farmer motivation
Design a Strategic Program to Strengthen Beef Cattle Corporate Institutions Rohani, ST; Siregar, Ahmad Ramadhan; Rasyid, Tanrigiling; Hatta, Muhammad; Diansari, Pipi; Astaman, Putra; Darwis, Muhammad; Kurniawan, Muhammad Erik; Utama, A. Della Riski
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.821

Abstract

The development of beef cattle operations is conducted cohesively and sustainably within the livestock industry, considering socio-cultural, technical, economic, and ecological factors. It also fosters investment, business expansion, and job creation, and improves farmers' welfare. This research aims to design a strategic program to strengthen corporate institutions for beef cattle at the D'Reppa Cow House, Gowa Regency. This research used a survey method with interviews. Primary data was obtained through interviews with informants/experts using questionnaires and analyzed using Interpretative Structural Modeling (ISM) to formulate complexity, hierarchy (levels), and classification between elements. The results of this research show that the ten sub-elements of the strategic program for strengthening beef cattle livestock corporations at the D'Reppa Cow House, Gowa Regency, are divided into four quadrants.  The strategic program design for the institutional strengthening of beef cattle livestock corporations is establishing a research and development base camp for beef cattle farming businesses based on livestock corporations. The research has limitations in terms of data collection constrained to informants difficult to find so data collection is not optimal, in addition, farmers still do not know about massive livestock corporations. Future research is expected to pay attention to the shortcomings of this study in the aspect of data collection and determining responses
Partnership Pattern in Bali Cattle Risk Management in Purification Cluster Area Siregar, Ahmad Ramadhan; Astaman, Putra; Munizu, Musran; Hastang; Dassir, Muhammad; Hikmah, Aulia Nurul; Darwis, Muhammad
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.827

Abstract

Agricultural businesses, including beef cattle farming, are prone to risks and losses. Partnerships provide many benefits and reduce the risk of business losses through market assurance, added value, and an increased portfolio of productive assets. The Bali cattle cluster is a place of centralized development in cattle breeding to enhance high competitiveness. The study aims to build a partnership model for managing the risk of the Bali cattle business in the Bali cattle purification cluster. The research used a survey method with a descriptive qualitative approach. The results showed two partnership models in the research location: the partnership of the livestock company and the traditional partnership. Business cooperation is established in partnership with farmers by dividing profits among 50% farmers, 45% companies, and 5% farmer-livestock groups. As for traditional partnerships, farmers and owners get 50% of the profits each. So, the two business models of beef cattle farming have advantages and disadvantages. The partnership system has a good impact on farmers in managing their business risks because farmers feel helped by these two partnerships in the research location, especially for farmers who still have minimal business capital in the Bali cattle business. Future research will be maximized if it increases the number of respondents and the size of the research area to detect agricultural partnership patterns in rural areas.
Growth Rate of Beef Cattle to Supporting Livestock Agribusiness in South Sulawesi Astati, Astati; Hifizah, Amriana; Qurniawan, Anas
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.833

Abstract

Developing beef cattle in Indonesia has great potential to meet the demand for beef, improve farmers' welfare, and positively contribute to the national economy. This study aims to identify development areas and analyze the growth rate of beef cattle in South Sulawesi Province. The sampling of areas was done purposively. The data analysis includes the Location Quotient (LQ) and the Growth Ratio Model (GRM). The study results indicate that Bulukumba, Sinjai, Maros, Bone, Barru, Wajo, and Enrekang Regencies are the leading (base) areas for beef cattle development in South Sulawesi Province. The growth rate of beef cattle that falls into classification I includes Selayar Islands, Bulukumba, Takalar, Gowa, Sinjai, Bone, Wajo, Pinrang, Tana Toraja, North Luwu, and East Luwu Regencies. Meanwhile, Bantaeng, Jeneponto, Maros, Pangkajene and Islands, Barru, Soppeng, Enrekang, and Luwu Regencies, as well as the cities of Makassar, Parepare, and Palopo, are included in classification II. This information on the growth rate of beef cattle serves as a basis for local governments to determine appropriate policies for sustainable beef cattle development in these areas. The growth of beef cattle to support livestock agribusiness can be achieved through the development of digital-based technology. This can significantly contribute to developing livestock agribusiness that is more efficient, sustainable, and profitable
Integrated Marketing Chain Pattern of Smallholder Rubber Commodities in The Southern Region of Papua Province, Indonesia Simatupang, David Oscar; Wambrauw, Ludia T; Fachrizal, Riza; Redu, Silas Tanggu; Riza, Abdul Rizal; Akbar, Akbar
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.834

Abstract

Smallholder plantations drive economic growth, provide livelihoods, and support conservation, such as rubber, coffee, and cocoa widely cultivated, including rubber in Papua since the colonial era. This research aims to analyze rubber cultivation's history, development, and challenges in Southern Papua and identify strategies to optimize rubber commodities' supply chain and marketing. The study used qualitative and quantitative approaches, including historical data analysis, interviews with farmers and traders, and analysis of rubber prices from 2009 to 2016. The data are analyzed using the QSPM method to determine strategic priorities based on internal and external factors. The results show that since 1969, rubber development in the region has been facilitated by Catholic missionaries, who played a key role in education and the distribution of rubber seedlings. However, the global decline in rubber prices since 2013 has reduced farmer incomes, with many halting rubber sheet production. Supply chain barriers, such as difficult transportation and a lack of partnerships between farmers and traders, further exacerbate the situation. To address these challenges, the research recommends several strategies. In the short term, rubber plantation rejuvenation and strengthening partnerships between farmers and traders are needed. In the medium term, strengthening cooperatives and financial institutions and supporting production and marketing should be prioritized. In the long term, new processing machinery should be introduced, and medium-scale rubber processing factories should be established—rubber plantations in Merauke face price fluctuations, transportation issues, and weak partnerships. The research suggests rejuvenating plantations, strengthening cooperatives, and building processing factories to improve sustainability.
Analysis of Consumer Preferences in Purchasing Ambon Banana Fruit in the Tourism Area of Trawas Mojokerto Anam, Khoirul; Ositiari, Andini; Ikka, Ni Dewi Ambal; Aditya, Dipa
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.843

Abstract

Bananas are a significant horticultural commodity in Indonesia with high socio-economic value. This study aims to identify the attributes consumers prefer when purchasing Ambon Bananas in the Trawas District's tourist area and determine which attributes consumers must consider. The research employs a descriptive method using observation, interviews, questionnaires, and purposive sampling for the location in Belik Village, Trawas District, Mojokerto Regency. The study involved 91 consumers who bought Ambon bananas, and the sampling technique used was accidental sampling. Primary and secondary data sources were utilized, and data analysis was conducted using Chi-Square and Fishbein multi-attribute analysis. The findings from Chi-Square and Fishbein analysis show that: 1. The consumer preference attribute is fruit freshness, with a Chi-Square value of 98.00, where the "fresh" attribute (62.87) was preferred over the "not too fresh" and "ordinary" attributes. 2. The Fishbein multi-attribute analysis ranked the attributes as follows: (I) fruit freshness (18.88), (II) fruit price (17.88), (III) fruit maturity (17.83), and (IV) number of fruit per bunch (15.42). These results suggest that consumers prioritize freshness, price, maturity, and the number of fruits when purchasing Ambon bananas in the tourist area of Trawas District.‎

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