cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sabam Syahputra Manurung
Contact Email
tobajurnal@gmail.com
Phone
+6281275518124
Journal Mail Official
tobajurnal@gmail.com
Editorial Address
Jl. Bunga Cempaka No. 51D. Medan. Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Toba: Journal of Tourism, Hospitality, and Destination
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28284100     DOI : https://doi.org/10.55123/toba
Core Subject : Social,
Social Sciences
TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan merupakan hasil temuan, penelitian, rekomendasi, praktik lapangan, maupun sharing pengalaman dari akademisi, mahasiswa, praktisi dan stakeholder lainnya untuk kemajuan kepariwisataan Indonesia. Cakupan Jurnal ini merupakan publikasi ilmiah dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 4 No. 4 (2025): November 2025" : 20 Documents clear
Peran Bahasa Inggris sebagai Media Storytelling dalam Promosi Kuliner Tradisional Pematang Siantar untuk Mendukung Pariwisata Berkelanjutan Sandra Maleachi; Rudy Pramono; Febryola Indra
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6139

Abstract

Pematangsiantar, a city in North Sumatra, offers a variety of attractive tourism potentials, including the famous Pematangsiantar Zoo, natural spring sources, and historical attractions such as the Siantar rickshaw, which uses a BSA motorbike. The city's traditional culinary offerings are also a major draw, with dishes like roasted pork, pork hong, and wonton noodles reflecting the richness of local culture. The role of the English language in the tourism industry is becoming increasingly important, especially in promoting Pematangsiantar's traditional culinary heritage to international tourists. This study aims to analyze the role of English-language narratives in promoting traditional cuisine and their contribution to the local economic growth, particularly in increasing the income of culinary entrepreneurs. The research method employed is a qualitative approach, utilizing participatory observation, in-depth interviews, and document analysis. The findings are expected to reveal effective strategies for utilizing English narratives to promote traditional cuisine, support the increase in tourist visits, and contribute to the economic growth of Pematangsiantar. This research aligns with the Sustainable Development Goals (SDGs), particularly in reducing poverty, improving quality education, and fostering inclusive and sustainable economic growth.
Kolaborasi Pentahelix dalam Pengembangan Akomodasi dan Pemasaran Wisata Budaya yang Ramah Lingkungan dan Berkelanjutan di Desa Wisata Taro Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozy; Ardhana Reswari Masykuri; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6305

Abstract

This study aims to analyze the roles and challenges of accommodation management in supporting the sustainability of Taro Tourism Village, by examining the integration of cultural, local economic, and environmentally friendly aspects. The research adopts a qualitative approach with a case study method, focusing on field observations, in-depth interviews with homestay managers, village leaders, tourists, and regional policymakers, as well as a literature review based on the pentahelix theory. Data analysis was conducted through source and method triangulation to obtain a comprehensive understanding of the dynamics of accommodation management in the tourism village. The findings reveal that most accommodations in Taro Tourism Village are still managed conventionally, with a low level of adoption of environmentally friendly practices and digitalization. The local community plays a dominant role in operational aspects but remains less involved in strategic decision-making and digital marketing. This gap has caused accommodations to function suboptimally as instruments of local economic empowerment. Nevertheless, there is great potential for developing community-based homestays through multi-stakeholder (pentahelix) collaboration, integration with digital marketing, and capacity-building in sustainable service and management. Conceptually, this study emphasizes the importance of repositioning accommodation as a strategic element of cultural tourism. Practically, the results offer policy recommendations to strengthen the competitiveness of tourism villages in Bali through the development of accommodations oriented toward sustainability, community participation, and digital technology.
Peran Perempuan di Desa Wisata Kampung Ulos Huta Raja terhadap Pariwisata Berkelanjutan Erfina Yanti Pasaribu; Apriliani Lase
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6453

Abstract

Women's empowerment is one of the crucial aspects that needs to be considered in the community empowerment stage. This study focuses on the role of women in the Ulos Hutaraja Tourism Village in supporting sustainable tourism development. The research method used a descriptive qualitative approach with interview, observation, and documentation techniques. The results show that women's contributions can be seen through three main dimensions. First, the economic dimension, where women are able to increase family income while opening new business opportunities for the community. Second, the social dimension, where women's involvement in tourism activities strengthens solidarity, cooperation, and the active role of the community in maintaining the environment of the tourism village. Third, the cultural dimension, where women are the main actors in preserving the tradition of ulos weaving, which is the identity and main attraction of tourism in Ulos Hutaraja Village. However, the study also found several obstacles faced by women, such as limited business capital, managerial skills, digital promotion, and access to a wider market network. Therefore, support is needed from various parties, including the government, educational institutions, and tourism industry players, to provide training, mentoring, and supporting facilities. With this strengthening, women's role will not only focus on economic improvement, but also be able to realize sustainable tourism development that maintains a balance between economic, social, cultural, and environmental aspects.
Merancang Media Edukasi Digital: Pendekatan Design Thinking dalam Pengembangan E-Booklet Ekowisata Mangrove Ilma Mufida Inayati; Sunarto, Sunarto; Ahmad Prawira Dhahiyat; Donny Juliandri Prihadi; Shafira Bilqis Annida
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6479

Abstract

This study aims to design an ecotourism e-booklet on mangrove conservation for visitors of Angke Kapuk Nature Tourism Park (TWA Angke Kapuk) using a design thinking approach. The background of this research is the limited availability of interactive educational media in the park, which causes tourists to focus mainly on recreation without gaining a deeper understanding of mangrove conservation. A mixed methods approach was applied, combining surveys with 30 visitors, interviews with park managers, and design thinking stages including empathize, define, ideate, prototype, and test. Initial surveys revealed a low satisfaction level with existing media (average score 2.93), while interest in a digital e-booklet was very high (86.7%). The developed prototype contains information about mangrove ecosystem functions, seedling processes, planting techniques, monitoring activities, and includes interactive quizzes as well as QR codes linking to videos. Testing results indicated a significant increase in visitor satisfaction (average 4.36) and conservation awareness, with respondents stating that the e-booklet provided new knowledge (mean 4.50) and raised awareness of the importance of protecting mangroves (mean 4.63). Thus, the e-booklet is proven effective as an interactive educational medium that supports conservation efforts and sustainable ecotourism development in TWA Angke Kapuk.
Model Strategis Pengembangan Ekowisata Berkelanjutan: Analisis Swot di Destinasi Taman Eden 100 Fairy Sinaga; Rusmauli Simbolon; Apriliana Lase; Tio R.J Nadeak; Liyus Waruwu
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6523

Abstract

The development of the Taman Eden 100 tourist attraction faces various challenges, such as a lack of marketing strategies, limited supporting facilities, and minimal community involvement in tourism management. This study aims to formulate a strategy for developing the Taman Eden 100 ecotourism destination in Lumban Julu District, Toba Regency. The research method uses a descriptive qualitative approach with observation, interview, and documentation techniques. The results of the study indicate that the development of the Taman Eden 100 ecotourism requires an integrated strategy that optimizes ecological strengths and educational values, improves internal weaknesses, takes advantage of ecotourism trend opportunities, and anticipates external threats. Through the integration of the results of the SWOT analysis, a development strategy is formulated that includes the development of interpretation routes and educational tour packages, improvements in accessibility and environmentally friendly facilities, strengthening digital promotions, conservation-based product differentiation, and the establishment of a multi-stakeholder cooperation forum. This approach is in line with the concept of Sustainable Community-Based Tourism (S-CBT) which emphasizes inclusivity and community empowerment, as well as the principles of Tourism 4.0 which utilizes digital technology to support destination sustainability. Thus, this study provides a theoretical contribution to the literature on community-based ecotourism and a practical contribution in the form of a strategic roadmap for the management of Taman Eden 100 to realize a competitive, sustainable, and educational destination. Expectations for future research: More in-depth research is needed on the role of local communities in implementing the designed ecotourism strategy, including the social, cultural, and economic factors that influence the extent of their involvement.
Penerapan Model Floating House Berbasis Visualisasi 3D untuk Peningkatan Daya Saing Destinasi Wisata Perairan: Studi Kasus Pulau Qeis, Kampar Fazli Abdisalam; Syaiful, Sefrona; Rahma Putri Andita
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6533

Abstract

This study aims to analyze existing conditions and development strategies of Pulau Qeis natural tourism in Kampar Regency and design a 3D visualization model as an innovation to enhance destination attractiveness. The research employed a qualitative descriptive approach with observation, in-depth interviews, and documentation techniques, involving Tourism Office, tourism managers, Pokdarwis, and local tourism activists. Data analysis used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing stages. Results indicate that Pulau Qeis possesses strengths in diverse water-based attractions, active community participation, and environmental conservation commitment. Main weaknesses include limited utilization of promotional technology and facility damage due to fluctuating dam water levels. The 3D visualization model developed using Google SketchUp and Lumion software produced a floating house concept adaptive to geographical conditions while creating new tourist attractions. This visualization functions as both development blueprint and effective promotional medium. The study recommends integrated management strategies based on sustainable tourism, diversification of digital promotion technology, implementation of floating house concept to strengthen competitiveness, and systematic program development considering the balance between economic utilization and environmental conservation.
Understanding Destination Image of Eka Karya Botanical Garden, Bali: A Tourist Perspective: . Anak Agung Ayu Ribeka Martha Purwahita; Jesihando R. Tulung; Ni Putu Rika Sukmadewi; I Made Weda Satia Negara
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6555

Abstract

This study investigates the destination image of Eka Karya Botanical Garden Bali by analyzing tourists’ perceptions through cognitive, affective, and conative dimensions. Employing a descriptive qualitative approach, data were collected from domestic and international visitors using in-depth interviews, participant observations, and documentation of both official sources and online reviews. The findings reveal that, in the cognitive dimension, tourists highly value the uniqueness of the tropical plant collections, the cool mountain climate, and the educational facilities, although shortcomings in infrastructure and supporting facilities such as shuttle buses, signage, and toilets were noted. In the affective dimension, the majority of tourists associated the garden with positive feelings of peace, refreshment, and relaxation, while external factors such as overcrowding and unfavorable weather occasionally disrupted the experience. In the conative dimension, domestic tourists expressed a high intention to revisit, particularly for family recreation and educational purposes, whereas international tourists tended to regard one visit as sufficient. However, their strong willingness to recommend the destination through word-of-mouth and online platforms indicates significant indirect promotional value. Overall, this research highlights that the destination image of Eka Karya Botanical Garden Bali is shaped not only by its cognitive attributes but also by its emotional appeal and its ability to stimulate behavioral responses. These findings provide both theoretical contributions to destination image studies and practical insights for destination managers in enhancing the competitiveness of nature-based and educational tourism destinations in Indonesia.
Exploring Tourist Motivations in the Glamping Experience: A Qualitative Study in Kintamani: . Marina, Marina; Karina Ega Nirwana; Kanom, Kanom; Tri Retno Nugroho
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6557

Abstract

Glamping (glamorous camping) has emerged as a contemporary form of accommodation that combines the essence of outdoor camping with the comfort of modern facilities, offering tourists a distinctive experience of being close to nature without sacrificing luxury. In Indonesia, particularly in Kintamani, Bali, glamping has grown rapidly in line with increasing interest in nature-based tourism and unique travel experiences. Despite its popularity, studies that specifically address tourist motivation in the glamping context remain limited. This research aims to explore the motivations that drive tourists to choose the glamping experience in Kintamani through a qualitative approach. Data were collected using in-depth interviews, participatory observation, and documentation with tourists who had experienced glamping in Kintamani. Thematic analysis revealed two main categories of motivation: intrinsic and extrinsic. Intrinsic motivations include the desire to gain positive feelings, escape from daily routines, seek novelty, strengthen social relationships, and enhance social status. Extrinsic motivations are shaped by external factors such as natural beauty, promotional offers, invitations from friends or family, social media needs, and lifestyle trends. The findings highlight that glamping in Kintamani is not only perceived as an alternative form of accommodation but also as a lifestyle-driven tourism experience that blends personal well-being, social expression, and natural immersion. These insights contribute to a deeper understanding of tourist behavior in experiential tourism and provide implications for glamping providers and destination managers to design more relevant and sustainable tourism strategies.
Peranan Pusat Informasi Pariwisata (TIC) dalam Memberikan Layanan Informasi Pariwisata Kota Ternate Muslim Fadel; Nur Fajrhi; Imelda Rahman; Nariyah Tafrijiyah Wardhani Abdul Haris
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6648

Abstract

The Tourism Information Center plays a very important role and serves as a supporting facility in promoting the tourist attractions and destinations of a particular region. With the existence of a Tourism Information Center in an area, tourists will not have difficulty and can easily obtain information related to tourism in that region. It has a very significant role in introducing tourist attractions to visitors; therefore, it requires excellent and professional service to ensure that tourists are not disappointed when seeking tourism information. The purpose of this study is to determine the role of the Tourism Information Center in providing tourism information services in Ternate City. The method used in this research is a qualitative approach, which involves key efforts such as posing questions and procedures, collecting specific data from participants, analyzing the data inductively from specific themes to general themes, and interpreting the data. The results of the study show that the role of the Tourism Information Center in Ternate City has not been carried out optimally due to limited budgets and a lack of human resources with competence in the field, which has caused the Tourism Information Center in Ternate City to often not operate during working hours.
Pengaruh Penggunaan Dompet Digital Gopay terhadap Perilaku Konsumtif Wisatawan di Cirebon Yanthi Setyawati; Ade Firdiana; Ferdiana, Ferdiana; Tri Erie Wardhani; Itat Tatmimah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6697

Abstract

The rapid growth of digital technology has transformed the way people conduct economic transactions, including in the tourism sector. The convenience of using digital wallets such as GoPay has influenced tourists’ consumption patterns, making transactions faster and more practical. This study aims to analyze the effect of GoPay usage on the consumptive behavior of tourists in Cirebon. The research applied a quantitative approach using a survey method on tourists who used GoPay during their visits. The research instruments were tested for validity and reliability, and data were analyzed through simple linear regression. The results revealed that GoPay usage has a positive and significant influence on tourists’ consumptive behavior. Higher usage intensity of GoPay tends to increase impulsive buying and excessive spending among tourists. These findings indicate that the ease of use and promotional offers provided by GoPay play an important role in shaping tourists’ consumption behavior in the digital era. The study concludes that improving digital financial literacy among tourists is crucial to ensure responsible and balanced use of e-wallets. It is also recommended that digital payment providers and tourism stakeholders collaborate to develop a payment ecosystem that promotes both efficiency and sustainable consumer behavior.

Page 1 of 2 | Total Record : 20

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Februari 2026 Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): August 2024 Vol. 3 No. 2 (2024): May 2024 Vol. 3 No. 1 (2024): February 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): August 2023 Vol. 2 No. 2 (2023): May 2023 Vol. 2 No. 1 (2023): February 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): August 2022 Vol. 1 No. 2 (2022): May 2022 Vol. 1 No. 1 (2022): February 2022 More Issue