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INDONESIA
Jurnal Pengabdian Mandiri
Published by bajang Institute
ISSN : 28098889     EISSN : 28098579     DOI : 10.53625
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that include: Economics Tourism Education Economics Tourism Education Health IT Education Social Humanities Art
Arjuna Subject : Umum - Umum
Articles 984 Documents
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PENGARUH DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN PADA UMKM DI DESA BUSUNG Evita Sandra; Ahmad Yani; Surya Kusumah; Fatahuddin, Fatahuddin; Abdul Basyid
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through training and mentoring which includes branding strategies, use of social media, and marketplace management. The results of the activities show an increase in understanding and application of digital marketing by MSME players, which has an impact on increasing the number of orders and income. However, there are still challenges such as limited internet access and difficulties in creating consistent content. Therefore, further training and infrastructure support are needed to optimize the potential of digital marketing for MSMEs. With increased support, MSMEs in Busung Village have the potential to expand their market reach, improve their competitiveness, and contribute to local economic growth.
OPTIMALISASI PEMBUKUAN MELALUI APLIKASI SI APIK DAN PEMANFAATAN E-COMMERCE SHOPEE SEBAGAI WUJUD DI DIGITAL MARKETING BAGI PELAKU UMKM RUMAH ANYAMAN BERAKIT Hendy Satria; Marina Lidya; Novi Chandra Saputra; Meidi Yanto; Rezario Febrianta
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

In the ever-evolving digital era, Micro, Small and Medium Enterprises (MSMEs) in Indonesia are faced with multiple challenges in financial management and marketing. Despite MSMEs' contribution to Gross Domestic Product (GDP) reaching around 60% and absorbing more than 97% of the workforce, many of them still rely on error-prone manual record-keeping. To overcome this obstacle, Bank Indonesia developed the SiApik application, which aims to assist MSMEs in making financial reports according to accounting standards. In addition, e-commerce platforms such as Shopee provide opportunities for MSMEs to expand their market reach. However, the adoption rate of SiApik and Shopee applications among MSMEs is still low, due to a lack of understanding and limited human resources in the use of digital technology. This research focuses on community service conducted at the Berakit Wicker House, where the KKN team provided training on the use of the SiApik and Shopee apps. The results showed significant improvements in the business owners' financial management and digital marketing capabilities. It is hoped that this program can improve the financial management professionalism of MSMEs, which in turn supports business sustainability and growth in the future.
PEMANFAATAN KERAJINAN GONGGONG SEBAGAI MEDIA PENINGKATAN KREATIVITAS DAN KETERAMPILAN IBU-IBU DESA BUSUNG DALAM MENDORONG PARIWISATA LOKAL Salihi, Salihi; Hasnarika, Hasnarika; Afriyadi, Afriyadi; Fauzi, Fauzi; Tommy Munaf
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Busung Village is one of the tourist villages located in the Seri Kuala Lobam District, Bintan Regency, Riau Islands Province. The majority of its residents work as fishermen, totaling 163 people. To reduce the waste produced from gonggong (a type of sea snail), the local community can utilize the shells to create various handicrafts with marketable value. The main objective of this activity is to increase income, reduce waste, and stimulate the creativity of the women in Busung Village. This training was attended by seven women, all members of the KUBE group. The methods used in this activity include providing information on the economic value that can be gained from processing gonggong waste, as well as hands-on training in making keychains from gonggong shells. The outcome of this community service activity is the increased knowledge of the KUBE members in processing gonggong waste and their ability to independently create handicrafts.
CARA PRAKTIS MENCATAT PEMBUKUAN UNTUK PEMILIK UMKM DI DESA LANCANG KUNING Sri Kurnia; Nurfitri Zulaika; Masyitah As Sahara; Aulia Dewi Gizta; Vanisa Meifari
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi, menyediakan lapangan pekerjaan, dan meningkatkan kesejahteraan masyarakat. Di Indonesia, UMKM memberikan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan menjadi pilar ekonomi di banyak komunitas. Namun, salah satu tantangan utama yang dihadapi UMKM adalah manajemen keuangan yang kurang optimal, dengan banyak pemilik UMKM belum menerapkan sistem pencatatan pembukuan yang baik. Di Desa Lancang Kuning, Kabupaten Bintan, UMKM sangat signifikan karena mayoritas penduduk bergantung pada sektor pertanian dan UMKM sebagai mata pencaharian utama. Masalah utama di Desa Lancang Kuning adalah terkait pembukuan keuangan di UMKM, dimana laporan keuangan harus dimiliki untuk mengetahui aliran kas masuk/keluar dan keuntungan setiap bulannya. Untuk menyelesaikan ini, tim melakukan program penyuluhan dan pendampingan pembukuan sederhana menggunakan buku kas. Metodologinya melibatkan penyuluhan tentang pentingnya penyusunan laporan keuangan, praktek pembukuan sederhana dengan contoh pencatatan transaksi, dan pendampingan untuk mengidentifikasi hambatan dan memberikan solusi. Hasil dari program ini adalah meningkatkan kemampuan pelaku UMKM dalam mengelola keuangan mereka dengan cara mengetahui aliran uang masuk dan keluar dari usaha mereka. Dengan memahami pentingnya pembukuan dan menerapkan metode yang tepat, diharapkan UMKM dapat meningkatkan efisiensi, transparansi, dan profitabilitas bisnis mereka.
TRANSFORMASI KETERAMPILAN PEMASARAN MELALUI PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU KUBE DI DESA KUALA SEMPANG KECAMATAN SERI KUALA LOBAM KABUPATEN BINTAN Tubel Agusven; Selvi Fauzar; Muhammad Rizki; Agustinus Sihombing; Muqtafin, Muqtafin; Nanda Kristia Santoso
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Kuala Sempang Village, located in Bintan Regency, is known for its local products, such as snacks and chips made from agricultural and plantation produce. However, the limited knowledge and skills in digital marketing pose a significant challenge for members of the Joint Business Group (Kelompok Usaha Bersama, KUBE) in developing their businesses. To address this issue, the Community Service Program (KKN) Group 2 in Kuala Sempang Village conducted digital marketing mentoring aimed at training KUBE members to understand and apply digital-based marketing strategies. The benefits of this activity include enhancing KUBE members' understanding of using social media and digital marketing, which is expected to improve product competitiveness and expand market reach. Evaluation results indicate that participants successfully grasped the fundamentals of digital marketing, although some still require further strengthening in specific aspects. It is recommended that the village government continue to provide support and access to digital technology to ensure the sustainable growth of these businesses. In conclusion, this mentoring initiative has positively contributed to local economic development through digital transformation
WORKSHOP KEWIRAUSAHAAN MEMBANGUN BISNIS MELALUI PENERAPAN TEKNOLOGI DIGITAL Chowal Jundy Kumoro; Lambok Rommy Sulaeman; Rizaldi Putra; Memet Sanjaya; Deni Utama; Putri Nurazizah; Davina Clarissa Rabbani; Neng Siti Fathimah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

The high unemployment rate in Bekasi Regency, reaching 9.37% in 2023, presents a pressing issue amidst the region's rapid industrial development. Intense job market competition and the low entrepreneurial interest among senior high school and vocational students further narrow opportunities for youth to achieve economic independence. This community service program aims to foster entrepreneurial spirit and enhance digital competencies among students through a workshop titled “Entrepreneurship Workshop: Building a Business through the Application of Digital Technology.” The workshop was conducted in person at Takumi Polytechnic using a participatory and hands-on approach, including activities such as Business Model Canvas development, digital brand creation, and simulations of digital marketing via social media and online platforms. A total of 78 students from various high schools and vocational schools in Bekasi participated in the program. The results showed a significant improvement in students’ understanding of digital entrepreneurship concepts, as indicated by higher post-test scores and their ability to design and pitch tech-based business ideas. Evaluation data revealed that 91% of participants expressed interest in launching their own digital ventures after the training. The workshop not only expanded entrepreneurial awareness but also led to the establishment of a follow-up community called Digitalpreneur Muda Bekasi as a platform for collaboration and peer learning. This program is expected to serve as a replicable model for digital entrepreneurship education and contribute to local economic development through youth-led innovation
INOVASI TEKNOLOGI UNTUK PELAYANAN MASYARAKAT: SOLUSI DIGITAL PENCATATAN PENDUDUK DI ERA 4.0 Rizaldi Putra; Memet Sanjaya; Lambok Rommy Sulaeman; Chowal Jundy Kumoro; Deni Utama; Kinanti Dwi Adelia; Tessalonika Audry Polnaya
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Mega Regency Housing, particularly RW 016, still uses a manual resident registration system, which causes administrative issues such as delays in services, data inaccuracy, and difficulties in tracking important events like deaths, relocations, and elections. This study aims to identify the problems in the current system and design an innovative digital solution based on information technology. A descriptive qualitative approach was used through in-depth interviews, observations, documentation, and focus group discussions. The findings indicate that a digital system has high potential to improve the efficiency and accuracy of public services at the RW level. However, successful implementation depends heavily on human resource readiness, infrastructure support, and policy backing. Therefore, digitalization of resident registration at the RW level must be carried out gradually, inclusively, and sustainably
PENDAMPINGAN PELATIHAN PEMELIHARAAN DAN REJUVINASI TANAMAN KOPI ROBUSTA DI KEBUN POLITEKNIK NEGERI JEMBER Hatmiyarni Tri Handayani; Dian Hartatie; Ujang Setyoko
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

Coffee is one of the plantation commodities that plays an important role as foreign exchange for the country. Politeknik Negeri Jember has a collection garden that includes non-productive robusta coffee plants, which can no longer be used for student practicals, research, and coffee production due to their very limited productivity. The maintenance and rejuvenation of the coffee plants have not been carried out optimally. The purpose of this activity is to provide guidance on the maintenance and rejuvenation of robusta coffee plants. The methods used in this activity are discussion and practical work. This activity enables technicians, lecturers, and students at Politeknik Negeri Jember to learn how to properly maintain and rejuvenation robusta coffee plants and to evaluate what has been done previously. The target for the implementation of this activity is 90%, indicating that it can be said that this activity has been successful.
BRANDING INNOVATION FOR TRADITIONAL BEVERAGE PRODUCTS: INCREASING THE COMPETITIVENESS OF MSMES IN PENTINGSARI VILLAGE, SLEMAN, DIY YOGYAKARTA Nova Yudha Andriansyah Putra; Gilang Fahreza; Syaharuddin, Syaharuddin; Claudia Dwi Martina; Izzat Habib; Astria Putri Ramadhani; Rifqi Muhammad Ihsan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pentingsari Village has significant potential in the agricultural sector, particularly in the availability of local food ingredients such as ginger, sappanwood, coffee, lemongrass, cloves, and cinnamon. However, this potential has not been fully utilized by the local population. Limited knowledge and skills in processing food ingredients into value-added products is one of the main challenges faced. This community service activity aims to improve the ability of the Pentingsari Village community to process local food ingredients into creative, economically valuable food products. The methods applied in this activity include identifying local food ingredients, providing counseling and inviting participants, and providing theoretical and practical training in food processing. This activity emphasizes the importance of clean processing, product innovation, and efficient marketing methods. This activity is expected to improve the community's skills and insight in food processing, while encouraging the development of competitive local products in the market. Through this training, it is hoped that there will be an increase in the income and welfare of Pentingsari Village residents, as well as strengthening the local economy by utilizing the potential of available natural resources. Evaluation of this program shows an increase in product quality and an entrepreneurial spirit among participants, which is expected to continue and bring long-term benefits to the village community.
PENINGKATAN CAPAIAN PEMBELAJARAN MATEMATIKA DI SMP 25 MAKASSAR DENGAN GAME ANDROID Mukarramah Yusuf; Ida R Sahali; Firmansyah J Kusuma; Amil A Ilham; Muhammad Niswar; M Alief F Imran; Christoforus Yohannes; Ingrid Nurtanio; Novy NRA Mokobombang; Ais P Alimuddin; Ady W Paundu
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Hasil pembelajaran Matematika pada siswa-siswa sekolah masih rendah disebabkan karena berbagai permasalahan, salah satunya adalah cara pembelajaran yang kurang menarik. Pendekatan yang kami lakukan di SMP 25 Makassar adalah pengenalan game Android untuk belajar Matematika. Hasil belajar melalui kegiatan berrmain game menunjukkan terjadi peningkatan skor pencapaian tujuan belajar..

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