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PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS TEKNOLOGI SUMBAWA Jalan Olat Maras, Batu Alang, Kec. Moyo Hulu Kabupaten Sumbawa, Nusa Tenggara Barat, 84371
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INDONESIA
KAGANGA KOMUNIKA: Journal of Communication Science
Published by Universitas Teknologi Sumbawa
ISSN : 27157520     EISSN : 27155099     DOI : https://doi.org/10.36761/kagangakomunika.v4i1.1922
Core Subject : Social,
Social Sciences
Strategi Komunikasi, Public Relation, Komunikasi Sosial Budaya, Manajemen Komunikasi, Media dan Komunikasi, Komunikasi Bisnis, Komunikasi Politik, Komunikasi Pembangunan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 106 Documents
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PENINGKATAN LOYALITAS PELANGGAN PADA KOMUNITAS BIGFAMILY JAKARTA RAYA MELALUI STRATEGI KOMUNIKASIPEMASARAN BIGADVENTURE Sauala, Aurel Sheryn Azzahra; Mayasari; Budhiharti, Tri Widya
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.5914

Abstract

This research discusses increasing customer loyalty in the Bigfamily Jakarta Raya community through Bigadventure's marketing communication strategy. Amidst intense market competition, companies need to build customer loyalty through genuine relationships within the brand community. The researchers collected data from four key informants through in-depth interviews, observation, and documentation, using a descriptive qualitative approach. The research findings indicate that Bigadventure has effectively implemented message consistency, both in terms of clear and uniform product information and authentic, relationship-oriented brand messaging, thereby building customer trust. Bigadventure's interactivity is also very high, evident in proactive two-way communication, personal involvement of leadership in various activities, and member participation in creating shared value, which strengthens emotional bonds. Bigadventure places the community at the core of its strategy by recognizing the important role of the community as active brand ambassadors who introduce the brand and provide comprehensive support. Additionally, strong organizational alignment is evident from effective internal coordination, responsive teams, and community service that is integrated across all Bigadventure teams. Bigadventure has successfully built strong customer loyalty within the BIFAJARA community. This was achieved through an integrated marketing communication strategy, with a focus on building genuine and mutually beneficial relationships between the brand and the community. To maintain optimal interaction with the community as the brand's growth, Bigadventure is advised to consider hiring a Community Manager.   Keywords: Marketing Communication, Customer Loyalty, Brand Community, Integrated Marketing Communication, Bigadventure
PEMANFAATAN MEDIA SOSIAL YOUTUBE SEBAGAI PERSONAL BRANDING CONTENT CREATOR Fitriany, Rysha Mutiara; Suryasuciramdhan, Arfian; Sucitasari, Lisna Febriyanti; Fatimah, Kheisya Maura; Munir, Thasya Azhari
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.5983

Abstract

This study aims to examine the communication strategy in building Bianca Kartika’s personal branding on the YouTube platform by applying Peter Montoya’s eight laws of personal branding theory. The background of this research lies in the importance of personal branding as a tool to differentiate oneself and build strong relationships with audiences in a highly competitive digital era. The research method used is descriptive qualitative, with data collected through observation of video content, audience interactions, and analysis of comments and engagement on Bianca Kartika’s YouTube channel. The results indicate that Bianca Kartika consistently applies Montoya’s eight laws, ranging from specialization in Korean culture content, showcasing an authentic and friendly personality, to maintaining high visibility through regular content uploads and active engagement with her followers. This strategy not only strengthens her image as an inspiring and trustworthy content creator but also fosters a positive emotional connection with her audience. The study concludes that Montoya’s personal branding theory is highly relevant and effective when applied in the context of social media and digital influencers, particularly for building and sustaining a strong personal brand on YouTube.   Keywords: Bianca Kartika, Communication Digital, Social Media, Personal Branding,
STRATEGI KOMUNIKASI GEREJA KRISTEN SUMBA UNTUK MENDORONG KETERLIBATAN MASYARAKAT DALAM AKTIVITAS PEMBANGUNAN DESA PAMALAR NUSA TENGGARA TIMUR Parani, Rizaldi; Naha, Rambu; Purba, Herman
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6001

Abstract

The low level of community participation in development activities has driven the Pamalar congregation of the Christian Church of Sumba (GKS) in Central Sumba Regency to play an active role in mobilizing local residents. As a regency with a predominantly Christian population, the church holds a central and strategic position in the community. GKS Pamalar is required to establish strong relationships with the community and adapt to cultural identities to develop approaches based on local wisdom that can encourage community participation in development initiatives. This study aims to analyze the strategies implemented by GKS Pamalar to foster community participation in development activities. To examine this issue, the study employs several key concepts, including strategy, local wisdom, participation, and community development. A qualitative approach with a case study method is used to explore how GKS Pamalar carries out its strategies to build community participation in the development process. The findings indicate that community development programs must be oriented towards the interests and needs of the local population. The success of these programs is also attributed to the active role of the church and its leaders in creating programs related to the main sources of community livelihoods. Furthermore, church leaders often serve as a bridge between the village government and the people of Pamalar. The compatibility of the church leaders’ leadership style in this study is also reflected in their strategies of engagement, recognizing, and directly encouraging participation, which builds a sense of trust — a crucial social capital for driving community development.   Keywords: Church Leadership, Community Participation, Community Development, Local Wisdom
PENGURANGAN KETIDAKPASTIAN DALAM MASA ORIENTASI MAHASISWA BARU: STUDI LITERATUR Bahri, Agil Kurniawan; Magfirah, Muhammad; Uhaidah, Shafa Qalbiya; Maharani, Syifa; Hayati, Afita Nur
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6116

Abstract

Artikel ini membahas penerapan Teori Pengurangan Ketidakpastian (Uncertainty Reduction Theory) yang dikembangkan Charles Berger dalam proses orientasi mahasiswa baru di perguruan tinggi. Pada masa awal perjumpaan, mahasiswa sering membawa rasa takut salah, canggung, dan ingin segera memahami lingkungan barunya. Dalam situasi tersebut, komunikasi menjadi sarana utama untuk meredakan ketidakpastian yang mereka rasakan. Penelitian ini menggunakan studi literatur yang dihimpun dari berbagai jurnal dan artikel ilmiah, dengan bantuan perangkat Publish or Perish untuk menelusuri publikasi relevan mengenai teori tersebut. Dalam konteks orientasi mahasiswa baru, teori ini menjelaskan bagaimana proses adaptasi terjadi melalui strategi pasif, aktif, dan interaktif. Hasil pembahasan menunjukkan bahwa penggunaan strategi ini dapat mempercepat mahasiswa dalam memahami dinamika sosial kampus, meningkatkan rasa nyaman ketika berinteraksi, serta membangun hubungan yang lebih kuat dengan orang-orang di sekitarnya. Pada akhirnya, komunikasi bukan sekadar pertukaran informasi, tetapi menjadi pintu masuk yang membantu mahasiswa baru merasa diterima, didukung, dan siap menjalani pengalaman kampus yang lebih bermakna.   Kata Kunci: Adaptasi Sosial, Komunikasi Interpersonal, Orientasi Mahasiswa Baru, Teori Pengurangan Ketidakpastian
ANALISIS PELANGGARAN KODE ETIK JURNALISTIK DALAM CERITA DRAMA KOREA VIGILANTE Irianti, Een; Prasetyo, Rangga Febyanto Dwi; Serli
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6149

Abstract

This study aims to analyze violations of journalistic ethics in the Korean drama Vigilante 2023, adapted from a popular webtoon, using Framing Theory. The main focus is on reporter Choi Mi-ryeo, who sensationally frames the actions of vigilante Kim Ji-yong for high ratings, thus ignoring basic ethical principles. Her narrative is deliberately constructed to spark public controversy, sacrificing accuracy and objectivity for commercial gain. Specific violations observed include Article 3, which carries out unbalanced reporting, mixing facts and opinions, which should be presented separately and clearly. In addition, there is a violation of Article 4, namely the uncensored display of sadistic images such as blood. Also, a violation of Article 5, which explicitly reveals the identity of victims or perpetrators of underage sexual violence. The approach used is a qualitative descriptive approach using observations by carefully watching 8 episodes, observing, recording, and documenting all scenes and dialogues in the Korean drama Vigilante related to aspects of journalistic ethics. These findings are important to emphasize the need to understand and apply journalistic ethics as a foundation for professionalism in reporting and the responsibility of journalists to their profession, which has a significant impact on the credibility of the mass media.   Keywords: Vigilante, Journalistic Code of Ethics, Ethical Violations, Framing Theory, Media.
REPRESENTASI AGUS BUNTUNG DALAM MEDIA: ANALISIS FRAMING DAN PERSEPSI PUBLIK Hafidz, M. Zalfa Al Nur; Lubis, Fardiah Oktariani; Ramdhani, Muhammad
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6154

Abstract

Penelitian ini bertujuan untuk menganalisis framing media terhadap figur Agus Buntung dalam kasus dugaan pelecehan seksual yang melibatkan seorang penyandang disabilitas. Fokus utama penelitian terletak pada bagaimana dua media online arus utama, yaitu Detik.com dan Kompas.com, membingkai peristiwa tersebut sehingga membentuk representasi tertentu dan memengaruhi persepsi publik. Untuk mencapai tujuan tersebut, penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan framing model Robert N. Entman, yang meliputi empat elemen utama: pendefinisian masalah, diagnosis penyebab, penilaian moral, serta rekomendasi penyelesaian. Hasil penelitian menunjukkan bahwa kedua media tidak hanya menyoroti aspek individual dari kasus tersebut, tetapi juga mengaitkannya dengan persoalan sosial yang lebih luas, seperti kerentanan penyandang disabilitas, bias struktural, serta minimnya mekanisme perlindungan yang efektif. Framing yang muncul memperlihatkan bahwa isu pelecehan seksual sering kali dipengaruhi oleh stigma sosial dan ketimpangan relasi kuasa yang dialami kelompok rentan. Dengan demikian, penelitian ini diharapkan mampu memberikan kontribusi signifikan dalam memahami dinamika komunikasi massa, khususnya bagaimana konstruksi media dapat membentuk opini publik, memperkuat atau melemahkan stigma, serta mendorong diskusi mengenai pentingnya perlindungan bagi penyandang disabilitas dalam kasus kekerasan seksual.   Kata Kunci: Framing, Media, Agus Buntung, Pelecehan Seksual, Disabilitas, Representasi Publik, Analisis Kualitatif.
KOMUNIKASI MITIGASI PARTISIPATIF DALAM MENDORONG PERUBAHAN SOSIAL (STUDI KASUS KRISIS AIR BERSIH PULAU MARINGKIK) Rousanfikr, Sava Arcadia
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6243

Abstract

The prolonged clean water crisis on Maringkik Island in East Lombok shows that technical solutions alone cannot overcome fundamental problems without a participatory communication approach. This study uses a participatory communication approach based on Paulo Freire's theory to analyze barriers, communication patterns, and community involvement in mitigating the water crisis. A descriptive qualitative approach was used to collect data through in-depth interviews, observations, and documentation from various parties, including the community, the village government, the BPBD, and the PDAM. The results showed that the communication used for mitigation on Maringkik Island is still one-sided, administrative, and unsustainable. There are no counseling, training, or discussion forums that actively engage the community. The main barriers include weak inter-agency coordination, minimal use of communication media, budget constraints, and the absence of local facilitators. The absence of dialogic, equal communication positions the community as objects of policy rather than subjects who participate in developing solutions. This research emphasizes the importance of implementing participatory mitigation communication to encourage critical awareness, community empowerment, and sustainable social change.   Keywords: Mitigation Communication, Participation, Water Crisis, Social Change, Maringkik Island, Paulo Freire
PEMANFAATAN MEDIA SOSIAL FACEBOOK SEBAGAI MEDIA INFORMASI PEMERINTAH BAGI MASYARAKAT DESA TASOKKO KABUPATEN MAMUJU TENGAH SULAWESI BARAT Mahyana, Nicky; Unde, Andi Alimuddin; Fatimah, Jeanny Maria
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6364

Abstract

Social media has become an effective communication tool for disseminating information, including in village government. The purpose of this study was to analyze the use of Facebook as an information medium for the community of Tasokko Village, Central Mamuju Regency, West Sulawesi. The approach used was descriptive qualitative with interviews, observation, and documentation techniques. The results showed that Facebook increases information transparency, accelerates news dissemination, and facilitates community access to village information. However, obstacles emerged such as limited internet access, dependence on quotas, the use of personal accounts for official information, and a lack of regular updates. The study concluded that Facebook has great potential as an effective communication medium for village government, but requires optimization. Recommendations include increasing digital literacy, using structured official accounts, and improving digital infrastructure to ensure equitable access to information for the wider and more inclusive community. This study contributes to understanding the role of Facebook as a communication tool in villages and provides insights for policymakers to increase the efficiency of information delivery and improve existing digital access.   Keywords: Social Media; Facebook; Information; Government Transparency
FENOMENA SELEB TIKTOK: GEN Z DAN PERSONAL BRANDING Mona, Eflina Nurdini Febrita
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6751

Abstract

This study examines how Generation Z TikTok celebrities in Malang, Indonesia, build sustainable personal branding strategies that align with the Sustainable Development Goals (SDGs) and the vision of Society 5.0. As social media becomes a dominant space for shaping digital identity and influence, personal branding takes on a new meaning—not just for self-promotion, but also for social impact. Using a descriptive qualitative method, this research involves in-depth interviews with six TikTok celebrities selected through purposive sampling. The study found that these celebrities develop their personal branding through consistent content creation, audience interaction, and a value-based narrative that emphasizes education, gender equality, environmental awareness, and community empowerment—aligning their digital persona with several SDGs, such as SDG 4 (Quality Education) and SDG 13 (Climate Action). The celebrities also demonstrated adaptability in navigating algorithmic trends while maintaining authenticity and long-term interaction. These findings highlight how Gen Z celebrities strategically align personal and social values through digital platforms, offering insights into sustainable branding within the context of Society 5.0. This research contributes to the understanding of how digital identity, youth culture, and global goals intersect in the evolving landscape of celebrity communication.   Keywords: Personal Branding, Tiktok, Social Media, Celebrity, Digital Marketing.
KONSTRUKSI CITRA PEREMPUAN DALAM BERITA KASUS KEKERASAN SEKSUAL DI TEMPO.CO DAN REPUBLIKA.CO.ID Cahyani, Arum Tri; Mau, Muliadi; Muh. Akbar
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6762

Abstract

Online media, as a communication tool that is increasingly accessed by the public, plays a significant role in shaping social discourse and public perceptions of sexual violence. This study aims to analyse how online media outlets Tempo.co and Republika.co.id construct images of women in their reporting on cases of sexual violence. Using a qualitative approach and framing analysis, this study explores how the two media outlets frame narratives of sexual violence, both in their portrayal of victims and perpetrators and in their contextualization of the events. The analysis reveals that the media portrays women in a subordinate position within the patriarchal structure, where women are often depicted as weak and dependent victims of violence. Illustrations in the news, such as images of women being grabbed or emphasis on the clothing worn by women, reinforce gender stereotypes and the position of women in patriarchal culture. Although there are efforts to protect victims in news reports, the existing narratives still show gender bias and paternalistic stereotypes, in which women are portrayed as sexual objects. This study is expected to contribute to communication and media studies, as well as provide recommendations on how the media can report sexual violence in a more fair and responsible manner and provide a deeper understanding of the social construction of sexual violence in the public sphere.     Keywords: Framing Analysis; Online Media; Sexual Violence; Women's Image

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