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Avid Leonardo Sari
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Journal of Social And Economics Research
Published by Ikatan Dosen Menulis
ISSN : 27156117     EISSN : 27156966     DOI : https://doi.org/10.54783/jser.v4i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Social and Economics Research (JSER) is a peer-reviewed journal that focuses on critical studies of social and economic research. Investigated the dynamics of teaching and learning of social education, and social and economic problems in society at the primary, senior, and high education levels. Besides focusing on the development of studies on issues of basic education, JSER covered the critical view of, a comprehensive mind in economic and social research. Journal of Social and Economics Research (JSER) is published by Ikatan Dosen Menulis in collaboration with GoAcademica CRP. Publishing twice times a year, ie Issue 1 and Issue 2 in June and December, and already have a registration number p-ISSN: 2715-6117 and e-ISSN: 2715-6966 since 2019.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 871 Documents
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SHORT VIDEO MARKETING AND GEN Z’S PURCHASE INTENTION: THE ROLE OF BRAND ATTITUDE ON TIKTOK Andari, Triana Septi; Simbolon, Freddy Pandapotan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.867

Abstract

Amid the exponential rise of social media platforms particularly TikTok scholars have acknowledged its dual functionality as both a medium of communication and a potent marketing instrument for engaging contemporary consumers. The platform’s hallmark short-form video format has revolutionized the digital marketing landscape, enabling brands to craft interactive and immersive content that significantly affects consumer behavior. This study focuses on evaluating how short video marketing influences the purchase intentions of Generation Z in DKI Jakarta, with brand attitude serving as an intervening variable. Data was obtained from 100 active TikTok users who had previously made purchasing decisions influenced by short video content. Employing a quantitative methodology, the study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data. The research offers insights into how strategic use of short-form videos can shape consumer attitudes and purchasing behavior. The results demonstrate that variables such as engaging content, scene-based experiences, participatory interactions, perceived usefulness, and celebrity involvement do not exert a significant influence on brand attitude. Conversely, perceived enjoyment emerges as a critical determinant in fostering favorable brand perceptions, underscoring the necessity of producing content that is both enjoyable and captivating. Furthermore, brand attitude exerts a substantial effect on purchase intention, indicating that positive brand perceptions enhance consumers’ likelihood of making purchases. Consequently, marketers are encouraged to prioritize emotional resonance and entertainment value over mere visual appeal, interactivity, or celebrity influence. The study underscores the pivotal role of engaging short video content in cultivating positive brand attitudes and stimulating purchase intentions among Gen Z audiences.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR SEKRETARIAT DEWAN PERWAKILAN RAKYAT DAERAH (DPRD) KOTA PROBOLINGGO Arif Eka Rohmatullah; Mohammad Iskak Elly; Titin Krisnawati
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.869

Abstract

Penelitian ini dilakukan di Kantor Sekretariat Dewan Perwakilan Rakyat Daerah (DPRD) Kota Probolinggo untuk menganalisis pengaruh motivasi kerja, lingkungan kerja, dan disiplin kerja terhadap kinerja pegawai. Hasil penelitian menunjukkan bahwa secara parsial, motivasi kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai, yang mengindikasikan bahwa motivasi yang tidak tepat dapat menurunkan kinerja. Sebaliknya, variabel lingkungan kerja dan disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai. Secara simultan, ketiga variabel tersebut—motivasi kerja, lingkungan kerja, dan disiplin kerja—berpengaruh positif dan signifikan terhadap kinerja pegawai. Di antara ketiga variabel, disiplin kerja memiliki pengaruh paling dominan terhadap peningkatan kinerja. Temuan ini menegaskan pentingnya pengelolaan disiplin kerja sebagai faktor utama dalam upaya peningkatan kinerja pegawai di lingkungan instansi pemerintah.
THE INFLUENCE OF SALARY, INCENTIVES AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE (CASE STUDY ON PROPERTY DEVELOPER PT. PUTRA RIMBU SEJATI DEMAK) eka sekar ayu ramadhani; Aris Puji Purwatiningsih; Nanda Adhi Purusa; Mochammad Eric Suryakencana Wibowo
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.877

Abstract

Problems including salary delays, uneven incentives, and frequent employee lateness to work occur at PT Putra Rimbu Sejati Demak. This research aims to determine the effect of salary, incentives, and work discipline on employee performance at PT Putra Rimbu Sejati Demak. This research used quantitative methods with a saturated sample of 80 employees. Primary data was collected through questionnaires and analyzed using descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing with IBM SPSS version 27. The results showed that salary, incentives, and work discipline partially and simultaneously had a positive and significant effect on employee performance. The coefficient of determination (R2) of 0.562 indicates that 56.2% of variation in employee performance is explained by these three variables. This research is expected to help companies improve HR management
PENGELOLAAN KAMPANYE DIGITAL PADA MEDIA SOSIAL INSTAGRAM @rumah.aman MENGENAI STIGMA NEGATIF TERHADAP MASYARAKAT ADAT Shinta Aprillia Kusuma Wardhani; Wina Puspita Sari; Muria Putriana; Asep Soegiarto; Anggun Nadia Fatimah
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.880

Abstract

Penelitian ini menganalisis bagaimana pengelolaan media sosial Instagram @rumah.aman mengenai stigma negatif Masyarakat Adat dengan menggunakan teori POAC (Planning Organizing Actuacting Controlling) oleh George R Terry. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa @rumah.aman berhasil menjalankan planning dengan melakukan penyusunan rencana konten mingguan. Dalam hal organizing, AMAN berhasil melakukan pembagian tim dengan jobdesk kemampuan timnya. Dalam menjalankan actuating, AMAN melakukan produksi konten dengan rencana yang telah disusun. AMAN juga melakukan kolaborasi dengan NGO lain untuk memperkuat jangkauan kampanye. Terakhir, dalam menjalankan controlling melakukan evaluasi dengan laporan monitoring yang berisi matriks untuk mengukur keberhasilan kampanyenya. Namun, AMAN sering kali mengalami keterbatasan sumber daya manusia dalam pengelolaannya sehingga menyebabkan inaktif akun.
TRANSFORMATIONAL LEADERSHIP IN ISLAMIC BOARDING SCHOOLS DURING AND AFTER COVID-19: STRENGTHENING INSTITUTIONAL GOVERNANCE IN TIMES OF CRISIS Suryana, Aep Tata
Journal of Social and Economics Research Vol 3 No 2 (2021): JSER, December 2021
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v3i2.891

Abstract

The COVID-19 pandemic has caused significant disruptions to the institutional governance of Islamic boarding schools, which had been operating stably. The uncertainty of the situation, restrictions on activities, and pressure on the education system test the resilience of the leadership structure in the Islamic boarding school environment. In this context, the role of leadership becomes crucial in determining the direction of response, adaptation, and institutional consolidation. This study aims to explore how transformational leadership in Islamic boarding schools can strengthen institutional governance during and after a crisis. The method used is a qualitative approach with data collection through literature studies of various relevant sources. Data are analyzed interpretively to reveal thematic patterns that reflect the leadership process during the pandemic. The results of the study show that Islamic boarding school leaders responded to the crisis with a strategy of rapid decision-making, reorganization of structures, and adaptive operational adjustments. During the recovery period, institutional consolidation occurred which was marked by structural transformation and strengthening of the coordinating function. In addition, leadership also encourages innovation and independence, both in terms of education, economy, and external institutional relations.
THE EFFECT OF DISCIPLINE AND PROFITABILIAS POLICY ON WORK RESULTS AT PT PULAHAN SERUWAI Azlansyah Putra
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.892

Abstract

Discipline and profitability are important aspects to achieve a result. Many results from discipline and profitability if all are implemented properly and will produce work achievements that are the goals. The purpose of this writing is to analyze and determine the influence of discipline and profitability on work results at PT Pulahan Seruwai Kec Air Batu Kab Asahan. The results of the SPPSS 16 analysis of the questionnaire data on Discipline and profitability on Work Results at PT Pulahan Seruwai Kec Air Batu Kab Asahan are (1) partially the Discipline variable affects the Work Results of workers at PT Pulahan Seruwai Kec Air Batu Kab Asahan, (2) partially the profitability variable affects the Work Results of workers at PT Pulahan Seruwai Kec Air Batu Kab Asahan, (3) simultaneously there is a positive and significant influence between the Discipline and profitability variables on Work Results on workers at PT Pulahan Seruwai Kec Air Batu Kab Asahan.
QUALITY OF SERVICE OF THE INDONESIA HEALTH CARD (KIS) PROGRAM AT GANDUS PUBLIC HOSPITAL, PALEMBANG CITY Sisca Nopralia; Rendy Sueztra Canaldhy
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.904

Abstract

The purpose of this study is to determine the quality of health services for Indonesian healthy card patients KIS at the Gandus regional general hospital. Increasing knowledge and providing an overview or contribution of thought to the development of administrative science, The method used in this study is the Qualitative method and the type of research is Descriptive. In this study, the theory used is the theory of Parasuraman et al (2005:78) who said that there are five dimensions of service quality, namely Responsiveness (responsiveness), Reliability (reliability), Assurance (guarantee), Empathy (empathy), and tangible (real). This study is included in the category of field research, using interview data collection methods, observation, and documentation in order to obtain valid data, This method is expected to add a detailed picture of how the research is studied, Data collection techniques such as observation, documentation, questionnaires, decision studies. The informants of this study were the head of outpatient administration, health workers, patient users.
IMPLEMENTATION OF ACTIVE DYNAMIC FILING MANAGEMENT IN SUPPORTING ADMINISTRATIVE SERVICES AT CV NUSA PUTRA IN JAKARTA Maya Sofiana; Endang Supriyadi; Herlinawati, Herlinawati
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.905

Abstract

This research aims to find out how to digitize SAP-based incoming goods process administration services (Systems Applications and products in Data Processing) at the Production Unit at Pertamina Lubricants, to find out what obstacles are faced in digitizing SAP-based incoming goods process administration services at the Production Unit at Pertamina Lubricants, and what efforts have been made to overcome obstacles in digitizing SAP-based incoming goods process administration services at the Production Unit at Pertamina Lubricants. The focus of this observation is on what stages are carried out in the SAP-based incoming goods process administration services at the Production Unit at Pertamina Lubricants. Data collection methods are based on direct observation and in-depth interviews with informants. Based on the research results, the digitization of SAP-based incoming goods processing administration services at the Production Unit at Pertamina Lubricants has been implemented in accordance with the provisions set by the company and the existing obstacles are felt to be not too significant.
THE EFFECT OF BREATHING EXERCISES ON STRESS, ANXIETY, AND DEPRESSION IN ADOLESCENTS Tresnaya Zhafirah Widanti; Indah Munajatin Amalia; Intan Munawaroh
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.908

Abstract

This study aims to determine the effect of breathing exercises on stress, anxiety, and depression levels among adolescents. The method used was quantitative with a one-group pretest-posttest design. The sample consisted of five adolescent participants aged 15–19 years, selected using purposive sampling based on specific inclusion criteria. The intervention involved diaphragmatic breathing exercises conducted twice daily over seven consecutive days. The research instrument used was the Depression Anxiety Stress Scale (DASS-21), administered before and after the intervention. In addition, participants were asked to write daily reflections regarding their experiences during the breathing sessions. The results showed a decrease in depression and anxiety scores among some participants, especially those with moderate to severe symptoms who practiced consistently. Conversely, stress scores tended to increase in participants who were less consistent. The conclusion of this study is that breathing exercises can serve as a simple intervention with positive impacts on adolescent mental health, particularly in reducing depressive symptoms. It is recommended that breathing practices be incorporated into school-based mental health promotion programs. This study contributes to the growing body of non-pharmacological approaches utilizing breath regulation to enhance adolescent psychological well-being.
PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS Anjelin Putri Sukma Dewi; Nurina Ayuningtyas; Dwi Atmanto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.909

Abstract

Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.

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