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International Journal of Applied Business and International Management
Published by AIBPM Publisher
ISSN : 26147432     EISSN : 26212862     DOI : https://doi.org/10.32535/ijabim
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal adopts a multidisciplinary approach, promoting diverse perspectives and the dissemination of impactful ideas within the global academic community. It welcomes submissions on a wide range of topics, including marketing, finance, system information management, business ethics, entrepreneurship, global business, consumer behavior, information technology management, change management, business information systems, cost management, and other related fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 598 Documents
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From Intention to Implementation: Digital Marketing Challenges for Indonesian Seaweed SMEs Andi Putri Tenriyola; Anis Anshari Masud; Tri Desi Lestari
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4679

Abstract

This study examines how small and medium-sized enterprises (SMEs) producing seaweed-based products in South Sulawesi, Indonesia, implement digital marketing strategies, and why a gap persists between their intention to adopt such strategies and their capacity to enact them effectively. Adopting a qualitative, multi-case design, data were gathered from owners and managers of twenty SMEs through in-depth interviews, observation, and documentation, and analyzed thematically along four dimensions of digital-marketing competence: accessibility, interactivity, credibility, and informativeness. The Unified Theory of Acceptance and Use of Technology (UTAUT) serves as the interpretive lens. The findings reveal a consistent intention implementation gap: although most SMEs recognize the value of digital marketing and intend to use it, many struggle to translate this understanding into practice, particularly in producing accessible content, designing engaging visuals, leveraging marketing websites, and creating educational material. Interpreted through UTAUT, strong performance expectancy and social influence sustain adoption intentions, whereas effort expectancy and weak facilitating conditions constrain effective implementation. The study offers a context-specific account of SME digitalization in an under-researched agro-marine sector and highlights the need for targeted training and ecosystem support to close the implementation gap
Integrative Model of Farmer Empowerment and Optimization of Beef Cattle Management on Suboptimal Land in Minahasa Regency Jolyanis Lainawa; Judy M. Tumewu; Zadrak M. Warouw
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4659

Abstract

This study aims to analyze the technical, socio-economic, and institutional conditions of farmers in implementing an Integrated Farming System (IFS) on suboptimal land in Minahasa Regency and evaluate the effects of crop–beef cattle integration on farm productivity, farming efficiency, and farmers’ welfare. The study employed a survey of 180 farming households across nine districts in Minahasa Regency. Data were analyzed using descriptive analysis, simple and multiple linear regression, and DEA. The results indicate that technical conditions (? = 0.412; p 0.001), socio-economic conditions (? = 0.287; p 0.001), and institutional conditions (? = 0.356; p 0.001) positively influence IFS implementation, with the model explaining 59.3% of the variation (R² = 0.593). Crop–beef cattle integration significantly improves farm productivity (? = 0.618; p 0.001; R² = 0.582) and farming efficiency (? = 0.541; p 0.001; R² = 0.511). DEA results indicate that 33.9% of farmers were technically efficient, 45.6% moderately efficient, and 20.6% inefficient. Furthermore, farm productivity (? = 0.441; p 0.001) and farming efficiency (? = 0.376; p 0.001) significantly improve farmers’ welfare, with the model explaining 64.7% of the variation (R² = 0.647). These findings highlight the importance of strengthening farmers’ technical capacity, institutional support, agricultural extension, access to financing, and crop–livestock integration to improve productivity, efficiency, and sustainable beef cattle agribusiness on suboptimal land.
Beyond Resilience: Employee Antifragility as a Mechanism Linking Workplace Fun and Organizational Familiarity to Innovative Work Behavior in Higher Education Wiliam Wiliam; Hendry Hendry; Siti Alhamra Salqaura; Nasib Nasib; Elyzabeth Wijaya
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4615

Abstract

Employee innovative work behavior is a crucial factor in enhancing academic competitiveness in higher education institutions. This study examines the effects of workplace fun and organizational familiarity on innovative work behavior, with employee antifragility as a mediating variable. A quantitative survey was conducted among 143 permanent lecturers of Prima Indonesia University selected from a population of 712 lecturers using proportional random sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that employee antifragility significantly influences innovative work behavior (b = 0.521; p 0.001). Workplace fun significantly affects employee antifragility (b = 0.412; p 0.001) and innovative work behavior (b = 0.285; p = 0.001). Organizational familiarity also significantly influences employee antifragility (b = 0.398; p 0.001) and innovative work behavior (b = 0.276; p = 0.001). Furthermore, employee antifragility partially mediates the relationship between workplace fun and innovative work behavior (b = 0.215; p 0.001), as well as between organizational familiarity and innovative work behavior (b = 0.207; p 0.001). These findings confirm that both workplace fun and organizational familiarity contribute to innovative work behavior directly and indirectly through employee antifragility.
Firm Value Analysis in SRI-KEHATI Index: Carbon Emission Disclosure, Green Investment, and Green Innovation Impact Christina Heti Tri Rahmawati; Albertus Yudi Yuniarto; Claudia Kristina Dwinovianti Mitang
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4611

Abstract

Sustainable Development Goals (SDGs) are a global commitment including Indonesia to overcome the world's biggest problems so as to create a better and more sustainable world. Therefore, handling climate change is the main assessment of companies in increasing firm value, so that companies have a role and participation to support environmental sustainability through carbon emission disclosure, green investment, and green innovation which ultimately strengthens the company's financial performance towards sustainable investment. The research sample comprises 120 entities that fulfil the criteria, specifically those listed on the Indonesia Stock Exchange and indexed by the Sustainable and Responsible Investment-Indonesian Biodiversity Foundation (SRI-KEHATI) from 2020 to 2024. The data analysis method employed was Partial Least Squares. The study's findings indicate that carbon emission disclosure does not impact firm value, green investment and green innovation influence firm value, financial performance does not enhance or diminish the effect of carbon emission disclosure on firm value, and financial performance amplifies the effect of green investment and green innovation on firm value. The implications of the study for investors are expected to be used as a basis for decision making that supports sustainable investment.
Entrepreneurship Business Management and Culinary Tourism for the Competitiveness of Traditional Food SMEs in Majalengka Nur Komariah; Ayu Nurwitasari; Rd. Sondjana Ali Suganda; Agung Ilham Triana
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4689

Abstract

Traditional food small and medium-sized enterprises (SMEs) play an important role in preserving cultural heritage and supporting regional economic development, but continue to face challenges in entrepreneurial capability, market access, and tourism integration. This study aims to examine how entrepreneurship business management and culinary tourism development enhance the competitiveness of traditional food SMEs in Majalengka Regency, Indonesia, with a particular focus on jalakotek and gula cakar. A qualitative case study approach was employed using purposive sampling involving seven informants. Data were collected through semi-structured interviews, observations, and document analysis and analyzed using thematic analysis. The findings identified five entrepreneurship business management dimensions and six culinary tourism dimensions that shape SME competitiveness. The study demonstrates that integrating entrepreneurship business management with culinary tourism development provides a comprehensive framework for strengthening traditional food SME competitiveness than relying solely on internal business capabilities. These findings offer practical guidance for policymakers and SME owners in promoting sustainable traditional food enterprises and regional tourism development.
Financial Literacy, Live Commerce, Scarcity, and Double-Date Discounts: E-Commerce Impulsive Buying in S-O-R Riska Yustisiana; Bintang Andhyka; Wasi Widayadi; Fachri Affandi; Athia Zerlina
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4690

Abstract

The rapid development of TikTok Live commerce has transformed how consumers interact with sellers and make purchasing decisions. This study examines the effects of TikTok Live commerce, scarcity, and double-date discount campaigns on impulse buying, with financial literacy as a moderating variable. A quantitative cross-sectional survey was conducted with 131 Indonesian TikTok users who had watched TikTok Live selling sessions and purchased products through TikTok Shop. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings show that TikTok Live commerce has a significant negative effect on impulse buying (b = ?0.160, p = 0.030), while double-date discount campaigns also have a significant negative effect (b = ?0.486, p 0.001). Scarcity has no significant effect (b = 0.087, p = 0.273). Financial literacy does not significantly moderate the effects of TikTok Live commerce, scarcity, or double-date discount campaigns on impulse buying (all p 0.05). The model explains 29.9% of the adjusted variance in impulse buying. These findings suggest that promotional interactivity, urgency, and scheduled discounts do not necessarily generate unplanned purchases among the respondents. Social commerce businesses should therefore emphasize credible information, product transparency, and engaging customer experiences.
Innovation Capability, Green Innovation, and Property Business Performance: Mediating Role of Competitive Advantage Dwi Retno Setyaningsih; Sabihaini Sabihaini; Heru Kristanto
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4664

Abstract

The property industry faces growing demands to integrate sustainability into business strategy. This study examines the effects of innovation capability and green innovation on business performance, mediated by competitive advantage, in the property industry of the Special Region of Yogyakarta (DIY). A quantitative explanatory design was applied, with landed housing projects as the unit of analysis. Data comprised 141 project-level responses covering 141 active landed housing projects, collected through a key informant approach and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that innovation capability significantly affects competitive advantage, while competitive advantage significantly affects business performance. Competitive advantage demonstrates indirect-only mediation (full mediation) between innovation capability and business performance. Green innovation, by contrast, does not significantly affect competitive advantage or business performance, either directly or through the mediating pathway. Innovation activities appear to function as integrative capabilities rather than separate practices. These findings confirm the Resource-Based View proposition that internal resources require conversion through competitive advantage. They also reveal the contextual limitations of applying the Natural Resource-Based View in regional property markets that remain price-sensitive and lack a mature green ecosystem.
Customer Loyalty Drivers in the Fast-Food Industry: Evidence from Malaysia and India Haslindar Ibrahim; Ranjith PV; Agnes Ting Eng Ting; Ahmad Hasyimi Abdul Nasir; Aida Husna Mohd Rozaki; Aiesyah Farhana Bakhary; Shehal E; Mayank Gupta; Hisham Abdussalim; Daisy Mui Hung Kee
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4706

Abstract

The fast-food sector is highly competitive, making it essential to understand the key determinants of customer loyalty for sustaining long-term business performance and customer retention. Therefore, this study investigates the factors influencing customer loyalty toward KFC by examining the relationship between convenience, price affordability, food quality, service quality, and physical environment with customer loyalty. A quantitative research design was employed, and data were collected by distributing questionnaires to 150 customers of KFC restaurants in Malaysia and India. The collected data were analyzed using SPSS Statistics. The results show that physical environment (b = 0.342, p 0.001), price affordability (b = 0.277, p 0.001), and service quality (b = 0.173, p 0.05) have significant positive effects on customer loyalty, while convenience (b = -0.029, p 0.05) and food quality (b = 0.139, p 0.05) are not significant predictors. These findings suggest that physical environment is the strongest determinant of customer loyalty, followed by price affordability and service quality. The study provides useful insights for KFC to improve its marketing strategies and service performance in order to strengthen customer loyalty and maintain competitiveness in the fast-food industry.
Unlocking Financial Performance Through Islamic Corporate Governance and Islamic Social Reporting Mira Munira; Muhammad Hakimi Mohd Shafiai
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4719

Abstract

Despite the rapid growth of Islamic banking, the effectiveness of Islamic Corporate Governance (ICG) and Islamic Social Reporting (ISR) in improving financial performance remains inconclusive. This research aims to examine the influence of ICG and ISR on the financial performance of Islamic Commercial Banks (ICBs) in Indonesia. The research uses a quantitative approach, drawing on secondary data from annual reports and financial statements. The sample was selected through purposive sampling, and data were analyzed using panel data regression in Stata. Financial performance is proxied by Return on Assets (ROA), with variable controls including bank age, bank size, NPF, OER, CAR, and FDR. The data are analyzed using panel data regression with the Panel Corrected Standard Errors (PCSE) approach to address issues of heteroscedasticity and autocorrelation. The research results show that ICG has a positive and significant effect on financial performance (b = 0.926; p = 0.027), while ISR does not have a significant effect (b = -0.594; p = 0.187). The findings suggest that ICBs should prioritize strengthening the quality of ICG, particularly the effectiveness of Sharia governance, transparency, and supervisory mechanisms, as these directly impact profitability. Meanwhile, ISR should be transformed from a compliance-oriented disclosure into a strategic value-creation instrument that enhances stakeholder trust and contributes to long-term financial sustainability.
Leverage and Firm Size Moderate ESG Financial Distress Nexus in Developing Asia Pacific Energy Firm Budi Rustandi Kartawinata; Dian Kurnianingrum; Diki Wahyu Nugraha
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4604

Abstract

The relationship between ESG performance and financial distress remains underexplored in developing Asia?Pacific energy markets, particularly regarding the contextual factors that may strengthen or weaken this link.This study examines the direct effect of ESG on financial distress and investigates the moderating roles of leverage and firm size.Using a sample of 88 energy companies from 12 developing Asia?Pacific economies over 2019–2024, panel data from LSEG are analysed with fixed effects regression. Financial distress is measured by Altman’s Z”?Score, ESG by the Refinitiv ESG Combined Score (lagged one year), leverage by debt?to?assets ratio, and firm size by natural log of total assets.ESG performance has a positive and significant direct effect on Z”?Score, indicating reduced financial distress. Leverage negatively moderates this relationship (ESG×Leverage: ? = –0.0451, p 0.01), meaning that high debt weakens the protective effect of ESG. Firm size positively moderates the relationship (ESG×Size: ? = 0.0204, p 0.05); larger firms benefit more from ESG in lowering distress risk.ESG reduces financial distress, but the effect is conditional on capital structure and scale. Managers should integrate ESG with deleveraging strategies, especially for smaller firms. Investors and policymakers in developing Asia?Pacific countries should consider these moderators when evaluating ESG?related risk and designing sustainability incentives.

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