Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Journal of the Community Development in Asia

JCDA
Website

Published by AIBPM Publisher

ISSN : 26858819 EISSN : 26547279 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.

Arjuna Subject : Umum - Umum

Articles 431 Documents

9 10 11 12 13

The Enhancement of Production and Marketing of Cricket Farming Quality Business During Covid-19 Pandemic in Sudimara Village, Bali I Gede Cahyadi Putra; I Made Tamba; Ni Made Indah Rinita Santi
Journal of the Community Development in Asia (JCDA) Vol 4, No 2 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

This study carried out in the cricket farming business in Sudimara Village, Tabanan, Bali. The purpose of this study is to help mintra in preventing Covid-19, to manage the production and marketing processes of cricket business in order to generate increased sales turnover during the Covid-19 pandemic. The method of this study was carried out by making prior observations about partner activity units. After that, mapping the problem in order to find the solution. After the activities were carried out, there was an increase in the quality of production and promotion, additional cages were available that could increase the yield of crickets, and business owners had understood how to use and maintain social media Facebook and Instagram and were able to operate them.

MARKETING STRATERGY FOR ZEE NETWORK Glenn Evorius Pattiata; Soumini Pathak
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Television is one of the electronic items that can be an information channel, entertainment, and also a marketing media. This television also has a vital role in people's lives to become their daily entertainment. The research aim of our research was to find solutions to the marketing of existing bank products so that products from Zee Network were more favored by customers and could outperform other television channel. Data will be collected by literature review and will be analyzed through quantitative methods. The results of this study are to market products from Zee Network so that they can be used by consumers worldwide The research conducted on the topic, “Promotion of television networks in comparison to Zee Network” is basically a promotional strategy of television networks in India. The research comprises the response obtained from a sample of viewers and a study of different factors preferred by viewers with an investigation on the reasons for the same. Here, data is obtained by secondary methods of literature review and analysis of the statistics available to the public. The study focuses on devising a strategy to promote Zee Network based on the reasons behind the comparatively lower viewership of Zee television network when compared to other in India as well as Indonesia like Jakarta. Simultaneously, it also tends to investigate on various attributes such as the viewership pattern in the region, the core competencies of each network, the opinion on the content of programs, the preference of the viewers toward the presentation styles, etc. The result ultimately suggests that it should complete some certain key factors such as customer satusfaction are also found to be influential in driving higher rating and viewership for the channels. The result of our study will be on the basis of these factors, the promotional strategy development will help Zee Network increase their viewership. Keywords: televison, entertainment, Zee Network,attributes, viewership

Marketing System of Grain from Farmers to Rice Mill Producers in Pringsewu District Nurpalina Nurpalina; Irmayani Noer; Henry Kurniawan
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

ABSTRACT This article aims to identify the pattern of the grain/rice marketing system from the farmer-producing level to the milling producer and the activities carried out by the actors involved. Data collection was carried out in the rice production center area in Pringsewu Regency, namely Gadingrejo District because it has the largest rice area in Pringsewu Regency. Data were collected using survey methods (field observations) and interviews with producer farmers and actors involved in the grain/rice trade chain system in Pringsewu Regency. Respondents are rice farmers in Pekon Parerejo totaling 67 farmers, rice milling producers (huller) as many as 4 industries, and 2 collectors traders who are in the research location. Based on the results of the study, it was found that the pattern of the grain/rice trade system in Pringsewu Regency has a flow structure from the Pekon Parerejo production center, Gading Rejo District to several rice milling industries in Pringsewu Regency. There are two patterns, namely the first channel, farmers sell grain to traders and then to wholesalers, grain traders are collected and distributed on a large scale to hullers (mills). From the huller, the grain undergoes processing including drying, milling, grading and rice. The packaged and labeled rice is then distributed to wholesalers. From wholesalers distributed to retailers to be sold to consumers.Keywords: Marketing System, Channel of Marketing System, Actors an Activity

Business Idea For KFC Malaysia: A Study of Potential Business Idea For KFC Holdings (Malaysia) Berhad Zain Asman, Muhammad Azriq Azlan Bin; Kee, Daisy Mui Hung; Yun, Gonge Feng; Xun, Huang Ze; Thakur, Tulika; Mehta, Dheeraj
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

KFC Malaysia is a food chain restaurants based in Malaysia which currently have over 700 restaurants around the peninsular and Sabah/Sarawak. This research is about new idea for KFC Malaysia to apply to their business. The target markets are wildly consist of social and economic. There are three main ideas to be implemented by KFC Malaysia in this research which is : 1- Self-service Counter, 2- Vegetarian-based dish, 3- Restaurants for the Homeless to Work. Financially, it will take a huge financial funding for these ideas to be implemented and be considered a success.

A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Rudresh Pandey; Ajay Massand; Suhasini BV; Lavi Sharma; Akansha Rai; Syazreen Aida; Daisy Mui Hung Kee; Rattanapoond Rattanapoond; Wan Syazwanie Syarina; Normaizatul Ilyana
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.

Explore The Potential Community-Based Tourism of Cikadu Edutourism as A Tanjung Lesung Bufferzone Area Filda RahmiatI; Felix Goenadhi
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The purpose of this research is to determine the possibility for Cikadu Tourism Village, Bufferzone Tanjung Lesung, to transition to community-based tourism through the use of the 4C model (Conservation, Community, Culture, and Commerce). In-depth interviews and interactive observations were used to acquire qualitative data. This study focuses on Cikadu Tourism Village, Tanjung Lesung's buffer zone. The findings of this study show that the Cikadu Tourism Village, Bufferzone Tanjung Lesung, has the potential to develop into a community-based tourism village. The community is eager to collaborate in order to conserve existing culture through the preservation of regional dances, the production of batik employing regionally distinctive designs, and the prudent use of existing natural resources. The natural splendor of the accessible coastal areas provides an excellent opportunity for tourist growth. However, Cikadu Tourism Village, Bufferzone Tanjung Lesung, has a long way to go in terms of establishing community-based sustainable tourism. Additionally, it must carry out tourist value chain (TVCA) operations in order to generate competitive advantages. Keywords: Community-based tourism, culture, commerce, conservation, community, pandemic, and sustainable tourism.

SEMI-AUTOMATIC SHREDDED BEEF MACHINE Ryan Effendi; Arif Saputra; Teguh Budi Riono; Irfan Burhanudin Wibowo; Bangkit Krisna Surya Handaru
Journal of the Community Development in Asia (JCDA) Vol 1, No 1 (2018): Journal of The Community Development in Asia
Publisher : AIBPM Publisher

The purpose of this study is to provide solutions to existing problems in SMEs Abon Beef Surabaya. The production process still conventional and tools used are still relatively simple. The method used is by utilizing Gear Box technology as the mechanism of power distributor from Electric Motors to the meat counter. This machine also equipped with Electric Motor so that shredded beef process can run automatically. The expected result is to increase 1.5 times the productivity of the Abon Beef Cow's SMEs, so that from 40 Kg / day can produce up to 60 Kg / day.

The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE) Sherleen Vernice Djarum; Daisy Mui Hung Kee; Nurul Nabilah Binti Azmin; Ramado Dipradelana Isdianto; Abdurrahman Omar Elghoul; Shantanu Somnath Pandit
Journal of the Community Development in Asia (JCDA) Vol 2, No 3 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.

Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven Zi Jian Oh; Gai Sin Liem; Safina binti Ismail; Siti Aina Antasya binti Mohd Indera JR; Nur Muslihah binti Abdul Hakim; Ivan Febrianto; Su Wei Sia; Jo Ying Tan; Wei Qi Tan; Hui Wen Ting; Daisy Mui Hung Kee
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

Does The Consumers Materialism Affect Their Green Behavior? Dwinita Laksmidewi
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The millennial generation is creative, innovative, and cares about sustainability. However, compared to the previous generations, they are the most consumptive. This study investigates their materialism effect on their adaptation to green values, their involvement in environmental sustainability, and the behavior of buying green products. The research was conducted using a survey method on 312 millennial respondents in Jakarta, Indonesia. The research model was processed using PLS-SEM. The results show that the respondents have moderate-level materialism. Consumer materialism has a significant effect on the green value adopted, which significantly affects green behavior. Materialism and green values also significantly affect their involvement in environmental issues. Materialism has no significant direct effect on green behavior and does not directly affect the involvement of environmental issues. However, the effect of materialism on green behavior is mediated by green values. The main finding of this research is that moderate-level materialism of millennial consumers increases the value of environmental care and encourages their desire to buy environmentally friendly products. This finding suggests that using green products might help consumers express themselves as knowledgeable people and signify their success.

Page 11 of 44 | Total Record : 431

9 10 11 12 13

Filter by Year

2018 2026

Filter By Issues

All Issue Vol 9, No 1 (2026): January 2026 Vol 8, No 3 (2025): September 2025 Vol 8, No 2 (2025): May 2025 Vol 8, No 1 (2025): January 2025 Vol 7, No 3 (2024): September 2024 Vol 7, No 2 (2024): May 2024 Vol 7, No 1 (2024): January 2024 Vol 6, No 3 (2023): September 2023 Vol 6, No 2 (2023): May 2023 Vol 6, No 1 (2023): January 2023 Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA) Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA) Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): September 2022 Vol 5, No 2 (2022): May 2022 Vol 5, No 1 (2022): January 2022 Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA) Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA) Vol 4, No 3 (2021): September 2021 Vol 4, No 2 (2021): May 2021 Vol 4, No 1 (2021): January 2021 Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA) Vol 4, No 2 (2021): Journal of The Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA) Vol 3, No 3 (2020): September 2020 Vol 3, No 2 (2020): May 2020 Vol 3, No 1 (2020): January 2020 Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA) Vol 2, No 3 (2019): September 2019 Vol 2, No 2 (2019): May 2019 Vol 2, No 1 (2019): January 2019 Vol 2, No 3 (2019): Journal of The Community Development in Asia (JCDA) Vol 2, No 2 (2019): Journal of The Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA) Vol 1, No 3 (2018): September 2018 Vol 1, No 3 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA) Vol 1, No 2 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA) Vol 1, No 1 (2018): Journal of The Community Development in Asia More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Daisy Kee Mui Hung

Contact Email journal.jcda@gmail.com

Phone +62341366222

Journal Mail Official journal.jcda@gmail.com

Editorial Address JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Daisy Kee Mui Hung

Contact Email
journal.jcda@gmail.com

Phone
+62341366222

Journal Mail Official
journal.jcda@gmail.com

Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA