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Afni Marufah
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INDONESIA
Abdimas Indonesian Journal
Published by Civiliza Publishing
ISSN : -     EISSN : 28085094     DOI : -
Core Subject : Religion, Economy, Education, Social, Engineering,
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Abdimas Indonesian Journal is a biannual journal that published in June and Desember by Civiliza Publishing. The journal is focus on the result of community services and activities by empowering the society through a participatory approach to reach the sustainable development.
Arjuna Subject : Umum - Umum
Articles 290 Documents
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Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Tiket Event Badminton Influencer Tournament Pada Ideal Foundation Medan Gilang Perkasa, Christianto Brian; Manurung, John Sihar
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

The promotional mix includes advertising, sales promotion, personal selling, public relations and direct marketing plays an important role in shaping consumer perception and interest in an event. All of these elements contribute synergistically in influencing consumers' decisions to buy event tickets. This research aims to determine the influence of the promotional mix on the decision to purchase tickets for the Badminton Influencer Tournament event at the Ideal Foundation Medan. This research uses quantitative methods with a simple linear regression test. Data was collected by distributing questionnaires to all respondents. The sampling technique uses probability sampling with the Slovin formula. The independent variables used are advertising, sales promotion, personal selling, public relations and direct marketing. The data analysis technique uses multiple linear analysis. The data analysis methods in this research are data quality testing, classical assumption testing, multiple linear analysis and hypothesis testing using SPSS version 26. The results of this research are that partially sales promotion, public relations and marketing directly influence purchasing decisions, while advertising and sales personality does not influence the decision to visit. Simultaneously advertising, sales promotion, direct sales, public relations and direct marketing influence the decision to visit. Overall promotional mix variables consisting of advertising, sales promotion, personal sales, public relations and marketing directly influence the decision to purchase tickets for the Badminton Influencer Tournament event by 56.7% while the remaining 43.3% can be explained by other factors not examined in this research.
Pengaruh Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Gathering Planner di PT Showbitz Mitra Utama Safitri, Silvi Nur; Surbakti, Enda Yunita
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

Every company needs to pay attention to promotion, price and service quality factors because these three factors determine the attractiveness of the product in the eyes of consumers and directly influence consumers to make purchasing decisions. This research aims to find out how promotion, price and service quality influence the decision to purchase gathering planners at PT Showbitz Mitra Utama. This research is quantitative descriptive research with the data sources used, namely literature study and distributing questionnaires. The sample in this study was 40 respondents using a saturated sampling technique. The data analysis methods in this research are data quality testing, classical assumption testing, multiple linear regression analysis and hypothesis testing using the SPSS application. The results of the t test in this study show that promotion (X1) partially has a positive and significant effect on purchasing decisions for gathering planners with a t value of 2.618. The t test results show that price (X2) partially has a positive and significant effect on the decision to purchase a gathering planner with a t value of 2.473. The t test results also show that service quality (X3) partially has a positive and significant effect on the decision to purchase a gathering planner with a t value of 3.625. The results of the F test show that promotion (X1), price (X2) and service quality (X3) simultaneously have a positive and significant effect on the decision to purchase a gathering planner with a calculated F value of 24.435. The results of Adjusted R Square (R2) show that promotion (X1), price (X2) and service quality (X3) are able to influence gathering planner purchasing decisions by 64.3% and the remaining 35.7% can be explained by factors not researched. in this research.
Peningkatan Literasi Anak Usia Dini melalui Pendampingan Calistung di Taman Kanak-Kanak Nuramaliyah, Nuramaliyah; Mikhratunnisa, Mikhratunnisa; Oryza Safitri; Lukmanul Hakim; Diah Anggeraini Hasri; Amry Purnama Mauladi; Fitriyantari
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

This community service aims to improve early childhood literacy through Calistung (Reading, Writing, and Counting) mentoring using the card method in Kindergarten. The card method is used to help children recognize letters, numbers, and improve reading and writing skills interactively. Mentoring activities are carried out by introducing various letter, number, and picture cards that are in accordance with the material being taught. Mentoring is carried out in a fun way through games and movements that involve the active participation of children. The evaluation results show that children have improved in recognizing letters, numbers, and reading and writing skills. This program has also succeeded in increasing children's motivation to learn in a fun way. With a visual approach and games, children find it easier to understand basic literacy concepts. Mentoring using the card method has proven effective in improving basic literacy skills in early childhood, creating a positive learning atmosphere, and supporting children's cognitive development
Pemberdayaan Masyarakat Dalam Pengelolahan Sampah Melalui Pengadaan Tempat Pembuangan Sampah di Desa Ampera Dusun 1 Kecematan Palolo Kabupaten Sigi Provinsi Sulawesi Tengah Sabir, Sabir; Kawiri, Hendrik; Wahyudi, Wahyudi; Nurhasana, Dwi; Abdullah, Serlih; Pramesti Heriyanto, Diajeng Dita Nur; Ambosakka, Dhemanda H.; Sari Jasi, Alyu Indah; Masahengke, Romildah Oktovin; Sam, Jein; Magfira, Magfira
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

Indonesia is one of the world's second largest waste producers after China. According to data from the Ministry of Environment, there is a total of 33,320,745.45 tons of waste per year, and 13,640,631.44 tons of waste are unmanaged. Community service activities in Ampera Village aimed to increase public understanding of waste management through education and direct implementation of waste management. This activity involved all residents of Ampera Village, Dusun 1, as well as village officials, pre-test and post-test of knowledge about waste, and a question-and- answer session. The results showed an increase in public knowledge after being educated through lectures and waste management videos, with a better proportion of understanding of waste management. Community and village support is very important for the success of this activity, although there are challenges in participation. Continuous education is expected to further increase awareness of waste management to maintain public.
Pengaruh Venue dan Design Layout terhadap Keputusan Pembelian Jasa pada CV Muda Art Project Event Organizer Yanti, Desi; Mariani Saragih, Agus
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

Venue is a place where an event or activity takes place, which has various facilities and physical characteristics that can influence consumer decisions. Layout design is determining the layout design for certain elements in the venue so that it produces attractive and functional visuals. This research aims to find out whether there is an influence of venue and layout design on the decision to purchase event services at CV Muda Art Project Event Organizer. This research is a type of associative research that uses quantitative data. The research sample consisted of 61 people, namely CV Muda Art Project clients from 2017 to 2024. The data analysis technique used was multiple linear regression with partial hypothesis testing (t test), simultaneous test (F test), and coefficient of determination. The results of this research show that the venue has a positive and partially insignificant influence according to the obtained t-value of (1,709) while the layout design has a positive and significant influence on the decision to purchase services with the obtained t-value of (3,392). Simultaneously the venue and layout design have a significant influence on the decision to purchase services at CV Muda Art Project Event Organizer as evidenced by the F-calculation value of (20,658) and a determination coefficient (R square) of (41.6%), with the remaining (58.4%) explained by other variables not examined.
Pengaruh Reputasi Perusahaan dan Kualitas Pelayanan Terhadap Keputusan Pemilihan Event Organizer PT Genindo Pro Indonesia Fernando Turnip, Hilarius Holfedner; Benazira, Aulia
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

The large number of event organizers in the city of Medan makes competition in this business increasingly tight, this makes event organizers strive to improve the company's reputation and the quality of its services. This research aims to find out whether the company's reputation and service quality influence the decision to select event organizer PT Genindo Pro Indonesia. The population of this study was 43 people and the sample used was 43 respondents (saturated). Data collection was carried out through questionnaires distributed in the form of Google forms via social media and through literature studies in the form of primary and secondary data. This research uses quantitative research methods with descriptive research types which include validity testing, reliability testing, classical assumption testing, hypothesis testing. The results of this research are (1) the company reputation variable partially influences the selection decision with a t-count value of 2,964, (2) the service quality variable partially influences the selection decision with a t-count value of 3,039, (3) the company reputation and service quality variables simultaneously influence election decisions. The research results from the coefficient of determination test (R2) show that the service and facility quality variables are able to influence selection decisions by 62,3% and the remaining is 37,7% influenced by other variables not examined in this research.
Penguatan Kapasitas Aparatur Desa Semamung Melalui Pelatihan OpenSID Erwin Mardinata; Ryan Suarantalla; Tomy Dwi Cahyono; Jannatun Aliyah; Wilia Ismiyarti; Irawati; Hasri, Diah Anggeraini Hasri; Reza Muhammad Rizqi; Ayu Levia Tryana
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

This community service activity (PkM) aims to increase the capacity of the Semamung Village apparatus through training in the use of the Open Source-based Village Information System, namely OpenSID. Semamung Village faces challenges in data management and public services due to dependence on manual systems. The main problems found were the lack of knowledge of the apparatus related to information technology, inadequate infrastructure, and resistance to system changes. To address these issues, a phased and comprehensive training method was applied, including introduction, hands-on practice, and ongoing mentoring. The results of the training showed a significant improvement in the apparatus' understanding and ability to use OpenSID, which resulted in administrative efficiency and transparency in village data management. In conclusion, the implementation of OpenSID in Semamung Village not only strengthens the capacity of the apparatus, but also paves the way for better public service improvement. The results of this service are expected to serve as a model for other villages in adopting information technology to improve governance that is more transparent and accountable.
Meningkatkan Kesadaran Hukum Pekerja Migran Indonesia: Program Edukasi dan Pendampingan Hukum Purborini, Vivi Sylvia; Sujiantoro, Hibertus; Refangga, Galih Setyo; Novitasari, Rika
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

Indonesian migrant workers' legal awareness shows the importance of integrating legal and health literacy to increase their access to basic rights, including health care. The concept of this educational program includes preparing educational materials that are easy to understand, tailored to the literacy level and needs of migrant workers. This educational material not only contains general legal information, but also real case examples to clarify understanding. Legal awareness of Indonesian migrant workers still needs to be significantly improved. Even though there have been efforts to provide educational programs and legal assistance, the level of legal awareness of migrant workers is still relatively low
Pendampingan UMKM Pengelolaan Keripik Pisang di Desa Tarawali Kabupaten Ngada Tali Wangge, Maria Carmelita; Dede Rua, Maria Oktavia; Api, Jefrianus; Ari, Sofia; Tamo Inya, Apliana
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are creative economic businesses owned by individuals or business entities. MSMEs in Tarawali Village have various forms such as banana and cassava chips businesses. The basic problem in this assistance is the lack of optimal packaging, labeling and marketing strategies that have an impact on the quantity and quality of production. The main objective of this service is to provide assistance in improving the quality of MSME products including marketing using the Participatory Action Research (PAR) method. The substance of this service is to provide assistance in packaging and labeling (brands) on banana chip business products that need to be branded so that they are more competitive in the market world and become an attraction for production such as brand creation or selection of packaging materials which are carried out by hearing with MSME actors. Assistance is also provided in digital marketing in terms of marketing strategies to increase the number of customers. The results of the service can be concluded that through this assistance, collective commitment in business can be increased, including the quality of packaging that affects product durability so as to provide satisfaction to consumers and potential marketing opportunities through digital marketing.
Kegiatan Bimbingan Belajar Menggunakan Metode Pembelajaran Aksi (Aktif, Kreatif, Santai, dan Inovatif) di Desa Raja Timur Ndoya, Maria Karmelita; Ndasi, Alvensiana Ayuti Ratna; Una, Yosefania; Wau, Maria Patrisia
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

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Abstract

The purpose of this tutoring program is to provide tutoring to students of SD Inpres Padhapae aged 6-12 years in Raja Timur Village. The object of this study was the children of SD Inpres Padhapae. The results of this study are tutoring provided by Thematic KKN students using the AKSI method to increase children's interest in participating in learning. AKSI (active, creative, relaxed and innovative) is a strategy in teaching that creates an atmosphere in the teaching and learning process that is safe and comfortable so that the learning carried out by students is focused. The learning process carried out by teachers currently tends to be activities dominated by teachers. This tutoring program uses the AKSI method. The existence of a tutoring program can help children in the learning process such as providing guidance in the learning process that aims to be Guidance for children is focused on students at SD Inpres Padhapae, which can increase the enthusiasm and togetherness of children with students.

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