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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 419 Documents
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PENGARUH ENTREPRENEURIAL SELF-EFFICACY, ENTREPRENEURIAL MOTIVATION, FAMILY SUPPORT TERHADAP ENTREPRENEURIAL INTENTION DENGAN ENTREPRENEURIAL EDUCATION SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA DI UNIVERSITAS SWASTA WILAYAH JABODETABEK Sari, Citra Eka; Tan, Pauline H.Pattyranien
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial self-efficacy terhadap entrepreneurial education, Untuk menganalisis pengaruh entrepreneurial self-efficacy terhadap entrepreneurial intention, Untuk menganalisis pengaruh entrepreneurial motivation terhadap entrepreneurial education, Untuk menganalisis pengaruh entrepreneurial motivation terhadap entrepreneurial intention, Untuk menganalisis pengaruh family support terhadap entrepreneurial education, Untuk menganalisis pengaruh family support terhadap entrepreneurial intention, Untuk menganalisis pengaruh entrepreneurial education terhadap entrepreneurial intention. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kausal yang diperoleh secara kuantitatif dengan menggunakan survei untuk menguji hubungan antar variabel pada penelitian ini. Populasi dalam penelitian ini yaitu semua mahasiswa yang ada di wilayah Jabodetabek yang memiliki minat kewirausahaan. Metode sampling yang digunakan adalah purposive sampling. Hasil pada penelitian ini adalah Entrepreneurial Self-Efficacy berpengaruh positif terhadap Entrepreneurial Education didukung. Entrepreneurial Self-Efficacy berpengaruh positif terhadap Entrepreneurial Intention didukung. Entrepreneurial Motivation berpengaruh positif terhadap Entrepreneurial Education tidak didukung. Entrepreneurial Motivation berpengaruh positif terhadap Entrepreneurial Intention didukung. Family Support berpengaruh positif terhadap Entrepreneurial Education didukung. Family Support berpengaruh positif terhadap Entrepreneurial Intention tidak didukung. Entrepreneurial Education berpengaruh positif terhadap Entrepreneurial Intention tidak didukung.
ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.
DELIVERING CUSTOMER SERVICE EXCELLENT FOR SUSTAINABLE HOSPITALITY BUSINESS (CASE STUDY AT TRANS RESORT BALI) Augustinus, Daniel Cassa; Gordon, Tiffany
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Because it fosters repeat business, positive word-of-mouth advertising, and a steady clientele, customer loyalty is essential to a hotel’s success. The goal of the study is to determine how customer loyalty at Trans Resort Bali is impacted by service recovery, complaint handling, and perceived value. Because it fosters repeat business, positive word-of-mouth advertising, and a steady clientele, customer loyalty is essential to a hotel’s success. The goal of the study is to determine how customer loyalty at Trans Resort Bali is impacted by service recovery, complaint handling, and perceived value. Customer loyalty at The Trans Resort Bali is significantly impacted by the research’s findings about service recovery. Customer loyalty at The Trans Resort Bali is significantly impacted by how complaints are handled. Customer loyalty is significantly impacted by perceived value at The Trans Resort Bali. At The Trans Resort Bali, factors including perceived value, complaint resolution, and service recovery have a big impact on client loyalty. In order to guarantee a satisfying and unforgettable stay, the hotel should implement a proactive and sympathetic service recovery approach by quickly responding to guest complaints, extending heartfelt apologies, and offering practical solutions. The hotel can improve how it handles complaints by creating a more efficient communication system, giving employees the freedom to handle problems quickly, and regularly asking for input to identify and remedy areas where customers are not satisfied.
LIKE, COMMENT AND SHARE: THE INTERPLAY OF SOCIAL MEDIA MARKETING, BRAND GESTALT AND BRAND PERSONALITY Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Although there is a lot of research that discusses social media marketing, there is still not much that discusses the relationship between social media marketing and brand personality, especially not yet found research on social media marketing and brand personality involving brand gestalt variables. Therefore, this study aims to analyze the influence of social media marketing (SMM) on brand personality with brand gestalt as mediating variable on Starbucks Indonesia customers. This study used a quantitative descriptive method using primary data obtained from 232 respondents of Starbucks Indonesia customers within 3 months. The data analysis process uses the Structural Equation Model (SEM) which is carried out through the SmartPLS statistical program. The results of the study show that SMM does not have a direct positive and significant impact on brand personality but has a positive and significant impact on brand gestalt dimensions and their gestalt dimensions also have a positive and significant impact on brand personality. Furthermore, brand gestalt dimension fully mediates the effect of SMM on brand personality. This research provides additional literacy on SMM, brand personality and brand gestalt and provides information to practitioners in using SMM and brand gestalt in forming their brand personality.
PENGARUH PERSEPSI KUALITAS, PERSEPSI NILAI DARI BIAYA, IDENTIFIKASI MERK, KEPERCAYAAN MERK, KESELARASAN GAYA HIDUP, TERHADAP LOYALITAS MERK MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PENGGUNA H&M) Salli, Faustino Rizky Yo; Sihombing, Sabrina O.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan mengukur seberapa kuatnya hubungan dari persepsi kualitas, persepsi nilai dari biaya, identifikasi merk, kepercayaan, keselarasan gaya hidup untuk membentuk kepuasan pelanggan hingga memunculkan loyalitas merk. Jenis penelitiannya adalah kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner dengan skala Likert nilai 1-5. Teknik samplingnya menggunakan purposive sampling adalah karena penelitian ini membutuhkan karakteristik tertentu yaitu responden berusia 16 hingga 40 tahun, pernah membeli merek H&M minimal 2 kali. Responden dalam studi pendahuluan berjumlah 50 orang dan studi actual 290 orang. Pengolahan data menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM) dan diolah dengan menggunakan software SmartPLS. Hasil penelitian menunjukan persepsi kualitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan, persepsi nilai dari biaya berpengaruh positif dan signifikan terhadap kepuasan pelanggan, identifikasi merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepercayaan merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, keselarasan gaya hidup berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas merk, persepsi kualitas berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, persepsi nilai dari biaya berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, identifikasi merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, kepercayaan merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan dan keselarasan gaya hidup berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan.
PENGARUH BRAND AWARENESS, BRAND IMAGE TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA KONSUMEN RESTORAN JEPANG SHUSHI TEI DKI JAKARTA) Nelfianti, Fera; Andriani, Ria; Waru, Andi Putri Djohar Tenri
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Bisnis makanan dan minuman di Indonesia saat ini sedang mengalami pertumbuhan yang sangat pesat di Indonesia. Konsep-konsep seperti Japanese food, Korean food, Indian food, Arabian Food menjadi bagian integral dari tren bisnis makanan dan minuman ini. Japanese food sendiri memiliki penggemar yang cukup banyak di Indonesia, masakan seperti sushi, sashimi, ramen, dan tempura telah mendapatkan popularitas yang besar di kalangan konsumen Indonesia. Rasa yang unik, bahan-bahan segar, dan presentasi yang menarik membuat masakan Jepang diminati oleh banyak orang. Dengan munculnya berbagai restoran yang menyajikan hidangan jepang di kota-kota besar, fenomena ini mencerminkan minat yang kuat dari konsumen terhadap jenis makanan tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Brand Image terhadap minat beli konsumen terhadap restoran Sushi Tei di DKI Jakarta. Metode survei dilakukan dengan menyebarkan kuesioner kepada sampel konsumen yang telah memiliki pengalaman dalam mengunjungi Sushi Tei. Data yang terkumpul dianalisis menggunakan teknik regresi linear berganda untuk menguji hubungan antara variabel-variabel yang diteliti. Sedangkan data diuji menggunakan uji validitas dan reliabilitas. Hasil Dari penelitian ini menunjukkan terdapat pengaruh yang signifikan antara Brand Awarness, Brand Image terhadap Minat beli Konsumen pada Restoran Sushi Tei Daerah DKI Jakarta.
TOURISM CIRCULARITY AND VALUE CREATION: A BRAND-NEW OFFERINGS FROM TOURISM DESTINATION IN INDONESIA Sijabat, Ferdi Nazirun; Nurbismi, Nurbismi; Maulida, Zenitha; Yunidar, Syafira
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This article aims to overview the opportunity to deliver a brand-new offering from tourism destination that is tourism circularity. Whereby, destination management organization might set a purposeful goal of making destination leaner toward generating circular value creation from each industrial players and stakeholders. Besides, the circularity value of tourism may also contribute to reducing waste and lasting the use of resources within tourism and hospitality industry.  Literature review was used as a method by collecting articles relating to tourism and circular economy and value creation to enable to develop a solid understanding on its relationship. This article is to contribute to the extension of discourses and implementation of circular economy value creation for tourism destination in Indonesia. An adopted model of stakeholder value creation and tourism circular economy were developed in a way to produce a brand-new offering.
THE IMPACT OF INFORMATION QUALITY, PROCESS QUALITY, AND SERVICE QUALITY TOWARDS ORGANIZATIONAL PERFORMANCE THROUGH ORGANIZATIONAL INNOVATIVENESS ON BEAUTY CLINICS IN SURABAYA Gunawan, Hananiel Mennoverdi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research investigates the intricate interplay between information quality, process quality, service quality, innovativeness, and organizational performance within the context of beauty clinics in Surabaya. Drawing upon a mixed-methods approach, data is gathered from a diverse sample of beauty clinics. The study aims to discern the extent to which information quality influences the quality of processes adopted by beauty clinics and how this, in turn, impacts service quality. Furthermore, the research delves into how service quality and the overall competitiveness of beauty clinics mediate the relationship between information quality, process quality, and organizational performance. Surabaya, a vibrant cosmopolitan hub, serves as an ideal setting for this inquiry due to its burgeoning beauty industry and competitive market landscape. The findings are expected to provide valuable insights for beauty clinic operators, policymakers, and researchers alike, offering actionable recommendations to enhance organizational performance through strategic improvements in information management, process optimization, and service delivery. Ultimately, this study seeks to contribute to the existing literature on organizational innovativeness and performance within the beauty industry while offering practical implications for stakeholders navigating the dynamic business environment in beauty clinic in Surabaya.
THERE ARE SOME THINGS MONEYS CAN’T BUY HOW BRAND GESTALT ORCHESTRATES BALI’S BRAND EQUITY Pongoh, Helena M.; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The primary focus of this study is to analyze how brand gestalt affects the brand equity of Bali as a destination for tourism. Previous research has not delved deeply into this area, leaving a gap in both practical and theoretical understanding. Therefore, this study seeks to address this gap by establishing a stronger link between various aspects of brand gestalt and brand equity. Data from 305 individuals who had visited Bali, Indonesia, was collected to validate the dimensions of the brand gestalt scale. Using a Structural Equation Model (SEM) analysis with the smartPLS statistical program, the proposed model was tested. The results indicated that not all dimensions of brand gestalt (story, sensescape, servicescape, and stakeholder) have a positive and significant impact on components of brand equity such as perceived quality, brand awareness, brand image, brand associations, and brand loyalty. While servicescape does show significant influences on all component of brand equity, the story dimension only has a significant impact on brand associations and brand loyalty, in contrast to stakeholder dimension, which does not significantly affect these components.
ANTESEDEN BRAND LOVE DAN IMPLIKASINYA PADA POSITIVE EWOM, BRAND LOYALTY SEBAGAI VARIABEL MEDIASI: STUDI PADA PRODUK KECANTIKAN MS GLOW Mahendra, Astrid Hestiansyah; Meranga, Isana Sri Christina
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi brand love terhadap positive EWOM serta brand loyalty sebagai variabel mediasi pada pengguna skincare MS Glow di Provinsi DKI Jakarta. Data penelitian diperoleh dari 370 responden melalui teknik pengambilan sampel non-probability purposive sampling dengan skala likert 1-5 yang akan dianalisa dengan metode PLS-SEM software SmartPLS 4. Hasil penelitian ini menyatakan bahwa, brand experince berpengaruh positif terhadap brand love; self-congruity berpengaruh positif terhadap brand love; brand love berpengaruh positif terhadap brand loyalty; brand love berpengaruh positif terhadap positive EWOM; brand loyalty berpengaruh positif terhadap positive EWOM, dan brand loyalty secara positif dapat memediasi hubungan antara brand love dan positive EWOM. Penelitian ini memberi pemahaman penting tentang faktor-faktor yang memengaruhi hubungan konsumen dengan merek, serta untuk menyempurnakan strategi pemasaran. yang pada akhirnya mengarah pada peningkatan penjualan melalui kesediaan konsumen untuk melakukan positive EWOM. Penelitian ini juga memberi wawasan baru bagi perusahaan di industri kecantikan.

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