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INDONESIA
Neo Journal of economy and social humanities
Published by International Publisher
ISSN : -     EISSN : 28286480     DOI : https://doi.org/10.56403/nejesh
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising Communication and Media Management, Social Welfare, Science Public administration, Socio-Political Science, Public policy Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 169 Documents
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The Influence of Flashsale, Bundling Products, and Social Media Marketing on Skintific Skincare Purchase Decision in Skintific Official Shop According to Islamic Business Perspective: (Study on Consumers of Tiktok Shop Users in Bandar Lampung) Ananda Mery Sofiana; Zulaikah; Yeni Susanti
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.260

Abstract

The purpose of this study is to examine the impact of flash sales, bundling products, and social media marketing on purchasing decisions of Skintific skincare at the Skintific Official Shop on TikTok Shop in Islamic business perspective. A quantitative approach with a purposive sampling strategy and a sample size of 100 respondents was used to study Bandar Lampung customers. Respondents who had bought Skintific products through TikTok Shop were given questionnaires to complete in order to gather data, and the Smart-PLS program was used for analysis. The association between the independent factors (social media marketing, flash sales, and product bundling) and the dependent variable (buying decision) was investigated using multiple linear regression analysis. The findings indicate that flash sale, social media marketing, and product bundling significantly and favourably influence consumers' decisions to buy. In order to improve customer purchase decisions, business practitioners can use the findings from this study to optimise digital marketing techniques in line with Islamic business principles.
Improving the Image of Local Government with Leadership Communication Strategies: A Review of Karawang Protocol Angga Septiano Nugroho; Rastri Kusumaningrum; Tikka Muslimah
Neo Journal of economy and social humanities Vol 4 No 2 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i2.309

Abstract

In the relationship between government and society, public trust in government agencies is needed. The image of the local government is a factor, as a public service organization the image affects the opinions circulating in the community. The preparation of this research, using qualitative research methods, with descriptive research design. Researchers used data collection methods through participant observation. In every activity agenda carried out by Regional Leaders, in this case the Regent of Karawang is certainly accompanied by the Protocol Team as a coordination and communication team in the field. In the implementation of the communication strategy carried out there are several stages, namely: 1. Activity Schedule Sharing, 2. Activity Data & Information Collection, 3. Observation, 4. Publication. Obstacles in implementation often occur, there are 3 factors that affect obstacles, namely, data, coordination & communication, and information delays. It can be concluded that, the image of the local government is very important in building public trust in government institutions, effective communication from local leaders, especially through the protocol team, plays a major role in improving the image of the government. The obstacles experienced certainly need to be overcome for the effectiveness of the communication strategy carried out, with the aim of improving the image of the Karawang Regency local government.
Interpreting Community Narratives on the Value of Money and Exchange in Rural Digital Economies Indah Elychia Samuel
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.320

Abstract

This study explores how rural communities understand the value of money and exchange systems in the emerging digital economy. As digital financial services—such as mobile banking, QR-based transactions, and digital wallets—penetrate rural areas, traditional meanings of monetary value are being renegotiated. Using a narrative-based qualitative approach, data were collected from 24 participants in three rural areas of Indonesia through in-depth interviews and focus group discussions (FGDs). Thematic analysis identified four main themes: (1) money as a social value in local transactions, (2) coexistence of traditional and digital practices, (3) resistance to digitalization due to literacy gaps and trust issues, and (4) the rise of hybrid exchange models. Findings reveal that while digital tools provide speed and convenience, their abstract and impersonal nature often conflicts with traditional values of reciprocity, social trust, and tangible exchange. The study concludes that the value of money in rural digital economies is not only economic but also cultural and relational, reflecting a hybrid understanding in which digital and traditional logics converge. These insights highlight the importance of designing digital financial inclusion policies that are culturally sensitive and aligned with the social logic of rural communities.
The Influence of Motivation and Discipline on Teacher Performance at SDN Kemayoran 11 Pagi Intan Rahmah Puspita; Dwi Rachmawati; Yuni Pambreni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.323

Abstract

In the era of globalization, organizational success is highly influenced by the quality of human resources, including in education. Teachers play a strategic role in ensuring effective learning. However, SDN Kemayoran 11 Pagi still faces issues with teacher discipline, especially in terms of inconsistent attendance and suboptimal performance in preparing and utilizing teaching modules based on the Merdeka Curriculum. Unlike many previous studies that measured teacher performance with general indicators, this research specifically evaluates teacher performance through the achievement of teaching modules in the Merdeka Curriculum, which reflects a more contextual and current standard of teacher competence. This study aimed to examine the effect of motivation and discipline on teacher performance. A quantitative approach was applied using saturated sampling, involving all 33 teachers at SDN Kemayoran 11 Pagi. Data were analyzed through multiple linear regression using SPSS. The results showed that motivation and discipline each had a positive and significant effect on teacher performance, both partially and simultaneously. The coefficient of determination indicated that 31.9% of the variation in teacher performance could be explained by motivation and discipline, while the remaining 68.1% was attributed to other factors. These findings imply that schools need to prioritize strategies that strengthen teacher discipline alongside motivation, as these aspects have been empirically proven to enhance teacher performance in implementing the Merdeka Curriculum.
The Effect of Compensation and Workload on Turnover Intention at PT Musindo Laksana Guna Priska Tobing; Yupiter Yancik; Dwi Rachmawati
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.325

Abstract

This study aims to determine impact of compensation and workload on turnover intention among employees of PT Musindo Laksana Guna.  A quantitative methodology was applied in this study, employing questionnaires to collect information from 30 actively working employees using saturated sampling techniques. Statistical analyses, such as t-tests, f-tests, and R². Data analysis was performed using multiple linear regression using SPSS version 27. The results showed that H1: “Compensation partially negatively affects turnover intention at PT Musindo Laksana Guna”; H2: “Workload partially positively affects turnover intention at PT Musindo Laksana Guna”; and H3: “Compensation and workload simultaneously affect turnover intention at PT Musindo Laksana Guna”. With an Adjusted R² value of 0.603, the model explains 60.3% of the changes in turnover intention through compensation and workload, leaving 39.7% influenced by factors outside the present analysis.
Analysis of Factors Affecting Accounting Information Users in UMKM in Lamongan District Adi Supriyanto; Yenni Vera Fibriyanti
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.326

Abstract

This study aims to analyze the effect of the owner's education level, business age, and business turnover on the use of accounting information in Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency. This study has high urgency because the level of accounting information adoption among MSMEs in Lamongan is still relatively low, whereas proper accounting practices are crucial for business sustainability and development.Unlike previous studies that mostly examined only one or two variables, this research comprehensively investigates three main factors simultaneously to provide a deeper understanding of accounting information usage behavior within the MSME context. This study employs a quantitative approach with an explanatory research design. Primary data were obtained through distributing questionnaires to MSME actors in Lamongan Regency, which served as the population of this study. Out of a total population of 72,924 business units, 100 respondents were selected using a simple random sampling technique. The data were analyzed using multiple linear regression tests.The results indicate that the owner’s education level, business age, and business turnover have a significant effect on the use of accounting information partially. In addition, these three variables also have a significant effect simultaneously. This finding provides new empirical evidence in the context of MSMEs in Lamongan and offers practical implications for local government in designing accounting literacy programs and MSME assistance strategies to enhance business sustainability.
Implementation Strategy of IT Employee Onboarding at the Center for Education Data and Information Technology, Education Office of DKI Jakarta Province Raja Gantino Mufti; Bambang Giyanto; Firman Hadi Rivai
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.327

Abstract

This study aims to analyze the onboarding process of new IT employees at the Center for Education Data and Information Technology (UPT Pusdatin Pendidikan), under the Education Office of DKI Jakarta Province. The study further examines the factors influencing the success of IT employee onboarding and identifies strategies for implementing effective onboarding practices. A qualitative research approach was employed, with data collected through interviews and document analysis. Data analysis involved data collection, reduction, presentation, and conclusion drawing. The findings reveal that the onboarding process for IT employees at UPT Pusdatin is still passive and poorly structured. This is evident from the lack of formal training, absence of written guidelines, and a reliance on individual initiative for adaptation. Four main factors influencing onboarding success were identified: self-efficacy, role clarity, social integration, and knowledge of organizational culture. These aspects face ongoing challenges due to limited organizational support, suboptimal communication, and the lack of a formal socialization system. To enhance onboarding effectiveness, a shift toward a more proactive, systematic, and sustainable approach is recommended. The proposed strategies include the development of structured onboarding programs, implementation of mentoring or buddy systems, regular evaluations with two-way feedback, and activities fostering social and cultural integration within the organization. Successful implementation of these strategies requires strong commitment from UPT leadership to consistently welcome, support, and guide new employees to enable quick adaptation and meaningful contribution in the workplace.
Survey on the Community Satisfaction Index of Public Services for Provincial Roads: Ahmad Yani Road Section (Pandeglang) and Serang–Pandeglang Road Section (Pandeglang) Irmayanti; Ihin Solihin; Yudi Yudistira; Yunengsih; Dede Qodrat Alwajir
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.331

Abstract

This study evaluates community satisfaction with provincial road services on Ahmad Yani (Pandeglang) and Serang–Pandeglang sections. Using a quantitative approach with 384 respondents determined by the Lemeshow formula, data were analyzed through Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Results show that of 18 service indicators, 9 had positive gaps and 9 negative gaps, with 3 attributes in quadrant I (high importance, low satisfaction). The CSI value of 65.75% indicates users are generally satisfied with the services. Practical implications suggest prioritizing road maintenance, improving responsiveness to user needs, and enhancing accessibility for vulnerable groups. These findings provide useful input for local governments in allocating resources, improving service quality, and developing user centered infrastructure innovations.
The Influence of Brand Image and Online Promotion on Purchase Decisions of Kopi Kenangan in Depok City Naufal Raihan Aditama; Alfi Maghfuriyah; Febria Anjara
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.336

Abstract

This study aims to analyze the influence of Brand Image and Online promotion on purchasing decisions for Kopi Kenangan in Depok City, both partially and simultaneously. This research uses a quantitative approach method with an instrument in the form of a Likert-scale questionnaire. Data was collected through questionnaires distributed to 150 Kopi Kenangan consumers in Depok City as a sample. Data analysis used multiple linear regression. The sampling technique used non-probability sampling with purposive sampling and Malhotra methods. Data analysis was carried out using Statistical Program for Social Science (SPSS) version 27. The results showed that Brand Image (X1) and Online promotion (X2) both partially and simultaneously have a positive and significant effect on purchasing decisions (Y). The coefficient of determination value indicates that both independent variables contribute 70%, while the remaining 30% is influenced by other variables outside this study.
The Influence of E-Service Quality on Repurchase Intention Through Customer Satisfaction Among Tokopedia Users in Depok City Dea Natrilia; Dwi Rachmawati; Yupiter Yancik
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.337

Abstract

This study aims to analyze the influence of e-service quality on repurchase intention through customer satisfaction among Tokopedia users in Depok City. In today’s highly competitive digital era, the quality of electronic services has become one of the key factors influencing consumers’ intention to make repeat purchases in online shopping platforms. This research applies a causal associative research design with a quantitative approach. Data were collected through an online questionnaire using Google Forms, distributed to 100 Tokopedia users residing in Depok. The data were analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique with the SmartPLS 4.0 software. The results show that e-service quality has a significant influence on both customer satisfaction and repurchase intention. Moreover, customer satisfaction also significantly affects repurchase intention and is proven to partially mediate the relationship between e-service quality and repurchase intention. A Variance Accounted For (VAF) value of 77.4% indicates that customer satisfaction is a strong mediator in strengthening the effect of electronic service quality on consumer repurchase intention. This study highlights the importance of improving overall electronic service quality to enhance customer satisfaction and consequently encourage repeat purchases.

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