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Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 168 Documents
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THE EFFECT OF ENTREPRENEURIAL LITERACY, DIGITAL LITERACY AND SOCIAL MEDIA USE ON THE ENTREPRENEURIAL INTEREST OF HIGH SCHOOL STUDENTS Paramitasari, Niken; Emilia, Putri; Yusendra, M. Ariza Eka; Asnusa, Soraya
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11336

Abstract

Entrepreneurship programs at the high school level encourage students to become entrepreneurs. However, based on data on students' interest in entrepreneurship, after graduating students prefer to continue their studies or work. In addition, in the era of increasingly growing digitalization and the rise of social media as a platform for entrepreneurship, some students are not used for entrepreneurial activities, but rather for socializing, watching, etc. The school is trying to realize the young entrepreneurs starting from high school graduation through various variables. Therefore, this research aims to examine the influence of entrepreneurial literacy, digital literacy, and media use social impact on high school students' entrepreneurial interest. This research used quantitative research with a causality and associative approach used SEM-PLS. Result showed that entrepreneurial literacy, digital literacy, and media use of social media have an effect on interest in entrepreneurship. Through students' entrepreneurial literacy are expected to be able to identify problems and find creative and innovative business ideas. Digital literacy knowledge directs students to be able to identify real data and access the resources needed to support the business. Social media can be a very effective tool for networking with professionals, promoting products or services, and reaching more markets wide.
ANALYSIS OF THE INFLUENCE OF TASTE, SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT FOX COFFEE JEMBER Falina, Askia Salsabila; Setianingsih, Wahyu Eko; Murtaliningtyas, Wenny
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11291

Abstract

In the beginning, many parents enjoyed coffee with a mixture of black coffee without sugar which we usually called Ireng coffee. This Fox Coffee Jember shop can serve orders online due to the increasingly rapid development of technology. They collaborate with Grabfood and Gofood which makes it easier for customers to order from home. This shows that the Fox Coffee Jember shop always follows developments and trends in society. The type of research used in this research is quantitative. The population in this study were Fox Coffee Jember customers and the sample taken was 85 people with a sampling technique using purposive sampling. Data collection methods are observation and questionnaires via Google Form. The data analysis used is multiple linear regression, while hypothesis testing uses the t test. The research results show that the dimensions of taste, product quality and service quality have a significant effect on customer satisfaction at Fox Coffee Jember. Suggestions for future researchers are adding variables that support measuring customer satisfaction such as price, cost and emotion variables so that they can provide a broader picture of what factors influence customer satisfaction.
EVALUATION OF THE EFFECTIVENESS OF VILLAGE FINANCIAL MANAGEMENT IN IMPROVING COMMUNITY WELFARE Febrianto, Farid; Wijayantini, Bayu; Setianingsih, Wahyu Eko
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11669

Abstract

This research aims to find out whether village financial management in Wringin Agung Village, Jombang District, Jember Regency is effective. This type of research is quantitative descriptive. The sample used in this research is the financial report on the allocation of village funds in the village income and expenditure budget at the Wringin Agung Village office, Jember Regency from 2018 to 2022. The results of this research show that the average 5-year effectiveness ratio is 76% up to 101% indicates that the ratio is effective, the income and expenditure growth ratio over 5 years averages -19% to 22% indicating that the growth ratio is positive, for the criteria for the independence ratio of Wringin Agung Village over 5 years the average is 0%- 33% indicates that the independence ratio is very low, and for the Efficiency Ratio over 5 years the average is 88% - 97% indicating that the ratio is inefficient.
THE INFLUENCE OF TRAINING, MOTIVATION AND WORK ENVIRONMENT VARIABLES AND COMPETENCY AS INTERVENING VARIABLES TO IMPROVE THE PERFORMANCE OF EDUCATIONAL PERSONNEL Nathasya, Fara Ditha; Satoto, Eko Budi; Umamy, Septy Holisa
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11471

Abstract

Diketahui tidak semua tenaga kependidikan di Universitas Muhammadiyah Jember menjalankan kinerjanya dengan baik. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh pelatihan, motivasi, dan lingkungan kerja terhadap kinerja melalui kompetensi sebagai variabel intervening pada tenaga kependidikan Universitas Muhammadiyah dari Jember. Populasi yang diteliti terdiri dari tenaga kependidikan administrasi umum yang berjumlah 74 orang di Universitas Muhammadiyah Jember. Metode pengambilan sampel yang digunakan adalah kuantitatif dan menggunakan teknik sampling jenuh Nonprobability sampling dengan menggunakan pengumpulan data kuesioner dari responden yang dianalisis menggunakan Warppls 8.0. Hasil penelitian ini menunjukkan bahwa variabel pelatihan, motivasi, dan lingkungan kerja berpengaruh signifikan terhadap kompetensi tenaga kependidikan Universitas Muhammadiyah Jember. Variabel pelatihan, motivasi, dan lingkungan kerja berpengaruh signifikan terhadap kinerja tenaga kependidikan Universitas Muhammadiyah Jember. Variabel kompetensi berpengaruh signifikan terhadap kinerja tenaga kependidikan Universitas Muhammadiyah Jember. Variabel pelatihan tidak berpengaruh signifikan terhadap kinerja melalui kompetensi tenaga kependidikan Universitas Muhammadiyah Jember. Variabel motivasi dan lingkungan kerja berpengaruh signifikan terhadap kinerja melalui kompetensi tenaga kependidikan Universitas Muhammadiyah Jember.
SPRINGATE S-SCORE MODEL TO PREDICT FINANCIAL DISTRESS , THE LAST STAGE TO CORPORATE BANKRUPTCY : A CASE STUDY OF PT.SEPATU BATA TBK. Sazly, Syukron; Al Rasyid, Harun; Indah K, Agus Tri
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11400

Abstract

 Financial distress is a condition that all company leaders and owners want to avoid, because this condition is a step towards bankruptcy. In this study, researchers used financial ratio data and S-Score values to examine the financial condition of PT Sepatu Bata Tbk from 2018 to 2023. The results show that the company's performance decreased significantly during that period, with financial problems starting in 2019 and continuing to worsen until in 2023. The increasing risk of bankruptcy is associated with a decrease in the value of financial ratios such as efficiency, leverage, liquidity and profitability, as well as a lower S-Score. Recommendations include reevaluating the financial approach, using better debt management, developing a financial recovery plan, working with financial experts, and improving financial performance oversight and oversight. By implementing these recommendations, companies are expected to improve their finances and reduce the risk of bankruptcy in the future. 
THE INFLUENCE OF VALUE PERCEPTION AND RISK PERCEPTION ON GREEN BUYING BEHAVIOR Kusdianto, Kusdianto; Darbayesa, Deufwira Astika; Rauf, Abdul; Tarto, Tarto
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11328

Abstract

Indonesia is the second largest contributor of plastic waste in the sea in the world, causing the government to issue policies to tackle plastic waste. The retail entrepreneurs association as the largest contributor of plastic waste follows government policy by providing environmentally friendly shopping bags/tote bags. Therefore, Niceso Ciruas, Serang Regency has adopted the policy. The policy affects consumer behavior. Green buying behavior is influenced by many factors, one of which is the perception of value and perception of risk. This study aims to determine the effect of value perception and risk perception on green purchasing behavior in shopping bag / tote bag users in Niceso Ciruas, Serang Regency. This research uses quantitative methods with a descriptive approach. The population criteria were consumers of Niceso Ciruas, Serang Regency and a sample of 100 respondents using the formula proposed by Slovin and Mustafa with a confidence level of 90% with a value of e = 10%. Data collection was carried out through the distribution of questionnaires to consumers of Niceso Ciruas, Serang Regency. The analysis method used is descriptive analysis using SmartPLS 4.0. This study found that value perception has a positive and significant effect on green purchasing behavior and risk perception has a positive and significant effect on green purchasing behavior in tote bag users in Niceso, Ciruas, Serang Regency.
THE MEDIATION ROLE OF NON-PHYSICAL WORK ENVIRONMENT ON DEMOCRATIC LEADERSHIP STYLE ON TEACHER PERFORMANCE AT NURUL JIHAD EDUCATION FOUNDATION Purwaningsih, Nining; Yani, Desi Gusti; Gunawan, Yanthi Meitry; Apriyanti, Metha Dwi
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.12245

Abstract

This research is quantitative using SPSS software version 22. The sample used was 50 respondents to teachers of the Nurul Jihad Education Foundation. Data collection uses primary data with questionnaire distribution. The data analysis technique used in this study is Path Analysis. The results of this study show that: (1) democratic leadership style has a positive and significant effect on teacher performance, (2) democratic leadership style has a positive and significant effect on the non-physical work environment, (3) the non-physical work environment has a positive and significant effect on teacher performance, (4) the non-physical work environment cannot mediate the influence of democratic leadership style on teacher performance because the direct influence value is 0.687 > from the influence of non-physical directly 0.265.
TIAM COFFEE SHOP MARKETING STRATEGY USING THE SWOT ANALYSIS METHOD Islami, Riska Miftahul; Hermawan, Haris; Setianingsih, Wahyu Eko
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11408

Abstract

The aim of this research is to find out the SWOT matrix (IFAS and EFAS) at Kedai Kopi Tiam and find out alternative marketing strategies. This research uses the SWOT analysis method, namely strategic planning which is used to evaluate strengths, weaknesses, opportunities and threats. The SWOT model used in this research is a strategy for formulating an analytical framework which is divided into 3 stages, namely the input stage, matching stage and decision stage. Based on the results of the data analysis obtained, it was concluded that Kedai Kopi Tiam occupies quadrant I, which means the company is growing and developing. In this strategy, of course Kedai Kopi Tiam must maintain its strengths and take advantage of existing opportunities to avoid external threats and weaknesses within the company.
THE EFFECT OF PRICE DISCOUNTS, PRODUCT QUALITY, AND DIGITAL PROMOTIONS ON CUSTOMER SATISFACTION (CASE STUDY OF GOFOOD USERS IN JEMBER AREA) Amiliya, Nafia Nanda; Hermawan, Haris; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11358

Abstract

Along with increasing economic growth, MSMEs are encouraged to be more active, creative and innovative in trade. Trading via social media makes things easier for consumers with fast access and easy payments. Currently, smartphone technology facilitates access to applications such as Gojek which can be downloaded on Playstore, Gojek offers online services including Gofood. Gofood offers fast and efficient food delivery, making it easier for users to continue using Gofood features. This research aims to determine the effect of price discounts, product quality and digital promotions on customer satisfaction of Gofood users in the Jember area. This research uses associative techniques with a quantitative approach. The sample in this study consisted of 100 Gofood users in the Jember area. The sampling technique here uses non-probability sampling with a purposive sampling approach. Data collection techniques used literature studies and questionnaires. The hypothesis test from this research uses a partial test (t test) and is calculated using SPSS 22. The results of this research show that price discounts (X1), product quality (X2), and digital promotions (X3) partially have a positive and significant effect on satisfaction. customers of Gofood users in the Jember area.
THE EFFECTIVENESS OF ONLINE PROMOTION THROUGH INSTAGRAM SOCIAL MEDIA IN INCREASING SALES IN @ROSALINA_SHOP USING THE AIDA METHOD Anggraeni, Weni Nur; Setianingsih, Wahyu Eko; Sumowo, Seno
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 2 (2024): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i2.11294

Abstract

This study focuses on seeing how far Instagram social media is effective as a means of promoting @rosalina_shop which is known to sell women's needs ranging from fashion to beauty products using the AIDA method. This research uses a descriptive method with a quantitative approach which explains in detail the problems studied based on data obtained through questionnaires that have been collected, and then analyzed. The primary data in this study was a questionnaire with a sample of 75 people with special criteria, namely following @rosalina_shop Instagram account and having made a one-time purchase. Based on the results of research using the AIDA method on online promotion, @rosalina_shop on social media, Instagram is included in the "good" category with a percentage value of 61-80%. Where it can be seen that the promotions carried out are able to attract the attention of consumers so as to purchase the products offered.

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