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Vemy Suci Asih
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just.vemy@uinsgd.ac.id
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+6285798510035
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INDONESIA
Journal of Islamic Economics and Business
ISSN : 27988562     EISSN : 27984834     DOI : https://doi.org/10.15575/jieb
The Journal of Islamic Economics and Business (JIEB) is open access, peer-reviewed journal dedicated to publishing original research papers on Islamic economic and business issues. This journal is likewise committed to making the articles it publishes available to international academicians, researchers, practitioners, regulators, and public societies for free. The journal accepts rigorous empirical or theoretical research papers using any methodologies or approaches relevant to the Indonesian economy and business topics, as long as the research falls into one of three primary disciplines: economics, business, accounting, management and finance.
Articles 79 Documents
How Do Switching Boredom, Commitment Mix, and Attractiveness Influence Cinema Viewers’ Intentions to Switch in Indonesian Theaters? Attractiveness On Switching Intention Helmi, Tengku Ahmad; Pane, Sri Gustina; Patiro, Shine Pintor Siolemba; Yusriani, Sri
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.49884

Abstract

This paper examines the determinants of cinema viewers’ switching intention in Indonesia, with a focus on switching boredom, service commitment mix, and switching attractiveness. The study is motivated by the increasing competition in the entertainment industry, where audience preferences are dynamic and switching behavior is common. The central problem addressed is why cinema customers decide to switch despite existing commitments, raising the research question: How do switching boredom, service commitment mix, and switching attractiveness influence cinema viewers’ switching intentions in Indonesian theaters? Unlike previous studies that treat commitment as a switching barrier, this paper reveals that service commitment may not prevent switching when its affective, cognitive, normative, and conative components fail to engage customers. This nuance highlights a gap in the literature on customer behavior in the entertainment sector. The study employs a quantitative approach using structured online questionnaires distributed to 200 cinema-goers, selected through purposive non-probability sampling. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that switching boredom, service commitment mix, and switching attractiveness significantly and positively affect switching intention. Moreover, boredom and attractiveness have a reinforcing linear relationship that intensifies switching behavior. The findings suggest that cinema operators need to mitigate customer boredom and enhance perceived value through innovation and personalized engagement. The study contributes to the understanding of switching behavior in experience-driven services and offers practical implications for sustaining audience loyalty in competitive markets.
Determination of Attitudes and Intentions to Adopt Mobile Banking of Sharia Banking Customers in Greater Bandung: Technology Acceptance Model and Religiosity Approach Nur'aeni, Nur'aeni; Huda, Badriyatul; Wazdi, Adi Indradi; Setiawan, Setiawan
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.50373

Abstract

This study identifies key variables, such as perceived usefulness, ease of use, trust, and security, that influence attitudes toward mobile banking and their impact on adoption intentions. TAM has been widely used in previous studies, but few have examined how religiosity can moderate the relationship between these factors in the context of Islamic banking. By considering the Islamic values that underlie financial decision-making by Islamic customers, this study is expected to provide a more holistic understanding of technology adoption in Islamic banking. A survey was conducted with 209 respondents in Greater Bandung, and the data were analyzed using SEM-PLS. The results showed that perceived usefulness and ease of use significantly influenced attitudes toward mobile banking, while trust, security, and religiosity did not. However, religiosity proved to have a highly significant effect on adoption intentions, while attitude had no effect. These findings confirm that the adoption of Islamic mobile banking is more influenced by religiosity than by users' attitudes toward technology
A Systematic Review of Green Brand Evangelism: Definitions and Drivers Yusiana, Rennyta; Hurriyati, Ratih; Disman, Disman; Wibowo, Lili Adi; Widodo, Arry; Nurwita Pratami, Ni Putu
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.50686

Abstract

Environmental sustainability has become a central concern in global markets, driving scholars and practitioners to explore how consumers can act as active promoters of sustainable brands. Green Brand Evangelism (GBE) captures this phenomenon, defined as consumers’ voluntary and enthusiastic advocacy of eco-friendly brands. Despite its relevance, research on GBE remains fragmented, with inconsistent definitions and scattered insights into its drivers. This paper addresses two research questions: How is GBE defined in the extant literature, and what are the enablers that foster it? This study provides the first systematic literature review (SLR) focused exclusively on GBE, consolidating fragmented evidence across contexts and reconceptualizing GBE as a multidimensional construct. Following PRISMA guidelines, eleven peer-reviewed articles (2020–2025) were synthesized from multiple databases. Data were analyzed thematically around two research questions and complemented with a bibliometric keyword co-occurrence analysis (VOSviewer). GBE emerges from the interplay of individual, brand, and contextual enablers. The study advances theoretical clarity and offers practical implications for managers, marketers, and policymakers in cultivating consumers as green brand evangelists.
Visit Intention Model: Integrating Religiosity, Halal Friendly Attributes, Perceived Risk, Perceived Value, Destination Image in West Java Mulyanto, Heru; Wulandari, Anna; Samsuri, Samsuri
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.51203

Abstract

This study aims to examine the influence of religiosity on visit intention in halal tourism, with halal-friendly attributes, perceived risk, perceived value, and destination image as mediating variables. This study contributes to the existing literature by integrating perceived risk, perceived value, and destination image as mediating variables. This study offering a comprehensive understanding of the factors influencing visit intentions in halal tourism.The research employs a quantitative approach using Structural Equation Modeling (SEM) to analyze data collected from 203 tourists in the West Java. The study reveals that religiosity significantly enhances halal-friendly attributes, perceived risk, and perceived value, while halal-friendly attributes positively influence perceived value. Perceived value and destination image are critical determinants of visit intention, whereas perceived risk does not mediate the influence of religiosity and halal-friendly attributes on destination image and visit intention. Tourism stakeholders should focus on strengthening halal-friendly services, enhancing tourists’ perceived value, and building a positive destination image rather than overemphasizing risk mitigation strategies to effectively increase visit intention.
Baitul Mal Qanun as An Instrument for Economic Development in Aceh: A SWOT Analysis Akmal; Nurhayati; Saparuddin Siregar
Journal of Islamic Economics and Business Vol. 5 No. 1 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of Qanun No. 3 of 2021 concerning Baitul Mal in Aceh Province using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to evaluate its contribution to economic development, particularly in poverty alleviation, MSME empowerment, and improving community welfare. The research employs a descriptive qualitative method by collecting data from the annual reports of Baitul Mal Aceh, BPS Aceh statistics, and in-depth interviews with Islamic economic experts and stakeholders. The findings reveal that the Qanun provides a strong legal framework; however, zakat collection has only reached 6% of the potential IDR 1.5 trillion in 2024, limiting its impact on poverty reduction (a decline from 15% in 2023 to 14.5% in 2024). The productive zakat program has proven to increase beneficiaries’ income by 15% (IDR 14.13 billion distributed to 4,895 MSMEs), although unequal distribution and limited human resources remain major constraints. The study implies the need for institutional reform of Baitul Mal by enhancing transparency, digitalization, and inter-unit coordination. Policy recommendations include the development of a digital zakat platform, training 200 certified amil between 2025–2027, and harmonizing fiscal policies with the central government to recognize zakat as a deductible from income tax.
The Development of Accounting Clinics at Islamic Religious Higher Education Institutions (PTKI) in Indonesia Setiawan, Iwan; Safei, Abdulah; Gojali, Dudang; Nurhaeti, Nurhaeti; Kusumadewi, Rahayu
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.52730

Abstract

This study aims to analyze the development of accounting clinics at Islamic religious universities (PTKI) in Indonesia. Researchers use descriptive analytic techniques in conjunction with qualitative approaches to produce a comprehensive picture. Research data sources are primary data sources and successful data. Data analysis techniques include data collection, data reduction, data display, conclusion drawing. The results showed that the operational mechanism of the Accounting Clinic at Islamic Religious Universities (PTKI) consisted of manual and computer practice guided by lab lecturers. for this reason, the clinic collaborates with several partners, namely the Public Accounting Firm (KAP), the ministry, the local government, and several private companies. The accounting clinic aims to provide students with an understanding of the application of accounting concepts in real-world business practices. In order to work and carry out the function of accounting technician services professionally, the workforce involved in this field must have a competency base of national and international standards. This can be achieved through education, training, and experience in order to improve the competence of accounting technicians which includes knowledge, skills, and attitude. This research has implications for all PTKIN that have accounting study programs to maximize accounting clicks so that they can produce quality graduates so that they are ready to enter the world of work.
Consumer Protection Efforts and Innovation for Sustainable Income in Halal MSMEs from the Perspective of Sharia Economic Law: A Case Study of Teh Bunga Sedap Malam Prakoso, Firza Agung; Rokhmawan, Tristan; Azhar Ramdhani, Reviandy; Husen Sobana, Dadang
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines halal product consumer protection within the framework of Sharia Economic Law while empirically analyzing the role of creativity and innovation in supporting sustainable income among halal-based micro, small, and medium enterprises (MSMEs), with a specific focus on Teh Bunga Sedap Malam at Pasar Rembang, Pasuruan. This study adopts a quantitative explanatory research design to identify the causal relationship between creativity, innovation, and income generation. A total of 55 respondents were selected using purposive sampling based on eligibility criteria, and structured questionnaires using a Likert scale were distributed to obtain primary data. The collected data were processed through validity and reliability testing, classical assumption testing, and multiple linear regression analysis to determine the partial and simultaneous influence of creativity and innovation on MSME income. The findings reveal that both creativity and innovation have a positive and significant effect on income, indicating that the ability of MSME actors to develop ideas and transform them into innovative business practices plays a crucial role in enhancing business performance and ensuring financial sustainability. From a Sharia economic perspective, strengthening creativity and innovation must also be aligned with halal assurance, fairness, transparency, and ethical business practices to ensure consumer protection and compliance with Islamic economic values. The study contributes theoretically by integrating empirical income-based analysis with normative Sharia consumer protection principles and practically by providing strategic recommendations for strengthening MSME capacity, regulatory support, and halal awareness. Future research is recommended to expand the sample scope and explore additional determinants influencing MSME sustainability in the halal economic ecosystem.
Factors Influencing In-Game Impulse Purchase Among Last War: Survival Game Players Andy Kurniawan; Fathin, Muhammad Qaishar; Aswin Dewanto Hadisumarto
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.53640

Abstract

This study aims to analyze the psychological factors that affect impulse buying behavior in the mobile strategy game Last War: Survival, specifically the influence of competitive attitudes and the need for popularity on impulse purchase intentions, as well as the role of social competence moderation. The game implements an aggressive freemium business model and manages to create psychological and social pressures that drive status-based impulsive buying behavior. The research uses a conclusive-descriptive design with a cross-sectional approach. Primary data was collected through an online survey of 175 Last War: Survival players using purposive sampling techniques. All variables were measured with 35 indicators using a seven-point Likert scale. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that competitive attitudes have a positive and significant effect on the need for popularity and impulse purchases in games. The need for popularity also has a significant effect on impulse purchases and has been shown to mediate a full relationship between competitive attitudes and purchasing behavior. Meanwhile, social competence has not been shown to moderate the relationship between variables. These findings confirm that in a highly competitive gaming environment, a player's competitive drive is converted into a need for social status which further triggers impulsive buying behavior, regardless of the player's level of social competence in the real world.
Digital Marketing and Halal Certification: An Integrated Approach to Increasing the Competitiveness of Bandung's MSMEs Rahayu Rukmanda, Meirani; Heryanto, Bambang; Supandi; Nurhadi; Ahmad Firdaus, Arjun
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.54177

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in Bandung City faces significant challenges in integrating Digital Marketing and Halal Certification (SH) amidst regional diversity. This study aims to identify supporting factors, analyze emerging substantive obstacles, and formulate potential optimizations for integrating these two aspects to improve MSME competitiveness. This study adopted a qualitative approach with a case study design, involving 50 MSMEs selected by purposive sampling from five main areas of Bandung City. Data were collected through semi-structured interviews, observation, and documentation, with validity guaranteed through triangulation procedures. A substantial digital and bureaucratic disparity gap was found between central and peripheral MSMEs. Central MSMEs gain a competitive advantage from the digitalization of halal licensing supported by mentoring, while peripheral MSMEs are hampered by minimal literacy and regulatory complexity. The synergy between digital promotion and halal labels empirically increases turnover and consumer loyalty, where Halal Certification functions as a trust heuristic validated in real time on online platforms. The main conclusion is the need to implement an Integrated Halal Digital Infrastructure Model. This model simultaneously synchronizes the MSME digitalization process with the halal audit stages, effectively reducing the gap and making halal compliance an accelerator for a competitive digital market.