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Proceedings of The International Conference on Business and Economics
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29639794     EISSN : 29634733     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour and travel, etc).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 119 Documents
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Analysis Of Green Financing On Sustainable Financing Wahyu Indah Sari; Abdi Sugiarto; Lia Nazlianan Nasution; Resti Triana Ningsih
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1950

Abstract

The purpose of this study is to analyze the effectiveness of green financing in sustainable financing for home industry players in Pematang Serai Village. Green financing is a financing scheme or lending to business actors that is environmentally friendly. Based on Government regulations to be able to receive financing with a green financing scheme. To achieve industrial, social and economic advantages to reduce the threat of global warming and prevent other environmental and social problems, the goal is to shift the goal to a competitive low-carbon economy, so that it can strategically promote environmental investment in various areas of business/economy. The research data is sourced from the results of interviews with industrial homes in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. as borrowers/customers of the Green Financing Program with the help of questionnaires so that the questions in the interview are more systematic. Sampling was carried out using proportionate random sampling technique. The data analysis used was: Descriptive Statistical Analysis and Binary Logistic Regression Analysis. The results of the study explained that green credit and green technology partially did not have a significant effect on green finance in Pematang Serai Village, Tanjung Pura District, Langkat Regency, while green product innovation partially had a significant effect on green finance in Pematang Serai Village, Pematang Serai Village, Tanjung Pura District, Langkat Regency.
MSME Development and Growth Strategy in Indonesia: Challenges and Opportunities in the Digital Economy Era Nurul Aini
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1975

Abstract

This study is focused on the development of small and medium enterprises (SMEs) growth in Indonesia. Various literature sources have been consulted to address the existing problems, and secondary data from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs have been used. The challenges faced by SMEs in enhancing their business capabilities are multifaceted, encompassing several indicators. These include insufficient capital, both in terms of quantity and sources, inadequate managerial and operational skills in organizing, and limited marketing opportunities. Moreover, there is also unhealthy competition and economic pressures leading to a restricted and narrow business scope. It is crucial to address these concerns, especially in anticipation of Indonesia's participation in the ASEAN Economic Community (AEC) and the resulting open market. It is imperative for SMEs to enhance their competitiveness. However, these problems can be effectively tackled through various policies that facilitate easy access for SMEs to the banking industry. The fact that only 13.6% of credit growth is disbursed by the banking sector demonstrates that capital-related issues can be easily resolved, subsequently impacting management and enabling the production of more competitive products. By effectively addressing the challenges posed by the AEC, the government's concerns can be better addressed.
The Influence Of Audit Fee, Audit Rotation, Audit Tenure, Company Size, Auditor Specialization And Auditor Reputation On Audit Quality In Manufacturing Companies Listed On The Indonesian Stock Exchange In 2020-2022 Tanjung, Agustrial; Nasution, Nina Andriyani
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1977

Abstract

The aim of this research is to determine the influence of Audit Fees, Audit Rotation, Audit Tenure, Company Size, Auditor Specialization and Auditor Reputation on Audit Quality in manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. The method used in this research is quantitative associative method, using secondary data. Based on the research results, it shows that Audit Fees, Audit Tenure and Auditor Specialization partially have no effect on Audit Quality. This shows that audit fees are low and competitive for auditors without reducing auditor quality standards. Audit quality is maintained even though there are changes in the Audit Tenure period. Auditor specialization is reduced, but there is increased training, application of audit standards and use of technology in maintaining effective Audit Quality. Company size partially has a positive and significant effect on Audit Quality. This shows that the auditor has sufficient expertise to handle the high complexity of a large company size, thus providing support for increasing audit quality. Audit Rotation and Auditor Reputation partially have a negative and significant effect on Audit Quality. This shows that a decrease in the frequency of Auditor Rotation can result in a decrease in their objectivity and independence, but auditors have a high perspective and long-term relationship to improve Audit Quality. A decline in auditor reputation can reduce public trust and auditor credibility, but implementing audit standards, strengthening policies and procedures and effective supervision can play a transparent role in maintaining integrity and professionalism by assessing and improving high audit quality standards. Audit Fees, Audit Rotation, Audit Tenure, Company Size, Auditor Specialization and Auditor Reputation simultaneously have a positive and significant effect on Audit Quality. This shows that Audit Fees can ensure auditors work well, Audit Rotation can reduce the risk of fraud, Optimal Audit Tenure does not lose objectivity, Company Size provides resources for comprehensive audits, Auditor Specialization adds value with special skills, Auditor Reputation adds trust and contribute to improving Audit Quality in Manufacturing Companies listed on the Indonesia Stock Exchange in 2020–2022.
The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City Sari, Adelina Puspita; Ihsan Effendi; Lubis, Adelina
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.1985

Abstract

This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a questionnaire survey distributed to consumers of Tabona Dessert MSMEs in Padangsidimpuan City. The data obtained were analyzed using multiple regression techniques to see the effect of Social Media Marketing and pricing on purchasing decisions. The results of the study indicate that Social Media Marketing has a significant influence on purchasing decisions, where effective marketing strategies on social media can increase consumer interest and awareness of MSME products. In addition, pricing has also been shown to have a significant effect, where competitive prices and in accordance with product quality are the main considerations for consumers in making purchasing decisions. In conclusion, the combination of effective Social Media Marketing and appropriate pricing can significantly increase consumer purchasing decisions for Tabona Dessert MSME products in Padangsidimpuan City.
Challenges and Strategic Approaches in SME Internationalization: A Literature Review Fetty Kwartati; Haris Maupa; Hadi Cahyadi
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.2085

Abstract

This paper explores the challenges and strategic approaches in the internationalization of small and medium-sized enterprises (SMEs). By conducting a systematic review of key literature, the study identifies three main challenges: resource constraints, regulatory and compliance barriers, and risk management. These obstacles significantly impact SMEs' ability to expand globally. However, the review also highlights strategic approaches that can help SMEs mitigate these challenges, including forming strategic alliances, adopting digital technologies, and diversifying leadership teams with international expertise. The findings suggest that SMEs must integrate market knowledge, local networks, and technology to enhance their international competitiveness. The paper offers practical recommendations for SMEs and policymakers to facilitate smoother international expansion.
Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy Lie Othman; Meyzi Heriyanto; Kasmirudin Kasmirudin; Mashur Fadli; Hussein Al Muhtadeebillah; Mandataris Mandataris
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2091

Abstract

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.
Identify the Region's Flagship Products: Focused on the Sustainability of Resources and the Environment Mandataris Mandataris; Okta Karneli; Syofiatul Safitri
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2093

Abstract

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village. 
Can Sharia Financial Literacy in Microfinance Customers Increase the Understanding of BPRS Haji Miskin KC Payakumbuh Customers Riski Murdani; Aidil Alfin; Awaluddin Awaluddin
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2128

Abstract

The main objective of this study is to fill the knowledge gap in Islamic financial literacy experienced by microfinance customers by identifying their experiences in implementing these practices, the challenges they face and the opportunities that exist. Although this research is qualitative descriptive, this research includes field research. Primary and secondary sources of information were used to compile the results of this study. Research Methods This research uses a qualitative method with a descriptive approach, carried out at BPRS Haji Miskin KC Payakumbuh, identifying both internally and externally so that it can analyze what is currently an obstacle to customer understanding in Islamic financial literacy in murabahah financing products and describe the developments that can be done to improve customer Islamic financial literacy in murabahah financing products.The results of the research The understanding of financing customers is based on the findings of this micro-research that increases in following Islamic financial literacy, increasing customer insights, so customers can distinguish Islamic finance from conventional finance. The obstacles and risks faced by microfinance customers of BPRS Haji Miskin KC Payakumbuh in Islamic financial literacy are that most of the microfinance customers cannot participate in the Islamic finance education program because the distance to the customer's home and the location of the Islamic finance education is very far because the program is carried out at the head office.
What Factors Should Muzakki Know Before Paying Zakat Kiki Razroma Yantika; Iiz Izmuddin; Widi Nugraha
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2129

Abstract

The purpose of this research is to see what factors must be known by muzakki before paying zakat. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others (Sutrisno Hadi 1987). The form of this research is descriptive, analytical, and critical. Therefore, the author can comprehensively describe what factors must be known by the muzakki before paying zakat. In this study, the author optimally uses two data sources related to this research, namely. Primary data sources and secondary data sources. The main sources of this research are books and scientific journals on factors that can affect muzakki. The result of this research is that trust will be obtained when a person feels comfortable in communicating, and other things, and when they can see firsthand the practice that their opponent is doing. Likewise, the trust of the muzakki in the professionalism displayed in BAZNAS, such as technology, conditions and adequate facilities will make the muzakki more comfortable in distributing their zakat to BAZNAS because they have met the criteria according to their expectations.
Financial Inclusion and Income Improvement of UMKM in Indonesia: An Analysis Lia Nazliana Nasution; Bakhtiar Efendi; Rizkil Khoir
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2160

Abstract

The aim of this study is to analyze the simultaneous effects of financial inclusion, financial literacy, MSME investment, and unemployment on MSME income and the unemployment rate in Indonesia. We used a simultaneous equation method with the observed variables being financial literacy, financial inclusion, the number of MSMEs, MSME labor, MSME investment, MSME income, and unemployment. The data used is secondary data covering the period from 2011 to 2022. The results show that the variables of financial inclusion, financial literacy, MSME investment, and unemployment have a significant partial and simultaneous effect on MSME income. From the equation, financial inclusion, financial literacy, and MSME investment have a positive effect on MSME income, while unemployment has a negative effect on MSME income. Furthermore, the variables of the number of MSMEs, MSME labor, and MSME income have a significant partial and simultaneous effect on unemployment. From the equation, the number of MSMEs, MSME labor, and MSME income have a negative effect on unemployment.

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