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eProceedings of Art & Design
Published by Universitas Telkom
ISSN : 23559349     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian Art & Design. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,905 Documents
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PERANCANGAN MEDIA INFORMASI PROGRAM KESEHATAN MASYARAKAT PT FREEPORT INDONESIA Anastasya, Nabila; Tohir, Mohamad; Yudiarti, Diena
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

PT Freeport Indonesia through its Community Health Development departmentestablished a health program as a corporate social responsibility effort to address health issues in Mimika Regency. However, they are faced with challenges in informing theirhealth program, which requires an appropriate solution. This design aims to create a health program information media that is easily accepted by the local community. Theresearch methods used are observation, interview, and documentation study involving information media theory, design thinking theory, and visual communication designtheory. The result of this research is the design of print-based information media that brings the concept of informative messages with a touch of culture, AIDA communicationstrategy, and visual concepts that are representative of health programs and the identity of the Community Health Development department to the main and supportinginformation media with the aim of creating awareness in the community about health program services offered by PT Freeport Indonesia. Keywords: article, scientific, journal, health, Freeport, CSR, information, Timika
PERANCANGAN MOBILE APPS PLATFORM UNTUK PEMENUHAN KEBUTUHAN HEWAN PELIHARAAN Irlanda Putri, Sheila; Yudiarti, Diena; Lukito, Wahyu
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

The increasing use of technology today has brought about positive changes invarious fields. The ease of getting daily needs efficiently with technology has a significant impact on the fulfillment of daily needs, especially for pets. This research aims to describethe design of user interfaces related to pet fulfillment applications. The results of this study are expected to provide a good solution for pet owners to meet the needs of their pets.This research is a qualitative research in the form of literature study, observation and interviews. This design uses the Design Thinking approach method. The data obtained inthis study were then further analyzed using comparison matrix analysis and visual analysis. Then, the research focuses on the subject of discussion around User Interfacedesign, User Experience and Application Design. The explanation related to this is useful to understand how the application design will work to realize the main purpose of theapplication, namely the fulfillment of effective and efficient pet needs. It is hoped that this application will be the right solution to all existing problems. Keywords: Design thinking, mobile apps, User Interface, User Experience, pets
PERANCANGAN PROTOTYPE WEBSITE DESA NAGREG KENDAN KABUPATEN BANDUNG SEBAGAI DESA WISATA Aura Levyka, Gabrielle; Denny Nugraha, Novian; Soedewi, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Nagreg Kendan Village, in Bandung Regency, is a pioneering tourism village thatwas formed after the expansion of Nagreg Village. Now 12 years old, the village is part of the Bandung Regency Tourism Village Program. Famous for the Kendan Kingdom Site,Nagreg Kendan Village has a variety of natural and cultural potential, easily accessible via transportation from Bandung Regency. Despite its great tourism potential, a lack of publicexposure has resulted in limited visitation to the village. Suboptimal media management is a contributing factor to the lack of public knowledge about Nagreg Kendan Village.Therefore, further research was conducted on this village to increase public knowledgeand interest in visiting this village. The research method used is a qualitative researchmethod, with 2 stages used in conducting research. The first stage is data collectionthrough observation and interviews as primary data, and conducting literature studies assecondary data. The second stage is to analyze the data. Theresults showed that furtherefforts are needed in utilizing information media to provide comprehensive informationabout the tourism and industrial potential of Nagreg Kendan Village, Bandung Regency so that more people know and are interested to visit this village. Keywords: website, information media, user interface and user experience design, tourism village.
PERANCANGAN STRATEGI KREATIF BRAND ATTRIBUTES PADA KEBUN STROBERI DESA LEBAKMUNCANG BERSAMA ULTRA MILK DALAM MENINGKATKAN RECOGNITION TERHADAP KELUARGA MUDA Octavia Muslimah, Vani; Syafikarani, Aisyi; Agung, I Gusti
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

The phenomenon of rebound travel, or the increase in tourist visits, is once againoccurring in Indonesia's tourism industry, driven by technological advancements such as online travel platforms and promotions on social media that facilitate travel processesand change tourist behavior. Based on data from the Ministry of Tourism and Creative Economy (Kemenparekraf), there was a 12.5% increase in domestic tourist visits in thefirst semester of 2023 compared to the previous year (Puspita, 2023). This increase has a positive impact on regional economic growth, creating new livelihood opportunities forresidents. This design focuses on the brand attributes for the Strawberry Farm in Lebakmuncang Village, which has experienced a decline in tourist numbers despite itsvarious tourism potentials. The methods used include interviews, observations, and secondary data analysis to gather information on the existing potentials and challenges.The design results indicate that the village needs to enhance its branding and promotion to increase tourism appeal. The proposed strategy includes marketing through socialmedia and collaboration with a national brand, Ultra Milk, to expand market reach and increase recognition. Suggestions for future research include conducting a more in-depthstudy on the effectiveness of the proposed marketing strategies and their impact on the local community's welfare. For Lebakmuncang Village, it is recommended to continuedeveloping strawberry product innovations and enhancing promotional efforts through various social media platforms and collaborations with travel agencies to expand market reach. Keywords: Lebakmuncang, strawberry farm, brand attributes.
PERANCANGAN TVC AGROEDUKASI DAN BUDIDAYA TANAMAN STROBERI BERSAMA ULTRA MILK DI DESA WISATA LEBAKMUNCANG CIWIDEY DALAM MENINGKATKAN RECOGNITION UNTUK KELUARGA MUDA Fizky Anggadibya, Andika; Syafikarani, Aisyi; Agung Rangga Lawe, I Gusti
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

opinions about educational activities, and their preferences for the Ultra M ilk brand. Theresults show that the majority of children consider the educational tourism experience in the strawberry garden to be interesting and educative. They also tend to prefer TV adsthat are short and to the point. However, further research is still needed to understand in more depth how promotional and educational concepts can more effectively reach and influence young families as potential consumers. Keywords: destination branding, holiday destinations, Ciwidey, education park
PERANCANGAN VISUAL BRANDING DESA WISATA NAGREG KENDAN DI KECAMATAN NAGREG KABUPATEN BANDUNG Ardiwinata, Fathan; Denny Nugraha, Novian; Soedewi, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Nagreg Kendan Village is one of the 13 tourist villages in Bandung Regency. Asa tourist village, visual branding is essential to establish its identity and unique characteristics. The issue is the lack of visual branding in Nagreg Kendan Tourist Village.This research aims to describe the design of visual branding that serves as the identity of Nagreg Kendan Tourist Village. The research method used includes qualitative methods,participatory design, observation, interviews, and documentation. The research findings from observations and interviews indicate that Nagreg Kendan Village is still in its earlystages as a tourist village. Its current visual branding is limited to a simple tourist village logo, which does not adequately represent Nagreg Kendan Village as a tourist destination.This research is expected to provide the village with an identity that will increase its recognition among the public and establish a positive brand image in the minds of tourists. Keywords: visual branding, logo, tourism village
ZINE DESIGN AS A POTENTIAL INFORMATION MEDIA NAGREG KENDAN TOUR TO YOUNG ADULTS IN JAVA WEST Adiyasa, Vanessa; Denny Nugraha, Novian; Soedewi, Sri
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

Nagreg Kendan Village or commonly known as Kendan Village is a villagelocated in Nagreg District. Nagreg Kendan Village has plans to create a tourist village with various potentials in it, starting from the potential of the Sanghyang Anjung site which isfamous for its myths by local residents and tourists to a workshop for making bricks made from the sand of the Kendan hill itself. It is hoped that the creation of a tourist village canintroduce other potentials of Nagreg Kendan village to the wider community, especially to young adults who are interested in visiting a tourist village. To achieve this goal, theresearch method used is by conducting observations in Nagreg Kendan Village, interviews with local residents, and using literature studies related to the media that will be used. Themedia that will be used as a medium of information regarding tourism potential in Nagreg Kendan Village is art photography so that young adults are more interested in getting to know Nagreg Kendan Village better. Keywords: zine, travel journals, tourism villages, information media, art photography
PERANCANGAN BARU FASILITAS UMUM APARTEMEN DI JAKARTA PUSAT DENGAN PENDEKATAN BIOFILIK Nabila Eka Putri, Jihan; Surya Rusyda, Hana faza; Zulfia Budiono, Irwana
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Jakarta, which is the capital city, certainly has many advantages and rapiddevelopment in various fields and is an opportunity to find work or become a target in business and others. To live in a metropolitan city, one of the things thatmust be faced isthe high life pressure and fast pace of life, which can be a sourceof stress and can have a negative impact on mental health. Vertical housing itself as a place of rest, but notonly that, the apartment is a long-term investment inthe mental health of its residents, because it includes the activities and lives of its residents. therefore the apartment isdesigned as a residential plan that accommodates the needs of metropolitan communities and creates supporting facilities Apartments that are good for mental health, reduceoccupant stress and prevent poor health due to the influence of the big city environment. Keywords: facilities apartments, interior, biophilic design.
PERANCANGAN ULANG INTERIOR STASIUN KERETA API PEKALONGAN DENGAN PENDEKTAN BEHAVIOR REDESIGN OF PEKALONGAN RAILWAY STATION INTERIOR WITH BEHAVIOR APPROACH Agustriani, Marina; Liritantri, Widyanesti; Puspa Nabila, Ganesha
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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This design aims to bring about significant changes to Pekalongan RailwayStation, focusing on the theme "Multi-Functional Space of Heritage" Recognized as anintegral element in the history of Indonesia's railway network, the station holds strategicpotential as a crucial regional transit hub. The applied designmethodology involves indepth analysis of historical station usage, user needs, and train travel trends. The theme "Multi-Functional Space of Heritage" is thoroughly implemented in the interior andexterior design of the station by creating harmony between contemporary design that maintains the authenticity of the existing elements of the building. The design approachused focuses on optimizing spatial planning in the behavior of space users, efficient circulation, and maximum utilization of space functions. The design results show thatthese design changes not only improve the aesthetic aspects of the station, but also have a positive impact on the user experience, space efficiency, and maintaining theauthenticity of the building. This design improves the functionality of the station as a transportation hub, meeting the needs of users while maintaining local values. This designfinding is expected to provide valuable guidance for developers and designers in the development of railway stations in various regions, by paying attention to and combiningheritage values and user behavior needs. As a result, the project is expected to be an inspirational model for the future development of the railway station, which harmoniously blends history and functionality. Keywords: station, heritage, behavior
REDESIGN KANTOR DAN MARKAS DINAS PEMADAM KEBAKARAN KABUPATEN BOGOR DENGAN PENDEKATAN AKTIVITAS DAN PERILAKU Aurya Syazira, Dedrina; Salayanti, Santi; Nur Sheha Gunawan, Ahmad
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

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Abstract

The Bogor Regency Fire Department is a government agency that is responsiblefor carrying out fire rescue tasks and non-fire emergencies in the Bogor Regency sector. Apart from handling problems regarding fire and non-fire emergencies, it is a center foreducation, DAMKAR administration and fire investigations. The building of the BogorRegency Fire Department has 2 general functions, namely as a headquarters and anadministrative office within the building. Apart from these two general functions, the District Fire Department. Bogor also provides space for education regarding fireprevention and management. After the analysis that has been carried out there are several groups of related problems such as space circulation as well as space needs and facilitiesfound in the field. This problem is related to the activities and behavior of building users at the Bogor Regency Fire Department. Therefore, in order for the District Fire Departmentto meet good operating standards, it is necessary to redesign the interior so that activities can run better and make the activities carried out within the District Fire Department more efficient. Bogor. Keywords: firefighters, activities and behavior, redesign

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