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Jurnal Mahasiswa Agribisnis
Published by Universitas Malikussaleh
ISSN : -     EISSN : 29642833     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Mahasiswa Agribisnis (Agribusiness Students Journal) is a open access periodical scientific journal intended for Agribusiness students as a scientific publication space of the research results in Agribusiness area. This journal is published twice a year by the Department of Agribusiness, Faculty of Agriculture, Universitas Malikussaleh, Aceh Utara, Indonesia.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 79 Documents
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ANALYSIS OF MARKETING EFFICIENCY OF OYSTER MUSHROOM FARMING IN PULO RUNGKOM VILLAGE, DEWANTARA DISTRICT, NORTH ACEH REGENCY Nadila Agustina; Rita Ariani Rita; Ade Firmansyah Tanjung Ade Firmansyah Tanjung
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26181

Abstract

This study aims to analyze the marketing channels, marketing margins, farmers' share, and marketing efficiency of oyster mushrooms at the Indonesian Army's Arhanud TNI AD, managed by Mr. Dedi in Gampong Pulo Rungkom, Dewantara District, North Aceh Regency. The analysis methods used are marketing margin analysis, profit analysis, farmer share analysis, and marketing efficiency analysis. The results of the study show that there are two patterns of oyster mushroom marketing channels. Channel 1 and channel 2 are classified as efficient because their efficient values are below 50%, namely 1.43% and 32%, respectively. Keywords: Oyster Mushrooms, Marketing Channels, Marketing Efficiency
ANALYSIS OF VALUE ADDED OF PALM SUGAR IN SILAU RAKYAT VILLAGE, SEI RAMPAH SUBDISTRICT, SERDANG BEDAGAI REGENCY (CASE STUDY OF BU YUYUN AND BU RITA AGROINDUSTRIES) Aprilia Putri; Adhiana; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26348

Abstract

This study aims to analyze and compare the value added generated from processing oil palm sap into palm sugar in Silau Rakyat Village, Sei Rampah Sub-district, Serdang Bedagai Regency. The study is motivated by the potential utilization of oil palm sap as an alternative raw material for palm sugar and the need to increase the value added of plantation commodities through agroindustrial activities. A case study approach was applied to two household-scale agroindustries with different production scales, namely Ms. Yuyun’s agroindustry with a larger production volume and Ms. Ritawati’s agroindustry with a smaller production volume. The analysis employed a quantitative approach using the Hayami value-added analysis method to calculate value added, value added ratios, and profits based on input–output relationships, labor use, and other supporting inputs in the production process. The results show that Ms. Yuyun’s agroindustry generates a value added of IDR 6,598.63 per kilogram with a value added ratio of 53.17% and a profit of IDR 5,758.63 per kilogram, while Ms. Ritawati’s agroindustry generates a value added of IDR 4,838.56 per kilogram with a value added ratio of 47.43% and a profit of IDR 4,138.56 per kilogram. Although both agroindustries are classified as having high value added ratios because they exceed 40%, the agroindustry with a larger production scale generates higher value added and profits. These findings indicate that production scale and efficiency in input utilization play an important role in increasing the economic value of oil palm sap palm sugar, highlighting its potential for development as a rural-based agroindustry. Keywords: Added Value, Brown Sugar, Oil Palm Sap
STRAWBERRY MARKETING MIX IN DOLAT RAYAT VILLAGE, KARO REGENCY Nur hayati; Mawardati; Muhammad Authar; Cut Rozana Sari; Barmawi
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26875

Abstract

Strawberries (Fragaria sp.) are a high-value horticultural commodity, yet marketing performance in Dolat Rayat Village, Karo Regency remains far from optimal. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) applied by strawberry farmers in Dolat Rayat Village, Karo Regency. The research was conducted from October to November 2025. Data were collected through in-depth interviews and field observations of 13 farmers selected through purposive non-probability sampling based on the largest land area criteria (0.5 ha and 0.7 ha) from a total population of 92 farmers. Data analysis used the qualitative descriptive method with Miles and Huberman's (1994) interactive model, consisting of data reduction, data presentation, and conclusion drawing, verified through triangulation. Results show that the product element demonstrates relative strength: farmers use the mencir variety producing large fruit (diameter 3-4 cm, weight 15-25 grams), consistent sweet taste, and shelf life of 2-3 days at room temperature and 5-7 days refrigerated, with optimal adaptation to local climate conditions. The place element is also favorable, with gardens located strategically along the main village road with good vehicle accessibility. However, the remaining five elements remain underdeveloped.
PROFITABILITY ANALYSIS OF BAKED BUSINESS IN DEWANTARA DISTRICT, NORTH ACEH REGENCY (CASE STUDY: BUNDA LISA'S MILK SPONGE CAKE BUSINESS) Frisko Mende Karina Padang; Muhammad Authar; Riani; Zuriani; Ade Firmansyah Tanjung
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26905

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an economic sector that plays a crucial role in supporting community economic growth, particularly in the food industry. One of the businesses operating in this sector is Bolu Susu Bunda Lisa in Dewantara District, North Aceh Regency, which produces various types of cakes such as milk sponge cake, banana cake, coconut cake, and bhoi, using wheat flour, eggs, sugar, and other supporting ingredients as the main raw materials. The decline in production since 2022, caused by rising raw material prices that were not followed by adjustments in selling prices, has led to a decrease in production volume and has affected both income and business efficiency. This study aims to analyze the profitability level of Bolu Susu Bunda Lisa using cost analysis, revenue, profit, Break Even Point (BEP), Margin of Safety (MOS), and Margin Income Ratio (MIR) approaches. The results show that the milk sponge cake product has a total production cost of Rp. 1,369,382.69 per production process, generating a profit of Rp. 340,617.31 with a profitability level of 20%. The coconut cake product has a total production cost of Rp. 424,438.56, with a profit of Rp. 85,561.44 and a profitability of 16.72%. The banana cake product has a total production cost of Rp. 428,570.73, generating a profit of Rp. 101,429.27 with a profitability level of 19.19%. Meanwhile, the bhoi product has a total production cost of Rp. 198,292.20, with a profit of Rp. 71,707.80 and the highest profitability level of 26.54%. Although all cake products contribute to the business revenue, there are differences in efficiency and profitability levels influenced by the production cost structure of each product. Products with lower production costs tend to have higher profitability levels compared to those with higher production costs, even if they generate greater revenue. This is due to differences in raw material usage, production processes, and cost efficiency for each type of product. Based on these findings, Bolu Susu Bunda Lisa business is still considered profitable and feasible for further development Keywords: BEP, Cake Business, MIR, MOS, MSMEs, Profitability.
THE INFLUENCE OF CAPITAL, SEEDLINGS, LAND AREA, AND LABOR ON RUBBER PLANT PRODUCTION IN WEST WOYLA DISTRICT Yulia Windi Tanjung; Nafa Rahmalia; Rony Rahmat Hidayat Hasibuan; Fantashir Awwal Fuqara; Hartini; Siti Aminah
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27062

Abstract

Inadequate capital, poor-quality seedlings, a lack of land area, and a shortage of trained labour for managing rubber plantations are the primary issues facing rubber growers in the West Woyla District. This research aims to analyze the influence of capital, seedlings, land area, and labor on rubber plant production in West Woyla District. The research method used is a quantitative descriptive method. The sampling method used is the Slovin formula, resulting in 97 rubber farmers. Data collection was conducted thru interviews using questionnaires, observations, and documentation. The data analysis method uses Multiple Linear Regression analysis as well as T-test and F-test using SPSS 20 software. The R Square value of 0.702 indicates that 70.2% of rubber production in West Woyla Regency is explained by Capital, Land Area, Seeds, and Labor, while the remaining 29.8% is influenced by other factors. Simultaneously, these variables have a significant effect on production, as shown by the calculated F value (54.233) being greater than the F table value (2.470). Partially, Capital (0.025), Land (0.000), Seedlings (0.004), and Labor (0.005) all have significance values below 0.05 with positive coefficients, each variable has a positive and significant effect on production. Keywords: Capital, Labor, Land Area, Rubber Plant Production, Seedlings.
THE EFFECT OF GOOD AGRICULTURAL PRACTICES (GAP) ADOPTION ON THE BUSINESS SUSTAINABILITY OF POTATO CULTIVATION IN GARUT REGENCY Nabila An Nadjib; Anna Fatchiya; Dwi Sadono
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27152

Abstract

The sustainability of potato farming in the highlands faces challenges due to less environmentally friendly conventional cultivation practices and suboptimal productivity. The adoption of Good Agricultural Practices (GAP) is an approach to improving business performance while supporting sustainability. This study aims to analyze the level of GAP adoption, the level of business sustainability of potato cultivation, and the effect of GAP adoption on business sustainability in Garut Regency. The study used a quantitative approach with a survey method of 125 potato farmers selected using proportionate stratified random sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the level of GAP adoption was in the high category (50.2%). However, several components, such as the use of certified seeds, soil management, balanced fertilization, and integrated pest control remains suboptimal due to constraints such as cost, input availability, and cultivation practices. The level of business sustainability was also in the high category (50.4%), with the environmental aspect showing the highest achievement. The adoption of GAP had a positive and significant effect on business sustainability with an R² value of 0.367, indicating that GAP was able to explain 36.7% of the variation in business sustainability. These results confirm that GAP adoption plays a crucial role in supporting the sustainability of potato farming. However, support from other factors beyond the technical aspects of cultivation is still needed. The implications of this research encourage the systematic and ongoing strengthening of GAP support to ensure the sustainability of potato farming in the Garut highlands.
COMPARATIVE ANALYSIS OF MANUAL AND DIGITAL SOUNDING ON DIESEL FUEL STOCK ACCURACY AT PT. BRAHMA BINA BAKTI KARET Abdi Argani; Tuty Ningsih
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27201

Abstract

This study aims to analyze the comparison of manual and digital sounding methods on the accuracy of diesel fuel (BBM) stock at PT. Brahma Bina Bakti Karet. The development of sensor-based digital technology and the Internet of Things (IoT) encourages the use of automatic measurement systems that are considered more efficient and accurate than manual methods. This study uses a comparative quantitative approach with a field experiment design, where both methods are applied to the same tank at almost the same time. The data analyzed include fuel volume and measurement time, then compared with reference data from the SAP system. The results show that the manual method produces an average volume of 1,267 liters with a difference of 301 liters and a time of 205 seconds, while the digital method produces an average volume of 1,269 liters with a difference of 303 liters and a time of 5 seconds. The results of the paired t-test show a significance value of 0.000 < 0.05, which means there is a significant difference between the two methods. Although the level of accuracy is relatively the same, the digital method is superior in time efficiency and consistency of results, making it more effective in fuel stock management. Keywords: Manual Sounding, Digital Sounding, Accuracy, Time Efficiency, Diesel Fuel
THE INFLUENCE OF HUMAN RESOURCE MANAGEMENT PRACTICES ON THE COMPETITIVENESS OF A DAIRY COOPERATIVE: EVIDENCE FROM ANJASMORO DAIRY COOPERATIVE IN WONOSALAM, INDONESIA Linda Marta Kusuma; Teguh Soedarto; Gyska Indah Harya
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27314

Abstract

Human resource management plays an important role in improving organizational competitiveness, particularly in dairy cooperatives facing increasingly competitive market conditions. This study aims to analyze the effect of recruitment, training, compensation, and performance appraisal on the competitiveness of KUD Anjasmoro in Wonosalam District, Jombang Regency. The research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The study involved 40 respondents selected using the census method. The results indicate that recruitment, training, compensation, and performance appraisal have positive and significant effects on competitiveness. Recruitment has a path coefficient of 0.287 (T-statistic = 4.177; p = 0.000), training 0.240 (T-statistic = 2.556; p = 0.011), compensation 0.363 (T-statistic = 4.427; p = 0.000), and performance appraisal 0.361 (T-statistic = 5.174; p = 0.000). The R-Square value of 0.886 indicates that 88.6% of the variation in competitiveness is explained by these human resource management variables. Compensation and performance appraisal were identified as the most influential variables in enhancing organizational competitiveness. These findings suggest that strengthening strategic human resource management practices can improve the competitiveness of dairy cooperatives. Keywords: competitiveness, compensation, human resource management, performance appraisal, recruitment
CONSUMER PERCEPTION ON MARKETING MIX ASPECTS OF PACKAGED COOKING OIL PRODUCTS IN BESITANG DISTRICT, LANGKAT REGENCY Nabilah Yusriati; Rita Ariani; Cut Rozana Sari
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27328

Abstract

AbstractThis research was conducted in Besitang District, Langkat Regency, North Sumatra Province. Consumer perceptions of packaged cooking oil products are influenced by various marketing mix aspects, including price, product, promotion, and place. Differences in consumer characteristics and socio-economic conditions may lead to variations in consumer assessments of these marketing mix aspects. The study aims to determine consumer perceptions of the marketing mix aspects of packaged cooking oil products in Besitang District, Langkat Regency, North Sumatra. The analytical method employed is descriptive qualitative, using a Likert scale as a tool to measure the level of consumer perception, allowing respondents' attitudes and assessments to be classified into specific categories based on the scores obtained. The analysis was carried out by descriptively detailing respondents' answers to obtain an overview of consumer assessments across each aspect of the marketing mix: price, product, promotion, and place. The results indicated that consumer perception of the marketing mix for packaged cooking oil in Besitang District achieved an average index value of 74.11%, which falls into the "good" category. Viewed from each individual aspect, consumer perception of price (74.55%), product (76.11%), and promotion (72.93%) were in the good category, while perception of place (72.88%) was also categorized as good. Based on purchase percentages, 78.79% of respondents stated they regularly purchase packaged cooking oil, while 21.21% stated they do not purchase it regularly. Keywords: Consumer Perception, Likert Scale, Marketing Mix, Packaged Cooking Oil.
STRATEGIC ROLES OF AGRICULTURAL EXTENSION AGENTS AND INFORMATION TECHNOLOGY UTILIZATION IN RICE FARMER GROUP DEVELOPMENT IN TELUK KECAPI OGAN ILIR Eka Mulyana; Yulia Sari; Merna Ayu Sulastri; Alisyah Futri
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27340

Abstract

Digital transformation in agricultural sector has accelerated the shift toward more adaptive and technology-based agricultural extension systems. Agricultural extension is a strategic role in supporting farmer group development. This study aimed to analyze the role of agricultural extension workers, the utilization of information technology, extension competency, and their relationship with the development of rice farmer groups in Teluk Kecapi Village, Pemulutan District, Ogan Ilir Regency, South Sumatra, Indonesia. The study employed a survey method using Simple Random Sampling techniques involving members of rice farmer groups. Data were collected through structured interviews and questionnaires and analyzed using Likert Scale analysis and Spearman Rank Correlation. The findings revealed that the roles of agricultural extension workers, information technology utilization, extension competency, and farmer group development were categorized as high. Extension workers were perceived as actively facilitating agricultural information dissemination, digital communication, institutional strengthening, and farmer capacity development. The results further indicated that the roles of extension workers, digital platforms, digital content, personal attributes, and extension knowledge had positive and significant relationships with farmer group development. The study highlights that the integration of extension competency and digital technology utilization constitutes a critical factor in promoting more effective, adaptive, and sustainable farmer group development. Keywords: Agricultural Extension, Digital Extension, Extension Competency, Farmer Groups, Information Technology.

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