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Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27225550     DOI : https://doi.org/10.36085/jsikom.v3i2
Core Subject : Humanities, Social,
Humanities Social Sciences
J-Sikom adalah jurnal ilmiah yang diterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ilmu sosial dan ilmu politik dengan ruang lingkup kajian ilmu komunikasi yang fokus mewadahi karya ilmiah hasil penelitian mahasiwa/i ilmu komunikasi di dalam, maupun di luar lingkup Universitas Muhammadiyah Bengkulu. Artikel ilmiah yang dipublikasikan dalam Jurnal J-Sikom ini merupakan pengembangan dari penelitian yang telah dilakukan mahasiswa/i ilmu komunikasi, karenanya J-sikom hadir sebagai wadah yang memfasilitasi mahasiswa/i ilmu komunikasi, di seluruh Indonesia untuk mempublikasikan hasil penelitiannya dalam bidang komunikasi. Harapannya jurnal ini tidak hanya sekedar menjadi wadah publikasi mahasiswa, namun dapat mengangkat hasil karya mahasiswa yang bermanfaat, dan dapat memberikan sumbangsih bagi perkembangan ilmu komunikasi dan riset-riset mahasiswa maupun praktisi komunikasi kedepannya. Jurnal ini akan terbit 2 kali dalam 1 tahun yakni pada bulan Mei dan November.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 127 Documents
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HUBUNGAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM @sekolahvokasiipb DENGAN PEMENUHAN INFORMASI AKADEMIK MAHASISWA KOMUNIKASI DIGITAL DAN MEDIA Haris, Alvito; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9525

Abstract

This study examines the relationship between the use of the Instagram account @sekolahvokasiipb and the fulfillment of academic information needs among students of the Digital Communication and Media Study Program. The study is grounded in the Uses and Gratifications Theory, which positions students as active audiences who deliberately select media to satisfy their informational needs, and the Circular Model of SOME, which emphasizes content sharing, optimization, management, and audience engagement in digital communication. A quantitative approach was employed by distributing Likert-scale questionnaires to 84 students who follow the @sekolahvokasiipb Instagram account. Due to non-normal data distribution, the Spearman correlation test was applied. The results indicate that both Instagram usage and the fulfillment of academic information needs are categorized as high to very high. The correlation analysis reveals a very strong and significant relationship between the two variables (r = 0.830; p < 0.001). These findings demonstrate that Instagram functions effectively as a channel for digital academic communication by providing accessible, relevant, and timely information. This study contributes to digital academic communication research by empirically integrating the Uses and Gratifications Theory with the Circular Model of SOME in explaining social media engagement within higher education institutions. Keywords : Uses and Gratifications, Circular Model of SOME, Digital Academic Communication, Instagram
STUDI KUANTITATIF KONTRIBUSI KONTEN PROMOSI INSTAGRAM @jumbofilm_id TERHADAP PEMBENTUKAN KEPUTUSAN MENONTON PADA FOLLOWERS Regitha Avantie, Marsya; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9580

Abstract

This study examines the influence of Instagram promotional content by @filmjumbo_id on its followers' viewing decisions. The purpose of this study is to determine how aspects of information delivery, interaction, and personalization in promotional content influence audience behavior. The method used is a descriptive quantitative with an explanatory survey approach involving 100 respondents who are active followers of the @filmjumbo_id account. Data analysis includes testing validity, reliability, correlation, and simple linear regression. All research instruments were proven valid (r-count > 0.361) and reliable (Cronbach's Alpha for promotional content = 0.812; for viewing decisions = 0.747). The results of the correlation analysis showed a strong and significant positive relationship (r = 0.854, p < 0.001). The simple regression equation Ŷ = -1.864 + 1.168X indicates that promotional content has a positive and significant influence on viewing decisions, with an R² value of 0.729, meaning 72.9% of the variation in viewing decisions is explained by promotional content. The results of this study also enrich our understanding of the role of social media promotional content in the context of digital marketing communications. Furthermore, these findings can serve as a reference for film promotion managers in designing more effective Instagram content strategies to drive audience viewing decisions. Keywords: Digital Marketing Communication, Film Promotion, Instagram, Promotional Content, Viewing Decisions
KONTEN TIKTOK #EvaClassroom TERHADAP PENGEMBANGAN DIRI FOLLOWERS: STUDI KUANTITATIF PADA PENGIKUT @aliciaeva9 Novi Andhini, Ginandita; Santoso, Hudi; Ulya, Enden Darjatul; Cholagi, Fahmi Fuad
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9582

Abstract

We Are Social & Meltwater (July 2025) reported that TikTok users in Indonesia reached 194.37 million. One creator who utilizes it as an educational tool is Eva Alicia through her #EvaClassroom segment, which focuses on self-development topics. This study aims to determine the content and delivery of #EvaClassroom content, while also examining its influence on followers' self-development in terms of growth mindset. The study used a quantitative explanatory approach with the S-O-R (Stimulus-Organism-Response) theory. A total of 100 respondents were selected through purposive sampling from followers of the TikTok account @aliciaeva9. The results showed that #EvaClassroom content had a significant and positive effect on followers' self-development, with a model contribution of R² = 0.668. This finding confirms that TikTok functions not only as an entertainment medium but also as an effective non-formal educational medium for supporting the self-development of the younger generation. Keywords: #EvaClassroom, Growth Mindset, Educational Media, Self-Development Content, TikTok
SYSTEMATIC LITERATURE REVIEW: PERAN KOMUNIKASI INTERPERSONAL PELATIH DALAM PEMULIHAN MOTIVASI ATLET BASKET REMAJA PASCA CEDERA : Kajian Literature Review Oktavia, Renita Enji; Pramana, Ida Bagus Gde Agung Yoga; Putra, I Gusti Agung Ananda; Srikandi, Melati Budi
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9728

Abstract

This study is a literature review that aims to describe previous research as a source of academic literature and to identify patterns and trends in research themes. The review was conducted by examining a number of articles published between 2020 and 2025 using the Systematic Literature Review (SLR) method. The article selection process followed the PRISMA guidelines, and the data were subsequently analyzed using thematic analysis techniques. The findings indicate that out of 10 articles that passed the title and abstract screening stages, there is a relationship between communication patterns and interpersonal communication models applied by coaches and athletes in motivating basketball athletes during post-injury recovery. Theoretically, this study contributes to the development of DeVito’s interpersonal communication theory by demonstrating the relevance and application of the components of openness, empathy, support, positivity, and equality within the context of coach–athlete communication. The findings also show that interpersonal communication plays a role in building supportive relationships and serves as one aspect of coaching competence in motivating adolescent athletes to return to training after injury. Furthermore, this review identifies a research gap in interpersonal communication studies that integrate motivational psychology within the sports context, which may provide opportunities for future research. Keywords: Adolescent Basketball Athletes; Coaches; Coach–Athlete Communication; Interpersonal Communication; Post-Injury Motivational Psychology; Sports Communication;  
ANALISIS STRATEGI KOMUNIKASI PEMASARAN MEDIA DIGITAL DALAM MEMBANGUN LOYALITAS KONSUMEN PT. ERAJAYA SWASEMBADA TBK. Rezaldiansyah, Muhamad; Banowo, Emilianshah
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.9916

Abstract

This study analyzes PT. Erajaya Swasembada Tbk.’s digital marketing communication strategies in fostering customer loyalty. Motivated by Indonesia’s growing e-commerce sector and internal analytics showing rising traffic but fluctuating channel effectiveness, the research uses a qualitative descriptive approach within a constructivist paradigm, focusing on the Eraspace platform. Data were collected via in-depth interviews, social media observation, and campaign documentation, analyzed using Miles & Huberman’s interactive model, and validated through triangulation. Findings indicate that integrated marketing communication, personalization, storytelling, loyalty programs, and after-sales service enhance engagement and repeat purchases, though challenges remain in channel consistency, deeper personalization, and conversion optimization. Keywords : integrated marketing communication; digital marketing communication; customer loyalty; relationship marketing; qualitative case study
ADAPTASI BUDAYA MAHASISWA INDONESIA DALAM MENGHADAPI CULTURE SHOCK DI UNI EMIRAT ARAB Chaira, Kuntum; Mustaqimmah, Nurul
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10193

Abstract

This study examines the cultural adaptation dynamics of Indonesian students facing culture shock in the United Arab Emirates (UAE), an environment blending religious identity with multiculturalism. Using a qualitative approach based on Oberg’s culture shock theory and Kim’s adaptation model, this research uncovers how students navigate cultural disorientation. Findings reveal that while shared religious values offer psychological comfort during the honeymoon phase, they cannot fully mitigate interactional barriers in the crisis phase caused by dialectal differences, contrasting social norms, and local communication styles. Ethnic community support and flexible interaction strategies mediate the recovery phase, ultimately culminating in the formation of a hybrid identity during the adjustment stage. Successful adaptation in the UAE depends on identity transformation, communicative competence, and emotional resilience, without losing one's cultural roots. This study provides practical insights for prospective international students navigating Middle Eastern social complexities. Keywords: Cultural Adaptation, Culture Shock, Intercultural Communication, Indonesian Students, United Arab Emirates
STRATEGI PUBLIC RELATIONS MELALUI PROGRAM CSR DALAM MENINGKATKAN CITRA POSITIF PADA PT TransJakarta Vhatinah, Inas; Soraya, Iin
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10196

Abstract

Jakarta's growing urban mobility challenges PT TransJakarta to build public trust amidst persistent safety and service quality issues. This study aims to analyze PT TransJakarta's Public Relations strategy in designing and implementing Corporate Social Responsibility (CSR) programs as an effort to build a positive corporate image. The research employs a qualitative approach with a case study design, involving two internal informants, namely the Head of Public Relations & CSR Department and the CSR Coordinator, selected through purposive sampling. Data were collected through in-depth interviews, observation, documentation, and literature review, subsequently analyzed using Miles and Huberman's interactive model. The findings reveal that PT TransJakarta's CSR communication is predominantly characterized by the Press Agentry Model and Public Information Model, reflected through massive digital platform publications and sustainability reports. The Two-Way Asymmetrical and Two-Way Symmetrical Models have only been partially implemented through strategic partnerships. This research contributes academically by enriching PR communication strategy studies within the public transportation sector of state-owned regional enterprises. It is recommended that PT TransJakarta develop a more inclusive participatory dialogical approach grounded in the community's actual needs. Keywords: Communication Strategy, Corporate Image, Corporate Social Responsibility, Public Relations, Public Transportation
INTERPRETASI KONSUMEN TERHADAP KONTEN BLACK CAMPAIGN DI TIKTOK: STUDI RESEPSI AUDIENS DI KOTA DENPASAR Primasari, Ni Ketut Regina Chanda; Latupeirissa, Jonathan Jacob Paul
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10221

Abstract

Social media platforms, particularly TikTok, have become primary communication channels and information sources for younger generations in the digital era. However, these platforms also facilitate black campaign practices disseminating false or manipulative information to damage competing brands' reputations. This study examines how consumers in Denpasar City interpret black campaigncontent on TikTok based on their media consumption experiences, while identifying factors such as platform usage intensity, content type preferences, and media literacy levels that shape these interpretations. Employing a descriptive phenomenological qualitative approach, this research purposively selected eight active TikTok users aged 20-21 years in Denpasar. Data were collected through in depth interviews, non participant virtual observation, and digital document analysis, ensuring triangulation for credibility. Findings reveal that consumers perceive black campaigns as deceptive tactics prevalent in beauty and food industries, with interpretations shaped by media experiences that generate cognitive and emotional responses ranging from discomfort to active avoidance behaviors. The study demonstrates that black campaigns produce short-term impacts on consumer attitudes, primarily manifesting as purchase hesitation and skepticism toward implicated brands. Theoretically, this research contributes to reception analysis studies in digital mass communication by demonstrating the active role of audiences in critically interpreting manipulative content. Practically, findings underscore the urgent need to enhance media literacy for cultivating critical awareness of manipulative content and promoting ethical digital marketing practices on TikTok. Keywords: Black Campaign, Consumer Interpretation, media Consumption Experience, TikTok, Digital Mass Communication
ANALISIS KOMPARATIF NILAI KEKELUARGAAN DALAM IKLAN TEH SARIWANGI TAHUN 2017 DAN TAHUN 2025: PENDEKATAN SEMIOTIKA ROLAND BARTHES Lorenza, Dina; Yuliani, Fitria
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10256

Abstract

This study analyzes a comparison of family values in Sariwangi Tea advertisements from 2017 and 2025 using Roland Barthes’s semiotic approach in the field of mass communication, specifically in advertising. The study aims to determine how family values are represented and how they have changed between these two advertising periods. This study is limited to an analysis of visual and verbal cues in key scenes from two commercials published on SariWangi’s official YouTube channel. Using a qualitative method, this study analyzes visual and verbal signs through three levels of meaning: denotation, connotation, and myth. The results reveal a significant transformation: the 2017 advertisement depicts a dialogic-therapeutic family model emphasizing open verbal communication, free expression of emotions, and an equal father-child relationship. In contrast, the 2025 advertisement presents a ritualistic-modern family model that highlights explicit Islamic identity, communal rituals, symbolic communication, and the re-traditionalization of gender roles. This shift reflects socio-cultural changes in Indonesian society, including the strengthening of religious identity and the re-traditionalization of family values. Theoretically, this study contributes to the field of advertising communication semiotics by demonstrating how the ideological construction of the ideal family evolves in tandem with the socio-cultural dynamics of contemporary Indonesia. Keywords: Comparative Analysis, Sariwangi Tea Advertisements, Family Values, Roland Barthes’ Semiotics, Mass Communication
MAKNA KETAHANAN EMOSIONAL PADA LAGU “TERIMAKASIH SUDAH BERTAHAN” GHEA INDRAWARI ANALISIS SEMIOTIKA FEDHINAND DE SAUSSURE Vensi, SusyArlima; Yuliani, Fitria
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10257

Abstract

This study aims to describe the meaning of emotional resilience in the lyrics of Ghea Indrawari's song "Terima Kasih Sudah Bertahan" and its relevance to the experiences of the younger generation. This study uses a qualitative descriptive approach with Ferdinand de Saussure's semiotic analysis, emphasizing the relationship between signifier and signified, as well as syntagmatic and paradigmatic relationships. The data, consisting of song lyrics, were analyzed using textual techniques. The results show that the lyrics represent emotional resilience through self-awareness, positive and flexible thinking, self-motivation, self-control, and hope and optimism. Syntagmatically, meaning is constructed through a series of sentences that describe personal struggle and strength. Paradigmatically, meaning is strengthened by the choice of diction such as "bertahan," "berju," and "berhenti." This study concludes that the song functions as a symbolic communication medium that conveys messages of motivation and psychological empowerment, and contributes to the study of cultural communication as a means of emotional reflection in modern society. Keywords: Emotional Resilience, Ferdinand de Saussure, Semiotics, Song Lyrics, Symbolic communication

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