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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 197 Documents
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Analisis Kelayakan Ekonomi Prototipe Rempeyek Berbasis Kulit Buah Naga untuk Valorisasi Agroindustri Skala UMKM Retno Sari Mahanani; M. Farukh Muniruzzaman; Akbar Maulana Firmansyah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2468

Abstract

Utilizing agricultural waste is a strategic agenda to support economic, environmental, and social sustainability. Dragon fruit peel, an abundant agricultural waste, remains underutilized as a raw material for value-added products. Meanwhile, empirical studies integrating dragon fruit peel waste-based product development with economic feasibility analysis at the micro-enterprise scale are limited. This study aims to analyze the feasibility of a dragon fruit peel-based food product at a pilot scale. This research was conducted as an experimental research and development (R&D) study in Jember, focusing on the development of a rempeyek product prototype. The production process was designed to be simple and replicable by Micro, Small, and Medium Enterprises (MSMEs) using standard kitchen equipment. Primary data related to production inputs, time, and costs were analyzed to assess operational and economic feasibility. The results showed that the pilot production was operationally feasible with an output of 25 packages per batch. The economic analysis yielded a R/C ratio of 1.40, a positive Return on Investment (ROI) of 9.54% per batch, and a break-even point of 18 packages. The novelty of this research lies in the presentation of a product development model based on dragon fruit peel waste that has been operationally and economically tested at the MSME scale.
Kepercayaan Konsumen Sebagai Mediator antara Promosi, Cash On Delivery, dan Keputusan Pembelian Online Produk Kecantikan Lokal Tsalis Kurniawan Husain; Farizah Dhaifina Amran; Mais Ilsan; Laili Aqila; Indri Amelia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2481

Abstract

In the competitive e-commerce landscape, local brands like Mabello Indonesia utilize promotions and Cash on Delivery (COD) to drive sales. This study examines the influence of these factors on purchasing decisions through consumer trust, focusing on local beauty products in Makassar, Indonesia. Using a quantitative SEM-PLS (Structural Equation Modeling–Partial Least Squares) approach, data were collected from 100 young e-commerce users. Results: Promotions significantly influence purchasing decisions, with consumer trust acting as a significant mediator. However, consumer trust does not significantly mediate the relationship between COD and purchasing decisions. This suggests that for digital-native consumers, COD has shifted from a risk-mitigation tool to a mere logistical convenience. Practical Implications: Local MSMEs should prioritize authentic, culturally grounded promotions to foster long-term trust while maintaining COD services to ensure transaction certainty.
Sensory Evaluation of Milkfish Pempek with the Addition of Shrimp Flour for Food Product Diversification in Indonesia Amelia Dwi Nugrahaini; Julia Agustina; Rahmat Dhandy; Elis Rahmawati Mar’atus Sholihah; Andi Muhammad Ismail; Muhammad Al Fathir; Cantika Putri Hapsari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 5 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i5.2482

Abstract

This study aimed to evaluate the effect of shrimp by-product flour fortification on consumer acceptance of milkfish (Chanos chanos) pempek. Three treatments were tested: Pempek A (0% shrimp by-product flour), Pempek B (10%), and Pempek C (15%). A total of 40 untrained panelists assessed the sensory attributes using a 5-point hedonic scale, including taste, aroma, texture, color, aftertaste, and the feasibility of routine consumption. Data were analyzed using Analysis of Variance (ANOVA) followed by Tukey's HSD test at a 5% significance level (α = 0.05) using SPSS version 25. The results showed significant differences (p<0.05) in taste, color, and aftertaste among treatments, whereas aroma, texture, and the feasibility of routine consumption did not differ significantly (p>0.05). Pempek B (10%) obtained the highest taste score = 3.95 ± 0.12, followed by Pempek A (3.88 ± 0.15) and Pempek C (3.52 ± 0.18). The 15% fortification tended to decrease consumer preference due to a darker appearance and more pungent shrimp aftertaste, while 10% fortification was still well-accepted without reducing sensory quality. Therefore, fortification at the 10% level is considered the most optimal formulation, producing a milkfish pempek with favorable sensory properties while supporting the sustainable utilization of fishery by-products. This study contributes to the sustainable utilization of shrimp by-products in local food diversification through consumer-oriented product innovation.
Comparative Online Sales Performance of Plantation-Based Beverages on Shopee (An Anova Approach) Dika Muftia; Marisa Eka Prasetyawati
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2491

Abstract

The plantation subsector plays an important role in Indonesia's agribusiness economy, with coffee, tea, and cocoa representing major beverage commodities increasingly marketed through e-commerce platforms. However, empirical comparisons of their online sales performance remain limited. This study examines differences in sales performance among coffee, tea, and cocoa-based ready-to-drink (RTD) and instant beverages sold on the Shopee marketplace. A quantitative comparative approach was employed using secondary data from 180 product listings, comprising 60 products for each commodity. Sales volume was analyzed using One-Way Analysis of Variance (ANOVA) followed by Tukey HSD post hoc testing at the 5% significance level. The results indicate a statistically significant difference in average sales among the three commodities (F = 3.08; p = 0.048). Post-hoc analysis shows that the significant difference occurs only between coffee and tea, while cocoa exhibits overlapping sales performance with both. These findings suggest that digital competitiveness in agribusiness is selective rather than uniform across commodities. This study demonstrates the usefulness of variance-based statistical analysis for revealing structural differences in platform-based agribusiness markets. The findings further indicate that digital agribusiness competitiveness is increasingly shaped by demand-side factors and platform-mediated visibility, providing practical insights for producers and policymakers in designing targeted digital strategies.
Sustainable Chicken Eggs from Cage-Free and Free-Range Production Systems (Consumer Satisfaction in Yogyakarta Dinda Dewi Aisyah; Dhika Cahyasita; Mochamad Mussodaq
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2502

Abstract

The distribution of food ingredients with sustainable claims from cage-free and free-range production systems is currently increasing. Eggs, as one of the affordable and easily accessible food ingredients for the community, have been developed into products with sustainable value. The study aims to identify the socio-demographic characteristics of sustainable egg consumers, investigate consumer satisfaction levels, and map the attributes that reflect the urgency and performance inherent in egg products with sustainable claims. Data were collected in July 2024 through structured interviews with up to 100 consumers in the Special Region of Yogyakarta. Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA) were applied in this study. The results show that respondents were mostly of productive age, had small households, and belonged to low- to middle-income groups, with generally moderate egg consumption levels. At the same time, the analysis shows that consumer satisfaction with eggs bearing sustainable claims is relatively high. The attributes of freshness, variety of egg types, and the added value of Omega-3 are considered the most important and satisfying attributes. In developing their products, marketers need to improve the performance of egg size, packaging, and the number of eggs per package.
Pengembangan Produk dan Analisis Sensori Abon Bandeng dengan Substitusi Bonggol Pisang Ulin di Kabupaten Sidoarjo, Indonesia Sekar Ayu Wulandari; Akbar Maulana Firmansyah; Dini Nafisatul Mutmainah; Taufiq Rahman Humaidi; Fairuz Nadhifah; Imaroh Nurul Izzah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2511

Abstract

This study developed an innovative shredded milkfish product (abon bandeng) incorporating banana pseudostem (bonggol pisang ulin) in Sidoarjo Regency. Although local milkfish production and available banana biomass are substantial, empirical evidence on hybrid formulations combining animal protein and pseudostem-derived fiber, along with market-based price assessment, remains limited. The study therefore aimed to (1) develop and select the optimal milkfish: banana pseudostem formulation for sensory acceptance, (2) identify the consumer preference drivers for the selected product, and (3) assess preliminary commercial viability using the Price Sensitivity Meter (PSM). Four formulations (100:0, 70:30, 50:50, 30:70) were evaluated via organoleptic testing with 70 respondents; subsequent consumer preference and PSM analyses were conducted. The 50:50 formulation achieved the highest acceptance (mean = 4.014; like rate = 81.43%). ANOVA showed significant differences (p < 0.05) in aroma, texture, and taste across formulations. PSM indicated an acceptable price range of IDR 14,500–20,000 and an optimal price point at IDR 15,500. Taste and nutritional value were key purchase drivers (88.6%), and online marketplaces were the principal distribution channel (45.7%). Findings demonstrate sensory viability and preliminary commercial potential for this hybrid product. This study contributes by integrating sensory optimization and price modeling into hybrid animal–plant product development, while providing an empirically validated formulation and an optimal pricing reference to support circular-economy-based agro-innovation.
Pengaruh Tingkat Penerapan GAP (Good Agricultural Practices) terhadap Pendapatan Petani Jagung (Analisis Regresi Linear di Kecamatan Tilongkabila) Dwi Kurniawan Dondo; Ramlan Mustafa; Yanti Saleh
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2567

Abstract

This study analyzes the effect of the level of Good Agricultural Practices (GAP) implementation on maize farmers’ income in Kecamatan Tilongkabila. The GAP index was constructed from nine cultivation components based on Regulation of the Minister of Agriculture No. 48 of 2006, measured using a five-point Likert scale (1–5), then summed and normalized into a percentage index (0–100%). The study employed a survey of 30 purposively selected farmers and applied simple linear regression after meeting the classical assumptions. The results indicate a positive but very weak relationship between GAP and income (R = 0.260; R² = 0.067). The regression coefficient is B = 0.039 (t = 1.423; p = 0.166), meaning that a one-point increase in the GAP index is associated with an average increase of 0.039 income units. However, the effect is not statistically significant at α = 0.05. Therefore, this study does not provide sufficient statistical evidence that increasing the intensity of GAP implementation improves maize farmers’ income. Income variation is largely explained by factors outside the model, suggesting the need for further research incorporating more comprehensive variables. The present study enriches the body of knowledge in agricultural economics by employing a continuous GAP index to measure implementation intensity and by providing localized empirical evidence that GAP adoption, when implemented partially, may not automatically translate into higher farmer income.

Page 20 of 20 | Total Record : 197

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