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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Fitur Layanan Terhadap Minat Menggunakan E-Wallet Pada Aplikasi Dana (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Eka Dewi Fitriyanti; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of perceived convenience, perceived benefits and service features on the interest in using e-wallets in the DANA study application for students of the Faculty of Economics & Business class of 2019, Islamic University of Malang. The type of research used is quantitative. The research sample was taken by purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 85 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of his research show that perceived convenience partially has no effect on interest in using e-wallets. Perceived benefits partially have no effect on interest in using e-wallets. Service features have a significant and positive influence on interest in using e-wallets. Meanwhile, simultaneously perceived convenience, perceived benefits and service features have a significant effect on interest in using e-wallets. Keywords: Perceived Convenience, Perceived Benefits, Service Features, and Interest in Using E-Wallet
Pengaruh Celebrity Endorser Tasya Farasya Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Mahasiswi FEB Angkatan 2019 Universitas Islam Malang Pengguna Avoskin) Rifda Nadia Ulya; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and analyz the influence of celebrity endorsers and electronic word of mouth on purchasing decisions with brand image as an intervening variable. The number of samples was determined using the Malhotra formula and the results obtained were 95 respondents. The data obtained by distributing questionnaires to students of the Faculty of Economics and Business Class of 2019 at the Islamic University of Malang who used Avoskin who were selected by purposive sampling. Data analysis in this study used SPSS version 23. Data testing techniques used in this study included validity testing, reliability testing, normality testing, path analysis (path analysis), and research hypothesis testing. The results of this study indicate that Celebrity Endorser and Electronic Word of Mouth have a direct effect on Brand Image, Celebrity Endorser and Electronic Word of Mouth, and Brand Image have a direct effect on Purchasing Decisions, Brand Image plays no role in mediating Celebrity Endorser and Electronic Word of Mouth on Purchasing Decisions. Keywords: Celebrity Endorser, Electronic Word of Mouth, Brand image, Purchase Decision
Pengaruh Shopping Lifestyle, Discount, Dan Fashion Involvement Terhadap Impulse Buying E-Commerce Shopee (Studi Pada Masyarakat Desa Sengonagung Kec. Purwosari Kab. Pasuruan) Putri Putu Samad; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of Shopping Lifestyle, Discount, Fashion Involvement on Impulse Buying e-commers shoppe (a study in the community of Sengonagung village, Purwosari district, Pasuruan regency). This research uses explanatory research and a quantitative approach. The research sample was taken using purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 100 respondents. To solve the problems in this study, using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classic assumption test. research using multiple linear regression analysis with the help of SPSS 22. The results of this study are the variables Shopping Lifestyle, Discount, Fashion Involvement simultaneously affect Impulse Buying, partially Shopping Lifestyle variables, and Fashion Involvement affect Impulse Buying. Meanwhile, the discount variable has no significant effect partially on impulse buying. Keywords: Shopping Lifestyle, Discount, Fashion Involvement, Impulse Buying
Analisa Produktivitas Kerja Karyawan Bagian Produksi Ditinjau Dari Aspek Lingkungan Kerja, Kesehatan dan Keselamatan Kerja (K3) Shafa Aurelia Azzahra; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine how the influence of the work environment, occupational health and safety (K3) on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. The population used in this study were 45 employees. In this study using a saturated sample because the population is not more than 100 people, the authors took 100% of the population. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The tests used in this study are the F test and t test. The results of this study indicate that simultaneously the work environment, occupational health and safety (K3) have a positive-significant effect on the work productivity of employees in the production division of PT Mega Prakarsa Engineering Indonesia Sidoarjo. And based on the results of the partial test (TEST) the variables Work environment, occupational health and safety (K3) have a significant positive effect on the work productivity..Keywords: Work Environment, Occupational Health and Safety (K3) and Work Productivity
Pengaruh Pembayaran Cash On Delivery (COD), Harga Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Mahasiswa UNISMA) Silvia Titasari; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the relationship between cash on delivery payments, product prices, and product quality on purchasing decisions at the tiktok shop. This study used a case study on unisma students where the data was obtained by distributing questionnaires via the g-form to unisma students who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 85 respondents. The analytical method used in this study is instrument test, (validity test, reliability test), normality test, classic assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient test determination (Adjusted R2) data processing using the IBM SPSS 25 program. The results of this study indicate that the influence of cash on delivery payments, product prices, and product quality simultaneously influence purchasing decisions. Cash on delivery payments partially have no effect on purchasing decisions, product prices partially have no effect on purchasing decisions, product quality partially influences purchasing decisions.  Keywords: Cash On Delivery Payments, Product Prices, And Product Quality On Purchasing Decisions At The Tiktok Shop 
Pengaruh Green Product, Green Promotion dan Green Price Terhadap keputusan Pembelian Konsumen Starbucks Coffee Malang (Studi Kasus Pada Konsumen Starbucks Coffee Malang) Haris Rizqi Pratama; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine and analyze the effect of green product, green promotion and green price on purchasing decisions of Starbucks coffee consumers (a case study on consumers of Starbucks Coffee Malang). This study used a quantitative research method using a questionnaire with a Likert scale of 1-5. The population in this study were all consumers who had been to Stabucks Coffee Malang. The data collection technique uses nonprobability sampling technique, namely purposive sampling technique. The sample in this study amounted to 50 respondents. Data analysis techniques used research instrument tests, classical assumption tests, multiple regression analysis tests, f tests and t tests and coefficient of determination tests. As a data collection material that was analyzed with the help of IBM SPSS Statistics software. The results of this study indicate that green product has a significant effect on purchasing decisions, green promotion has a significant effect on purchasing decisions and green price has no significant effect on purchasing decisions. Keywords: Green Product, Green Promotion, Green Price, and Purchase Decision
Pengaruh Reputasi, Kualitas Informasi dan E-wom Terhadap Minat Beli Pada Situs Jual Beli Online Tokopedia di Kota Malang Fifi Rusiliyanti; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effect of reputation, information quality and e-wom on purchase intention on the online buying and selling site Tokopedia in Malang City. This study uses a quantitative approach. The population in this study were students in Malang City, who were represented by State Universities, Brawijaya University and Private Universities, Islamic University of Malang. The sampling method in this study used non-probability sampling, namely snowball sampling, in this study the sample numbered 96 respondents. While the data analysis used is Multiple Linear Regression with the help of SPSS 25.0. The resulting conclusion is that reputation has a negative and significant effect on purchase intention, quality of information & e-wom has a positive effect on online purchase intention of Tokopedia among students in Malang City. Keywords: Reputation, Quality of Information, E-wom, Purchase Intention
Pengaruh Pembayaran Cashless Dengan Sistem QR Code, Perceived Trust Dan Perceived Ease Of Use Terhadap Kepuasan Pengguna ShopeePay (Studi Kasus Pada Konsumen Mie Gacoan Kota Malang) Dwi Riska Amalia; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Since the Covid-19 pandemic until after the Covid-19 pandemic, consumer habits have changed in making transactions using digital wallets or e-wallets. One of the e-wallets that is currently being widely used is ShopeePay. ShopeePay can be used for cashless payments using the Quick Response Code (QR Code) which is considered more practical. The purpose of this study was to find out and analyze cashless payments with the QR Code, perceived trust and perceived ease of use on ShopeePay user satisfaction. The population in this study were City students Malang, which uses the ShopeePay e-wallet. Determination of the number of samples in this study uses the Malhotra formula and the results obtained are 70 respondents. The approach method uses a non-probability sampling technique, namely purposive sampling which uses a sample collection technique based on certain criteria. The results show that simultaneously and partially cashless payments with QR Code, perceived trust and perceived ease of use have a significant effect on ShopeePay user satisfaction. Keywords: Cashless Payment With QR Code, Perceived Trust And Perceived Ease Of Use, Shopeepay User Satisfaction
Pengaruh Sikap, Norma Subjektif Dan Persepsi Kontrol Perilaku Terhadap Niat Beli Online Menggunakan Shopee Paylater (Studi Kasus Mahasiswa Di Kota Malang) Anisia Damayanti; Rois Arifin; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to find out and analyze the influence of attitudes, subjective norms and perceptions of behavioral control simultaneously and partially on online purchase intentions using Shopee Paylater. This type of research used is quantitative research. The sample in this study were students in the city of Malang who had used Shopee Paylater. Data collection technique used is through the distribution of questionnaires. The analytical method used is multiple linear regression analysis. The results of the study show that attitudes, subjective norms and perceptions of behavioral control simultaneously influence the intention to buy online using Shopee Paylater. Partially, attitudes influence online purchase intentions using Shope Paylater. Meanwhile, subjective norms and perceptions of behavioral control have no effect on online purchase intentions using Shopee Paylater. Keywords: Attitude, Subjective Norm, Perceived Behavior Control, Online Purchase Intention.
Analisa Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Minat Beli Pada Platformm Digital Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Nurzakiah Ahmad; Mohammad Rizal; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study pursuits to decide the analysis impact of brand image, brand trust, brand ambassador on the purchase intention of platform digital shopee (a case take in  Economics and Business students, Islamic University of Malang). The method used in quantitativ data types. The technique utilized in descriptive studies evaluation with quantitative records. The pattern in this examine found 75 respondents. With the method used on this look at purposive sampling. The impact confirmed that Brand image, Brand trust, and Brand ambassador have a significant  impact on  purchase intention. Brand image have a significant impact on Purchase intention. Brand trust have a significant impact on Purchase intention. Brand ambassador have a significant impact on Purchase intention.  Keywords: Brand Image, Brand Trust, Brand Ambassador And Purchase Intention.

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