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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kualitas Produk, Inovasi Produk, Dan Gratis Ongkir Terhadap Keputusan Pembelian Produk Macaronicuk Studi Kasus Reseller Macaronicuk Provinsi Jawa Timur Papank Abi Sadewa; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyse the effect of product quality variables, product innovation and free shipping on purchasing decisions for Macaronicuk products. This research uses a case study on Macaronicuk resellers in East Java Province. Determination of the number of samples using the saturated sample formula and obtained results as many as 35 respondents in accordance with the total population. Data collection was carried out using a questionnaire. To solve the problems in this study using SPSS assistance with data analysis methods used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination (R²) test. The results showed that the product quality variable had an effect on purchasing decisions, while product innovation and free shipping had no effect on purchasing decisions. Keywords: Product Quality, Product Innovation, Free Shipping, Purchasing Decisions.
Pengaruh0online0customer0review, Online0customer Rating,Price0discount Dan E-Service Quality0Terhadap Minat0beli Di Tiktok0shop (Studi Kasus Mahasiswa Universitas Islam Malang Angkatan 2019 ) Ninda Putri Della Zeinistya; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  There are various kinds of marketplace platforms in Indonesia, Tiktok is one of the platforms that have the most interest in buying by the people of Indonesia. Buying interest is the desire to buy and own an item after receiving a stimulus from the item seen. Some of the things that affect buying interest in the Tiktok shop are online0customer reviews, online0customer0ratings, price discounts, and e-service quality. This study used a non-experimental quantitative approach, sampling using non-probability sampling using a purposive sampling technique with the criteria of active Unisma students class of 2019 and having shopped more than twice on the Tiktok social media platform. The variables used in this study are0purchase0intention0(the dependent0variable), while the independent variables are online customer reviews, online0customer reviews, price discounts, and e-service0quality. The data0analysis used in this0study is multiple0regression analysis.0The results of this study conclude that online0customer reviews, online0customer reviews, price discounts, and e-service quality variables influence purchase intention simultaneously or partially. Keywords: Online Costumer Review, Online Costumer Rating, Price Discount And E-Service Quality
Analisis Pengaruh Price Discount, Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Produk Brand Jims Honey Cheesa Imaniar; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain Price Discounts, Online Customer Reviews and Online Customer Ratings on Purchasing Decisions (Case Study of Jims Honey Consumers). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Maholtra with the calculation results of 65 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Price Discount (X1), Online Customer Review (X2), and Customer Rating (X3), have a significant effect simultaneously on Purchase Decision (Y). And there is a partial effect between Price Discount (X1) on purchasing decisions, Online Customer Review (X2) has an effect on purchasing decisions, and Online Customer Rating (X3) has an effect on purchasing decision. Keywords: Price Discount, Online Customer Review, Customer Rating, Purchase Decision 
Analisis Strategi Digital Content Marketing Untuk Mempertahankan Eksistensi Perusahaan Dalam Mewujudkan Keunggulan Bersaing (Studi Kasus Elbond Education Event Organizer) Fico Abiyu Taufiq; Muhammad Ridwan Basalamah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research is a qualitative research that aims to analyze digital content marketing strategies to maintain the company's existence in realizing competitive advantage at Elbond Education event organizer. This study took 5 informants consisting of 3 key informants and 2 supporting informants using purposive sampling and snowball sampling techniques. Methods of data collection in this study using interview techniques, observation and documentation. The analysis technique in this study uses data condensation analysis techniques to streamline data, increase effectiveness, and facilitate interpretation in processing data. The results of this study indicate that Elbond Education has successfully implemented digital content marketing as indicated by an increase in sales every month as well as an increase in followers, views, and interactions from social media users. In addition, consumer satisfaction with Elbond Education has also increased, as evidenced by the large number of consumers who are interested in various Elbond Education offers, which are then re-ordered by consumers. Digital content marketing also makes Elbond Education superior to other competing companies with indicators of the completeness of the platform on social media, the quality of the content published and the various offers provided. Keywords: Digital Content marketing, Company Existence, Competitive Advantage 
Pengaruh Harga, Promosi, dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2019) Ahmad Fahmil Fithriyansyah; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the digital era, technology is now increasingly advanced and developing. We can use cell phones for everything we need simply, quickly and instantly. For example, such as payment transactions, online motorbike taxi rides, culinary orders, address search, we can even shop for daily necessities through online applications. The purpose of this study was to find out and analyze the effect of price, promotion and ease of use in purchasing decisions for the Shopee marketplace. The population in this study were active students of the Faculty of Economics and Business, Islamic University of Malang, class of 2019 who had purchased at Shopee. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sampling technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The results of the study show that partially the price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Simultaneously price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Keywords: Price, Promotion, Ease of Use of the Application, Purchase Decision
Pengaruh Harga Lokasi Dan Kualitas Layanan Terhadap Kepuasan Pengunjung Wisata Sumber Gentong Fia Adilia Alfina Chuswondo; Muhammad Ridwan Basalamah; M Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to ascertain how Wisata Sumber Gentong customers perceive the impact of pricing, location, and service quality. Quantitative research is the method employed. Purposive sampling was used to collect samples using the Maholtra method, which multiplies the number of indicators by 5 to create a total of 85 respondents. Multiple linear analysis is the method of choice for data analysis. using the t test for partial testing and the F test for simultaneous testing. The findings of this study show that Wisata Sumber Gentong customer satisfaction is simultaneously significantly impacted, according to the results. While only somewhat, Wisata Sumber Gentong customers are significantly impacted by Price, Location, and Quality of Service. Keywords: Price, Location and Service Quality
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dalam Menggunakan Layanan Shopeefood Ahmad Haikal Aly; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to assess the impact of the promotion & quality service of the ShopeeFood consumers contentment among management students at the Islamic University of Malang. This research used quantitative approach method, which includes survey research with the slovin formula for 86 respondents sampling. Furthermore, the data was collected through questionnaires using Google Forms to the population of Management Students. This research used Multiple linear Regression for analytical data methods. Based on the findings of this research indicate that both promotion and sercive quality had a significant impact on consumer contentment among ShopeeFood users. Keywords: Promotion, Service, ShopeeFood
Pengaruh Kualitas Pelayanan, Varian Produk, Harga Terhadap Keputusan Pembelian Pada Kewirausahaan Santri Pesantren Kampus Ainul Yaqin Shofi Mustajibullah; Nur Hidayati; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Islamic boarding schools have business units that are managed independently, one of which is Entrepreneurship at the Ainul Yaqin Campus Islamic Boarding School which is based at the Ainul Yaqin Campus Islamic Boarding School. This research is based on the phenomenon of transactions that occur in Islamic Boarding School Entrepreneurship, Ainul Yaqin Campus. In fact, in carrying out its operations the Entrepreneurship of the Ainul Yaqin Campus Islamic Boarding School still ignores important variables or aspects of the economy. Because of this, the variables in this study are Service Quality, Product Variants and Prices with consideration of their influence on the Purchasing Decisions of the students at the Entrepreneurship Islamic Boarding School, Ainul Yaqin Campus. The samples taken in this study were 85 people using the malhotra formula, in the form of Islamic boarding school students, Ainul Yaqin Campus. In the implementation of this research using multiple linear regression analysis method with stone tools, namely SPSS. In the end, simultaneously, all independent variables affect the dependent variable. Partially, both Service Quality, Product Variants, Prices affect Purchase Decisions. Keywords: Service Quality, Product Variant, Price, Purchase Decision
Pengaruh Kualitas Sumber Daya Manuisa, Profesionalisme Kerja Dan Komitmen Tergadapa Kinerja Pegawai (Studi Pada Kantor Kecamatan Bancar Kabupaten Tuban) Rizka Fitriyatul Ilmiyah; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the influence of human resource quality, work professionalism and commitment to employee performance at the Bancar District office, Tuban Regency. The type of research used in this study is quantitative research. The method used is multiple linear regression. The sampling technique uses saturated samples with a total sample of 33 employees. The results showed that simultaneously the variables of human resource quality, work professionalism, and commitment had a significant effect on employee performance. And there is a partial influence between the influence of human resource quality, work professionalism, and commitment to employee performance.  Keywords: Quality Of Human Resources, Work Professionalism, Commitment, Employee Performance. 
Pengaruh Social Media Marketing, Influencer Marketing Dan Brand Image Terhadap Keputusan Pembelian Pada Aplikasi Tiktok Imam Maulana Hidayatullah; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether there is between social media marketing, influencer marketing and brand image on purchasing decisions on the TikTok application. The type of research used in this research is descriptive quantitative research. The data processed in this study is the result of distributing questionnaires to students of the Faculty of Economics and Business at the Malang Islamic University who have made transactions on the TikTok application, totaling 95 respondents. The sampling method is non-probability sampling and the technique used in collecting respondents is snowball sampling. The analysis technique used in this study is multiple linear regression. The results showed that the results of the t (partial) test of social media marketing had an effect on purchasing decisions as indicated by a t value of 2.027, influencer marketing had no effect on purchasing decisions as indicated by a t value of 1.601, and brand image involvement had an effect on purchasing decisions as indicated with a t value of 2.916 while the results of the F test show that the calculated F is 0.000 which is less than 0.05. This means that social media marketing, influencer marketing and brand image together influence purchasing decisions on the TikTok application. Based on the calculation of the coefficient of determination, it shows that the Adjusted R Square is 37% and the remaining 63% can be explained by other variables that are not in this study. Keywords : Social Media Marketing, Influencer Marketing, Brand Image and Purchasing Decisions

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