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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Islamic Financial Literacy, Financial Knowledge dan Financial Attitude Terhadap Financial Management Behavior (Studi Pada Santri Pondok Pesantren Sabilurrosyad Malang) Nadziroh, Umi Aimmatun; Malikah, Anik; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the modern era, consumption patterns have undergone significant changes, particularly among young generations, including students in Islamic boarding schools (Pesantren). One of the crucial factors influencing consumer behavior is financial management behavior, which plays a vital role in maintaining financial stability. This study aims to identify the partial influence of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. This research employs a quantitative method, with data collected using a purposive sampling technique. The sample size was determined using the Slovin formula, resulting in 177 respondents, all of whom are active students. The data were analyzed using multiple linear regression with SPSS 25 software. The findings indicate a significant positive effect of Islamic financial literacy, financial knowledge, and financial attitude on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Additionally, each of the variables Islamic financial literacy, financial knowledge, and financial attitude has a partial influence on financial management behavior at Pondok Pesantren Sabilurrosyad Malang. Keywords: Islamic Financial Literacy, Financial Knowledge, Financial Attitude, Financial Management Behavior.
Pengaruh Brand Awareness, Persepsi Harga, Dan Online Customer Review Terhadap Keputusan Pembelian Produk Pinkflash Kosmetik Di E-Commerce Shopee (Studi Mahasiswi di Kota Malang) Aishyah, Cholifatul; Basalamah, Muhammad Ridwan; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to evaluate and explain how brand awareness, price perception, and online customer reviews affect customer decisions to buy pinkflash cosmetic products in shopee e-commerce. The population in this study was female students in Malang city, this study uses a quantitative approach. The sample was determined using the Maholtra formula, resulting in a total of 85 samples. This study uses SPSS 24 for data analysis tools. These include validity, reliability, normality, classical assumptions, hypotheses, multiple linear regressions, and the Adjusted R2 determination coefficient. The results of the study show that brand awareness, price perception, and online customer reviews have a significant simultaneous effect on purchase decisions. However, in non-simultaneous analysis brand awareness does not have a significant effect on purchase decisions, while price perception and online customer reviews play a significant role in purchase decisions. Keywords: Brand Awareness, Price Perceptions, Online Customer Review, Purchase Decision.
Pengaruh E-WOM, Live Streaming Dan Viral Marketing Terhadap Keputusan Pembelian Produk Somethinc Di TikTok Prameswari, Levi Andini Cantika; Djaelani, Abdul Kodir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of E-WOM, live streaming, and viral marketing on somethinc purchasing decisions on tiktok. This type of research is using quantitative methods. The population is students of Islamic university campuses in Malang City, namely Unisma, UMM, UIN with a sample size of 140 respondents and the use of sampling techniques, namely non-probability sampling. The data source comes from primary data through distributing questionnaires and using SPSS version 25.0 as a data analysis tool. The test results show simultaneously  and partially that E-WOM (X1), Live Streaming (X2), and Viral Marketing (X3) have a positive effect on Purchasing Decisions (Y). Keywords :       E-WOM, Live Streaming, Viral Marketing, Purchase Decision.
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Pengaruh Social Media Marketing, Destination Image, Dan Destination Branding Terhadap Minat Berkunjung Di Santera De Laponte Pandesari Kec. Pujon Kab. Malang Azzahra, Intan Nirwana; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to analyze the effects of social media, pariwisata, and destination branding on travelers' desire to visit the Pandasari in Pujon, Malang. Using the purposive sampling technique, which is based on a sample size of at least 60 respondents, the population in this study is the people of Kabupaten Malang. Two types of sumber data are used: primary and secondary data. technique for gathering data by providing information to the public. SPSS version 25 is used as an analytical tool in the methodology of data analysis. The study concludes that social media marketing, destination branding, and tourism tourism all have an impact on travelers' desire to visit simultaneously. However, Pemasaran Media Sosial does not have any significant dampak against berkunjung minat, Citra Destinasi does not have any significant dampak against berkunjung minat, and Destination Branding does not have any significant dampak against.  Keywords: Social Media Marketing, Destination Image, Destination Branding, Interest in Visiting
Pengaruh Gaya Kepemimpinan Demokratis Terhadap Kinerja Karyawan Yang Dimediasi Oleh Kepuasan Kerja (Studi Karyawan Yayasan Pendidikan Islam Hidayatul Mubtadi’in Tasikmadu, Malang). Anan, Nurun Nadiva Salsabila; Mardani, Ronny Malavia; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of democratic leadership style on employee performance with job satisfaction as a mediating variable. The object of this research is employees at the Hidayatul Mubtadi'in Islamic Education Foundation in Tasikmadu, Malang. The research approach used is quantitative with an explanatory research method. Data was collected through questionnaires distributed to 57 respondents, consisting of teachers and foundation employees. The data analysis technique uses Structural Equation Modeling (SEM) with the help of SmartPLS 3.0 software.The research results show that democratic leadership style has a significant influence on job satisfaction and employee performance. In addition, job satisfaction has been proven to act as a mediating variable in the relationship between democratic leadership style and employee performance. Thus, the higher the application of democratic leadership, the greater the increase in job satisfaction which has implications for increasing employee performance. These findings contribute to human resource management in the Islamic education environment and become a reference for developing leadership policies in educational organizations. Keywords: Democratic Leadership Style, Employee Performance, Job Satisfaction, Islamic Education Foundation, SEM-PLS
Pengaruh Spiritual Marketing, Sharia Compliance, Customer Experience Dan Digitalisasi Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia Hasanah, Nur; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the Islamic banking industry in Indonesia presents challenges and opportunities for Islamic banks, including Bank Syariah Indonesia (BSI), in increasing customer loyalty. In this context, spiritual marketing, sharia compliance, customer experience, and banking digitalization are the main factors that can influence customer loyalty. This study aims to analyze the influence of these four variables on BSI customer loyalty. A quantitative approach was used with purposive sampling and accidental sampling techniques. The number of samples was determined using the Slovin formula, resulting in 100 respondents. Data was collected through distributing questionnaires to BSI customers and analyzed using SPSS. The analysis methods applied include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis, F test, t test, and coefficient of determination (R²) test. The results showed that spiritual marketing, sharia compliance, customer experience, and banking digitalization significantly affect customer loyalty. These findings confirm that a spiritual value-based marketing approach, compliance with sharia principles, good customer experience, and optimization of banking digitalization play an important role in increasing BSI customer loyalty.This research provides valuable insights for BSI management in designing more effective marketing and service strategies. By improving the quality of spiritual marketing, strengthening compliance with sharia principles, optimizing customer experience, and utilizing digital technology, it is hoped that customer loyalty can continue to be improved. In addition, this study recommends further studies to explore additional factors that can influence customer loyalty, such as service quality and product innovation in Islamic banking Keywords : Spiritual Marketing, Sharia Compliance, Customer Experience, Banking Digitalization, Customer Loyalty, Bank Syariah Indonesia (BSI).
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada UD. Permata Beton Desa Sugihan, Kampak Trenggalek Jawa Timur) Pramudita, Sekar Arum; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Effect of Compensation, Work Discipline, and Work Environment on Employee Performance. This study uses Explanatory Research with a quantitative approach. Sampling was carried out on all employees of UD. Permata Beton using a saturated sampling technique. Because the population in this study was 100 people, the entire population will be counted as a sample. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this study indicate that Compensation, Work Discipline, and Work Environment have a significant effect simultaneously on Employee Performance. The variables Compensation, Work Discipline, and Work Environment have a significant partial effect on Employee Performance. Keywords: Compensation, Work Discipline, Work Environment and Employee Performance
Pengaruh Budaya Kaizen dan Horenso Terhadap Work Quality dan Work Perfomance Karyawan Di PT.Yamaha Musical Products Indonesia (YMPI) Novita, Sarah Aulia; Wahono, Budi; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine "The Influence of Kaizen and Horenso Culture on Work Quality and Work Performance of Employees at PT. Yamaha Musical Products Indonesia (YMPI)." The quantitative approach is the methodological basis in this study, with data collection instruments in the form of questionnaires that apply a Likert measurement scale as a parameter for assessing the variables studied from 1-5. Involving 236 employees of the Woodwind Instrument-Final Assembly Department of PT. Yamaha Musical Products Indonesia. The technique used is purposive sampling used to collect data. Validity, reliability, normality, classical assumptions, multiple linear regression analysis, f test, t test, and determination coefficient (R2) tests were used to analyze the data. as data collection materials analyzed using IBM SPSS Statistical Software. The results of the study show that Kaizen and Horenso Culture simultaneously influence Work Quality and simultaneously show that Kaizen and Horenso Culture influence Work Performance. Meanwhile, the research results also show that Kaizen and Horenso Culture have a partial influence on Work Quality, and the research results show that Kaizen and Horenso Culture have a partial influence on Work Performance. Keywords: Kaize Culture, Horenso, Work Quality, Work Perfomance
Pengaruh Implementasi Program Sekolah Pasar Modal, Motivasi Investasi, Dan Efikasi Keuangan Terhadap Minat Berinvestasi Di Pasar Modal (Studi Kasus pada Mahasiswa FEB UNISMA) Lestari, Ani; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Investment interest among students has been increasing along with the rise in financial literacy and access to capital market education. This study aims to analyze the influence of the Capital Market School Program implementation, investment motivation, and financial efficacy on students' interest in investing in the capital market. The research was conducted among students of the Faculty of Economics and Business, Islamic University of Malang (FEB UNISMA). A quantitative research method with a descriptive approach was employed. Data were collected through questionnaires distributed to 253 FEB UNISMA students from the 2021 cohort who had taken investment-related courses. The data were analyzed using multiple linear regression. The findings indicate that the implementation of the Capital Market School Program has a significant and positive effect on students’ investment interest. Investment motivation also significantly influences students' engagement in investment activities, where highly motivated students are more inclined to invest. Additionally, financial efficacy contributes positively to investment interest, meaning that the higher a student’s confidence in managing finances, the greater their interest in investing. This study highlights the importance of capital market education in fostering investment interest among students and the need for institutional support in enhancing financial literacy. Keywords: Investment interest, Capital Market School, Investment Motivation, Financial Efficacy, Capital Market. 

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