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INDONESIA
E-JRM
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Articles 2,638 Documents
Pengaruh Brand Storytelling Marketing dan Emotional Connection Terhadap Keputusan Pembelian Teh Botol Sosro (Studi pada Konsumen di Kota Malang) Aisyah, Rahmatika Nur; Basalamah, Muhammad Ridwan; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Increasingly fierce industry competition encourages companies to implement more effective marketing strategies, one of which is through brand storytelling marketing that builds emotional connections with consumers. This study analyzes the effect of brand storytelling marketing and emotional connection on purchasing decisions for Teh Botol Sosro in Malang City. The research method used is quantitative with survey techniques on 75 respondents. The analysis technique used is multiple linear regression analysis which shows that both brand storytelling marketing and emotional connection have a effect on purchasing decisions. Consumers are more interested and loyal to brands that are able to build strong stories and emotional attachments. This research emphasizes the importance of companies in developing compelling brand communication and building emotional connections with consumers to increase market competitiveness. Keywords: Brand Storytelling Marketing, Emotional Connection, Purchase Decision.
Pengaruh Customer Experience dan Customer Value Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Mediasi Pada Salama Meat Shop Nafisah, Wardatun; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of customer experience and customer value on customer loyalty through customer satisfaction as a mediation in Salama Meat Shop. The sampling technique used was to use the malhotra formula so that a sample of 80 respondents was obtained. The sampling technique used in this study by distributing questionnaires to Salama Meat Shop customers offline and online with a minimum of 2 purchases with the data analysis technique used is the Partial Least Square (PLS) approach. The data analysis methods used are measurement model or outer model test, validity test, reliability test, structural model test or inner model, using SmartPLS 3.0. The results of the study show that customer experience and customer value have a significant effect on customer loyalty. However, customer satisfaction does not have a significant effect on customer loyalty so that customer satisfaction cannot mediate customer experience and customer value to customer loyalty. Keywords: Customer Experience, Customer Value, Customer Loyalty, Customer Satisfaction.
Pengaruh Customer Experience terhadap Loyalitas Pelanggan Melalui Brand Image dan Customer Satisfaction (Studi pada Pelanggan Warteg Sari Rasa) Pratista, Ilham; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of customer experience on customer loyalty through brand image and customer satisfaction in Warteg Sari Rasa customers. This research uses a quantitative approach with an explanatory type of research. The population in this study were all Warteg Sari Rasa customers located in Malang City. The sample used was 85 respondents with accidental sampling technique.  The data collection technique uses a questionnaire distributed via google form and has been tested for validity and reliability. The data analysis technique used is path analysis with the help of the SPSS 26 application. The results showed that: (1) Customer experience has a positive and significant effect on customer loyalty. (2) Customer experience has a positive and significant effect on brand image. (3) Customer experience has a positive and significant effect on customer satisfaction. (4) Brand image has a positive and significant effect on customer loyalty. (5) Customer satisfaction has a positive and significant effect on customer loyalty. (6) Brand image mediates the effect of customer experience on customer loyalty. (7) Customer satisfaction mediates the effect of customer experience on customer loyalty. Keywords: Customer Experience, Brand Image, Customer Satisfaction, and Customer Loyalty.
Determinasi Harga, Kualitas, Dan Ketersediaan Produk Terhadap Loyalitas Pelanggan Tabung Gas LPG 3 Kg (Studi Kasus Pangkalan Silet Adi Putro Kota Malang) Achasia, Prima Nur; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of pricing, quality, and product availability on customer loyalty of 3 Kg LPG gas cylinders in Pangkalan Silet Adi Putro, Malang City. These factors are very crucial in determining whether customers will continue to use the product or switch to another provider. Therefore, understanding the relationship between price, quality, and product availability on customer loyalty is an important aspect in LPG gas business management. The research method used is a quantitative approach with a sampling technique using the purposive sampling method. Data were collected through a questionnaire using a Likert scale as a measuring tool distributed to 3 Kg LPG gas cylinder customers to determine their perceptions of price, quality, and product availability. The number of samples was determined using the Slovin formula with a total of 85 respondents. The data analysis test in this study used a validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, hypothesis test, and coefficient of determination test (Adjusted R²) using SPSS software version 25. The results showed that price, quality, and product availability factors simultaneously influenced customer loyalty. In addition, partially competitive prices, good product quality, and consistent availability have a significant effect on customer loyalty, indicating that improvements in each of these aspects can increase overall customer loyalty. Keywords : Price Determination, Quality, Product Availability, Customer Loyalty
Pengaruh Atmosphere, Kualitas Pelayanan Dan Lokasi Strategis Terhadap Kepuasan Pelanggan Pada Konsumen Depot Tanjung Api Malang Muthoharoh, Aisah; Wahono, Budi; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this study was to investigate and measure the impact of the atmosphere, service quality, and strategic location on customer satisfaction at Tanjung Api Depot Malang. The research employs a quantitative approach. Sampling was conducted among Tanjung Api Depot Malang customers using the Malhotra formula, resulting in a sample size of 75 respondents. This study utilizes multiple linear regression analysis with SPSS 22 as the analytical tool. The F-test and t-test were used to test hypotheses.  The study's findings show that Tanjung Api Depot Malang's customer satisfaction is significantly impacted by the atmosphere, service quality, and strategic location all at once.  At Tanjung Api Depot in Malang, the factors of atmosphere and strategic location have a major impact on customer satisfaction. Meanwhile, the Service Quality variable does not have a significant partial effect on Customer Satisfaction at Tanjung Api Depot Malang. Keywords: Atmosphere, Service Quality, Strategic Location and Customer Satisfaction
Pengaruh Content Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Pada Aplikasi Tiktok (Studi Pada Generasi Z) Romadhon, Fitra Sasi; Basalamah, Muhammad Ridwan; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze the influence of Content Marketing (X1) and Influencer Marketing (X2) on purchase decisions. The research employs a quantitative approach. The sampling technique used is purposive sampling, with a total of 75 respondents. The respondents in this study are Generation Z students from the Faculty of Economics and Business at the Islamic University of Malang. The data analysis method utilizes statistical tests, including instrument testing, multiple linear regression analysis, normality test, classical assumption test, and hypothesis testing, with analysis conducted using SPSS 30. The results of this study indicate that content marketing and influencer marketing have a significant positive influence, both partially and simultaneously, on purchase decisions. Keywords: Content Marketing, Influencer Marketing, Purchase Decision
Pengaruh Voucher Diskon, Kemudahan Penggunaan dan Customer Rating Terhadap Keputusan Pembelian Mie Gacoan Menggunakan Online Food Ordering Pada Gen Z Di Kota Malang A, Samhan Kadimi; Nurhidayah, Nurhidayah; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and analyze the influence of three independent variables, namely the Discount Voucher Feature, Ease of Use, and Customer Rating, on the dependent variable, namely the Decision to Purchase Gacoan Noodles Using Online Food Ordering in Gen Z in Malang City. Data collection was carried out through the purposive sampling method by distributing a Likert scale questionnaire to 100 respondents who met the criteria. The collected data was then analyzed using multiple linear regression methods and hypothesis testing, which included the F test (simultaneous test) and the t test (partial test), with the help of IBM SPSS version 25 software. The results of the analysis show that simultaneously, or together, the three independent variables, namely the Discount Voucher Feature, Ease of Use, and Customer Rating, have a significant influence on the Purchase Decision on Mie Gacoan Using Online Food Ordering. This is indicated by a significance value of 0.001, which is smaller than the set significance level, which is 0.05. However, the results of the partial test show different findings. Ease of Use was found to have no significant influence on Purchase Decisions, with a significance value of 0.077, which was greater than 0.05. In contrast, the Discount Voucher and Customer rating variables were partially shown to have a positive and significant influence on Purchase Decisions, with a significance value of 0.001 each, both of which were smaller than 0.05. Keywords: Discount Vouchers, Ease of Use, Customer Rating, Purchase Decisions
Pengaruh Live Streaming, Online customer Review, Cashback Promotion Dan Discount Flash sale Terhadap Minat Beli Brand Pinkflash Di Aplikasi Shopee Aini, Syarifa; Rizal, Mohammad; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of digital technology has driven the growth of e-commerce in Indonesia, with Shopee as one of the leading platforms. One of the cosmetic Brands that has expanded through e-commerce is PinkFlash. This research seeks to examine the impact the influence of Live Streaming, online customer reviews, cashback promotions, and flash sales discounts on consumer purchasing decisions purchase intention for the  PinkFlash Brand on the Shopee application. This research employs a quantitative method with an explanatory research approach. The sample consists of students from Universitas Islam Malang who have purchased PinkFlash products on Shopee, with a total of 90 respondents. The sampling technique used is proportional sampling, and data is collected through questionnaires analyzed using multiple linear regression analysis. The results indicate that, simultaneously, Live Streaming, online customer Reviews, cashback promotions, and discount flash sales significantly influence purchase intention. Partially, the features of Live Streaming and online customer reviews have a noteworthy and positive impact on purchase intention, while cashback promotions and discount flash sales also contribute to increasing consumer attraction to PinkFlash products. These findings highlight the crucial role of digital marketing strategies in shaping consumer purchasing decisions in e-commerce. Keywords: Purchase Intention, Live Broadcast, Online Customer Feedback, Cashback Offers, Flash Discounts,  Shopee, PinkFlash.
Pengaruh Penerapan Keselamatan dan Kesehatan Kerja/K3 Terhadap Komitmen Karyawan di PO Bus Juragan 99 Trans Yang Dimediasi Oleh Kepuasan Kerja Nisa’, Ulfa Khoirun; Pardiman, Pardiman; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of occupational safety and health (OHS) implementation on employee commitment at PO Bus Juragan 99 Trans. Optimal K3 implementation not only serves as an effort to mitigate occupational safety risks, but also as a factor that can increase job satisfaction and employee commitment to the organization. This research was conducted on the bus crew (drivers and co-drivers) of PO Juragan 99 Trans as respondents. The population in this study were all AKAP and Tourism bus crews of PO J99 Trans with a total of 101 people. To determine the number of samples, the Slovin formula was used so that a sample size of 81 people was obtained. The research method used is a quantitative approach with data collection techniques using a questionnaire distributed to the PO Juragan 99 Trans bus crew as respondents. The data analysis method in this study uses Structural Equation Model (SEM) analysis with the help of SmartPLS software to analyze direct effects and indirect effects (mediation). The results showed that the application of OHS has a positive and significant effect on employee job satisfaction. In addition, job satisfaction is proven to act as a mediating variable that strengthens the influence between OHS implementation on employee commitment. With a good OHS policy in place, employees feel safer, more comfortable, and valued, which in turn will increase their commitment such as through increased loyalty and productivity. The implication of this study confirms that companies need to continue to develop comprehensive OHS policies to create a safer and more conducive work environment. Thus, the level of employee satisfaction and commitment can further increase, and contribute to the company's operational efficiency. Keywords: Occupational Safety and Health, Job Satisfaction, Employee Commitment, PO Bus Juragan 99 Trans.
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Secangkir Kopi Kota Malang) Abidin, Zaenal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to examine how brand image and product quality affect customer loyalty for a cup of coffee in Malang City, this study used consumer happiness as an intervening variable. The methodology used in this study is quantitative. Questionnaires given to Malang City coffee drinkers served as the major source of data for this study, while records, journals, earlier studies, and other sources provided secondary data. Because the population employed in this study is unknown, the purposive sampling method a strategy for selecting respondents based on criteria was used to transfer the sampling. This approach yielded a total of 85 samples using a Likert scale in a questionnaire. In hypothesis testing, the t test is employed. The findings of the study demonstrate that customer loyalty is influenced by brand image and product quality. Customer loyalty benefits from brand image and product quality to some extent. Customer happiness and loyalty are positively and significantly impacted by product quality. Customer pleasure, on the other hand, has a beneficial and notable influence on brand loyalty. Keywords: Product Quality, Brand Image, Consumer Loyality, Consumer Satisfaction

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