cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Syaiful Amri
Contact Email
valid.jurnalpengabdian@gmail.com
Phone
+6281353180279
Journal Mail Official
valid.jurnalpengabdian@gmail.com
Editorial Address
Jalan Pendidikan No. 1, Gomong, Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Valid Jurnal Pengabdian
Published by Sekolah Tinggi Ilmu Ekonomi AMM
ISSN : -     EISSN : 29638070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Valid Jurnal Pengabdian (VJP) menerima artikel pengabdian bisang Eknomi, Manajemen, Bisnis dan Akuntansi. Adapun ruang lingkup topik antara lain: 1. Bisnis dan Manajemen Strategi 2. Manajemen Pemasaran 3. Manajemen Operasi 4. Keuangan dan Investasi 5. Akuntansi dan ruang lingkupnya 6. Kewirausahaan 7. Manajemen Sumberdaya Manusia 8. Corporate Social Responsibility 9. Kopersi dan UMKM
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
 1   2   3   4 
R PENGEMBANGAN POTENSI USAHA KRIPIK TALAS TIGA PUTRA DI DESA LEMBUAK Endang Kartini; Baehaki Syakbani; I Made Suardana; Ni Nyoman Yuliati; Rusli Amrul; Yuli Astini; Imam Samudra; Dina Wijayanti
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business mentoring for the Tiga Putra chips business in Lembuak Village, Narmada District, West Lombok is a community service program conducted by lecturers at STIE AMM Mataram. This mentoring program aims to improve the group's understanding of the problems that arise in running a taro chip business. Problems that emerged during the mentoring program included the lack of a clear plan for developing the taro chip business, resulting in unclear goals and targets. This community service program employed digital marketing promotion and limited access to collaborations with other parties. The method used for this service was counseling and mentoring for the business group. The results of this service program include an understanding of business management, digital marketing, and collaboration with other parties to develop the taro chip business.
A Transformasi Digital UMKM Melalui Pelatihan dan Pendampingan untuk Penguatan Literasi Digital dan Peningkatan Omzet di Kecamatan Lingsar, Lombok Barat Armiani, Armiani; I Made Murjana; Yusi Faizathul Octavia; Topan Siswanto; Nendy Pratama Agusfianto; Khaerul Hadi; Dwi Arini Nursansiwi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service Program (PKM) aims to enhance the capacity of culinary MSME (Micro, Small, and Medium Enterprises) actors in Lingsar District, West Lombok Regency, in utilizing social media as a tool for promotion and sales improvement. Using the Participatory Action Research (PAR) approach, the program was implemented through four main stages: needs analysis, digital marketing training, four-week intensive mentoring, and evaluation and reflection. The mentoring activities focused on three MSMEs representing different culinary sub-sectors, namely traditional dry snacks, catfish floss, and wet cakes. The results showed a significant improvement in participants’ digital literacy, frequency of online promotional content, and an increase in business turnover by 20–30%. The program also fostered collaborative networks among MSME actors to ensure business sustainability through digital platforms. Thus, the PAR approach proved effective in empowering MSMEs toward sustainable digital independence in West Lombok.
PENGUATAN USAHA JAJANAN TRADISIONAL IBU MISNAH DI DESA GERIMAX INDAH KABUPATEN LOMBOK BARAT Erviva Fariantin; Ariffianti, Indah; Hikmah; Ulfiyani Asdiansyuri; Sukma Hidayat Kurnia Abadi
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strengthening Ibu Misnah's traditional snack business in Gerimax Indah Village, West Lombok Regency was the topic of a community service activity carried out by lecturers at STIE AMM Mataram. The community service partners were Ibu Misnah's MSMEs, who had been operating for years but lacked legal business registration. Therefore, they needed to understand formal legality as a first step towards the sustainability and success of their business in the future and to be able to compete with other business owners. This was achieved through discussions and mentoring. The results of the community service activity showed that the business owners fully understood the importance of having a Business Identification Number (NIB), a halal certificate, a well-designed label on product packaging, and preparing simple financial reports. They also emphasized the importance of having a precise and clear business location via Google Maps
Pendampingan Pengembangan Produk Dan Strategi Pemasaran Kopi Manggis Sebagai Produk Unggulan UMKM Lombok Putri Reno Kemala sari; I Nengah Arsana; Rusdi; Rosyia Wardani; Syaiful Amri; Elvina Setiawati
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance the competitiveness of Lombok's SMEs thru intensive business consultations in developing innovative product marketing strategies. The service partner is an MSME actor who develops mangosteen coffee products as a combination of two regional flagship commodities. The methods used include intensive business consultations, assistance in developing marketing strategies, and strengthening branding. The results of the activities show that the partners successfully understood the product positioning in the market, were able to design marketing strategies that align with the target consumers, and had a clear business roadmap for business development. The mangosteen coffee product produced has a unique quality as an innovative product based on local wisdom with promising market potential.
Sosialisasi Digitalisasi Sebagai Pendorong Peningkatan Pelayanan Publik Dan Inovasi Bisnis UMKM Di Desa Dasan Tereng Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Rizaldi Gilang Ramadan; Ahmad Hasbullah
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community Service activities in the form of outreach are a strategic step to encourage the use of digitalization in public services and MSME innovation in Dasan Tereng Village. The objectives of this activity are as follows: 1) To increase the understanding of village officials in utilizing digital technology for public services and the optimal use of other social media; 2) To increase the understanding of MSMEs in utilizing digital technology for business activities and encourage MSME business innovation through online marketing; 3) To encourage collaboration between universities, village governments, and business actors in implementing digitalization programs at the local level. The method used was preparation, namely conducting surveys, identifying problems, implementing activities, and finally, evaluating them. The results of this activity were: 1) Increased understanding of village officials in utilizing digital technology for public services (e.g., online administration, village websites, and service applications) and the optimal use of other social media; 2) Increased understanding of MSMEs in utilizing digital technology for business activities (e-commerce and other business applications) and encouraged MSME business innovation through online marketing (internet and digital technology); 3) Establishing a sustainable partnership between STIE AMM, village government, and MSME actors in developing the digital economy.
Peningkatkan Peluang Bisnis Melalui Penentuan Identitas Usaha Dan Pemanfaatan Digital Marketing Galuh Ratna Mutia; Sofiati Wardah; Baiq Desthania Prathama; Nizar Hamdi; Zulkarnaen
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini bertujuan untuk meningkatkan peluang bisnis pelaku UMKM melalui penentuan identitas usaha dan pemanfaatan digital marketing. Kegiatan dilaksanakan di Desa Saribaye, Kecamatan Lingar, Kabupaten Lombok Barat dengan fokus pada pelaku UKM bakso cilok di Dusun Repok Kekeri. Permasalahan utama yang dihadapi mitra adalah belum adanya identitas usaha yang jelas serta keterbatasan pemanfaatan media digital dalam kegiatan pemasaran. Metode pelaksanaan meliputi observasi lapangan, penyuluhan, pelatihan, dan pendampingan. Penyuluhan difokuskan pada pentingnya identitas usaha sebagai bagian dari strategi branding, sedangkan pelatihan dan pendampingan diarahkan pada perancangan merek, logo, serta pemanfaatan digital marketing melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran pelaku UMKM mengenai pentingnya identitas usaha serta peningkatan pengetahuan dan keterampilan dalam pemasaran digital. Program ini diharapkan mampu meningkatkan daya saing, memperluas jangkauan pasar, dan mendorong peningkatan ekonomi masyarakat secara berkelanjutan.

Page 4 of 4 | Total Record : 36

 1   2   3   4 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026 Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025 Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025 Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024 Vol. 1 No. 3 (2023) Vol 1 No 2 (2023) Vol 1 No 1 (2022)