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Jurnal Manajemen Riset Inovasi
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29632307     EISSN : 29647800     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 248 Documents
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Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Toko Aureola Beauty di Sukoharjo Dania Oktavianita Sari; Khabib Alia Akhmad; Nur Hadi
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9767

Abstract

This study aims to analyze the effect of price and service quality on customer satisfaction at Aureola Beauty Store in Sukoharjo. The research employed a quantitative approach using a causal associative method. The population consisted of Generation Z customers who had made purchases at Aureola Beauty Store. The sampling technique used was purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires using a 4-point Likert scale. Data analysis was conducted using SPSS version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, ttest, F-test, and coefficient of determination (R²).The results indicate that price has a positive and significant effect on customer satisfaction, with a t-value of 3.045 and a significance value of 0.003 < 0.05. Service quality also has a positive and significant effect on customer satisfaction, with a t-value of 7.218 and a significance value of 0.000 < 0.05. Simultaneously, price and service quality have a positive and significant effect on customer satisfaction, as evidenced by an F-value of 57.931 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.544 indicates that 54.4% of customer satisfaction can be explained by the variables of price and service quality, while the remaining 45.6% is influenced by other factors not examined in this study.
Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Produk Plastik pada Pelanggan PT X Irnawati Simanjuntak; Indra Muis
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9768

Abstract

This study examines the effect of product quality, price, and promotion on the purchasing decisions of wholesale customers of CV Mitra Saputra, a plastic products distributor in Bekasi City. It was motivated by fluctuating sales amid intensifying competition among plastic distributors, and by inconsistent prior findings on how product quality, price perception, and promotion shape purchasing decisions. A quantitative survey design was used, with data collected via a Likert-scale questionnaire distributed to 110 wholesale and retail customers, determined using the Slovin formula from a population of 150 regular customers through purposive sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27, preceded by validity, reliability, and classical assumption tests. Results show that product quality (t = 4.564; sig. = 0.000), price (t = 2.840; sig. = 0.005), and promotion (t = 4.437; sig. = 0.000) each positively and significantly affect purchasing decisions, jointly explaining 41.2% of the variance (F = 24.763; sig. = 0.000), with product quality as the dominant predictor. Its novelty lies in examining B2B purchasing behavior in plastic packaging distribution, a context rarely studied compared to B2C research. CV Mitra Saputra should thus maintain product quality, competitive pricing, and strong promotion.
Analisis Faktor Fundamental terhadap Harga Saham: Studi Empiris pada Saham IDX30 Periode 2024 Rissa Aulia Safitri; Yusnizal Firdaus; Dwi Riana
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9775

Abstract

The IDX30 Index consists of 30 companies with large market capitalization and high stock liquidity listed on the Indonesia Stock Exchange. However, throughout 2024, the index experienced relatively weak performance and frequently underperformed the Composite Stock Price Index (IHSG). This condition indicates that stock price movements are influenced not only by companies' fundamental performance but also by external factors affecting market sentiment. This study aims to examine the effect of Return on Assets (ROA), Return on Equity (ROE), and Debt-to-Equity Ratio (DER) on the stock prices of companies included in the IDX30 Index during 2024. A quantitative approach was employed using secondary data obtained from quarterly financial statements and closing stock prices of 23 companies that met the sampling criteria, resulting in 92 observations. Panel data regression was applied as the analytical method, with the Fixed Effect Model selected as the most appropriate estimation model. The findings reveal that ROA, ROE, and DER simultaneously have a significant effect on stock prices. Partially, ROA has no significant effect, ROE has a significant negative effect, while DER has a significant positive effect on stock prices. These findings suggest that the stock prices of IDX30 companies are determined not only by profitability but also by capital structure and broader market conditions that shape investors' expectations.
Pengaruh Mental Accounting dan Present Bias terhadap Perilaku Pengeluaran Konsumtif pada Mahasiswa dengan Pendapatan Rutin Ni Kadek Denia Astari Putri; Komang Widhya Sedana Putra P
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9781

Abstract

This study aims to determine the partial and simultaneous effects of mental accounting and present bias on consumptive spending behavior among students with regular income in Denpasar City. The population in this study consisted of all university students in Denpasar City who have regular income from allowances, scholarships, or part-time jobs to fulfill their daily needs and consumption. The analysis process was carried out using a quantitative approach to the collected data. The sampling technique used in this study was purposive sampling. The sample size was determined by multiplying the number of indicators by 10 (15 × 10), resulting in 150 respondents. The collected data were processed using SPSS 27.0 software. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination test, t-test, and F-test. The results of the study indicate that mental accounting has a positive and significant effect on consumptive spending behavior among students in Denpasar City. Present bias also has a positive and significant effect on consumptive spending behavior among students in Denpasar City. Simultaneously, mental accounting and present bias have a positive and significant effect on consumptive spending behavior among students in Denpasar City. Therefore, students are advised to be more rational in making financial decisions by considering needs and long-term benefits and avoiding spending solely for social recognition.
Analisis Disiplin Kerja, Lingkungan Kerja, dan Motivasi Kerja serta Pengaruhnya terhadap Kinerja Karyawan pada Wyndham Tamansari Jivva Resort Bali Ni Kadek Sayang Murjayasri; I Wayan Siwantara; I Gusti Ayu Widiadnyani
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9784

Abstract

Human resources are a vital asset for a company, playing a central role in supporting the achievement of organizational goals through optimal performance. Therefore, companies need to pay attention to various factors that can affect employee performance, such as work discipline, work environment, and work motivation. This study aims to analyze the influence of work discipline, work environment, and work motivation, both partially and simultaneously, on employee performance at Wyndham Tamansari Jivva Resort Bali. This research uses probability sampling with a proportionate stratified random sampling technique, involving a sample of 86 respondents drawn from all active employees. The data sources consist of primary and secondary data, and the type of research is quantitative. Data were collected through observation and questionnaires measured using a Likert scale, while the instrument was tested using validity and reliability tests. The data analysis technique used is multiple linear regression. The results indicate that, both simultaneously and partially, work discipline, work environment, and work motivation have a positive and significant effect on employee performance at Wyndham Tamansari Jivva Resort Bali. This shows that the better the work discipline, work environment, and work motivation, the higher the employee performance.
Faktor-Faktor yang Mempengaruhi Non-Performing Loan (NPL) pada Bank Konvensional yang Terdaftar di BEI Desi Safitri; Muhammad Suparmoko; Ende Ende
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9799

Abstract

Non-Performing Loan (NPL) is an important indicator in assessing bank credit quality, where a high NPL ratio indicates problematic credit risk that may affect a bank’s financial stability. Several internal factors are presumed to influence NPL levels, including Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Operating Expenses to Operating Income (BOPO). This study aims to analyze the factors affecting NPL during the 2021–2025 period. This research employed a quantitative approach using secondary data obtained from annual financial reports. The population consisted of 44 conventional banks listed on the Indonesia Stock Exchange (IDX), with purposive sampling resulting in 8 selected banks observed over five years, yielding a total of 40 observations. Data were analyzed using panel data model selection, classical assumption tests, and multiple linear regression with EViews 12. The results indicate that CAR and LDR have no significant partial effect on NPL, while BOPO has a positive and significant effect on NPL. Simultaneously, the three variables significantly affect NPL and explain 21% of its variation. A high BOPO ratio reflects operating expenses exceeding operating income, thereby limiting banks’ resources in conducting credit supervision and analysis. Therefore, banks are advised to prioritize operational efficiency to control problematic credit risk.
Analisis Pengaruh Harga, Brand Image, dan Promosi terhadap Keputusan Pembelian pada Produk Fashion Boolao di Platform Shopee Dani Rizki; Muhamad Hammam Faisal Hakim; Raifan Ridki Nuf’Fallah; Yusup Yusup; Erna Herlinawati
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9801

Abstract

The intense rivalry among homegrown fashion labels within e-commerce networks compels corporate leaders to refine their marketing mixes to sustain consistent sales. This study examines how financial cost, brand perception, and promotional efforts partially and collectively determine consumer buying preferences for Boolao, a local fashion brand operating on Shopee. Utilizing a quantitative methodology with descriptive and verifying traits, this research gathered empirical data from 100 Shopee subscribers acquainted with Boolao's catalog via targeted questionnaires. Samples were selected using a purposive framework, followed by data processing via multiple linear regression techniques utilizing IBM SPSS Statistics 25. The empirical outcomes demonstrate that on a partial level, pricing plays the most dominant positive role in driving transaction decisions, with brand identity and marketing outreach close behind in substantial positive significance. Jointly, these three independent aspects account for 76.4% of the shifts in consumer final choices. These insights offer operational references for Boolao’s management to formulate strategic price positioning, build robust brand recall, and establish interactive e-marketing campaigns on Shopee for long-term customer conversion.
Kredibilitas Influencer dan Citra Merek Berpengaruh terhadap Minat Beli Kosmetik Generasi Z di Kota Sukoharjo Riska Ardiyani; Harsanto Harsanto; Indra Hastuti
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9820

Abstract

The widespread use of social media has significantly transformed how consumers particularly Generation Z obtain information about cosmetic products. Marketing strategies leveraging influencers and reinforcing brand image have become key approaches for companies seeking to drive consumer purchase intention. This study examines the impact of influencer credibility and brand image on the purchase intention for cosmetic products among Generation Z in Sukoharjo Regency. Employing a quantitative approach, the study surveyed 100 respondents selected via purposive sampling based on criteria such as belonging to Generation Z and having prior experience purchasing cosmetic products. Data were collected using Google Forms and analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that both influencer credibility and brand image exert a positive and significant influence on purchase intention for cosmetic products. Notably, brand image was found to contribute more significantly than influencer credibility to driving consumer purchase intention. These findings offer important implications for the cosmetics industry, highlighting the need for selectivity in choosing highly credible influencers while simultaneously strengthening brand image through targeted, effective marketing strategies designed to reach and engage Generation Z as a key market segment.
Responsivitas dan Omni Channel Service Berpengaruh terhadap Kepuasan Pelayanan Masyarakat di Kantor Desa Ngreco Kecamatan Weru Kabupaten Sukoharjo Azzahra Salsa Nabila; Indra Hastuti; Agus Suyatno
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9825

Abstract

Advancements in information and communication technology in the digital era have transformed public service delivery into a more modern, efficient, and integrated system, encouraging government institutions to adopt digital innovations that improve accessibility and service quality. This study aims to analyze the relationship between responsiveness and omnichannel services and the public's decision to utilize services at the Ngreco Village Office in Weru District, Sukoharjo Regency. The study employs a quantitative approach using an associative research method to examine the influence of the independent variables on service utilization decisions. Data were collected through online questionnaires distributed to 67 respondents from the Ngreco Village community who had experience accessing public services. The collected data were analyzed using multiple linear regression to determine both the partial and simultaneous effects of responsiveness and omnichannel services. The results indicate that responsiveness and omnichannel services have a positive and significant influence on public service decisions, both individually and simultaneously. These findings suggest that improving service responsiveness and integrating various communication channels can enhance public trust, satisfaction, and service utilization. The study is expected to serve as a reference for the village government in improving service quality to be more responsive, integrated, effective, and oriented toward the evolving needs and expectations of the community.
Pengaruh Pengembangan Karir, Lingkungan Kerja, dan Digital Engagement terhadap Kinerja Karyawan pada PT BPR BKK Boyolali: (Studi Kasus pada Karyawan PT BPR BKK Boyolali) Muhammad Abiyyu Al Hammam; Unna Ria Safitri; Alean Kistiani Hegy Suryana; Fathimah Tsabitah Al-Khairiyah
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9826

Abstract

This study aims to analyze the influence of career development, work environment, and digital engagement on employee performance at PT BPR BKK Boyolali. This research uses a quantitative approach with a survey method involving 100 employees as respondents. The sampling technique applied is saturated sampling, where all members of the population are included as research samples. Data were collected through questionnaires and documentation, then analyzed using SPSS with multiple linear regression analysis. The results indicate that career development, work environment, and digital engagement simultaneously have a positive and significant effect on employee performance. Partially, career development and work environment have a positive and significant influence on employee performance, while digital engagement does not show a positive effect on employee performance at PT BPR BKK Boyolali. The coefficient of determination test (R²) shows that the three independent variables contribute 51.6% to explaining variations in employee performance, while the remaining 48.4% is influenced by other factors outside the research model. These findings highlight the importance of career development and a supportive work environment in improving employee performance.

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