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INDONESIA
Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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The existence of tourist visits in samboja, indonesia: a prediction Maria, Siti; Lestari, Dirga; Darma, Dio Caisar
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.311

Abstract

In the last few decades, tourism communities have continued to improve to develop destination attributes. The interest of tourists is certainly a reference that contains hope and reality after they visit a destination. Samboja is one area that has the most tourist destinations, both at the level of Kutai Kartanegara Regency and East Kalimantan Province (Indonesia). However, their natural destinations as beaches are not yet a priority for the local community, so their income from their development is still minimal. Through a semi-structured survey approach to 185 respondents (visitors) in four predetermined destinations, we dig deeper into the extent of the predictions of the existence of tourist visits (ETV) with several influencing variables. Regression estimates prove that tourist income, travel costs, and travel time have had a significant impact on ETV. From a similar test, the cost of travel to other attractions and facilities actually has an insignificant effect on ETV. The empirical evidence from this study is likely to be the right policy and can be applied by the tourism development community there.
The Implementation of Zero Waste Concepts in Operational Six Senses Uluwatu, Bali Urmila, Ni Putu Wulan Diah; Astuti, Ni Nyoman Sri; Triyuni, Ni Nyoman
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.380

Abstract

Waste generation in Bali has increased, it is because the waste generated is not managed properly. The impacts of this phenomenon affected climate change, such as loss of biodiversity, climate, growth of water and soil, pollution, deforestation, and waste of re-sources and materials from productive uses. The purpose of this study is to determine the implementation of the zero waste concepts in Six Senses Uluwatu, Bali. This study uses a qualitative descriptive method, conducted based on four scopes of application of the zero waste concepts; management, economic, organizational, and regulatory policy. Researchers use participatory observation, interviews, and documentation for the same data source simultaneously. This research uses the triangulation method which also tests the credibility of the data. The results of this study indicate that the implementation of zero waste concepts has reached 78 percent in accordance with company guidelines owned by Six Senses Uluwatu, Bali. The improvement of storage & separations indicators, recycle & disposal indicator, and human resources indicators on maintaining the provision of training program to the staffs are needed to carried out the waste management inside the resort. Action plans are needed to increase the percentage of zero waste concept implementation in operational at Six Senses Uluwatu, Bali which can be improved on compliance & monitoring indicators.
An Analysis of Verbal and Non-Verbal Signs Advertisement in Bali Jaya, Ketut Putra; Skolastika, I Made Perdana
Journal of Business on Hospitality and Tourism Vol 10, No 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.475

Abstract

An advertisement is an announcement or news about a product, event or job to convince people to be interested. Verbal and nonverbal are communication tools that humans use to interact, whether through messages, images, and gestures. This study aimed to analyze the verbal and non-verbal signs used in tourism advertisements and explore the meanings of these signs. Travel advertisements are intended to promote tourist attractions or destinations to travelers who are about to take a trip to Bali. The data comes from the Instagram account of Bali 2 Tour. The data was obtained by a qualitative method. The analytical process begins with the analysis of verbal and non-verbal signs based on semiotic theory of (Chandler, 2022). The analysis of the meaning of the linguistic and non-verbal signs was carried out using the meaning theory proposed by Barthes (1977) and the color analysis was performed using the color term theory proposed by Wierzbicka (1996) proposed. The results show that travel advertisements provide information to readers or tourists who are about to travel to Bali about interesting places to visit. 
Conference hybrid event as a new alternative event in the covid-19 pandemic Firmansyahrani, Sherinatasha; Younna, Syifa; Vanessa, Vanessa; Noor, Any
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.312

Abstract

COVID-19 pandemic has a very large impact in various fields, one of which is in the MICE event field, especially conference events. Since there are no activities that require gathering many people around in one place. However many event organizers are looking for a strategies that related to organising an event during this pandemic, one of which is holding a conference event using a hybrid concept by implementing the technology and CHSE health protocols to minimize the spread of coronavirus. This article which focuses on desk study begins with collecting data from secondary data through the internet. The data is developed according to the list of preparing the hybrid event concept and then the data is displayed into a conference hybrid event project. The result of this study will be in the form of concept how to hold a hybrid conference event by implementing the CHSE health protocol. This project is expected to be especially useful for the organizers of organizing MICE events during the COVID-19 pandemic.
Implementation of Sustainable Tourism Principles in Sport Tourism: Sustainability Efforts by Pocari Run Organizers Sugiri, Rashid Algani; Lemy, Diena M.
Journal of Business on Hospitality and Tourism Vol 9, No 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i2.468

Abstract

Sustainable tourism has become part of the general desire of Indonesia’s tourism development. The industry continuously seek ways or avenues where sustainable tourism practices can be adopted in hopes to achieve the desired outcomes of sustainable tourism. One of the ways of looking for new avenues that can adopt sustainable practices is to look at the emerging sectors of tourism. An interesting lane of tourism that can do this is sports tourism. Sports tourism relationship with sustainable tourism has been studied prior with promising potential. This study explores the sustainability efforts around marathon events by the organizers added with the  participants point of view. For the research, this study will take the case study format focusing on Pocari Run. It puts forward the question whether event organizers are willing to implement sustainable tourism practices in their events and are aware sustainable tourism practices can be used as a tool for marathon events success and how it is impacting the participants. The methodology used in this research is a qualitative method, extracting insights from informants through in-depth interview directed towards Pocari Run Organizers. This study has found that the implementation of sustainable tourism practices have been implemented in Pocari Run events in accordance to previous studies. The implementation itself proved to be valuable in helping organizers develop a positive relationship with local stakeholders such as the local community and local government.
The impact of ir 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in malaysia: a pilot study Mokhtar, Mazita; Yahya, Salme; Ali Khan, Muhammad Waris; Kamaruzzaman, Zetty Ain
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.342

Abstract

This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been send to participant which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.
Guest satisfaction level of front office service during covid-19 in renaissance bali uluwatu resort & spa Paramita, Ni Made Mira; Winia, I Nyoman; Suarta, I Ketut; Septevany, Elvira
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.295

Abstract

The purpose of this research is to examine the level of guest satisfaction with the services of Front office staff at Renaissance Bali Uluwatu Resort & Spa. The population is 60 respondents with the sample of method accidental sampling. The method of analysis used is the ServQual Test to describe the gap between expected service quality (expectations) and reality (perceptions). Furthermore, it is analyzed by Important-Performance Analyzes (IPA) using a Cartesian Diagram to identify services based on the level of importance and customer satisfaction with the service quality. The attributes that produce a positive average gap are shown in the dimensions of reliability, assurance, and empathy, which means that the service is satisfactory. On the other hand, the attributes that need to be improved and produce a negative average gap are tangible and responsiveness dimensions.
Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product Suarjaya, I Nyoman; Wisnawa, I Made Bayu
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.406

Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in.
Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image Hudiono, Rini
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.385

Abstract

One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers.
Perspectives Generation Z On The Fomo Trend In Kintamani, Bali Evi Wijayanti, Ni Putu; Darmiati, Made; Prabasavika, Made Gita; Citra Maharani, Ni Kadek
Journal of Business on Hospitality and Tourism Vol 10, No 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.483

Abstract

The development of Changes in new trends in alpha tourism has become a significant phenomenon in society after the COVID-19 pandemic, especially Generation Z who is quite active in following this trend. The phenomenon of FOMO or Fear of Missing Out, the hesitation to miss out on experiences or information, has emerged as an issue among Generation Z, especially in the context of visits to popular tourist destinations such as Kintamani, Bali. Tourism is a sector that has a significant economic impact with a variety of activities that attract tourists, including natural, cultural and culinary exploration. Generation Z in Indonesia plays an important role in this trend, showing the phenomenon of Fear of Missing Out (FOMO) in popular tourist attractions such as Kintamani, Bali. The problem that arises is how Generation Z perceives and responds to this FOMO phenomenon, and how it affects their travel behavior. The purpose of this study is to investigate and analyze Generation Z's views and responses to this FOMO trend. This research uses a qualitative method approach, involving data collection techniques through tringulation techniques. Hopefully, the results of this study can provide a clear picture and broaden the understanding of Generation Z's response and perception towards FOMO, as well as its impact on their traveling trends.

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