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Multazam : Jurnal Manajemen Haji dan Umrah
Published by Institut Agama Islam Negeri Metro Lampung
ISSN : 28092430     EISSN : 29619084     DOI : https://doi.org/10.32332/multazam
Core Subject : Religion, Economy, Humanities, Science, Social,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Multazam Journal of Hajj and Umrah Management is nationally accredited with Print International Standard Serial Number (P-ISSN) 2809-2430 and Electronic International Standard Serial Number (E-ISSN) 2961-9084 published by the Faculty of Economics and Islamic Business IAIN Metro as a vehicle for scientific exploration of Hajj and Umrah Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 82 Documents
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PENGARUH KENAIKAN TARIF HAJI TERHADAP MINAT PENDAFTAR HAJI DI KOTA METRO Faris, Qashmal Hawali; Dewi Chan, Sukma Sari
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.8984

Abstract

From an economic perspective, the Hajj pilgrimage is related to the financial capacity of the people who are able to carry out the Hajj pilgrimage. To be able to carry out the Hajj, prospective pilgrims will be charged a Hajj tariff or what is usually called BIPIH (Hajj Travel Fee). The government and DPR have agreed on an average BPIH for 1444H/2023M for regular Hajj pilgrims of IDR 90,050,637. This figure consists of two components, namely BIPIH which is borne by the congregation on average IDR 49,812,700 and the use of the benefit value per congregation is IDR 40,237,937. Hajj rates experience quite significant increases every year, this year due to the dollar exchange rate and the riyal exchange rate. Based on this statement, this research aims to determine the interest of Hajj registrants in metro cities. The method used in this research is quantitative, the population in this research is a metro city with a sample of Hajj registrants in 2022. The sampling technique used is purposive sampling. In a simultaneous test, it was discovered that the variable increasing the Hajj tariff had a significant effect on the interest of Hajj registrants.
THE INFLUENCE OF CUSTOMER TRUST AND DECISION MAKING FROM CONSUMER TESTIMONIALS USING GONTOR'S HAJJ AND UMROH SERVICES IN THE MANAGEMENT REVIEW OF HAJJ AND UMROH GIRO Lesmana, Meichio; Katsir, Shahibul Khairil; Rosmita, Siti Nurma; Mahdi, Atha
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9011

Abstract

The study of consumer decisions in choosing KBIHU services is essential, considering the high need for Muslims to perform Hajj in Indonesia. Data from the 2024 population census notes that Indonesia's population reaches 281.64 million people, while the Hajj quota is limited. Although there are various Hajj and Umrah service bureaus, consumers need to be careful because of the rampant cases of fraud and illegal acts in this sector in Indonesia. Safety and trust are key factors that must be considered before consumers choose Hajj and Umrah service bureaus in their area. Factors influencing consumer decisions involve brand, quality of service, pricing, promotion, and word-of-mouth testimonials. This study aims to examine the impact of brand trust and word of mouth testimonials on consumer decisions in choosing KBIHU Gontor services. This research approach is qualitative, involving direct surveys and analysis of data from previous scientific literature.
IMPLEMENTASI MANAJEMEN PADA PELAYANAN CALON JAMAAH UMRAH DI PT. MULTAZAM WISATA AGUNG CABANG PADANGSIDIMPUAN Matondang, Ahd Najib; Lubis, Agus Salim; Handayani, Ricka; Putri, Ega
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9024

Abstract

Service is the main key in a Hajj and Umrah travel service agency. Congregation satisfaction is the starting point for measuring the success and success of a travel agency to label it good or bad. Therefore, this research aims to find out how the management of PT Multazam Wisata Agung Padangsidimpuan branch provides services to prospective Umrah pilgrims. The formulation of this research problem is how to manage services for Umrah candidates at PT. Multazam Wisata Agung Padangsidimpuan Branch? What are the supporting and inhibiting factors for PT. Multazam Wisata Agung Padangsidimpuan Branch in providing Umrah services to its congregation? This research uses a type of field research and uses a qualitative approach, using descriptive methods. This research uses data collection techniques using interview, observation and documentation methods. Then, techniques and data processing and analysis were carried out in 3 stages, namely: Examining all data, data reduction and checking data validation. The results of this research are that the service management carried out by PT. Multazam Wisata Agung Padangsidimpuan Branch towards prospective Umrah pilgrims is responsible and kind. Service management applied in service activities for prospective pilgrims by PT. Multazam Wisata Agung Padangsidimpuan Branch is planning, organizing, implementing and supervising. Services provided include: administration, guidance on Umrah rituals, transportation, accommodation, food and health. The supporting factor in providing services to the congregation is the existence of a good relationship between branch and central management and is also supported by adequate facilities and infrastructure. The inhibiting factor is the large number of travelers engaged in the Hajj and Umrah sector and also the geographical location of PT. Multazam Wisata Agung Padangsidimpuan Branch.
NAVIGASI ETIKA EKONOMI HAJI: ANALISIS PERSPEKTIF IMAM SYAFI’I DAN IMAM MALIK TERHADAP KONSEP ISTIHTA’AH Azizah, Nur Azizah; Husna, Nurul
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9210

Abstract

The Hajj pilgrimage is a human benchmark for the perfection of the pillars of Islam. Many people can afford the initial payment, but are unable to pay it off when the time comes. The aim of the research seeks to provide a comprehensive picture of Imam Syafi'i and Imam Malik's views on the concept of economic istithaah in the context of the Hajj pilgrimage, as well as to understand the practical implications of their views in the lives of Muslim communities. This research is library research which uses written data sources in the form of primary and secondary sources. The results of this research show that the istithaah offered by Imam Syafi'i actually provides motivation for other people, by providing mushin to help pay off their Hajj needs. Meanwhile, Imam Malik's opinion is that if he is not financially capable even though he has a muhsin who helps him then he is not obliged to perform Hajj. Because the characteristics of isthithaah offered by Imam Malik are his own doctrine, different from Imam Syafi'i who allows it from other people.
ANALISIS KEBUTUHAN LULUSAN PERSPEKTIF STAKEHOLDER (STUDI KINERJA MAHASISWA PPL MANAJEMEN HAJI DAN UMROH) Nandavita, Alva Yenica; Hayati, Suci; Mahmudah, Nurul; Syahbana, Ikbal; Weni, Annisa Ambar
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9262

Abstract

This research aims to analyze the needs of graduates of the Hajj and Umrah Management Study Program FEBI IAIN Metro Stakeholder Perspective (Performance Study of PPL Students in Hajj and Umrah Management). This research is a qualitative descriptive study. This type of research is field research. Primary primary data sources are FEBI IAIN Metro leaders, PPL students and stakeholder. Secondary data sources in this research are the IAIN Metro MHU Study Program profile, literature on needs analysis, documentation and research questionnaires. The results of this research state that 28.6% of stakeholder feel very satisfied, 42.9% rate them satisfied and 28.6% rate them quite satisfied with student performance, but there are several things that need to be improved, namely that learning must be adapted to world needs. work in general, learning activities that focus on character building and speaking skills (oral communication in English and Arabic in management and practical contexts). In addition, the lack of experts in the field of Hajj and Umrah can create a challenge as well as an opportunity for the Study Program to prepare graduates according to the needs of Hajj and Umrah stakeholder. The needs of graduates required by stakeholder in general must meet knowledge needs, professional needs, social needs, industrial needs and the needs of future generations (scientific vision aspect), always ready to serve from the heart in all conditions, and able to work well to improve the quality of service to the community or to prospective Hajj pilgrims. Furthermore, graduates of the Hajj and Umrah Management Study Program are also needed in the tourism sector and become skilled diplomats to bridge communication between countries.
INSTAGRAM CONTENT MARKETING ANALYSIS IN INCREASING UMRAH INTEREST (STUDY ON JANNAH TRAVEL ACCOUNT) Sieradianto, Dinda Ayu; Ardiansyah, Angga; Muttaqin, Rahmat Bahaul
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 2 (2024): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i2.9290

Abstract

One marketing strategy adopted by umrah travel companies is using content on the Instagram platform. This is in response to the increasing business competition in the umrah industry, where the growing number of umrah agencies adds complexity to the market. The success of companies in winning this competition heavily relies on their ability to reach and influence the public widely through effective information dissemination. The theory used in this research is the theory of the 4 Pillars of Social Media Strategy. Data collection techniques through observation and documentation studies involve systematic and planned recording of events or phenomena. The type of observation applied in this research is non-participatory observation, which means it does not involve direct participation. Data collection techniques through documentation studies. The conclusion drawn is that the information and education content posted by the Instagram account @JannahTravel perform well, marked by a large number of likes. This practically implies as an evaluation tool and advice in creating content plans, by increasing the proportion of information and education content to enhance the interest of potential umrah pilgrims who are the audience.
TRENDS OF HAJJ AND UMRAH ON INSTAGRAM: COMMERCIALIZATION AND SELF-REPRESENTATION Mawardi, Imam; Huda, Ahmad Faisal; Risqiyah, Lailatul
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 2 (2024): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i2.9292

Abstract

This article discusses the trend of Hajj and Umrah on Instagram, which is a form of expression of pilgrims on social media. The phenomenon is represented through the hajj hastag (#haji) and umrah hastag (#umrah). This research uses qualitative research methods, with a virtual ethnography approach. Data were collected through posts and comments on Instagram with #hajj and #umrah, and from literature studies. The data was then analyzed using critical discourse analysis theory. That every discourse is constructed from the identity, background, and purpose of the discourse. It was found that the expressions of Hajj and Umrah pilgrims on social media were represented with a variety of expressions and purposes. First, there are many trends in the phenomenon of Hajj and Umrah on Instagram. It is used as a means of personal and group promotion, such as travel agencies, food, and Hajj souvenirs. Second, a person's post when performing Hajj or Umrah is a form of self-expression and expression of gratitude so that social media is used to share their experiences as a form of gratitude and in order to motivate others.
INTEGRASI TEORI SISTEM KELUARGA SALVADOR MINUCHIN TERHADAP POTENSI IBADAH HAJI SEBAGAI PONDASI KEHARMONISAN RUMAH TANGGA Kurniawan, M Rafli; Sugitanata, Arif; Aminah, Siti
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9350

Abstract

This study examines the significance of the Hajj pilgrimage on the spiritual life and domestic life of Muslims. Utilizing qualitative research with an extensive literature review based on reliable data sources, including books, journals, and verified websites, it features an in-depth analysis grounded in Salvador Minuchin’s Family Systems Theory. This theory emphasizes a system in which interactions and relationship structures among family members impact individual behaviour and the overall psychological health of the family. The findings indicate that the Hajj pilgrimage is a continuation of a long tradition predating Prophet Muhammad, emphasizing its role as a manifestation of submission to Allah and a communal expression of gratitude, thereby forming an integral part of the fifth pillar of Islam. On another note, the Hajj also catalyzes strengthening family ties and facilitates both personal and communal spiritual rejuvenation. It is evidenced by how the Hajj contributes to enhancing family harmony, reaffirming Islamic values such as compassion and loyalty, aiding in conflict resolution, and fostering simplicity and tolerance. In relation to Minuchin’s theory, this study illustrates how shared experiences of the Hajj can lead to the restructuring of family roles and improved interpersonal relationships, thereby promoting family cohesion. Therefore, this research identifies that the Hajj extends beyond its religious obligations, functioning as a profound investment in family stability and harmony. The study offers new insights into how the Hajj can be leveraged to support harmony and stability in Muslim family life, suggesting policies and practices that can maximize the spiritual and relational benefits of the pilgrimage.
CONCEPT OF CONSUMER LOYALTY OF UMRAH PILGRIMAGE ORGANIZERS: AN EMPIRICAL STUDY OF FACTORS SUPPORTING PILGRIM LOYALTY Alamsyah, Alamsyah; Muharram, Susilawati
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 2 (2024): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i2.9295

Abstract

This study aims to identify and analyze the factors that influence the interest and loyalty of pilgrims towards the hajj and Umrah travel organizers (PPIU). Next, to explore strategies that PPIU can implement in improving the quality of their services to create customer satisfaction and loyalty. The method used is a qualitative method with a literature study approach; data sources were collected through empirical data and research and processed using a deductive method to formulate research results with relevant information. The results of this study indicate that service quality, trust in the hajj and Umrah travel organizers (PPIU), previous positive experiences, brand equity, service quality, and promotion mix are essential factors that influence the interest and loyalty of pilgrims. This study also found that to increase consumer loyalty, PPIU must focus on improving the quality of service and human resources, as well as identifying and resolving pilgrim problems with strategies such as adjusting guidance programs, intensive mentoring, fulfilling specific needs of pilgrims, and continuous quality improvement. The novelty of this study lies in the in-depth analysis of the factors that influence the interest and loyalty of pilgrims towards the organizers of the hajj and umrah (PPIU), with a particular focus on the influence of service quality, trust, previous positive experiences, brand equity, service quality, and promotion mix. The limitations of this study may not include other factors that can also influence pilgrim loyalty, such as external factors (economic or political conditions) or the diverse characteristics of individual pilgrims.
HAJJ SERVICE OPTIMIZATION: THE STRATEGIC ROLE OF IMMIGRATION IN SUPPORTING SMOOTH EMBARKATION AND DEBARKATION IN BALIKPAPAN Iskandar, Tatang; Nur Laeli, Sefia
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 2 (2024): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i2.9296

Abstract

This study examines the improvement of Hajj services and the role of immigration officers in the embarkation and debarkation process of pilgrims at Sultan Aji Muhammad Sulaiman Sepinggan International Airport Balikpapan. With the increasing number of Hajj pilgrims every year, this research highlights the importance of effective Hajj management and the establishment of a team of Hajj Organizing Officers (PPIH) to ensure the smooth process of departure and return of pilgrims. This research's primary focus is optimising airport services, the immigration process, accommodation, catering, and security of the pilgrims. The results show that the Directorate General of Immigration plays a crucial role in expediting immigration checks, while inter-agency cooperation is needed to ensure successful Hajj management. The study concludes that improved services and inter-agency coordination can enhance the Hajj experience.

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