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Multazam : Jurnal Manajemen Haji dan Umrah
Published by Institut Agama Islam Negeri Metro Lampung
ISSN : 28092430     EISSN : 29619084     DOI : https://doi.org/10.32332/multazam
Core Subject : Religion, Economy, Humanities, Science, Social,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Multazam Journal of Hajj and Umrah Management is nationally accredited with Print International Standard Serial Number (P-ISSN) 2809-2430 and Electronic International Standard Serial Number (E-ISSN) 2961-9084 published by the Faculty of Economics and Islamic Business IAIN Metro as a vehicle for scientific exploration of Hajj and Umrah Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 89 Documents
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USER BEHAVIOR IN THE HAJI PINTAR APPLICATION USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH Hadi, Miftahul; Aprilia, Rachma; Arianty, Erny; Darmawan, Muhamad Harestya
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 5 No. 2 (2025): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v5i2.11377

Abstract

This study aims to analyze the factors influencing the acceptance of the Haji Pintar application by users or prospective pilgrims using the technology acceptance model, which consists of three variables, namely intention to use, perceived usefulness, and perceived ease of use. This study adopts a quantitative approach. The target population comprises users of the Haji Pintar application, with sample data collected via online questionnaires distributed using an accidental sampling method, a type of non-probability sampling. The collected data will be processed through using the SmartPLS software. The results show that two of the three proposed hypotheses received support at a significance level 0.05. Specifically, it was determined that perceived ease of use positively and significantly influences perceived usefulness and the intention to use. At the same time, one hypothesis was rejected, indicating that perceived usefulness does not significantly affect the intention to use. Overall, Haji Pintar app users consider the application easy to use, which may increase their desire to use it again. However, the application has not yet provided significant usefulness, which may be a consideration for further development and improvement of the Haji Pintar application.
SERVICE MANAGEMENT STRATEGY AND UMRAH SERVICE QUALITY AS DRIVERS OF PILGRIM SATISFACTIONAT PT. DARUL ARQAM PROBOLINGGO Ridho, Zainur; Rohmatillah, Layli; Filda Nuriah A’yun
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 5 No. 2 (2025): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v5i2.11459

Abstract

This study examines the service management strategies of PT. Darul Arqam Travel and Tour Kraksaan Probolinggo in enhancing Umrah pilgrims’ satisfaction. Using a qualitative phenomenological approach, data were obtained through observation, interviews, and documentation. The findings indicate that PT. Darul Arqam improves service quality through employee recruitment and training, transparent communication, continuous supervision, and responsive customer service. Despite being a new company, it has successfully built trust and loyalty among pilgrims. Challenges remain, including limited resources, operational complexity, and managing expectations. Strengthening training programs, improving complaint handling, and utilizing digital technology are recommended. Effective service management strategies are essential for improving service quality and increasing pilgrim satisfaction.
ANALYSIS OF SOCIAL MEDIA UTILIZATION IN THE DIGITAL MARKETING OF UMRAH PRODUCTS AT PT ATHALAH SAFAR INTERNASIONAL METRO CITY Nurni Fitriyana; Primadatu Deswara
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.10006

Abstract

The influence of social media on economic activities has grown significantly, making it an essential marketing tool for modern businesses. PT Athalah Safar Internasional is a travel agency that actively promotes its Umrah products through social media platforms, including Instagram, Facebook, TikTok, and WhatsApp. Considering the importance of digital marketing and increasing competition, the company needs effective strategies to attract prospective pilgrims. This study aims to analyze the use of social media in promoting Umrah products at PT Athalah Safar Internasional Metro City using SWOT analysis. The research employed a descriptive qualitative approach, with data collected through interviews and documentation. The findings show that the company’s strengths include effective social media management, collaboration with influencers and strategic partners, and a strategic location. However, limited human resources and inadequate infrastructure remain weaknesses. Opportunities arise from growing public interest in Umrah and the development of digital technology for marketing activities. In addition, intense competition, fake social media accounts and data security issues pose potential threats. As a result, the company should improve employee training, strengthen supporting infrastructure and expand its social media reach to enhance service quality and competitiveness.
MAQASID SYARIAH ANALYSIS OF INDONESIA’S 2025 HAJJ COST POLICY Nur Azizah; Adamu Abubakar Muhammad
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.10712

Abstract

This study analyzes Presidential Decree Number 6 of 2025 concerning the Cost of Organizing the Hajj (BPIH) for 1446 H/2025 AD, which establishes a new Hajj cost structure based on Hajj Travel Costs and Benefit Value. The study employs a normative legal approach using three methods: a statute approach to examine Presidential Decree No. 6/2025 and related regulations, a comparative approach to compare Indonesia’s Hajj cost policy with those of other countries, and a fiqh approach to evaluate its conformity with the principles of maslahah (public benefit) and the prevention of mafsadat (harm). Data were collected through a literature review of relevant books, journals, fatwas, and legal documents. The findings indicate that although the 2025 Hajj cost policy aims to promote public benefit, its implementation has not fully reflected the fiqh principle of Tasharruf al-Imam 'ala al-Ra'iyyah Manuthun bi al-Maslahah. The imbalance between achieving benefits and preventing adverse impacts, particularly the financial burden on lower-income prospective pilgrims, limits the realization of maqasid al-shariah. Consequently, the policy has not optimally fulfilled the principles of justice (al-'adl) and protection of wealth (hifzh al-mal). The study recommends improving future Hajj cost policies through a better balance between maslahah and mafsadat, with public participation.
THE ADOPTION OF VIRTUAL HAJJ INNOVATION IN  THE FUTURE: POTENTIALS AND CHALLENGES Zella Famellia; Najahan Musyafak; Nadiatus Salama
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.11708

Abstract

Virtual Hajj represents a form of religious innovation arising from the integration of virtual reality (VR) technology into discourse on Hajj rituals. While prior studies have examined Virtual Hajj from technological, educational, or normative Islamic legal perspectives, limited attention has been given to its diffusion as a socio-religious innovation shaped by communication processes, religious authority, and jurisprudential norms. This study offers a conceptual and analytical prediction, rather than an empirical measurement, of the potential adoption or rejection of Virtual Hajj using Everett M. Rogers’ Innovation Diffusion Theory. Employing a qualitative literature-based approach, the study analyzes academic publications, authoritative Islamic legal opinions, and selected contextual media sources through the Miles and Huberman analytical framework. The findings indicate that the diffusion of Virtual Hajj depends on the interaction between perceived relative advantages and compatibility with Islamic normative frameworks governing ritual validity, as mediated by religious authority. The study proposes two trajectories: acceptance as a supplementary medium for ritual education or discontinuance if perceived as incompatible with established legal and ethical norms. These findings contribute to Islamic jurisprudential discourse and future Hajj policy considerations.
CLIMATE CHANGE ADAPTATION STRATEGIES IN HAJJ MANAGEMENT: A ZERO-CARBON FRAMEWORK USING ECOLOGICAL MODERNIZATION THEORY AND TRIPLE BOTTOM LINE ANALYSIS Abdillah; Ahmad; Muchriady Muchran
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.13043

Abstract

The Hajj pilgrimage, one of the world’s largest annual mass gatherings, generates a substantial carbon footprint while facing increasing climate-related risks, particularly extreme heat stress in Makkah. This study aims to develop a zero-carbon framework for Hajj management based on Ecological Modernization Theory (EMT) and Triple Bottom Line (TBL) analysis. A mixed-methods approach was employed using Life Cycle Assessment (LCA), GHG Protocol modelling, time-series ARDL analysis, semi-structured interviews, and an online survey involving pilgrims and stakeholders. Data were obtained from secondary sources, including reports from the Saudi Ministry of Hajj, UNEP, and IPCC, as well as primary data collected through interviews and surveys. The findings indicate that Hajj-related emissions currently exceed 1.8 million tons CO₂e per season, with international aviation contributing the largest share. Under a Business-as-Usual scenario, emissions could surpass 5 million tons CO₂e by 2030. The proposed framework integrates renewable energy, electrified mass transportation, circular ihram recycling, and carbon offsetting to significantly reduce emissions while improving pilgrim safety. The study concludes that a zero-carbon Hajj is achievable through coordinated environmental, social, and economic strategies aligned with Saudi Vision 2030 and the Saudi Green Initiative.
OPTIMIZING HEALTH SERVICE MANAGEMENT IN UMRAH TOUR OPERATORS: A RETROSPECTIVE ANALYSIS Yaltafit Abror Jeem; Muhammad Kharisma; Yayuk Fathonah; Arif Budi Santoso; Wahyu Agung Sudrajat
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.13092

Abstract

Private Umrah tour operators (PPIU) rarely utilize morbidity data for health service management. This retrospective descriptive study analyzes 783 medical consultations from a PPIU between October 2024 and February 2025 to optimize health logistics and operational strategies. The analysis reveals that morbidity is dominated by acute respiratory infections (38.4%) and musculoskeletal disorders (28.1%), followed by hypertension/cardiovascular issues (10.2%), gastrointestinal disorders (8.5%), and dermatitis (5.8%). A distinct seasonal peak occurred during the winter months (December–January). Furthermore, elderly pilgrims (>60 years) demonstrated a significantly higher risk of fatigue-induced hypertension. These findings emphasize that Umrah health needs are highly predictable. The study concludes that PPIUs must shift from reactive care to proactive, data-driven health logistics. This involves integrating internal morbidity surveillance into pharmaceutical forecasting, adjusting medical supplies seasonally, and implementing targeted preventive programs for high-risk groups. Training tour leaders to manage pilgrim fatigue is identified as a critical operational strategy to enhance logistical efficiency, pilgrim safety, and service competitiveness.
PRICING AND SERVICE PERSONNEL (PEOPLE) IN SHAPING PUBLIC INTENTION TO USE HAJJ SAVINGS AT BANK SYARIAH INDONESIA Andan Sindia Putri; Budi Sukardi
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v6i1.13145

Abstract

Hajj savings are an important financial instrument for Indonesian Muslims in preparing for the Hajj pilgrimage. This study examines the influence of the 7P marketing mix, namely product, price, place, promotion, people, process, and physical evidence, on public intention to use Hajj savings at Bank Syariah Indonesia (BSI). A quantitative approach was employed using a cross-sectional survey involving 97 respondents from Sembukan Village, Wonogiri Regency and Central Java. Data were analyzed through multiple linear regression after validity, reliability and classical assumption tests. The results indicate that price and people have significant positive effects on public intention to use Hajj savings. Price produced a regression coefficient of 0.279 (p = 0.004), while people produced a coefficient of 0.352 (p = 0.009). Simultaneously, all variables explained 65.5% of the variance (F = 28.229, p <  0.001, Adjusted R² = 0.655). In contrast, product, place, promotion, process and physical evidence showed no significant partial effects. The findings suggest that fair pricing and quality service personnel play important roles in strengthening customer trust and encouraging the adoption of Hajj savings at Bank Syariah Indonesia.
PRODUCT VALUE PROPOSITION, SOURCE INFORMATION, TRUST AND PURCHASE DECISION IN UMRAH TRAVEL SERVICES: A SYSTEMATIC LITERATURE REVIEW Hasrun Afandi UmpuSinga; Iskandar Ali Alam; Habiburrahman; Andala Rama Putra Barusman
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/smk9pp91

Abstract

This study aims to synthesize international journal articles on the relationships among Product Value Proposition, Source Information, Trust, Purchase Intention, and Purchase Decision in the context of Umrah travel services. A Systematic Literature Review (SLR) was conducted, analyzing 42 peer-reviewed articles retrieved from Scopus, Web of Science, ScienceDirect, Emerald Insight, Taylor & Francis Online, SpringerLink, Wiley Online Library, and Google Scholar during 2003–2024, following the PRISMA 2020 guidelines. The findings indicate that Product Value Proposition and Source Information act as initial stimuli reducing uncertainty and forming Trust. Trust then strengthens Purchase Intention, which subsequently leads to Purchase Decision. This study contributes to the literature by integrating Asymmetric Information Theory, Signaling Theory, Trust Theory, and the Theory of Planned Behavior into a conceptual framework specific to Umrah travel services, addressing both theoretical gaps and practical implications for PPIU providers.

Page 9 of 9 | Total Record : 89

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