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Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28287487     EISSN : 28287495     DOI : https://doi.org/10.55606/jurrie.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Riset Rumpun Ilmu Ekonomi adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Pusat riset dan Inovasi Nasional, Universitas Sains dan Teknologi Komputer. Jurnal ini adalah jurnal Riset Rumpun Ilmu Ekonomi yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu Ekonomi dan Ilmu Manajemen. Jurnal Riset Rumpun Ilmu Ekonomi menerima artikel dalam bahasa Inggris dan bahasa Indonesia dan diterbitkan 2 kali setahun: April dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 173 Documents
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Peran Marketing Mix Dalam Membangun Citra Sekolah Nada Afisa Ad’jen; Ira Nuriya Santi; Maskuri Sutomo; Erwan Sastrawan
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2593

Abstract

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image
Strategi Pemasaran Pada Pendidikan Dalam Menarik Minat Siswa Baru Di Kalukubula Preschool Jumiati Jumiati; Elimawaty Rombe; Maskuri sutomo; Risnawati Risnawati4
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2594

Abstract

Education plays a crucial role in the life of every individual, especially during childhood. Therefore, educational institutions need to develop effective marketing strategies to attract new students. The focus of this research is to evaluate the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula with the aim of increasing interest from new students.The method used in this research is qualitative with a case study approach. Data collection is conducted through in-depth interviews with various stakeholders, including the school principal, teachers, and parents. The research results indicate that Kalukubula Preschool Branch Kalukubula employs several educational marketing strategies, involving the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion. The findings of this research reveal that the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula have successfully increased interest from new students through the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion
Pengaruh Persepsi Kemudahan, Kepercayaan, Efektivitas, Dan Fitur Penggunaan Terhadap Minat Menggunakan Financial Technologi (Fintech) Pada Aplikasi Shopeepay Rosita, Ida; Prabowo, Heri; Indiworo, Hawik Ervina; Sutrisno, Sutrisno
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2716

Abstract

There are various e-commerce sites, one of which is Shopee, which utilizes financial technology or what is known as financial technology (Fintech) in the form of Shopeepay. Many factors can influence interest in using fintech including perceived ease, trust, effectiveness and features of use. This study aims to determine the effect of perceptions of convenience, trust, effectiveness and usage features on interest in using Shopeepay fintech. This research method is descriptive quantitative, the population in this study are regular UPGRIS management students class of 2018 and class of 2019 who are willing to fill out a research questionnaire with a total of 100 respondents, the sampling technique used is accidental sampling. Data collection was carried out through a questionnaire. Data analysis was carried out through validity and reliability tests, multiple regression analysis and hypothesis testing. Based on the data analysis conducted, it was found that perceived convenience has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.001, trust has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.048, effectiveness has a positive and significant influence on the intention to use fintech Shopeepay with a significant value of 0.000, features of use have a positive and significant influence on interest in using fintech Shopeepay with a significant value of 0.043. This means that the influence of perceptions of convenience, trust, effectiveness and features of use has an effect on interest in using Shopeepay fintech.
Pengaruh Pertumbuhan Perusahaan, Keputusan Pendanaan, dan Kebijakan Dividen Terhadap Nilai Perusahaan Al hadad, Nasrulllah; Widiyati, Dian
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2736

Abstract

This research aims to analyze the influence of company growth, funding decisions and dividend policy on company value. This research was conducted by analyzing the financial reports of companies in the transportation and logistics sector listed on the Indonesia Stock Exchange (BEI) during the period 2018 to 2022. The sample used in this research was 9 technology sector companies listed on the Indonesia Stock Exchange during the period 2018 to 2022 using purposive sampling techniques. The data used in this research is secondary data in the form of financial reports from each company that has been used as a research sample. The variables used in this research are Company Growth (X1) as the first independent variable, Funding Decisions (X2) as the second independent variable, and Dividend Policy (X3) as the third independent variable and Company Value (Y) as the dependent variable. The panel data regression method was used as the research methodology in this study. Analysis of research results using EViews 12 Student Version Lite software. The research results show that the best model is the Fixed Effect Model (FEM). The results of this study show that partial company growth has no effect and is not significant on company value, partial funding decisions have a significant effect on company value, partial dividend policy has no effect and is not significant on company value, and simultaneously company growth and funding decisions and Dividend Policy influences Company Value.
Tren Pemasaran Digital: Analisis Perbandingan Platform Media Sosial Facebook Ads Dan Google Ads Siti Mulasih; Aep Saefullah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2768

Abstract

The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals
Analisis Penerapan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah ( SAK EMKM ) Dalam Penyusunan Laporan Keuangan Pada Bakpia Gading Banyakan Kab. Kediri Munica Putri Jion Viarma; Akhmad Naruli; Putri Awalina
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2775

Abstract

Micro, small and medium enterprises (MSMEs) usually carry out financial recording and reporting in a simple manner, which is not in accordance with applicable financial reporting standards. This can mislead users of financial reports. The preparation of financial reports using Financial Accounting Standards (SAK) for MSMEs is expected to provide clear guidelines in recording and presenting MSME financial reports. The aim of this research is to find out how SAK EMKM is applied to company financial reports (Case Study of Bakpia Gading Kediri). This research is a quantitative descriptive research on the application of SAK EMKM to financial reports at Bakpia Gading Kediri with a research time limit of 1 month in January 2022. The data source in this research is primary data obtained from the company directly. Data collection techniques are carried out through interviews and documentation. The data analysis technique in this research is quantitative descriptive. The results of the research show that Bakpia Gading in preparing financial reports has not implemented or used financial reporting guidelines that are in accordance with the applicable SAK EMKM, the company only prepared very simple reports.
Pengaruh Motivasi Ekstrinsik & Motivasi Intrinsik Terhadap Prestasi Kerja Karyawan: Gender Sebagai Variabel Kontrol: Studi Pada PT. Pangan Sari Utama Kec. Hu'u Kab. Prov. Dompu Nusa Tenggara Barat Apriliana, Nofita; Subiyanto , Didik; Septyarini, Epsilandri
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2783

Abstract

The aim of this research is to analyze the influence of extrinsic motivation and intrinsic motivation on employee work performance: gender as a control variable. This research uses a quantitative method using a questionnaire with a sample size of 58 respondents or employees. The research results show that Extrinsic Motivation has a positive and significant influence on Intrinsic Motivation, Intrinsic Motivation has an influence on Job Performance, and Extrinsic Motivation has no influence on job performance. Keywords: Extrinsic Motivation, Intrinsic Motivation, Job Performance, Gender
Pengaruh Peran Core Self-Evaluation Dan Empowering Leadership Terhadap Employee Creativity Melalui Knowladge Sharing: Studi Pada Karyawan UKM Batik Lasem Sekar Mulyo, Rembang Dini Fahriati; Rauly Sijabat; Rita Meiriyanti
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2805

Abstract

This research examines the employees of UKM Batik Lasem Sekar Mulyo, Rembang. This research aims to determine the influence of the role of core self-evaluation and empowering leadership on employee creativity through knowledge sharing. The research method in this research is a quantitative research method. The population in this study were all employees with a total of 95 employees who worked at UKM Batik Lasem Sekar Mulyo, Rembang, while the sample in this study was 95 respondents. Determining the sample size used a non-probability sampling technique because the population was relatively small, so the technique taken was saturated sampling (census). Data analysis in this research used the SmartPLS version 3 program. The data analysis technique used was the Structural Equation Modeling (SEM) equation model. The results of the analysis and discussion show that the quality perception variable influences Core Self-Evaluation and influences Employee Creativity, Empowering Leadership influences Employee Creativity, Core Self-Evaluation influences Knowledge Sharing, Empowering Leadership influences Knowledge Sharing, Knowledge sharing influences Employee Creativity, Core Self-Evaluation has an effect on Employee Creativity, partially mediated by Knowledge sharing, and Empowering Leadership has an effect on Employee Creativity in Employees of UKM Batik Lasem Sekar Mulyo, Rembang, which is partially mediated by Knowledge sharing.
Analisis Kepemimpinan Kepala Desa Dalam Meningkatkan Kepuasan Kerja Pegawai Di Desa Raksajaya Mawarni, Ica; Dwi Marselina, Resya
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4334

Abstract

This research aims to analyze leadership at the Raksajaya Village office, Sodonghilir subdistrict, Tasikmalaya Regency, West Java Province, using a qualitative approach. Using the descriptive analysis method, data collection was carried out through observation, interviews and documentation studies. The results of this research show that the leadership at the Raksajaya Village office can be said to be quite good. However, there are still several aspects that need to be improved, such as more open communication, a fairer compensation system. It is hoped that with improvements in these aspects, employee job satisfaction can increase.
Tingkat Kesesuaian Jurusan dan Tantangan dalam Proses Belajar di Perkuliahan Elsa Simanjuntak; Nuri Pasaribu; Norlyn Pakpahan; Monica Simorangkir; Sitti Subaedah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4345

Abstract

This study examines the extent to which the compatibility between a student's major and their interests affects their learning experience at Universitas Negeri Medan (UNIMED), particularly in the Accounting Department. The findings indicate that many students feel that their major aligns with their interests, which in turn boosts their enthusiasm for learning. However, some students choose their major due to parental pressure or promising job prospects, which ultimately leads to difficulties in their studies. Additionally, students face various challenges in the learning process, ranging from heavy academic workloads, difficulties in understanding certain subjects, to the pressure of managing time between classes and other activities. These challenges are exacerbated by the demands of mastering accounting technology and adapting to an Outcome-Based Education system. To overcome these obstacles, students employ various strategies, such as improving time management, seeking additional learning resources, joining academic communities, and securing scholarships or part-time jobs for those experiencing financial constraints. This research confirms that the alignment of a major with a student's interests significantly influences their academic success. Therefore, it is essential for the university to provide better guidance in major selection and offer enhanced academic support to help students adapt more easily and succeed in their studies.

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