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INDONESIA
Jurnal Informasi Pengabdian Masyarakat
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29860407     EISSN : 29859212     DOI : 10.47861
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat.
Arjuna Subject : Umum - Umum
Articles 170 Documents
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Penerapan Digital Marketing Dan Peran Content Creator Pada Media Sosial Guna Meningkatkan Brand Awareness PT. Otak Kanan Surabaya Nada Fitra Nabila; Oktifani Winarti
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.322

Abstract

Digital marketing has become one of the effective strategies to increase the company's brand awareness. With the rapid development of social media, many companies are utilizing social media to market their products. To attract audiences, interesting content is needed and follow current trends. PT. Otak Kanan is a company engaged in the creative industry that has less than optimal branding problems. Therefore, this research aims to find out, observe, provide solutions, and dive directly using the active participation observation implementation method in creating content marketing to increase brand awareness. Social media also plays a key role in digital marketing for brand awareness. The results show that creating interesting creative content on social media platforms such as Instagram and TikTok is able to increase the company's brand awareness.
Implementasi Branding Serta Sosial Media Marketing Melalui Instagram Pada UMKM Pawon Wenak Kelurahan Medokan Ayu Surabaya Farradiba Jumhury Maharani; Dhani Ichsanuddin Nur
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.328

Abstract

Difficulties in building and developing a business are one of the reasons UMKM’s in Indonesia cannot develop properly. In fact, many UMKM’s choose to close their businesses because there is no development and even experience losses. The cause of the non-development of UMKM’s is the branding factor that has not been applied to their business. In fact, branding is something that is quite important so that a business or business can run and progress. Apart from not implementing branding, another factor that causes UMKM’s to not develop is the lack of optimization in the use of social media as a marketing tool. If business actors cannot keep up with the times, there will be an adverse impact on their business. With direct assistance to UMKM’s, later UMKM actors can apply branding and utilize social media as a means of marketing in selling products from UMKM’s.
Pendampingan UMKM Dapoer Mini di Kelurahan Gunung Anyar Melalui Branding Produk Dava Praya Syafa Kurniawan; Noor Rizkiyah; Praja Firdaus Nuryananda
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.332

Abstract

Gunung Anyar Village is one of the villages in Gunung Anyar sub-district, Surabaya City, East Java Province, Indonesia. Gunung Anyar village has a lot of potential, especially from an economic point of view. The awareness of MSMEs in Gunung Anyar about the importance of branding is still lacking. The need for assistance regarding branding can reduce these problems. In carrying out branding assistance to MSMEs, knowledge about this matter is also important so that when carrying out mentoring it goes well. The main purpose of branding is to create a product that is different from competing businesses. Through this branding assistance, it is hoped that it can increase revenue from product sales, as well as increase sales competitiveness.
Pendampingan Pengurusan Legalitas Usaha Berupa Nomor Induk Berusaha (NIB) Bagi UMKM di Desa Kebondalem, Kecamatan Bareng, Kabupaten Jombang Moch. Nur Syamsi; Khansa Florensa Ervanto; Rahila Iftikhar; Nadhiya Hana Aushafina; Cendhy Rezky Adi Vitara; Mu’tasim Billah
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.333

Abstract

Kebondalem Village is one of the villages located in Bareng Sub-district, Jombang Regency, with 110 Micro, Small, and Medium Enterprises (MSMEs). In Kebondalem Village, the majority of the community perceives the process of obtaining permits and establishing business legality as difficult and time-consuming. Furthermore, MSMEs in the Kebondalem Village area still lack awareness of the importance of business legality, resulting in many MSMEs not having the necessary business legality, particularly the Business Identification Number (NIB). The Business Identification Number (NIB) is crucial for entrepreneurs as it serves as a permit for business operations and commercial activities. The process of obtaining or issuing the Business Identification Number (NIB) can be done through the Online Single Submission (OSS) system. The purpose of this community service activity is to educate MSME actors in Kebondalem Village on how to apply for business permits online using the Online Single Submission (OSS) system and ensure the legal recognition of their businesses, specifically through the use of the Business Identification Number (NIB). Using a door-to-door approach, this community service activity involves visiting the homes of each MSME in the Kebondalem Village area. The aim of this activity is to educate the community about the process of obtaining the Business Identification Number (NIB]
Sosialisasi Pemanfaatan Bunga Telang Sebagai Inovasi Produk Lokal Baru di Desa Japanan Fajar Cahya Putra; Syamsul Huda; Anisa Fitriau Tami
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.334

Abstract

This journal presents a community engagement project focused on increasing awareness and promoting the utilization of butterfly pea flowers as a new innovation for local products in Japanan Village. The objective of this project is to conduct socialization activities to introduce and educate the community in Japanan Village about the potential benefits and processing of butterfly pea flowers. The methods used include lectures, demonstrations, and interactive discussions with participants involved in these socialization activities. Through these activities, the project aims to enhance the community's understanding of the economic and health benefits associated with butterfly pea flowers. This initiative encourages collaboration among community members, local businesses, and relevant stakeholders to explore opportunities for sustainable production and commercialization of butterfly pea flower-based products. The results of this project show promising outcomes, as the community demonstrates increased awareness and interest in utilizing butterfly pea flowers in their daily lives and entrepreneurial efforts. This journal provides insights into the process and impact of socialization activities centered around the utilization of butterfly pea flowers as a new innovation for local products.
Pengenalan Kewirausahaan Untuk Siswa Siswi Paket C PKBM Belajar Pintar Kota Padang Khairil Azmi; Muhammad Jamil; Nardiman Nardiman
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.382

Abstract

The Center for Community Learning Activities (PKBM) is an institution established by the community for people engaged in education. PKBM has now become a forum or facilitator for meetings between learning needs and resources, a meeting facilitator between people with learning needs and learning resources so that learning events occur. The implementation of this service is to provide an introduction to the science of entrepreneurship to PKBM students so that later after completing their education at PKBM the students already have what business provisions are suitable to start when completing education at this PKBM. The methods used in this activity are lectures, questions and answers and simulations. Based on this, the solution given to students at PKBM is to provide material and an introduction to the tricks of starting and developing a business so that they are able to take advantage of existing business opportunities
Pendampingan Perencanaan Talitha Zhafira; Ahmad Hakim Bintang Kuncoro; Anik Kustirini; Mentari S Sitorus
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.395

Abstract

Sidorejo Village, Bandongan sub-district, Magelang Regency, according to data from the Agriculture Service, has beef cattle which continues to increase every year. This made the village community continue to improve cattle farming. A good farm must have a conceptual and sustainable building infrastructure. The partner's problem with community service is that they want to plan a modern farm. The community service team is here to provide assistance and direction so that the site plans and enclosures are divided according to their respective functions. In the future the location of this farm will be used as a container for fermented cattle feed from straw by utilizing the surrounding straw waste. The result of the assistance from the PKM team is increased understanding and information on land layout and space placement in accordance with the concept of modern cattle farming. This can be seen from the increase in the percentage of pre-test and post-test from 35% to 65%.
Pelatihan Penggunaan Microsoft Office Bagi Siswa MA Nurul Jadid Paiton Probolinggo Sudriyanto Sudriyanto; Mochammad Faid; Moh Sukron; Ahmad Supriadi
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.396

Abstract

This research aims to assess the effectiveness of Microsoft Office training for students of Madrasah Aliyah (MA) Nurul Jadid in Paiton, Probolinggo. The training was chosen due to the importance of enhancing digital literacy and computer skills for students in an era heavily reliant on technology. The community engagement methods employed include lectures, demonstrations, and hands-on exercises conducted by the participants. The research results indicate a positive impact on improving the knowledge and skills of participants in the good category, increasing by 64.42%. However, challenges were observed among participants in the fair and poor categories, experiencing respective declines of 5.45% and 58.96%. These reductions highlight the need to reinforce the program with more varied methods and a personalized approach. Additionally, leveraging technology to facilitate interactive learning is essential to ensure that the benefits of the training can be equally felt by all participants. For further development, program enhancements are necessary to utilize more diverse methods and adopt a personal approach. The integration of technology can be harnessed to create a more interactive learning environment, fostering motivation and ensuring that the training's benefits are equally distributed among all participants. Thus, this research provides valuable insights for future training implementations, enabling a more effective approach to enhancing digital literacy and computer skills for students of Madrasah Aliyah Nurul Jadid in this rapidly advancing technological era.
Strategi Untuk Mengatasi Rasa Insecure Pada Siswa Kelas 10 PPLG (Pengembangan Perangkat Lunak dan Gim) B di SMK Negeri 5 Surakarta Pipit Nopiyanti; Rantri Mustika Dewi; Mellani Agustin
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.397

Abstract

Insecurity is a feeling of discomfort felt by individuals, especially when they feel worried and lack of confidence, so that someone who experiences this will feel insecure and they will feel afraid in any condition and at any time. These feelings can occur when a person feels inadequate, guilty, ashamed, or unable to control something. And cause that person to be afraid to interact with others. The methods in this research are lectures and discussions. The informants or subjects in this research are 10th grade PPLG (Pengembangan Perangkat Lunak dan Gim) B students at SMK Negeri 5 Surakarta. The result of the research carried out by the resource person is to provide socialization related to how to overcome insecurity. The conclusion of the research carried out by the resource person can be that adolescents are vulnerable to insecurity, and must be given education on how to overcome this insecurity.
Sosialisasi Dan Pemanfaatan Aplikasi Belajar TK Dan PAUD Berbasis Smartphone Android Di Lingkungan RT. 04/01 Kp. Berkat Kalisuren Muhamad Irsan; Forkas T.S.B; Ahmad Husain
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.398

Abstract

The development of information and communication technology provides convenience in accessing information, including interacting with the social environment through social media as well as in terms of utilizing this technology to increase knowledge. Socialization and Utilization of Android Based Kindergarten and PAUD Learning Applications at PKK in RT.04/01 Kp. Thanks to Kalisuren, it aims to add to maximizing the usability of an android smartphone that offers many interesting features so as to provide more value to the knowledge of both parents and children. This application contains so many choices in the electronic learning process so that you stay focused. parental guidance is needed in order to be able to supervise and also provide an explanation of the discussion material in the application. Responding to advances in information technology provides encouragement and motivation for our team to carry out community service in the hope of optimizing the use of information technology in various opportunities and activities.

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