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Hefniy
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ha54nbaharun@unuja.ac.id
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INDONESIA
Journal of Educational Management Research
Published by Al-Qalam Institute
ISSN : 29629195     EISSN : 29638992     DOI : -
Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools and further vocational and higher education institutions. This journal encourages contributions that respond to important issues in management education. Contributions may be either conceptual or empirical and are welcomed from any topic area and country so long as they primarily focus on management or organization in education. Although our core areas of interest are organizational behaviour and management in education, we are also interested in leadership, public relation, human resource management, social issues in management, financial management, organizational development, critical management studies, etc. Authors are strongly encouraged to have their work reviewed and evaluated by their colleagues prior to submission for formal editorial review.
Articles 80 Documents
Search results for , issue "vol. 5 no. 2 (2026)" : 80 Documents clear
The Role of School Principals Through Religious Programs in Motivating Students' Religiosity Levels Wanda Puspita Sari; Samsilayurni; Nurlena
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1743

Abstract

This study aims to examine the role of the principal in motivating students’ levels of religiosity through the implementation of religious programs. The research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation involving principals, religious education teachers, and students. The data were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that the principal plays an active role as a leader, motivator, and supervisor in organizing and overseeing various religious programs, including joint prayers, congregational prayers, Qur’an recitation (tadarus), infaq activities, religious extracurricular programs, and memorization of Asmaul Husna. These programs contribute positively to enhancing students’ religiosity, as reflected in their stronger commitment to religious values, increased participation in religious activities, and positive changes in attitudes and behavior. The study implies that effective leadership by school principals is crucial in strengthening students’ religious character through well-managed and consistently implemented religious programs. Such leadership can serve as a strategic model for character education in schools, particularly in fostering students’ moral and spiritual development.
The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image Gunarianto; Rachmawati, Ike Kusdyah; Handoko , Yunus
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1851

Abstract

This study examines the influence of brand ambassador, tagline, and outlet location on purchase decisions, with brand image as a mediating variable, using Malang Strudel as a tourism-based retail case. A quantitative explanatory design was employed using purposive sampling of consumers who had purchased Malang Strudel within the last six months and had prior exposure to brand promotions. Data were collected through structured questionnaires across six outlet clusters and analyzed using PLS-SEM (SmartPLS 4). The results indicate that brand ambassador (β = 0.611), tagline (β = 0.396), and outlet location (β = 0.336) significantly influence brand image. Brand image strongly affects purchase decisions (β = 0.472) and serves as a key mediating mechanism, with the strongest indirect effect observed in the brand ambassador pathway (β = 0.289). While brand ambassador and tagline retain significant direct effects on purchase decisions, outlet location exhibits only a marginal direct influence. These findings underscore the central role of brand image as a perceptual bridge that transforms communication cues into consumer behavior. The study extends brand equity theory by demonstrating that brand image functions as the primary conversion mechanism between symbolic branding cues and purchase decisions in tourism-based retail contexts.
Strategy for Strengthening Madrasah Human Resource Governance in Facing the Challenges of Islamic Education Reform Mawardi; Mufid , Khairil; Qotni , Darul; Novita , Mona
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1860

Abstract

This study aims to identify strategies for strengthening madrasah human resource governance by integrating the development of pedagogical and managerial competencies to respond to the demands of Islamic education reform in the digital era. The study used a qualitative approach with a case study design at MAN 2 Sarolangun, using in-depth interviews, participant observation, and document analysis as data collection techniques. The results of the study indicate that managerial problems, structural barriers, teacher competency mismatches, and limitations in professional development programs interact with each other, resulting in HR management remaining administrative, reactive, and not fully adaptive to Islamic education reform. The theoretical implications of this study emphasize the need for a holistic model of madrasah HR governance, combining managerial, pedagogical, and Islamic value aspects, while the practical implications highlight the importance of developing competency-based professional programs and monitoring teacher needs to improve the quality of learning and the consistency of policy implementation. This study provides guidance for madrasah principals and policy makers in strengthening HR systematically.
The Influence of Emotional Intelligence, Work Motivation, and Training on Teacher Performance Nurmaya Junilasari
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1861

Abstract

The rapid transformation of the educational landscape requires teachers to continuously adapt emotionally, motivationally, and professionally in performing their roles. This study aims to examine the influence of emotional intelligence, work motivation, and training on teacher performance in an integrated Islamic primary school context. Employing an associative quantitative approach with a survey method, this study involved all 44 teachers as respondents using a total sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple regression analysis. The results indicate that emotional intelligence and work motivation have positive but statistically insignificant effects on teacher performance, while training has a positive and significant influence on improving teacher performance. Simultaneously, emotional intelligence, work motivation, and training collectively contribute significantly to teacher performance. These findings imply that although emotional and motivational factors remain important psychological foundations for teachers, continuous and well-structured training plays a more decisive role in enhancing teacher performance. Therefore, educational institutions are encouraged to prioritize sustainable professional development programs while simultaneously fostering teachers’ emotional intelligence and work motivation to improve instructional effectiveness.
Choice Decision as a Mediating Variable between Location, Price, and Tenant Satisfaction in Boarding Houses: A Perspective of Educational Service Management Arifa Mahabbah Rosadi; Tin Agustina Karnawati; Teguh Widodo
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1862

Abstract

This study aims to examine the effect of location and price on tenant satisfaction with choosing decision as a mediating variable in boarding houses located in Rungkut, Surabaya, from an educational service management perspective. Boarding houses in educational and industrial areas function as supporting services that influence students’ learning environments and overall well-being. This study adopts a quantitative approach by collecting survey data from 100 boarding house tenants, consisting of students and industrial workers. Data were gathered using a structured questionnaire measured on a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that location and price have a positive and significant effect on choosing decision. Price and choosing decision significantly influence tenant satisfaction, while location does not have a direct significant effect on tenant satisfaction. Furthermore, choosing decision is confirmed to mediate the relationship between location and tenant satisfaction as well as between price and tenant satisfaction. These findings indicate that tenant satisfaction is largely shaped by how effectively tenants evaluate and decide on boarding house options rather than by physical location alone. From an educational service management perspective, this study highlights the importance of boarding houses as part of the educational support ecosystem. The findings imply that boarding house owners and managers should emphasize transparent pricing strategies, strategic location planning, and the provision of clear and reliable decision-support information to enhance tenant satisfaction and ensure sustainable service quality in educational environments.
When Satisfaction Is Not Enough: The Mediating Role of Trust in Customer Loyalty within B2B Logistics Services Robby Surakhman; Ronald Suryaputra; Widi Dewi Ruspitasari
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1884

Abstract

This study aims to examine the limitations of satisfaction-based loyalty models by investigating the fundamental role of trust in shaping customer loyalty within B2B service markets. Specifically, it assesses whether service quality and price perception remain effective drivers of customer loyalty in long-term, high-value business relationships. A quantitative research design was employed, with data collected from 66 strategic B2B customers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust is the only variable with a direct and significant effect on customer loyalty, while service quality and price perception do not exhibit significant direct influences. Although price perception significantly affects customer satisfaction, satisfaction does not mediate the relationships between service quality, price perception, trust, and customer loyalty. These findings indicate that customer satisfaction functions primarily as an evaluative outcome rather than a mechanism that converts service performance into sustained loyalty. This study contributes theoretically by repositioning trust as the central relational governance mechanism underlying B2B customer loyalty and reconceptualizing satisfaction as a non-mediating construct. Managerially, the findings suggest that firms serving strategic B2B customers should prioritize trust-building, relational governance, and long-term relationship stability over short-term service or pricing optimization.
The Role of Work Motivation in the Relationship between Work Engagement and Job Satisfaction in Retail Workforce Aesa; Mulyana, Olievia Prabandini
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1886

Abstract

This study aims to examine the effect of work engagement on job satisfaction with work motivation as a mediating variable among retail employees. A quantitative approach with a correlational survey design was employed. Data were collected through self-report questionnaires using the Utrecht Work Engagement Scale (UWES-9), Job Satisfaction Survey (JSS), and Motivational at Work Scale (MAWS). The sample consisted of 81 retail employees selected through purposive sampling. Data analysis was conducted using regression analysis to test the direct relationships among variables. The results indicate that work engagement has a significant negative effect on job satisfaction. In addition, work motivation also shows a significant negative relationship with job satisfaction. These findings suggest that high levels of engagement and motivation do not necessarily lead to higher job satisfaction, particularly in work environments characterized by high operational demands and limited organizational support. From an educational management perspective, the results highlight the importance of managing human resources not only by encouraging engagement and motivation, but also by improving the quality of work experiences, organizational learning, and employee development systems. This study contributes to the literature on work psychology and educational management by emphasizing the contextual nature of employee well-being and providing practical implications for human resource management and workplace learning in service-oriented organizations.
Code Switching and Code Mixing in Workplace Communication: Implications for Educational Management and Professional Development Saputro, Pramisdi Winanto; Trikandi, Sonya; Sintasari, Diardana Prima; Ina; Hayati , Rifaatussalwa; Fauzi, Aziz
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1887

Abstract

This study aims to describe the forms of code switching and code mixing that occur in workplace communication and to examine their implications from an educational management perspective. A descriptive qualitative approach was employed using observation, listening, audio recording, and documentation techniques. The data consisted of five selected speech events, which revealed two instances of code switching (internal and external) and three instances of code mixing in the form of words, phrases, and clauses. The dominant languages used were Indonesian, Sundanese, Javanese, and English. The findings indicate that code switching and code mixing are influenced by conversational context, speakers’ cultural backgrounds, habitual language use, the presence of a third participant, and the formality of workplace situations. Beyond their linguistic function, these phenomena reflect social interaction patterns, cultural identity, and communication effectiveness in multilingual professional settings. From an educational management perspective, the results highlight the importance of managing language use in workplace learning, communication training, and professional development programs to support effective collaboration and inclusive learning environments.
The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia) Tobing, Terensia; Listiana, Erna; Giriati; Barkah, Barkah; Fitriana , Ana
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1888

Abstract

The rapid development of application-based ride-hailing services has intensified market competition and encouraged service providers to better understand the factors influencing customer satisfaction and loyalty. This study aims to examine the effects of perceived price fairness, e-service quality, and wayfinding on customer loyalty, with customer satisfaction serving as a mediating variable among users of the Gojek application in Indonesia. Using a quantitative approach, data were collected through an online survey of 218 respondents selected via purposive sampling, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3. The results indicate that perceived price fairness, e-service quality, and wayfinding have positive and significant effects on customer satisfaction, while e-service quality and customer satisfaction have positive and significant effects on customer loyalty. Furthermore, the indirect effect analysis confirms that customer satisfaction significantly mediates the relationships between perceived price fairness, e-service quality, and wayfinding and customer loyalty. These findings highlight that customer loyalty in digital ride-hailing services is more strongly shaped through customer satisfaction resulting from users’ comprehensive evaluations of price fairness, digital service quality, and application navigation, and provide important managerial and management education implications for understanding customer-oriented digital service management.
Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management Nabila, Amaninda Jihan; Pebrianti, Wenny; Giriati; Heriyadi; Setiawan , Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1892

Abstract

The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.