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Journal of Educational Management Research
Published by Al-Qalam Institute
ISSN : 29629195     EISSN : 29638992     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools and further vocational and higher education institutions. This journal encourages contributions that respond to important issues in management education. Contributions may be either conceptual or empirical and are welcomed from any topic area and country so long as they primarily focus on management or organization in education. Although our core areas of interest are organizational behaviour and management in education, we are also interested in leadership, public relation, human resource management, social issues in management, financial management, organizational development, critical management studies, etc. Authors are strongly encouraged to have their work reviewed and evaluated by their colleagues prior to submission for formal editorial review.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 509 Documents
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Teacher Competence and Attitudes as Determinants of National Plus Curriculum Implementation Effectiveness Mega, Bunga; Suryaputra, Ronald; Handarini, Dany Moenindyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1901

Abstract

This study aims to analyze the influence of pedagogical competence, professional competence, and teacher attitudes on the effectiveness of National Plus Curriculum implementation. A quantitative explanatory approach was employed, with data collected through a census survey involving teachers. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both partial and simultaneous relationships among variables. The results show that pedagogical competence, professional competence, and teacher attitudes each have a positive and statistically significant effect on the effectiveness of curriculum implementation. Simultaneously, these variables demonstrate a strong combined influence on implementation effectiveness. Among the three factors, teacher attitude exhibits the largest effect size, indicating that motivation, commitment, and openness to curriculum change play a dominant role in supporting effective implementation. These findings imply that successful implementation of the National Plus Curriculum depends not only on teachers’ instructional skills and professional expertise but also on the development of positive attitudes toward curriculum change. Therefore, professional development programs should integrate competence enhancement with strategies aimed at strengthening teachers’ motivation and readiness for curricular innovation.
Educational Management Practices of Islamic Religious Education Teachers in Developing Students’ Character in Elementary Education Habibullah; Sugiono
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1916

Abstract

Character education is a fundamental component of elementary education, requiring not only pedagogical efforts but also effective educational management practices. This study aims to analyse how Islamic Religious Education (IRE) teachers implement educational management practices in developing students’ character through role modelling, religious habituation, and humanistic interaction. Using a qualitative case study approach, the research involved IRE teachers, school principals, classroom teachers, and students as key informants. Data were collected through classroom observations, in-depth interviews, and documentation, and analysed using an interactive analysis model. The findings indicate that IRE teachers play a managerial role in character education by planning and modelling moral values such as honesty, responsibility, and respect; organising structured religious practices that foster discipline and order; and implementing humanistic interactions that reinforce moral development through empathetic communication and persuasive approaches. These practices collectively function as an integrated educational management process that supports character formation beyond formal instruction. The study implies that strengthening students’ character requires schools to recognise IRE teachers as key actors in educational management and to institutionalise role modelling, habituation, and relational practices as part of school-wide character governance.
The Influence of Digital Marketing and Price Discounts on Steam Game Purchase Decisions cahyono, Marchellino william putra; Dewi, Mariana Puspa
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1918

Abstract

This study aims to examine the influence of digital marketing and price discount promotions on consumers’ purchase decisions of Steam games. A quantitative approach with an associative-causal research design was employed. Data were collected through an online questionnaire distributed to 100 active Steam users selected using purposive sampling. Multiple linear regression analysis was conducted using SPSS version 26 to test the proposed hypotheses. The results indicate that both digital marketing and price discount promotions have a positive and significant effect on purchase decisions, either partially or simultaneously. Among the two variables, price discount promotions demonstrate a stronger influence on consumers’ purchasing decisions compared to digital marketing strategies. These findings suggest that while digital marketing remains an important tool for increasing product awareness and engagement, discount-based promotions play a more decisive role in stimulating actual purchase behavior in digital game platforms. The study provides practical implications for digital game publishers and marketers to optimize promotional strategies by balancing persuasive digital marketing content with effective discount offerings to enhance purchasing outcomes.
Digital Leadership of School Principals as a Key Driver of School Readiness in the Artificial Intelligence Era Dismawati, Dismawati; Ilma, Disa Sri; Anton, Anton; Efendi, Yulius; Putri, Riska Meisyi; Eriyani, Elfa; Basroh, Muhammad Ali
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1919

Abstract

The rapid development of Artificial Intelligence (AI) has transformed educational systems and demands a high level of school readiness in terms of technology, organizational culture, and human resources. However, many schools remain inadequately prepared due to school leadership that has not fully adapted to digital transformation. This study aims to analyze how principals’ digital leadership influences school readiness in facing the AI era. Employing a qualitative approach, this research uses a systematic library research method by reviewing relevant scientific publications published between 2021 and 2026. The collected data were analyzed using thematic analysis to identify recurring patterns, key concepts, and dominant findings related to digital leadership and school readiness. The findings reveal that principals’ digital leadership plays a significant role in enhancing school readiness through three interconnected dimensions: the formulation of a strategic digital vision and effective management of digital infrastructure, the development of a supportive digital culture within the school environment, and the facilitation of continuous teacher professional development in response to AI-driven educational demands. These dimensions collectively contribute to the creation of an adaptive and sustainable school ecosystem. The study implies that principals must function as change agents who not only provide technological resources but also strategically strengthen institutional systems, organizational culture, and human resource capacities to ensure the effective and responsible implementation of AI in schools.
The Implementation of Total Quality Management in Islamic Junior High Schools: Commitment, Continuous Improvement, and Performance Outcomes Juwitasari, Marisa; Muawanah, Umi; Lisa , Oyong
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1920

Abstract

This study aims to analyze the implementation of Total Quality Management (TQM) in an Islamic boarding-based bilingual junior high school and to explore its implications for institutional performance and educational quality improvement. A qualitative descriptive approach was employed, with data collected through in-depth interviews, observations, and document analysis involving school leaders, teachers, educational staff, and students. The study examined six core dimensions of TQM implementation: leadership commitment, customer focus, total involvement, continuous improvement, data-driven decision making, and systematic management practices. The findings indicate that TQM principles have been substantially integrated into institutional management and academic processes, contributing positively to performance enhancement, learning quality improvement, and infrastructure development. However, challenges persist in maintaining implementation consistency, strengthening organizational structure, and enhancing staff understanding of comprehensive TQM concepts, particularly among personnel holding multiple roles. The study implies that sustained leadership commitment, capacity building, and structured quality management systems are essential to optimize TQM effectiveness in Islamic educational institutions.
Credibility, Parasocial Interaction, and Informative Value: The Role of Trust in Stakeholders’ Decision Intention Rahmadhani, Roro Ayu; Fauzan, Rizky; Listiana, Erna; Afifah, Nur; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1922

Abstract

The rapid growth of influencer marketing in Indonesia, particularly through social media platforms, has heightened the importance of influencer authenticity in shaping audience perceptions and decision-making. However, empirical studies examining the effectiveness of influencers who promote their own brands remain limited. This study aims to analyze the influence of credibility, parasocial interaction, and informative value on stakeholders’ decision intention, with trust serving as a mediating variable, within the context of educational brand management. Using a quantitative approach, data were collected through a questionnaire administered to 217 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that parasocial interaction has a positive and significant direct effect on decision intention, while credibility, parasocial interaction, and informative value significantly influence trust. In contrast, credibility and informative value do not show a significant direct effect on decision intention. Furthermore, trust is found to significantly mediate the relationships between credibility, parasocial interaction, and informative value and stakeholders’ decision intention. These results imply that effective educational brand management in the digital era should prioritize trust-building strategies by enhancing authentic communication, meaningful engagement, and the quality of information delivered to stakeholders in order to strengthen decision-making outcomes.
Consumer Psychological Factors and Impulse Buying: The Moderating Role of Mindfulness among Generation Z QRIS Users Riyani, Indah; Pebrianti, Wenny; Komari, Nurul; Purmono, Bintoro Bagus; Setiawan, Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1924

Abstract

The rapid adoption of QRIS-based digital payment systems has transformed Generation Z’s consumption patterns, particularly by increasing their tendency toward impulse buying. This study aims to examine the effects of spendception, cashless effect, and hedonic motivation on impulse buying, as well as the moderating role of mindfulness. This quantitative study involved 250 Generation Z respondents in Indonesia who had engaged in impulse buying using QRIS within the past six months. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that spendception, cashless effect, and hedonic motivation have positive and significant effects on impulse buying. Mindfulness weakens the influence of the cashless effect arising from transaction convenience and hedonic motivation driven by emotional pleasure. Conversely, mindfulness strengthens the effect of spendception on impulse buying, as a reduced perception of monetary loss makes transactional awareness insufficient to restrain purchasing impulses. These findings suggest that psychological processes in digital transactions are heterogeneous, depending on consumers’ cognitive and affective dynamics, and offer practical implications for consumers in managing impulsive purchasing tendencies in the era of digital payments.
Literature Study on Transformational Leadership Style and Quality of Education Based on Child-Friendly Schools (CFS) Pratama, Randy Yuki; Sowiyah; Sari, Siti Rahma
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1926

Abstract

This study aims to examine how transformational leadership of school principals contributes to improving educational quality within the framework of Child-Friendly Schools (CFS). A literature review method was employed by systematically analyzing relevant national and international scholarly sources that discuss transformational leadership and child-friendly education. The findings indicate that the application of the four core dimensions of transformational leadership—idealized influence, inspirational motivation, individualized consideration, and intellectual stimulation—supports the development of high-quality school policies aligned with the fundamental principles of child-friendly schools. These leadership practices encourage the creation of safe, inclusive, and supportive learning environments that respect and fulfill students’ rights. Furthermore, the implementation of child-friendly educational practices contributes to students’ character development and enhances the overall quality of schools. The study implies that transformational leadership is a strategic approach for school principals in fostering sustainable educational improvement through child-friendly school policies and practices. Strengthening leadership capacity in this area is therefore essential to ensure the successful implementation of child-friendly education.
Factors Influencing Parents’ Decisions in Choosing Early Childhood and Primary Education Institutions Manalu, Melva Herlina Sarma Uli; Suryaputra, Ronald; Handarini, Dany M.
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1927

Abstract

This study aims to analyze the influence of curriculum, facilities, location, and brand image on parents’ decisions to enroll their children at an integrated early childhood and primary education institution. Employing a quantitative approach with a survey design, data were collected from 55 parents of students in the 2025/2026 academic year selected from a population of 77 respondents. The data were obtained using a Likert-scale questionnaire and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. The results reveal that curriculum has a positive and significant effect on parents’ school choice decisions, indicating that curriculum relevance, quality, and future orientation play a crucial role in shaping parental preferences. In contrast, school facilities and location do not show a significant influence, suggesting that these factors are perceived as basic requirements rather than key differentiators in the school selection process. Furthermore, brand image has a positive and significant effect and emerges as the most dominant factor influencing parents’ decisions, as a strong school image fosters trust, reflects perceived educational quality, and enhances parental confidence. These findings imply that for newly established schools, the development of a strong and relevant curriculum supported by effective brand image management is essential to influence parents’ enrollment decisions, while facilities and location function primarily as supporting factors rather than main determinants.
Modeling Educational Service Quality and Parental Word of Mouth Intention in Early Childhood Education Melvin, Regina; Suryaputra, Ronald; Handarini, Dany Moenindyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1931

Abstract

This study aims to examine the influence of Educational Service Quality on Parents’ Word of Mouth (WOM) Intention through Parental Satisfaction in Early Childhood Education. Educational service quality is conceptualized as a second-order construct formed by the five SERVQUAL dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy. A quantitative explanatory design was employed using a survey method involving parents of children enrolled in a private early childhood education institution in Surabaya, Indonesia. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that Educational Service Quality has a strong positive effect on Parental Satisfaction, which in turn significantly influences Parents’ WOM Intention. Mediation analysis confirms that Parental Satisfaction serves as a significant intervening variable in transmitting the effect of service quality on WOM intention. At the dimensional level, Reliability and Responsiveness emerge as the strongest contributors to perceived service quality. These findings imply that early childhood education institutions should prioritize satisfaction-oriented service management by strengthening reliable administrative systems and responsive communication practices to enhance parental advocacy, institutional legitimacy, and sustainable competitiveness.

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