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PASCIDEV: Pasundan Social Science Development
Published by Universitas Pasundan
ISSN : -     EISSN : 2798415X     DOI : 10.56457/pascidev
Core Subject : Social,
Social Sciences
The Pasundan Social Science Development (PASCIDEV) aims to publish articles that show high levels of theoretical insight or empirical analytic work and gives preference to articles that demonstrate engagement on the key issues that face society issues. The Pasundan Social Science Development (PASCIDEV) invites all scholars, researchers, and students to contribute the result of their studies and research in the field of social science which includes social culture, public & social policy, governance & regional autonomy, development economics, politics, communication, sociology, anthropology, taxation, and administration (public & business).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 29 Documents
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Search results for , issue "Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)" : 29 Documents clear
The Role of Artificial Intelligence in Improving the Efficiency of Financial Risk Management Utomo, Widodo Budi; Yaqin, Nurul; Sari, Nurmala
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.257

Abstract

Artificial Intelligence (AI) has revolutionized the financial sector by offering sophisticated solutions for financial risk management. This article discusses how AI helps companies improve efficiency in identifying, managing, and minimizing risks in the financial sector, including market, credit, and operational risks. With algorithms such as machine learning, natural language processing, and neural networks, AI can process big data quickly, provide accurate analysis, and support strategic decision-making. Despite challenges such as data security and context understanding, the benefits of AI go far beyond these barriers, making it an essential innovation in the digital age. This research highlights the importance of AI integration to create a more secure, efficient, and competitive financial system.
Self-Regulation as a Control of Consumptive Behavior Ratnamaya, Ni Putu Dinda Cetta; Dewi, Ni Luh Yulyana
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.260

Abstract

This study aims to examine the role of self-regulation as a key psychological mechanism in controlling impulsive and compulsive consumer behavior, particularly in the context of digital media influence. The objectives of the study were to determine how self-regulation influences consumer decision-making, analyze the interaction between intrapersonal communication and self-regulation, and propose strategies to reduce excessive consumer behavior among adolescents and young adults. The research method used a systematic literature review by analyzing scientific articles from various databases such as Google Scholar, ScienceDirect, ProQuest, and ResearchGate published in the last ten years. Data collection was carried out through keyword searches related to "self-regulation," "impulse buying," "consumer behavior," and "digital influence," then selected based on relevance and quality. Data were analyzed using content analysis methods on 35 selected studies, which showed that individuals with high self-regulation are able to resist impulsive stimuli through a process of internal reflection and rational intrapersonal communication. The results revealed that self-regulation functions as a key buffer against impulsive buying, especially when supported by intrapersonal communication strategies. The implications of these findings are important for policymakers and practitioners in developing programs to improve self-regulation skills to control excessive consumption. Further research is recommended using experimental approaches and longitudinal studies to test the effectiveness of interventions. This study references 45 scientific literature, includes tables and graphs illustrating key relationships, and makes recommendations for future studies.
The Role Of Brand Awareness And Customer Experience In Increasing Customer Loyalty At Nailogy Bali Apriningsih, Dewa Ayu Putu; Ardani, Wayan; Widani, Ni Made
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.265

Abstract

Customer loyalty greatly influences the success of a business, especially businesses that must follow current trend updates such as Nailart businesses. This study aims to determine the influence of brand awareness and customer experience in increasing customer loyalty at Nailogy Bali. The population in this study were all Nailogy Bali customers totaling 45,533 in 2024. The sample size obtained was 100 customers at Nailogy Bali. The sample size was calculated using the Slovin formula. The sample used in this study was taken using a purposive sampling method. Testing was carried out by testing research instruments, Classical Assumption Tests, with data analysis techniques using Multiple Linear Regression Analysis, Determination Analysis, Partial Test (T Test) and Simultaneous Test (F Test). The findings in this study are that brand awareness has a positive and significant effect on Nailogy Bali customer loyalty with a calculated t value of 5.372 with a significance value of 0.000 (0.000 <0.05) and a regression coefficient that has a positive value of 0.331. Customer experience has a positive and significant effect on customer loyalty of Nailogy Bali with a calculated t value of 10.172 with a significance value of 0.006 (0.000 <0.05) and a regression coefficient of 0.490. Brand awareness and customer experience simultaneously have a positive and significant effect on customer loyalty of Nailogy Bali with a calculated F value of 185.716 with a significance of 0.000. Because the significance value is smaller than 0.05 (0.000 <0.05). The results of this study are expected to be a reference for Nailogy Bali management that to increase customer loyalty, it is necessary to increase brand awareness and customer experience.
The Effect Of Discipline And Work Environment On Employee Performance In The Warehouse Division At PT. Nusantara Logistics Group Tangerang Gandung, Muhammad; Sunarsi, Denok; Suwanto, Suwanto
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.268

Abstract

This study aims to analyze and determine the influence of work discipline and work environment on employee performance in the Warehouse Division at PT Nusantara Logistics Group Tangerang. The background of this study is based on the important role of human resources in achieving operational effectiveness and efficiency of logistics companies, which are highly dependent on employee punctuality, accuracy, and responsibility. Strong work discipline and a conducive work environment are believed to contribute positively to improving individual and team performance within an organization. This study uses a quantitative descriptive method with a survey approach. The study population is all 60 employees of the Warehouse Division of PT Nusantara Logistics Group Tangerang, and because the number is relatively small, a census sampling technique is used where the entire population is used as respondents. The research instrument is a questionnaire with a five-point Likert scale covering three main variables, namely work discipline (X?), work environment (X?), and employee performance (Y). The collected data are then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, as well as t-tests and F-tests to test partial and simultaneous hypotheses. The results of the study indicate that work discipline has a positive and significant effect on employee performance, with a calculated t value of 3.982 > t table 2.001 and a coefficient of determination (R²) of 21.5%. This means that increasing discipline in the aspects of attendance, responsibility, and compliance with regulations makes a significant contribution to improving individual performance. Furthermore, the work environment also has a significant effect on employee performance, with a calculated t value of 3.352 > t table 2.001 and a coefficient of determination of 16.2%. A comfortable, safe work environment, as well as good social relations between coworkers and superiors, have been shown to increase employee motivation and productivity. Simultaneously, the results of the F test show that discipline and the work environment together have a significant effect on employee performance, with a calculated F value of 7.903 > F table 2.77 and a simultaneous coefficient of determination of 21.7%. This means that these two variables collectively explain about one-fifth of the variation in employee performance, while the remaining 78.3% is influenced by other factors such as work motivation, leadership style, compensation system, and organizational culture that are not discussed in this study.
Employee Performance Improvement Strategy at Hermina Hospital Ciputat Ruhaedi, Rudi; Hamsinah, Hamsinah; Rusilowati, Umi
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.269

Abstract

This study aims to analyze strategies for improving employee performance at Hermina Ciputat Hospital by applying the Analytical Hierarchy Process (AHP) method. The main problem faced by the hospital lies in declining productivity and performance gaps between service units. A quantitative descriptive approach was used to identify the most influential factors contributing to performance improvement, focusing on four main criteria: competence, motivation, training, and reward systems. Data were collected through questionnaires and interviews involving 30 respondents, consisting of medical staff, paramedics, and administrative employees. The AHP method was employed to calculate the priority weights and consistency ratios of each factor. The results revealed that competence had the highest priority weight (0.43), followed by motivation (0.27), training (0.19), and reward systems (0.11), with a consistency ratio (CR) of 0.04, indicating valid consistency. These findings highlight that improving employee competence through continuous training programs is the most effective strategy to enhance performance. Furthermore, employee motivation should be strengthened by implementing fair reward policies, encouraging participation in decision-making, and fostering a collaborative work culture. This study contributes to the development of strategic human resource management policies in hospitals, particularly in enhancing employee performance through competency-based approaches. The results are expected to serve as a practical guide for Hermina Ciputat Hospital management in implementing sustainable performance improvement strategies.
The Influence Of Religiosity And Reference Groups On Decision To Purchase Halal Labeled Products Amilia, Suri; Fuad, Muhammad; Zati, Muhammad Rizqi; Faridy, Najihatul; Gunanjar, Imam
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.229

Abstract

This study aims to analyze the influence of religiosity and reference groups on purchasing decisions for halal-labeled products. This study uses multiple linear regression analysis. Based on the results of the t-test, religiosity and reference groups partially have a significant influence on purchasing decisions for halal-labeled products. Meanwhile, the F-test shows that religiosity and reference groups simultaneously influence purchasing decisions for halal-labeled products. Through the analysis of the coefficient of determination, it can be explained that religiosity and reference groups have an influence on purchasing decisions for halal-labeled products by 46.6%, the difference of 53.4% is influenced by variables outside this study.
The Application of Zakat in Islamic Law to Reduce Economic Inequality in Society Hermawan, Dadang
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.244

Abstract

Zakat is one of the pillars of Islam that plays a significant role in the economy, particularly in reducing economic inequality and fostering social welfare. This study aims to analyze the application of zakat in Islamic law in North Cikarang, Bekasi, and its impact on reducing economic disparities in society. The research uses a qualitative approach with a case study on several zakat institutions operating in the area. The findings show that effectively managed zakat can have a positive impact in assisting underprivileged communities; however, challenges remain in terms of optimal distribution and management. Factors such as the lack of public understanding of zakat and the limited facilities and resources of zakat institutions become significant barriers in achieving the goal of reducing economic inequality. Despite this, zakat given to the community can be utilized for business capital, education, and healthcare, which in turn contributes to improving the quality of life. Therefore, enhanced coordination between the government, zakat institutions, and the public is necessary to maximize the potential of zakat in reducing economic inequality and achieving social justice in North Cikarang. This research is expected to provide deeper insights into the effectiveness of zakat as a tool for attaining more equitable economic welfare
The Relationship Between The Leadership Style Of Transformational Principals And The Performance Of Educational Staff At Smk Sasmita Jaya 1, South Tangerang Kinanti, Jelita Irna; Atmojo, Kunto; Wibowo, Hadi Mulyo
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.246

Abstract

This study aims to examine the relationship and how big the relationship is between the transformational principal's leadership style and the performance of educational staff at SMK Sasmita Jaya 1 Tangerang Selatan. Transformational leadership style is measured through charisma, inspiring motivation, attention to individuals, and intellectual stimulation. Meanwhile the performance of educational staff is measured using four indicators, namely work quality, work quantity, punctuality, and responsibility. This study uses a quantitative correlational method with a total number of respondents of 71 people taken by total sampling. Data collection using a questionnaire with a Likert scale, then analyzed using the Pearson correlation test has a value of 0.531 and a coefficient of determination (R²) has a value of 28.2%. The results of the study showed that the results of the Pearson correlation test showed a significant relationship between the transformational principal's leadership style and the performance of educational staff, that the two variables had a moderate and positive relationship. While the results of the coefficient of determination show that the performance of educational staff is influenced by the transformational principal's leadership style variable. This study is expected to be a consideration for increasing the effectiveness of principal leadership and as a basis for further research.
Implementation of Automation Technology in Enhancing Digital Marketing Efficiency for Small Businesses Waramena, Shella Sukma Dewi
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.251

Abstract

The rapid advancement of automation technology has significantly impacted digital marketing strategies, particularly for small businesses aiming to enhance efficiency and optimize operations. This study explores the implementation of automation tools in digital marketing efforts, focusing on their potential to streamline processes, improve customer engagement, and increase overall marketing effectiveness for small businesses. Automation technologies, such as customer relationship management (CRM) systems, email marketing automation, and social media management tools, allow small enterprises to reach their target audience more effectively while saving time and resources. Through an in-depth analysis of case studies and real-world applications, this research highlights how automation can assist in lead generation, customer retention, and data-driven decision-making. The findings suggest that by adopting automation, small businesses can not only boost their marketing efficiency but also gain a competitive edge in a crowded digital marketplace. Challenges such as initial setup costs, integration with existing systems, and the need for ongoing maintenance are also addressed. However, the long-term benefits, including improved ROI, enhanced customer experience, and increased scalability, make automation a valuable investment for small business owners. This paper provides actionable insights for small businesses looking to leverage automation in their digital marketing strategies, offering recommendations for successful implementation and optimization.
The Role of Data Analytics in Optimizing Digital Marketing Strategies in the Digital Technology Era Ernawati, Ayu
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.252

Abstract

In the ever-evolving digital technology era, the role of data analytics has become increasingly vital in optimizing digital marketing strategies. Data analytics enables marketers to gain deeper insights into consumer behavior, allowing them to make more informed and targeted decisions. Through the use of big data, machine learning, and advanced analytics algorithms, companies can identify market trends, consumer preferences, and areas that need improvement in their marketing strategies. Data analytics also facilitates the personalization of marketing messages, improving conversion rates and customer loyalty. Furthermore, analytics technologies provide real-time insights, enabling swift decision-making and responsiveness to changing market dynamics. On the other hand, challenges in implementing data analytics include the need for adequate technological infrastructure, data analysis skills, and the safeguarding of consumer data privacy and security. Therefore, integrating data analytics into digital marketing strategies requires special attention to both technical and ethical aspects. With proper utilization, data analytics can serve as a highly valuable tool in enhancing the effectiveness and efficiency of digital marketing.

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