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INDONESIA
Jurnal Sains Terapan Pariwisata
Published by Politeknik Sahid
ISSN : 2541447X     EISSN : 25414488     DOI : https://doi.org/10.56743/jstp.v8i1
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Education Library & Information Science Public Health Social Sciences Veterinary Other
Jurnal Sains Terapan Pariwisata adalah jurnal nasional terlengkap untuk semua yang peduli dengan inovasi dan pengembangan aspek pariwisata serta isu pariwisata terkini, seperti Destinasi Wisata, Perhotelan, Gastronomy dan MICE. Jurnal ini berisi penelitian teoritis dan terapan, mendorong penelitian berdasarkan berbagai metode, termasuk pendekatan kualitatif, kuantitatif dan metode campuran.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 266 Documents
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Marketing Mix Strategy To Increase Room Occupancy At Sanctoo Suites & Villas Ni Luh Pratiwi Eca Putri; Made Sudiarta; I Gusti Agung Bagus Mataram
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This research focuses on the analysis of the marketing mix strategy used by the Sales & Marketing department at Sanctoo Suites & Villas and also this study aims to determine the most relevant marketing mix strategies used to increase the room occupancy at Sanctoo Suites & Villas. The data collection methods used in this study were participant observation, structured interviews, questionnaires, and documentation. The analysis technique used in this study consists of qualitative descriptive analysis, IFAS (Internal Factor Analysis Summary) Matrix, EFAS Matrix (External Factor Analysis Summary), Internal-External Matrix (IE), and analysis with a SWOT matrix (Strength, Weaknesses, Opportunities, Threats). The result of the IFAS matrix (Internal Factor Analysis Summary) analysis score is 2.99 and the EFAS matrix (External Factor Analysis Summary) score is 2.86 therefore in the IE (Internal-External) Matrix the position of the current marketing mix strategy is at cell 5, Internal-External Matrix (IE), which is called growth and stability strategies through horizontal integration. The analysis with the SWOT matrix (strength, weaknesses, opportunities, threats) result 10 alternative strategies that can be applied to increase the occupancy rate of Sanctoo Suites & Villas rooms.
Strategi Pengembangan Usaha Mikro Kecil Dan Menengah (Studi Kasus Jamu Tradisional Ibu Hadi) Heru Suheryadi; Nicko Gana Saputra; Siti Sarah Farah Dilla
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Jamu is a traditional alternative medicine. In Indonesia, the herbal medicine industry has received government attention by issuing regulations on standardization in the processing of herbal medicine. Ibu Hadi's traditional herbal medicine business industry is one of the Micro, Small and Medium Enterprises (MSME) units that focus on selling traditional herbal medicine. There needs to be special attention to the development system of Micro, Small and Medium Enterprises (MSME). After conducting a research survey, several alternative strategies are needed to find out which alternative strategy is appropriate to use as an effort to develop the herbal medicine industry in Ibu Hadi's Traditional Herbal Medicine business, study internal (IFE) and external (EFE) environmental analysis, external internal matrix (IE), Strengths, Weaknesses, Opportunities, Threats (SWOT) matrices has been done. The Quantitative Strategic Planning Matrix (QSPM), from the analysis results obtained 12 internal factors and 10 external factors. Meanwhile, for alternative strategies, there are 6 alternatives obtained from the SWOT matrix and IE matrix. In the QSPM matrix, strategic priorities are obtained, namely maintaining prices and improving the quality of herbal medicine and maintaining the purity of herbs without medicinal chemicals to increase customer satisfaction, using the latest tools or technology to improve quality and speed up the herbal medicine production process, working with several online transportations applications to facilitate customers. In buying herbal medicine, holding promotions on social media to increase sales and marketing reach, adding or innovating for durable products to be marketed in the market, as well as making product packaging innovations such as the appearance of ready-to-drink herbal bottle, and become more practical.
Potensi Dan Pengembangan Daya Tarik Wisata Rumah Semut (Musamus) Di Kabupaten Merauke Reni Sulistiyowati; Nicko Gana Saputra; Dewi Fitriani
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Indonesia is an archipelagic country that has a variety of natural, ethnic and cultural beauties. This diversity makes a lot of tourism potential, both natural and cultural, which is able to attract the interest of many local and foreign tourists. Indonesia has a lot of potential and natural resources that have not been developed optimally, including in the tourism sector. One of the tourism sectors that want to be developed is the ant house (Musamus) as a local tourist attraction in the city of Merauke. This study aims to find out how the development strategy will be carried out to increase the potential of the ant house as a local tourist attraction in Merauke Regency. This study uses with a qualitative approach, through a research design to describe and analyze the development of tourism potential in Merauke Regency which is not yet optimal.
Analisa Willingness To Pay Melalui Healthy Food Tamu Hotel Di Masa Adaptasi Kenormalan Baru Di Hotel Aviary Bintaro Nicko Gana Saputra; Asmawih; Ajeng Julyani Ryzanti
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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This research aims to analyze the characteristics of healthy food consumers among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, determine the average willingness to pay value for healthy food among hotel guests during the new normal adaptation period at Hotel Aviary Bintaro, and identify the factors that influence the willingness to pay for healthy food at Hotel Aviary Bintaro. The data analysis used in this research is quantitative, including validity and reliability tests. The research was conducted at Hotel Aviary Bintaro. The population of this study is hotel guests at Hotel Aviary Bintaro. The collected data will be processed and described quantitatively.
Implementasi Teaching Factory Dalam Program LED Di Politeknik Sahid Jakarta (Studi Kasus Mahasiswa Program LED) Nicko Gana Saputra; Baskoro Harwindito; Dadang Mardian
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Teaching factory is a learning activity where the school carries out production or services that are part of the teaching and learning process. Production-based learning is a process of learning expertise or skills that are designed and implemented based on actual work procedures and standards to introduce to students how the world of work really is, so work-based learning is one of the best solutions. Politeknik Sahid Jakarta has a Leadership Entrepreneurship and Development (LED) program that implements teaching factory activities in teaching, where LED program students who act as members carry out hotel teaching activities just like hotels that have the purpose of knowing and describing the implementation of teaching factories in LED programs at Polytechnic Sahid Jakarta. This research is a qualitative-descriptive which uses observations and interviews as a method to collect data. The key informan is LED program student. The data results that have been collected will be described descriptively.
Inventory Management Pastry Untuk Meningkatkan Profitabilitas Di Campus Bistro Politeknik Sahid Nicko Gana Saputra; Heru Suheryadi; Esther Karolina Williams
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Menerapkan inventory management yang baik dan benar ke depannya. Inventory merupakan salah satu asset penting dalam perusahaan yang menjadi salah satu faktor pendukung dalam menjalankan operasional suatu restoran. Jenis – jenis persediaan, yaitu persediaan bahan mentah (raw material inventory), persediaan barang setengah jadi (work in process), persediaan pasokan pemeliharaan/perbaikan/operasi (maintenance, repair, operating), persediaan barang jadi (finished good inventory). Faktor-faktor yang mempengaruhi persediaan bahan baku, yaitu perkiraan bahan baku, harga bahan baku, biaya – biaya persediaan, kebijakan pembelajaan, pemakaian bahan baku, waktu tunggu, model pembelian bahan baku, persediaan pengaman dan pembelian kembali. Profitabilitas merupakan laba yang di dapat oleh suatu perusahaan dengan menggunakan aset yang dimilikinya dalam mencari keuntungan. Penelitian ini adalah deskriptif kualitatif yang menggunakan observasi dan wawancara sebagai metode untuk mengumpulkan data. Informan kunci adalah Karyawan Campus Bistro. Hasil data yang telah dikumpulkan akan dijelaskan secara deskriptif.
Analisis Ability to Pay Mahasiswa Politeknik Sahid Jakarta Nicko Gana Saputra; Reni Sulistyowati; Angga Pardosi
Jurnal Sains Terapan Pariwisata Vol. 5 No. 1 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Sahid Polytechnic is one of the universities in the field of tourism that has been established since 1983 under the part of the Sahid Jaya Education and Social Foundation. Along with the development of tourism education in Indonesia, causing more and more new universities so that the Sahid Polytechnic must compete fiercely to find new students. In 2019 the number of students at the Sahid Polytechnic is 1,431 students. This study was conducted to analyze the students' ability to pay for tuition at the Sahid Polytechnic in Jakarta, and there needs to be an increase in the priority of the service dimensions of the Sahid Polytechnic management, including the satisfaction of obtaining services from Sahid Polytechnic staff, security and comfort in the campus area and ease in obtaining campus facilities. The method of collecting data by distributing questionnaires to Sahid Polytechnic students with sampling using the Slovin method so that 93 students were obtained as respondents. Ability To Pay measurements use the household budget method. The results of the study were the estimated average ATP value of Rp.1,530,322, - with a median of Rp. 1,500,000. The biggest ATP of students is in the scenario between Rp.750,000 - Rp. 1,150,000 as much as 86%. By increasing the priority dimensions expected by students, ATP from Sahid Polytechnic students will increase.
Analisis Strategi Pemasaran Kamar Hotel Di Qunci Villas Hotel Lombok Nicko Gana Saputra; Reni Sulistyowati; Raehanun
Jurnal Sains Terapan Pariwisata Vol. 5 No. 2 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Lombok is one of the tourism destinations that is quite attractive to domestic and foreign tourists. It causes the competition of the tourism world in Lombok getting tougher. one of them is hospitality business. To deal with the competition, of course the hotel needs a strategy in marketing its products, especially rooms which are the main products of the hotel. As well as the Qunci villas in Lombok hotels in determining the right marketing strategy, an analysis is certainly needed. This study was tested using SWOT analysis by identifying internal and external factors of the hotel, namely analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) then formulated into External Internal Matrices, Cartesian Diagrams, and Swot Matrix. From the results of the analysis carried out on the Cartesian diagram, the Qunci villas position of the hotel is located in quadrant II which is a diversification position, wich mean even Qunci villas hotel lombok despite facing many threats it have the power to deal with these threats. In this case Qunci Villas has several alternative strategies, such as SO, ST, WO, and WT. with one selected strategy it is the ST strategy. ST's strategy that is suitable for Qunci Villas Hotel is to increase the expenditure of new lodging packages and promo packages that have never been held before, as well as adding and modifying products and facilities, then maximizing the use of technology owned by the hotel to expand the target market, thereby increasing occupancy and income at Qunci Villas Hotel Lombok.
Pemahaman dan Minat Konsumen dalam Menggunakan Quick Response Indonesian Standard Sebagai Alat Pembayaran Digital di Daerah Kecamatan Cinere Reza Imani Syawal; Baskoro Harwindito; Reni Sulistiyowati
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

This study aims to measure how well consumers understand and interest in QRIS as a digital payment instrument. Consumer understanding of QRIS can influence its use as a digital means of payment. The higher the consumer's understanding of how to use QRIS and its benefits, the more likely they are to be interested in using it. The research method used in this study is quantitative analysis, which collects data in the form of numbers or quantitative measures and then analyzes them systematically using statistical techniques to draw reliable conclusions. The data collection technique used was a questionnaire, while the data analysis technique used was descriptive statistics using a percentage formula. The results of this study indicate that the majority of respondents agree with the use of QRIS in digital transactions, which is found through percentage calculations.
Analisis Strategi Promosi Hotel Mandarin Oriental Jakarta Post Pandemi Covid – 19 Nicko Gana Saputra; Reni Sulistiyowati; Gavriel Kevin Wijaya
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Promotion Strategy is a plan for optimal use of promotional elements: advertising, public relations, personal selling and sales promotion. (Lamb, Hair, McDaniel, 2001). Because of that, the promotion strategy of a hotel is very decisive so that the hotel can survive all conditions and existing competition. In the initial observations, it appears that the promotional elements mentioned above are not in ideal conditions or do not take place as expected. To describe and explain the Promotional Strategy of Mandarin Oriental Hotel Jakarta in terms of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. This research is a research with a qualitative approach, using a case study technique, which is an empirical study that investigates phenomena in their context, in real life, especially when the boundaries and context are not clear. Data collection by interview, observation and documentation. Data analysis techniques by means of reduction, display, and verification. Data Validation Techniques by means of Triangulation. Respondents consisted of top managers, middle managers, lower managers, and employees of the internal and external Marketing Department of the Mandarin Oriental Hotel Jakarta, totaling 10 respondents. Before and during the Covid-19 Pandemic, the Mandarin Oriental Hotel Jakarta had implemented a Promotional Strategy to increase and maintain occupancy levels. Likewise, during the post-pandemic Covid-19 era, the Promotion Strategy was carried out, where advertising was carried out massively through digital platforms and third parties (digital media, bank promotion, and partnerships and the use of influencer marketing); Sales (Sales Promotion), modified according to the situation and conditions encountered; Personal Selling (Perjualan Personal), reactivated as an important strategy, apart from that brand awareness is influenced by government policies in terms of PPKM; Direct Marketing (Direct Marketing), carried out even though it is more enthusiastic but taking into account government policies in terms of PPKM; In terms of Public Relations, we always implement the we care program. This whole strategy involves all staff. The result is selling hotel products, creative thinking in developing certain activities, and increased employee loyalty.

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