Journal of Commerce Management and Tourism Studies
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
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<![CDATA[Optimizing purchasing procedures for procurement at serenity spa and salon of Hotel LMB ]]>
<![CDATA[Sudarmini, Ni Made]]>;
<![CDATA[Kencanawati, Anak Agung Ayu Mirah]]>;
<![CDATA[Sukmawati, Ni Made Rai]]>;
<![CDATA[Ariningsih, Ni Putu]]>;
<![CDATA[Mazher, Muhammad Ahmad]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i2.133
<![CDATA[This study investigates the purchasing procedures for the procurement of goods required by Serenity Spa and Salon at Hotel LMB. The research aims to identify inefficiencies and suggest improvements for a more streamlined process. Data was collected through a combination of qualitative interviews, observation, and document study with key personnel and quantitative analysis of procurement records over the past year. The findings highlight several areas where current practices fall short, particularly in supplier selection and inventory management. Recommendations include adopting a more rigorous supplier evaluation framework and implementing an automated inventory tracking system. These changes are expected to enhance operational efficiency, reduce costs, and ensure timely availability of high-quality products. The study concludes with a discussion of the potential impact on overall service quality at Serenity Spa and Salon.]]>
<![CDATA[An analysis of the Indian retail market: Growth challenges, opportunities, and forecast to 2027 ]]>
<![CDATA[Kumar, Sandeep]]>;
<![CDATA[Bakshi, Sweta]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.190
<![CDATA[This research paper delves into the Indian retail market, analyzing its growth trajectory, identifying key challenges, exploring emerging opportunities, and providing a forecast up to 2027. Through a comprehensive examination of market trends, consumer behavior, regulatory frameworks, and technological advancements, this paper aims to offer valuable insights for stakeholders seeking to navigate and capitalize on the dynamic Indian retail landscape.]]>
<![CDATA[How the word of mouth marketing strategy influence the consumer buying interest? (A case of genestick product) ]]>
<![CDATA[Wenas, Pearl Loesye]]>;
<![CDATA[Natos, Christoffer Daniel]]>;
<![CDATA[Rompas, Margresye Diana]]>;
<![CDATA[Towoliu, Benny Irwan]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.203
<![CDATA[The genestick product is a stick-shaped snack product made from onions in the Manado local language called kue kering biji-biji. This cake is produced by students from Politeknik Negeri Manado who are managed in groups in the form of micro-entrepreneurship, since it was sold it has stagnated, because it only uses a promotion strategy using a social media platform. Since the marketing strategy changed through word of mouth marketing, sales have increased. The purpose of this study was to analyze the effect of word of mouth marketing strategies on consumer buying interest in ginestick products. The research method used is quantitative descriptive, with data collection techniques through surveys, of 50 respondents. The analytical tools used are validity and reliability tests, correlation tests, regression tests, determination tests and hypothesis testing through the T test and F test. From some of these tests it is found that consumer buying interest is influenced by word of mouth marketing strategies. At the significance level of the hypothesis test (T and F tests) (0.001) and < the research error rate of 0.05 and with a coefficient of determination of 61.6%, it has a positive effect, which means that the higher the Word of mouth marketing, the higher the buying interest of Genestick product consumers.]]>
<![CDATA[A comparative study on the impact of service quality on customer satisfaction: Survey of joint venture and government banks in Nepal ]]>
<![CDATA[Ghimire, Shiva Raj]]>;
<![CDATA[Agarwal, Nirdosh]]>;
<![CDATA[Basnet, Ashok]]>;
<![CDATA[Chaurasiya, Sneha]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.204
<![CDATA[This study explores the relationship between customer satisfaction and service quality, of the inquiry is the evaluation of client satisfaction regarding the caliber of service rendered by Nepalese commercial banks. The study attempts to determine the effect of focusing on how important it is for service quality to influence customer contentment. The primary focus service quality on customer satisfaction within the Nepalese banking industry is by using descriptive and causal comparative research techniques. A total of 383 samples were taken from six joint venture banks and three public (or Government ownership) banks in Nepal. Using primary data obtained from a survey with a five-point Likert scale, correlation and regression analysis are used in the study to examine the impact of several service quality parameters on customer satisfaction. The results show that, in the Nepalese banking industry, responsiveness, reliability, assurance, and empathy have a positive and significant association with customer satisfaction. However, responsiveness does not significantly affect customer satisfaction.]]>
<![CDATA[The role of ambiance and service in culinary tourism: A case study at D’Warung ]]>
<![CDATA[Sukartini, Ni Wayan]]>;
<![CDATA[Kanca, I Nyoman]]>;
<![CDATA[Budiarta, I Putu]]>;
<![CDATA[Sumawidari, Ida Ayu Ketut]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.218
<![CDATA[This study examines the culinary and dining experience at D’Warung, a popular restaurant known for its diverse menu and cozy atmosphere. The primary objective is to analyze the restaurant's appeal, focusing on its food offerings, ambiance, and customer service. Data collection was conducted through observation and interviews with staff and customers, assessing factors such as the quality of the food, the level of crowd, and the friendliness of the service. The results reveal that D’Warung stands out for its comfortable atmosphere, friendly staff, and a varied menu that includes both local and western dishes. The analysis highlights these factors as key contributors to the restaurant’s success. In conclusion, the study emphasizes the importance of creating a welcoming environment and providing excellent service in shaping a memorable dining experience.]]>
<![CDATA[Systematic review of the impact of social media on entrepreneurship ]]>
<![CDATA[Sharma, Ravi Kant]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.224
<![CDATA[In recent years, social media has developed into a powerful tool that could have a significant effect on entrepreneurial activities; however, research on this impact is still in its infancy. Therefore, the purpose of this study is to investigate the impact of social media on entrepreneurship. This study uses the systematic literature review (SLR) method. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology has been used to analyse and synthesise the findings from 20 pertinent research papers for the study. The results showed that social media has a significant impact on entrepreneurship, enabling customer interaction, effective marketing, and entrepreneurial intent, it presents risks and issues. The study's findings provide valuable information that aids practitioners, scholars, and policymakers in understanding the dynamic relationship between social media and entrepreneurship.]]>
<![CDATA[Implementation of social media platform for increasing brand awareness of Tista tourism village ]]>
<![CDATA[Paramita, Ratri]]>;
<![CDATA[Zulfan , Muhammad]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.225
<![CDATA[The aim of this research is (1) To find out how the management of the Tista tourism village promotes the brand of the village and (2) What the impact of the application of the social media platform on the awareness of the Tista village is. The Tista tourist village is an independent tourist village that started from the community, by the community, and for the community based on the spirit of mutual cooperation in building a village as well as shared commitment and the many potentials that exist in the area that we need to preserve and develop, therefore giving rise to an idea for form a tourism village. This tourism village aims to utilize existing human resources and natural resources so that the existence of Tista tourism village can be known and recognized by the wider community so that it can be attractive for tourists who just come to enjoy the rural atmosphere in our area. Data collection methods are observation, interview, documentation, and literature study. The analysis techniques used are descriptive and qualitative. The results of this study indicate that there are some social media platforms used for increasing brand awareness in the village and there is also improvement of the tourism activities arising from the social media. It can be recognized from the increasing number of viewers on the platform which at the meantime uses Facebook, Instagram, and Tik-Tok.]]>
<![CDATA[The synergy of leadership, motivation, and training in boosting employee performance: A case analysis of The KRU ]]>
<![CDATA[Harmini, AA Ayu Ngr.]]>;
<![CDATA[Rastitiati, Ni Kade Juli]]>;
<![CDATA[Mandang, Selvie Ratna Ivone]]>;
<![CDATA[Putra, I Komang Mahayana]]>;
<![CDATA[Sekarti, Ni Ketut]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.226
<![CDATA[Employee performance in the hospitality industry is significantly influenced by leadership style, motivation, and job training. The KRU, as a luxury destination in Bali, needs to understand these factors to enhance employee performance and guest services. This study aims to analyse the impact of leadership style, motivation, and job training on employee performance at The KRU. This research employs a quantitative method with a survey approach. Data was collected through questionnaires distributed to the resort's employees. Data analysis utilized descriptive statistics and regression analysis to assess the relationships between variables. The analysis results indicate that supportive leadership styles and high motivation significantly affect employee performance improvement. Additionally, effective job training contributes to enhanced skills and productivity among employees. Leadership style, motivation, and job training have a significant positive impact on employee performance. Recommendations are provided to enhance leadership approaches and training programs to maximize employee performance.]]>
<![CDATA[The influence of visual aesthetic design and cross-cultural regions on virtual item purchase intentions in the genshin impact game ]]>
<![CDATA[Dhia, Muhammad Rafi]]>;
<![CDATA[Rijadi, Ciptaning Ndhika]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.229
<![CDATA[This study examines how Visual Aesthetic Design and Cross-Cultural Region impact the intention to purchase virtual items in the game Genshin Impact. The independent variables are Visual Aesthetic Design and Cross-Cultural Region, while the dependent variable is Purchase Intention. Data was gathered using SPSS 20 by distributing a questionnaire to 96 active players from Indonesia, aged 18-35, who have been playing Genshin Impact for at least 3 months. The research uses a quantitative associative approach with primary data and non-probability purposive sampling. The results show that Visual Aesthetic Design has a positive and significant effect on Purchase Intention, evidenced by a t-count of 3.486 (exceeding the t-table value of 1.661) and a significance level of 0.01 (below 0.05). Likewise, Cross-Cultural Region has a positive and significant impact on Purchase Intention, with a t-count of 5.576 (greater than the t-table value of 1.661) and a significance level of 0.00 (below 0.05). The combined effect of both Visual Aesthetic Design and Cross-Cultural Region on Purchase Intention is significant, as indicated by an F-count of 70.984 (surpassing the F-table value of 3.09) and a significance level of 0.00 (below 0.05).]]>
<![CDATA[Navigating supply chain management: Technology adoption in Southeast Nigerian breweries ]]>
<![CDATA[Ugwu, Kelechi Enyinna]]>;
<![CDATA[Balogun, Olu]]>
<![CDATA[ Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024 ]]>
Publisher : <![CDATA[YAYASAN MITRA PERSADA NUSANTARA ]]>
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DOI: 10.58881/jcmts.v3i3.231
<![CDATA[The study focuses on evaluating the influence of the adoption of technological advancement on supply chain management in Selected Nigerian Brewery Plc, South-East Zone Nigeria. The research employed a survey design and questionnaire as instruments for data collection. The total population of the study comprised 2,100 staff of the organization. Taro Yamane method was used to estimate the sample size which produced a result of 336. A proportionate allocation formula was applied in the distribution of the survey in the following states: River State, Bayelsa, Akwa Ibom, Delta, and Edo State, Nigeria. Out of 336 copies of a questionnaire sent to the participants, only 321 were returned and utilized for the study while the remaining 15 copies were not utilized for this study. The study hypotheses were statistically tested and analyzed using Pearson correlation methods at a 5% significance level. The findings of research hypothesis one indicates that artificial intelligence (AI) adoption positively contributes to supply chain visibility (SCV) when the p-value (.000) is less than a 5 % level of significance (p < 0.05). The researcher recommends that businesses should create a demand forecast based on using historic sales to meet customer demands. Management of the Nigerian Brewery Plc should continue to invest in advanced technologies such as AI and IoT to further enhance supply chain operations. This will help maintain a competitive edge in the market by improving efficiency and reducing costs. This study adds to the body of knowledge by presenting data on the beneficial effects of technology improvements on supply chain management in the Nigerian brewery industry. The study would guide the Nigerian government to implement e-government, and e-health services to citizens.]]>
