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Andina Fasha
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Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Published by Universitas Internasional Batam
ISSN : -     EISSN : 29877024     DOI : https://doi.org/10.37253/se
Core Subject : Education,
Other
Social Engagement: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal open access dan peer-reviewed yang mempublikasikan hasil pengabdian kepada masyarakat dari seluruh bidang ilmu. Social Engagement: Jurnal Pengabdian Kepada Masyarakat diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Internasional Batam. Terbit secara berkala setiap tiga bulan sekali, Maret, Juni, September dan Desember.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Implementasi Pemasaran Digital Pada Breadlife Melalui Media Video Arienda Gitty Ramadani; Dewi Khornida Marheni; Fanesha Nissy Kusweanto
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8553

Abstract

Digital Marketing is the main key for business in these days to be able to thrive. Breadlife Batam is a store specialized in selling and making bread and pastry in an Japanese Artisan Bakery style under PT Kunci Mas Batam. All this time, there are some Batam residents which do not recognize Breadlife as a good national franchise, have not tried the products and also feel sceptic towards the brand quality, considering the price is expensive enough if compared to other local bread brands.Purpose - This PkM activity is expected to be able to help Breadlife store to promote its product to the society with video media.Research Method - The data collection method used is observation and interview. Findings - As a result, there are many good responds from the society, hence Breadlife brand will be increasingly known by the Batam societies. Implication - The contribution of the research findings for Breadlife’s owner are many good responds from the society, hence Breadlife brand will be increasingly known by the Batam societies. The contribution of the research findings for the next researcher are can be used as a reference source for further research to support research related to digital marketing.
Perancangan Program Database Excel dengan Input Barcode Scanner di PT. Sat Nusapersada Tbk. Nimatul Mamuriyah; Lina Lina
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8559

Abstract

PT Sat Nusapersada Tbk is a company engaged in the electronics industry and assembly. Sony Coin Battery is one of the departments that produce and package batteries which are then sold abroad. New materials or materials have their own barcode contained in each battery pack which needs to be scanned so that there are no errors in the delivery of goods from the store to the production department. So far, the existing database program is a database program with manual input without a barcode scanner. To meet the needs of scanning this new battery model, an excel database program was created with input in the form of a barcode scanner. To design a database store program equipped with a barcode scanner requires three stages. The three stages are data collection of the parts of the program, design of the program display form and coding design according to the function of each part. The designed program consists of three important parts, namely Incoming, Production and Shipment. These three sections are recorded in the excel database according to the battery model being run. The way it works is to scan the barcode then the data that has been typed and the barcode number will automatically enter the database. From the test results of the program, it was found that the program error rate was 4%. However, this program can be implemented to meet existing needs.
Perancangan Backend Sistem Pemilihan KRS (Mata Pelajaran Peminatan) Berbasis Website di SMAK Yos Sudarso Batam Micheal Micheal; Fredian Simanjuntak
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8555

Abstract

This research aims to develop a web-based Study Plan Card (KRS) System for SMAK Yos Sudarso Batam. Currently, the KRS process still utilizes a digital questionnaire in the form of a Google Form, which is less efficient and accurate. Therefore, the author constructs a web-based system using PHP Laravel, employing the Web Development Life Cycle (WDLC) approach. This web-based KRS system enables students to perform the KRS process online, access class schedules, and view the availability and quotas of subjects. Teachers and school administrators can efficiently manage and monitor the KRS process. This development is expected to provide benefits such as time and resource efficiency, data accuracy, ease of access, and an enhanced user experience in arranging schedules and selecting subjects.
Pembuatan Design Halaman Perusahaan pada Ami Florist Surya Tjahyadi; Rio Fernando
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8558

Abstract

Ami Florist, located in Batam City, Riau Islands, is a partner that focuses on selling flower board services, including imported and artificial flowers. Founded in 2016 under the leadership of Johan Sun, Ami Florist faced challenges in attracting customer interest for its flower board services. In his efforts to overcome this problem, Johan felt the need to have a company page that was effective in promoting his services to the wider community. In this community service project, we aim to help Ami Florist in designing and implementing an innovative company page design using 2D design methods and Adobe Photoshop 2020 application tools. With this new page design, we hope to increase public interest and awareness of flower board services offered by these partners, as well as supporting their business development positively.
Upaya Meningkatkan Kemampuan Berhitung Menggunakan Teknik Penguatan Positif Dengan Media Permainan Dakon Imamah, Syafa'atul; Hasanah, Muhimmatul
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mathematics is a very basic science tool. Counting skills are part of mathematics that can develop children's cognitive abilities and logical thinking skills. This program aims to determine the effectiveness of dakon media and positive reinforcement techniques in improving counting skills in subjects. The research method used is quantitative using a single-case experimental design. The conclusion in this study is the use of traditional dakon games and positive reinforcement techniques can improve counting skills in subjects with a gain score of 50.
Pembuatan NIB dan Sertifikasi Halal: Penguatan Strategi Pengembangan UMKM di Desa Duwet dan Desa Watesalit Nuruzzuhrotil 'Ula, Zava; Mutiara, Dwi; Zulfa, Amalina
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8687

Abstract

Legality is very important for a business. This is in line with the new policy issued by the government to have complete and legal permits. The existence of licensing places responsibility on business actors to ensure that the quality of the products produced is maintained responsibly. The legality that will be the output in this service activity is the Business Identification Number (NIB) and Halal Certification. The purpose of this service is so that business actors can understand the importance of business legality and have business legality for small and medium business actors to support their business development, business actors know how to obtain business permits, and business actors have business legality, in this case in the form of NIB and Halal Certification. The method used in this service activity is divided into two stages, namely: 1. Education and survey stage, in this stage the team provides education by explaining to business actors about NIB, the advantages of having NIB and procedures for registering NIB through OSS. Then proceed with a survey to collect data 2. Manufacturing stage, the NIB creation stage is carried out independently by the service implementation team, after the NIB is issued, it is continued with the halal certification registration process. The result of this service activity is that business actors know the importance of business legality and the issuance of Business Identification Numbers (NIB) and halal certification for business actors in Duwet Village and Watesalit Village.
Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
Perancangan Strategi Branding dan Social Media Marketing Pada Toko Crystalnkiss Kesumahati, Erilia; Jecki, Jecki
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Crystalnkiss shop is a Micro, Small and Medium Enterprise (MSME) in Batam City that sells various clothes imported from China and Thailand. Sales from this store continue to decline even though COVID-19 has passed. Digital marketing carried out on social media has not provided satisfactory results. Thus, community service activities were carried out to increase sales by implementing branding strategies and conducting social media marketing. Promotional activities are carried out using social media, marketplaces, and registration of store locations on Google Map. The implementation results show business progress in terms of increasing the number of customers and sales.
Penerapan Promotion Mix pada Bisnis Sate Banyumas Sagulung - Batam Yuswardi, Yuswardi; Ananda, Anggun Dea
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion mix, in a marketing context, is a collection of strategies and tactics used by companies to communicate the value of their products or services to target markets. It plays a central role in business strategy as it allows companies to build brand awareness, attract the attention of potential customers, and motivate purchasing actions. The main components of the promotion mix include advertising, personal selling, sales promotion, public relations, and direct marketing tools. This community service activity was carried out at the Sate Banyumas business to further increase sales and business development.

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