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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 107 Documents
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Strategic Exploration of Training and Development to Enhance Digital Marketing Competence in Human Resource Management Kraugusteeliana, Kraugusteeliana; Suherlan; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.130

Abstract

In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development can serve as an effective strategy to enhance digital marketing competence within the realm of human resource management (HRM). The research methodology employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2013-2023. A qualitative approach is utilized to delve into a profound understanding of the research topic through the analysis of scholarly literature and conceptual studies. The study's findings indicate that, in the pursuit of success in this digital era, a strategic exploration of training and development to enhance digital marketing competence in human resource management (HRM) is a crucial step. The rapid technological transformation has altered the business paradigm, and organizations striving for relevance must ensure that their HRM teams possess a profound understanding of digital marketing.
The Role of ChatGPT in Enhancing the Quality of Human Resource Team Communication: An Innovative Approach in Human Resource Management Sutrisno, Sutrisno; Suherlan; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.131

Abstract

Effective communication stands as one of the key pillars in human resource management (HRM). Good communication among human resource team members can enhance productivity, collaboration, and job satisfaction. This research delves deeper into how ChatGPT can be effectively implemented to improve the quality of communication within HR teams and address potential challenges that may arise in the process. The research methodology involves a qualitative literature review drawing data from Google Scholar spanning from 2006 to 2023. The study results indicate that the utilization of ChatGPT in enhancing the communication quality of HR teams has proven to bring significant benefits across various aspects of human resource management. With its ability to understand and respond to human conversation naturally, ChatGPT opens new opportunities in recruitment, training, performance management, and team collaboration.
Humanizing Digital Marketing: The Role of ChatGPT in Human Resource Management Training Programs Rachman, Andy; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.132

Abstract

Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this technology can be utilized in human resource management training programs. The research method employed is a qualitative literature review using data obtained from Google Scholar spanning from 2016 to 2023. Qualitative approach was chosen to allow for in-depth analysis of relevant literature on the research topic, involving a better understanding of concepts, theories, and findings already existing in the related scholarly literature. The study findings indicate that in rapidly evolving digital marketing, humanization is key to building strong customer relationships. The role of ChatGPT in human resource management training programs is crucial to reinforce humanization in digital marketing strategies. By leveraging ChatGPT, marketing professionals can create more personalized and relevant experiences for their audience, while also opening opportunities to enhance marketing strategy efficiency.
Strategic Significance: Unveiling the Dominant Role of Social Media as a Primary Marketing Tool in Digital Business Strategies Prakosos, Riyan Dwi Yulian; Ukar, Kurweni; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.137

Abstract

The advancement of digital technology has fundamentally altered the way companies operate. Amidst this transformation, social media has emerged as one of the key forces driving change. The aim of this research is to uncover the dominant role of social media as a primary marketing tool in digital business strategies. The methodology of this research is a qualitative literature review drawing data from Google Scholar from 2012 to 2024. The study findings indicate that social media not only enables businesses to directly connect with their audience but also facilitates deep interactions, strengthens brands, provides valuable insights, and fosters beneficial collaborations. With its ability to create emotional connections, build strong brand identities, and optimize consumer experiences, social media has become an inevitable force in the modern marketing landscape.
The Significance of Social Entrepreneurship in Generating Solutions to Social and Economic Challenges Rhena J; Hayadin, Muh Ridwan; Amory, Jeffriansyah Dwi Sahputra
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.154

Abstract

In a global context, we face various complex social and economic challenges such as poverty, income inequality, unemployment, limited access to education and healthcare services, as well as environmental issues like environmental degradation and climate change. This research aims to identify the significance of social entrepreneurship in generating solutions to social and economic challenges. The method used in this research is a qualitative literature review drawing data from Google Scholar for the period 2004-2023. This study will conduct an in-depth analysis of various relevant articles, papers, and scientific publications found through the Google Scholar platform. The results of the study indicate that social entrepreneurship holds significant importance in addressing complex social and economic challenges worldwide. Through innovative, socially and environmentally oriented approaches, social entrepreneurship has proven itself as a force capable of bringing about significant positive impacts. From alleviating poverty to promoting environmental sustainability, the social entrepreneurship movement has inspired meaningful changes in how we think about business and development.
Human Resource Management Strategies to Enhance Information Technology Adoption in MSMEs: A Review from the Organizational Innovation Perspective Siminto
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.155

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in a country's economy. Information technology (IT) can enhance the efficiency and competitiveness of MSMEs. However, many MSMEs still face challenges in adopting this technology. This research aims to examine human resource management (HRM) strategies to enhance IT adoption in MSMEs from an organizational innovation perspective. The research method employed is a literature review with a qualitative approach utilizing descriptive analysis. The steps taken in this research involve rigorous selection of relevant articles published between 2012-2024 on Google Scholar. The study results indicate that effective HRM is key to success in adopting information technology. This involves competency mapping, fostering an organizational culture supportive of innovation, integrating HRM development into technology adoption strategies, visionary leadership, and ongoing evaluation.
Racing with Collaboration: Enhancing Innovation through Leveraging Social Networks and Knowledge Management in Competitive Business Susantinah Wisnujati, Nugrahini
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.156

Abstract

In the era of globalization and increasingly fierce business competition, innovation has become the primary key to a company's success. Companies that continuously generate new innovations possess a significant competitive advantage, enabling them to sustain and thrive in rapidly changing markets. However, the primary challenge for companies today is how to optimize their innovation processes in continually evolving and complex contexts. This research aims to explore the role of social networks and knowledge management in enhancing innovation in competitive business environments, with a focus on the potential for inter-company collaboration. This research method employs a qualitative approach, focusing on literature review and descriptive analysis. Initially, literature search was conducted through Google Scholar with a time frame from 2000 to 2024. The study findings indicate that in the era of globalization and increasingly fierce business competition, the traditional paradigm emphasizing pure competition has shifted. Collaboration and innovation have become the foundation for success and sustainable competitive advantage. Leveraging social networks, knowledge management, and a collaborative-supportive work culture are key to creating an environment that fosters sustainable growth and innovation. The utilization of technology also plays a crucial role in strengthening social networks and facilitating effective knowledge management.
Marketing Innovation Based on Social Media to Drive MSME Growth during Ramadan: A Consumer Perspective Review Damayanti, Dhita Dhora; Wahyudi, Agus; Siregar, Nelia Fariani; Sulaeman, Moh. Muklis
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.157

Abstract

The month of Ramadan often becomes a period where consumer consumption patterns and shopping behaviors undergo significant changes. The development of technology and the widespread penetration of the internet have transformed the marketing landscape, especially during Ramadan. This study aims to provide an analytical review of marketing innovation based on social media to drive MSME growth during Ramadan, examined from the consumer perspective. The research methodology used in this study is a literature review with a qualitative approach and descriptive analysis. This research is based on data obtained from Google Scholar spanning the years 2016-2024. The study results indicate that in the continually evolving digital era, marketing innovation based on social media has become a key driver in expanding reach and enhancing the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly during crucial periods such as Ramadan. The implementation of social media-based marketing strategies has opened new opportunities for MSMEs to directly interact with their potential consumers, increase awareness of the products and services they offer, and build deeper relationships with consumers. Collaboration with influencers, the use of content tailored to Ramadan themes, and understanding consumer perspectives through market research are key factors in marketing success during Ramadan. Furthermore, considering social and religious values in marketing strategies can strengthen brand image and differentiate MSMEs in the increasingly competitive market.
Product Development Strategy Based on Local Wisdom to Strengthen the Identity of SMEs during Ramadan Titin; Safa'atillah, Nurus; Sulaeman, Moh. Muklis; Cahyono, Puguh
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.158

Abstract

Ramadan is a crucial period for SMEs. During this month, consumer demand for Ramadan-specific products significantly increases. The objective of this research is to develop concrete strategies that can assist SMEs in leveraging local wisdom to produce products that reinforce their identity and enhance competitiveness in the market, particularly during Ramadan. This research method involves a literature review with a qualitative approach, focusing on descriptive analysis. Data for this study were extracted from scholarly articles published between 2001 and 2024, accessible through Google Scholar. The study findings indicate that product development strategies based on local wisdom to strengthen the identity of SMEs during Ramadan demonstrate significant value in supporting SME growth and preserving local cultural heritage. By harnessing the uniqueness of Ramadan culture and traditions, SMEs can create products that not only meet market needs but also reinforce local identity. A holistic approach involving deep understanding of cultural values, careful market analysis, cross-sector collaboration, and continuous evaluation are key to the success of this strategy.
The Role of Constructive Conflict Management in Fostering Team Collaboration and Innovation: A Perspective of Transformational Leadership Badriyah, Nurul; Sulaeman, Moh. Muklis; Wibowo, Sandi Nasrudin; Anggapratama, Reza
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.159

Abstract

In rapidly changing business environments, team collaboration has become key to organizational success. Teams that can work effectively together have the potential to create innovative solutions and perform at high levels. The aim of this research is to investigate the relationship between constructive conflict management, team collaboration, and innovation, considering the influence of transformational leadership as a mediating factor. The methodology of this research is a literature review with a qualitative approach, employing descriptive analysis. Data for this study were obtained through searching articles on Google Scholar from 2006 to 2024. The findings of the study indicate that descriptive analysis regarding the role of constructive conflict management in fostering team collaboration and innovation, viewed from the perspective of transformational leadership, highlights the importance of a holistic approach in managing workplace conflicts. Constructive conflict management, involving a deep understanding of differences, identification of conflict sources, and facilitation of open discussions, plays a central role in building a work environment supportive of creativity and innovation. On the other hand, transformational leadership leads to the formation of an organizational culture that promotes individual growth and productive team collaboration.

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