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Abu Muna Almaududi Ausat
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Journal of Contemporary Administration and Management (ADMAN)
Published by PT. Literasi Sains Nusantara
ISSN : 29880394     EISSN : 29883121     DOI : https://doi.org/10.61100/adman
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Contemporary Administration and Management (ADMAN) is a scientific journal that focuses on the publication of articles related to the development of the theory and practice of administration and management in a contemporary context. The journal contains articles that cover a wide range of topics, such as business strategy, human resource management, financial management, marketing management, operations management, environmental management, public policy, and so on. Our journal aims to present innovative thoughts and creative solutions in the field of administration and management. In carrying out this objective, the journal publishes scholarly articles that contain original research results and theory development and follow strict academic standards. Journal of Contemporary Administration and Management (ADMAN) is published periodically every four months and is open to the publication of articles from academics, practitioners, and researchers in the field of administration and management. This journal uses a peer-review system in assessing incoming articles and is accredited by a national accreditation agency. With this journal, it is hoped that it can make a real contribution to the development of administration and management science, both theoretically and practically, and provide useful information for readers who are interested in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 107 Documents
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Effective Social Media Communication Strategies to Expand the Market Reach of MSMEs During Ramadan Season Heryadi, D Yadi; Afiat, Muhammad Nur; Kraugusteeliana, Kraugusteeliana
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.160

Abstract

Ramadan is not only a spiritual time for Muslims but also a significant economic period, especially for MSMEs. During this holy month, consumer demand increases significantly due to preparations for celebrations and social activities. This research aims to examine effective social media communication strategies to expand the market reach of MSMEs during Ramadan season. The methodology employed in this study is a literature review with a qualitative approach and descriptive analysis. Google Scholar is utilized as the primary data source, covering the years 2014 to 2023. The study findings indicate that in designing effective social media communication strategies to expand the market reach of MSMEs during Ramadan season, several crucial steps should be implemented. These include carefully identifying the target audience to ensure the created content is relevant and engaging to them. Subsequently, focus on producing quality content that aligns with the Ramadan theme, including the use of relevant hashtags to enhance visibility. By implementing these steps, it is expected that MSMEs can achieve greater success in expanding their market reach during Ramadan.
Innovative Empowerment Strategies: Building a Creative Environment for Young Professionals in the Small Business Sector Rahindra, Hendy Arsyad; Wisnujati, Nugrahini Susantinah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.161

Abstract

Small businesses play a crucial role in the economy, particularly in creating jobs, diversifying the economy, and supporting local economic growth. However, young professionals engaged in small businesses often face challenges in reaching their full potential due to various factors. This research aims to develop innovative empowerment strategies that can assist young professionals in the small business sector in overcoming challenges and enhancing their abilities to generate and implement innovative ideas. The research method employed is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis is utilized to outline and interpret findings from articles obtained from Google Scholar within the timeframe of 2001-2023. The study results indicate that innovative empowerment plays a key role in developing young professionals in the small business sector. Through descriptive analysis, various strategies have been identified to help build a creative environment for young professionals. From continuous education and training to collaboration with external parties, each step plays a crucial role in fostering a strong and sustainable culture of innovation. By implementing these strategies, organizations can ensure they remain relevant and competitive amidst continuous changes in the business world.
Consumer Behavior Analysis of MSME Products through Social Media Interaction during Eid al-Fitr Celebration Purnomo, Yudiyanto Joko
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.164

Abstract

Eid al-Fitr celebration is a significant moment in the culture and tradition of Muslim society, where the consumption of goods and services increases significantly. During this period, consumers tend to be more open to purchasing products related to the celebration's needs, such as clothing, food, and home decorations. This research aims to delve deeper into how consumer behavior towards MSME products during Eid al-Fitr celebration is influenced by social media interaction. The research method employed is a literature review with a qualitative approach utilizing descriptive analysis. Data used were gathered from academic sources indexed in Google Scholar, spanning from 2015 to 2024. The study's results indicate that in the current digital era, social media interaction plays a crucial role in influencing consumer behavior, especially during Eid al-Fitr celebration. MSMEs have significant opportunities to leverage social media to enhance product visibility and influence consumer purchasing decisions. Consumer behavior analysis suggests that factors such as content type, posting frequency, user interaction, and visual content quality greatly affect consumer interest. Moreover, brand trust and credibility also play a key role in influencing consumer behavior. Interaction between consumers and brands through comments, testimonials, or product reviews also has a significant impact on purchasing decisions. External factors such as market trends, economic conditions, and government policies also influence consumer behavior, necessitating MSMEs to have flexibility in adapting their marketing strategies.
The Role of Value-Based Leadership in Shaping an Organizational Culture that Supports Sustainable Change Purnomo, Yudiyanto Joko; Siminto; Ausat, Abu Muna Almaududi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.165

Abstract

In an ever-changing business environment, organizations must be able to adapt to remain relevant. Change is no longer a one-time occurrence but a constant that needs to be managed effectively. This research aims to analyze the role of value-based leadership in shaping an organizational culture that supports sustainable change. The research method employed is a literature review with a qualitative approach using descriptive analysis. Data for this research were gathered from Google Scholar within the timeframe of 2004-2024. The findings indicate that leaders with a value-based approach play a crucial role in shaping an organizational culture that supports sustainable change. They are responsible for communicating and reinforcing core values, developing a focused vision, building trust and team member engagement, as well as promoting continuous learning. Additionally, they must be adept at managing conflicts, considering sustainability aspects in resource management, and confronting uncertainty with flexibility and adaptability. Value-based leaders also need to ensure that proposed changes align with the interests of all organizational stakeholders.
Building Values-Based Leadership in the Context of Knowledge Management and Information Technology to Support Sustainable Change in Organizational Culture Prasetya, Yanto Budi; Az Zaakiyyah, Hizbul Khootimah; Suherlan
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.166

Abstract

With the continuously evolving business paradigm shifts, organizations need to have the capability to effectively manage knowledge and information technology to understand and respond to environmental changes quickly and accurately. The aim of this research is to formulate recommendations for leaders and managers in building values-based leadership that supports sustainable change in organizational culture, taking into account the aspects of knowledge management and information technology. This research method is a literature review with a qualitative approach that will utilize descriptive analysis. Data is gathered through searches on Google Scholar within the range of 2006-2023. The study's findings indicate that in the era of knowledge and information technology, values-based leadership has become a primary key in shaping sustainable and adaptive organizational culture. Leadership based on moral and ethical values not only sees technology as a tool for enhancing efficiency and innovation but also prioritizes collaboration, diversity, and inclusion in building a strong organizational culture.
Organizational Transformation Through Business Innovation and Disruptive Technology: Value-Based Leadership in Shaping a Dynamic and Adaptive Organizational Culture Saranani, Fajar; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.167

Abstract

In an era of globalization and rapid technological advancement, changes in the business landscape are becoming increasingly fast-paced and unpredictable. Companies must be able to adapt quickly to remain competitive and thrive. The aim of this research is focused on how companies can integrate business innovation and disruptive technology, as well as how value-based leadership can shape a dynamic and adaptive organizational culture to tackle the challenges of transformation in the ever-changing business landscape. This research method is a literature review with a qualitative approach, focusing on descriptive analysis. The data used in this study are from scholarly articles found through Google Scholar, with a publication range from 2001 to 2023. The study findings indicate that in the dynamic and fast-paced modern era, organizational transformation is key to maintaining relevance and competitiveness. This transformation involves the adoption of business innovation, the implementation of disruptive technology, and the development of value-based leadership. By combining these three aspects, an organization can create a dynamic and adaptive environment, where change is seen as an opportunity for growth.
Understanding Consumer Transformation: Dynamics of Innovation and Creativity in SMEs during the Social Media Era at Eid al-Fitr Sutrisno, Sutrisno; Suherlan; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.168

Abstract

Modern consumers tend to be more digitally connected and have broader access to product information through social media platforms. This has transformed the way consumers search for, choose, and interact with brands and products, significantly influencing consumer purchasing patterns and preferences. This study aims to understand consumer transformation in the dynamics of innovation and creativity in SMEs during the social media era at Eid al-Fitr. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis will be used to analyze data taken from 36 articles published between 2013 and 2024 through Google Scholar. The study results show that in facing changes in consumer dynamics influenced by technological innovation and the dominance of social media, especially during the Eid al-Fitr momentum, it is important for SMEs (Micro, Small, and Medium Enterprises) to understand these changes deeply. Consumer transformation is no longer just happening at the level of economic transactions but also involves behavior patterns, preferences, and socially connected interactions increasingly in the digital realm. SMEs need to develop creative and unique marketing strategies, strengthen their presence on digital platforms, leverage technological innovation to expand market reach, pay attention to digital payment integration, and collaborate with fellow SMEs.
Infrastructure Governance and Economic Dynamics: Enhancing National Competitiveness from a Macroeconomic Perspective Rokhadi; Setyawati, Heri Tugas; Novida, Diah Rachmawatie; Hariyanti; Mariyani, Dede
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.173

Abstract

Good infrastructure quality can be one of the key factors in enhancing Indonesia's economic competitiveness. With adequate infrastructure, companies can access markets more efficiently, reduce logistical costs, and increase productivity, all of which will enhance Indonesia's competitive advantage in the global market. This research aims to analyze infrastructure governance and social dynamics in enhancing national competitiveness from a macroeconomic perspective. The research method employed is a literature review with a qualitative approach and descriptive analysis. Data for this research were drawn from reliable academic sources, particularly from Google Scholar, covering the period from 2013 to 2023. The study results indicate that good infrastructure plays a crucial role in maintaining Indonesia's economic sustainability and enhancing national competitiveness. Smooth distribution of goods and services, new investment opportunities, economic inclusivity, and the development of specific sectors serve as tangible evidence of how adequate infrastructure can accelerate economic growth and societal well-being. However, significant challenges such as the need for substantial investment, effective risk management, and adaptability to global economic dynamics need to be carefully addressed to ensure the optimal realization of infrastructure benefits.
ChatGPT Utilization Strategy in Story-Based Marketing: Enhancing Consumer Engagement through Interactive Narratives Sukistanto
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.175

Abstract

Story-based marketing has become an increasingly popular approach in modern marketing strategies. AI technology, such as ChatGPT, has enabled more personalized interaction between brands and consumers. This research aims to examine the strategy of using ChatGPT in story-based marketing to enhance consumer engagement through interactive narratives. The research method employed is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis will be utilized to present and interpret data from 28 articles selected from Google Scholar between 2008-2023. The study's findings indicate that the use of interactive narratives supported by technology like ChatGPT offers significant opportunities for marketers to deepen consumer engagement and create more personalized experiences in marketing. Through dynamic and adaptive interaction, ChatGPT enables marketers to craft compelling and individually relevant stories, as well as opens doors for collaboration between brands and consumers. However, challenges such as the risk of losing control over brand messages and the need for ethical compliance and privacy regulation must be carefully addressed.
Economic Analysis of Fisher Households: Income, Expenditure and Economic Sustainability in the Coastal Area of Karanrang Island, Pangkajene and Kepulauan Regency Mustari; Alwi, M. Rasdul; Nurdiana; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.176

Abstract

This study aims to analyze the economy of fisher households both from income, expenditure and economic sustainability in the coastal area of Karanrang Island, Pangkajene dan Kepulauan Regency. This research used a survey method with a quantitative descriptive approach to answer the first and second problem formulations, and a qualitative approach to answer the third problem formulation. This study took 28 samples of fishermen household actors in the Karanrang Island Coastal Area from 73 households in the population with an error rate of 10% using simple random sampling. The data collection techniques used were observation, interview and documentation. The results showed that the total income of fishermen households in the coastal area of Karanrang Island, Pangkajene dan Kepulauan Regency amounted to IDR 4,576,680 / month with the contribution of fishermen's income by 56% affecting income, for fishermen's household expenditure on average spent IDR 3,895,179 / month for food expenditure with a proportion of expenditure of 72% and the economic sustainability of fishermen households analyzed from the concept of blue economy can be said to continue in economic and social aspects but there needs to be special attention to ecological / environmental aspects. It is expected that the economic actors of fisher households can maximize their income either from the fisheries sector or from non-fishermen. It is expected that fishermen can manage and utilize fishery resources wisely and responsibly. It is expected for the government to pay more attention to the people in the Coastal Zone. Then, for researchers to be able to develop this research and be able to be continued by other researchers to conduct more in-depth research on income, expenses and economic sustainability in the Coastal Zone. This research supports and strengthens the findings of previous studies. The results provide an overview of the economic situation of household actors in terms of income, expenditure and economic sustainability in the region.

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