cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri.adi24@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 384 Documents
 35   36   37   38   39 
Glass Ceiling dan Career Advancement Perempuan di Industri Manufaktur Indonesia: Peran Mediasi Psychological Safety Erwin Syaban Ardi Wibowo; Rahmad Dianta Purba
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2772

Abstract

Employing a quantitative explanatory design, this study investigates the impact of the Glass Ceiling on women's Career Advancement within the manufacturing sectors of Batam and Pemalang, while evaluating Psychological Safety as a potential mediator. Participants were selected via purposive sampling, targeting female workers with at least one year of tenure in roles that offer growth prospects. Data gathered through a five-point Likert scale questionnaire were processed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The empirical analysis reveals that while the Glass Ceiling significantly hinders Career Advancement, its influence on Psychological Safety is negligible. Conversely, Psychological Safety exerts a strong positive influence on Career Advancement, yet it fails to function as a mediating bridge between the Glass Ceiling and career growth. These results underscore that systemic obstacles linked to the Glass Ceiling persist as the primary impediment to female career progression. Consequently, although cultivating a psychologically secure workplace is beneficial for professional development, mitigating structural inequality remains imperative for promoting gender equity in organizational advancement.
Pengaruh Transformasi Digital dan Keterlibatan Pegawai terhadap Kinerja Pegawai di Dinas Kependudukan dan Pencatatan Sipil Kota Palembang Karmedi Santoso; Heriyanto Heriyanto; Efan Elpanso; Andrian Noviardy
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2790

Abstract

This study aims to analyze the effect of Digital Transformation and Employee Engagement on Employee Performance at the Population and Civil Registration Office of Palembang City. This study employed a quantitative method with an associative approach. The population consisted of 75 civil servants (PNS) who use digital systems in their work, with a sample of 60 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 27. The results showed that Digital Transformation had a positive and significant effect on Employee Performance (t-count 3.826 > t-table 2.002; sig. 0.000), while Employee Engagement also had a positive and significant effect on Employee Performance (t-count 5.041 > t-table 2.002; sig. 0.000). Simultaneously, Digital Transformation and Employee Engagement had a positive and significant effect on Employee Performance (F-count 102.563 > F-table 3.16; sig. 0.000), with a contribution of 78.3% (R Square = 0.783). These findings indicate that better implementation of digital transformation and higher employee engagement contribute to improved employee performance at the Population and Civil Registration Office of Palembang City.
Kinerja Karyawan pada Industri Manufaktur: Meneliti Peran Budaya Organisasi, Komitmen Organisasi dan Work Life Balance Imelya Putri Rahayu; Heni Susilowati
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2793

Abstract

Amidst increasingly dynamic digital transformation, the optimization of human resources is essential for the sustainability of organizational performance. This study aims to analyze the effect of Organizational Culture, Organizational Commitment, and Work-Life Balance on Employee Performance in the manufacturing industry of PT SCI. A quantitative approach was employed utilizing a non-random sampling technique involving 100 respondents, with the sample size determined based on the Rao Purba formula. Instrument testing, classical assumption diagnostics, and multiple linear regression modeling were incorporated into the data analysis procedures. The results indicate that, partially and simultaneously, Organizational Culture, Organizational Commitment, and Work-Life Balance have a significant effect on Employee Performance. The R-squared value of 0.951 indicates that 95,1% of the performance variation can be explained by these three variables. Organizational Commitment was identified as the most dominant predictor influencing subordinates work productivity. The implications of this study suggest that the management of PT SCI should continuously maintain the strengthening of organizational commitment as the primary driver of performance, while simultaneously preserving a conducive work culture and life-balance policies to align with the operational needs of employees.
Pengaruh Ukuran Perusahaan dan Manajemen Laba terhadap Agresivitas Pajak dengan Moderasi Komisaris Independen Tommy Gunawan; Neneng Tita Amalya
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2803

Abstract

This study aims to analyze the effect of firm size and earnings management on tax aggressiveness, with independent commissioners serving as a moderating variable in energy sector companies listed on the Indonesia Stock Exchange during the 2021-2025 period. This study employs a quantitative approach using secondary data obtained from companies’ annual financial reports. The sample was selected using a purposive sampling technique, resulting in 33 companies with a total of 165 observations. Tax aggressiveness is measured using the Effective Tax Rate (ETR), firm size is measured using the natural logarithm of total assets, earnings management is measured using working capital accruals divided by period sales, while independent commissioners are measured based on the proportion of independent commissioners to the total board of commissioners. Data analysis was conducted using panel data regression with the Fixed Effect Model (FEM) approach, while hypothesis testing was performed using t-tests and F-tests. The results indicate that firm size has a positive effect on tax aggressiveness, whereas earnings management has no partial effect on tax aggressiveness. Independent commissioners do not moderate the effect of firm size or earnings management on tax aggressiveness. Simultaneously, firm size, earnings management, and independent commissioners have a positive effect on tax aggressiveness. These findings indicate that firm characteristics and corporate governance mechanisms should be considered in understanding tax aggressiveness practices in energy sector companies
From Scrolling To Shopping : Studi Fenomenologi Pengalaman Pembelian Impulsif Gen Z Kota Denpasar di Tiktok Shop Ivan Lie Hansen; I Gusti Ayu Tirtayani
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2812

Abstract

The growth of Mobile Short Video Applications (MSAs) such as TikTok Shop has transformed social media into a transactional platform that integrates entertainment and commerce simultaneously (shoppertainment), a condition that drives high impulse buying behavior among Gen Z. Prior studies have predominantly relied on quantitative approaches, thereby overlooking the microscopic psychological dynamics and subjective meanings behind post-purchase rationalization and long-term perceptions of the platform. This study aims to explore and understand in depth how Gen Z in Denpasar City construct meaning from their impulse buying experiences on TikTok Shop, using a qualitative phenomenological approach examined through Dual Process Theory, the Stimulus-Organism-Response (S-O-R) Model, Impulse Buying Theory, Flow Theory, and Cognitive Dissonance Theory. Data were collected through semi-structured in-depth interviews with five active Gen Z TikTok Shop users in Denpasar (purposive sampling), along with one academic informant for triangulation, and analyzed using NVivo-assisted thematic analysis. The findings show that impulse buying arises situationally when consumers are passive and fatigued, shaped by repeated exposure to content on the For You Page without conscious cognitive evaluation. Post-purchase, consumers rationalize their decisions through varied patterns, forming a multidimensional and ambivalent relationship with TikTok Shop across functional, emotional, and symbolic dimensions. This study extends the S-O-R framework through a constructivist paradigm and offers insight for industry practitioners and Gen Z consumers to enhance self-awareness against algorithmic temptation in digital spaces.
Peran Kepuasan Pelanggan dalam Memediasi Pengaruh Kualitas Pelayanan, Digital Marketing, dan Customer Experience terhadap Loyalitas Pelanggan pada Labdha Event Kadek Putra Mahendra; Luh Putu Mahyuni
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2814

Abstract

The event organizer industry in Bali has grown rapidly, and this growth has intensified competition among service providers who must safeguard long-term relationships with their customers. Labdha Event, one of the players in this industry, needs empirical evidence on how service quality, digital marketing, and customer experience shape customer loyalty, and on whether customer satisfaction functions as the bridge that connects them. This study examined ten hypothesised relationships among these five constructs using data from 125 customers of Labdha Event, selected through purposive sampling on the criterion that each respondent had used the company's service at least once. Data were analysed with Partial Least Squares Structural Equation Modelling in SmartPLS 3.2.9. The measurement model confirmed that every indicator met the required thresholds for outer loading, discriminant validity, and reliability. The structural model showed that digital marketing and customer experience each had a positive and significant direct effect on customer loyalty, while service quality did not. Service quality and customer experience significantly increased customer satisfaction, whereas digital marketing did not. Customer satisfaction itself did not significantly affect customer loyalty and failed to mediate the effect of any of the three exogenous variables on loyalty. These findings suggest that at Labdha Event, customer loyalty is built more directly through effective digital communication and memorable service experiences than through a satisfaction pathway, offering a more nuanced picture of how the mediating role of satisfaction operates in project-based service industries such as event organizing.
Pengaruh Profitabilitas Usahatani, Kompetensi Manajerial, dan Dukungan Kelembagaan terhadap Produktivitas Beras Dimoderasi Akses Teknologi Informasi di Kota Tanjung Balai Prianda Pebri; Taufiq Hidayah; Rahmawani Rahmawani
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2827

Abstract

This study examines the effects of farm profitability, managerial competence, and institutional support on rice productivity and tests the moderating role of information technology access among rice farmers in Tanjung Balai City, Indonesia. The study integrates qualitative and quantitative evidence. Qualitative data from interviews, observations, and documentation were analyzed with NVivo 12, while quantitative data were collected from 103 rice farmers selected through purposive sampling and analyzed using PLS-SEM in SmartPLS 4.0. Farm profitability (β = 0.246; p = 0.017), managerial competence (β = 0.407; p = 0.001), and institutional support (β = 0.187; p = 0.030) positively and significantly affect rice productivity. Information technology access has no significant direct effect (β = 0.151; p = 0.263). It significantly moderates the institutional support-productivity relationship in a negative direction (β = -0.233; p = 0.006), but does not moderate the effects of farm profitability or managerial competence. The model explains 78.4% of the variance in rice productivity. These findings show that digital access creates value when aligned with institutional services and farmers' managerial capacity rather than treated as a stand-alone productivity intervention.
The Influence of the Availability of English Book Collections on Learning Motivation and Reading Interest Among Students of the Fixed-Wing Aviation Study Program at the Indonesian Aviation Academy Banyuwangi Ilham Kurniawan; Dimas Hari Cahyo; Dede Ardian; Safitri Era Globalisasi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 2 (2026): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i2.2856

Abstract

English-language aviation references are essential for cadet pilots because flight manuals, operational procedures, and international communication standards are predominantly presented in English. This study examines the effect of the availability of English book collections on learning motivation and reading interest among Fixed-Wing Pilot Study Program students at the Indonesian Aviation Academy of Banyuwangi. A quantitative correlational design was applied to 48 complete responses collected through a 35-item, four-point Likert questionnaire, observation, and documentation. The instrument measured collection availability, learning motivation, and reading interest. Item-total correlations exceeded the critical value of 0.284, while Cronbach's alpha coefficients were 0.985, 0.968, and 0.972. Simple linear regression on the composite outcome produced Y = 2.513 + 1.283X, with a standardized coefficient of 0.963, t = 24.221, and p < 0.001. The correlation of 0.963 indicates a very strong positive association; its squared value suggests that approximately 92.7% of the variance in the composite outcome is associated with perceived collection availability. The findings indicate that relevant, current, complete, and accessible English collections can serve as an academic stimulus in a vocational aviation context. Collection renewal, digital access, and curriculum-integrated reading assignments are recommended, while separate models for motivation and reading interest should be tested in future research.
Who Manages Customer Relationships When AI Decides? A Systematic Review of Agentic AI and B2A2C Relationships Albiansyah Albiansyah; Lies Hendrawan Krisnawati; Djumarno Djumarno
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2871

Abstract

The rapid emergence of agentic artificial intelligence (Agentic AI) has changed customer relationship management because autonomous agents are able to seek information, provide recommendations, negotiate, and make decisions on behalf of companies and consumers. However, research on Agentic AI, relational marketing, and Business-to-Agent-to-Customer (B2A2C) relationships is still spread across various disciplines and has not been systematically integrated from the perspective of marketing management. This study aims to analyze the development of Agentic AI and B2A2C relationships and explain changes in customer relationship management due to AI-based decision-making. This study uses Relationship Marketing Theory, Agency Theory, and customer relationship management as the basis of the analysis. The study applied a Systematic Literature Review (SLR) to the Scopus-indexed literature for the period 2010–2026. The PRISMA process began with 261,304 documents; 27 final articles were analyzed. The results of the study show a shift in marketing relationships from human-centered interactions to AI-mediated relationships through trust, delegation, autonomy, accountability, personalization, and relationship quality. The novelty of the research lies in the B2A2C Relationship Architecture as a conceptual framework for customer relationship management in the era of autonomous AI. This framework enriches the marketing management literature and provides a research agenda for organizations and academics.
Pemanfaatan Digital Marketing dalam Meningkatkan Layanan Jasa Melalui Aplikasi Pospay pada PT Pos Indonesia (PERSERO) Kantor Cabang Utama (KCU) Manado Andika Alfari; Arief Perdana Kumaat; Nisba Silvana
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2872

Abstract

This study aims to analyze the utilization of digital marketing via the Pospay application to enhance service delivery at PT Pos Indonesia (Persero) Manado Main Branch Office (KCU). Specifically, the study seeks to identify the digital marketing strategies implemented through the Pospay application, analyze their implementation in supporting service quality, and examine internal perceptions regarding the effectiveness of digital marketing in improving customer service. A qualitative approach utilizing a case study method was employed. The study involved six informants, comprising both employees and customers of PT Pos Indonesia (Persero) Manado KCU. Data were collected through in-depth interviews, field observations, and document analysis. Data validity was ensured through source and method triangulation. Subsequently, the data were analyzed using the interactive analysis model proposed by Miles, Huberman, and Saldana (2014), which encompasses data condensation, data display, and conclusion drawing/verification. The study aims to identify how digital marketing via Pospay supports service delivery, analyze the effectiveness of strategies in improving information dissemination and service quality, and identify obstacles encountered during implementation. The findings are expected to provide insights into the use of digital marketing via Pospay, serving as a basis for recommendations to PT Pos Indonesia (Persero) Manado KCU on optimizing digital marketing strategies to enhance service quality and customer satisfaction.

Page 37 of 39 | Total Record : 384

 35   36   37   38   39 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 2 (2026): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 1 (2026): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 4 (2025): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Juli : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 2 (2025): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): Juli : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): Juli: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 2 (2023): April : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 1 (2023): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis More Issue