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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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LOCAL COSMETICS MARKETING STRATEGY BASED ON DIGITIZATION TO BOOST SALES Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In today's digital age, local cosmetics marketing strategies face challenges as well as opportunities. The research aims to develop digitization-based marketing strategies to increase sales of local cosmetic products. This research uses a qualitative approach to the study of literature. The findings show that digital marketing, through the use of social media, search engine optimization (SEO), and content marketing, plays a major role in increasing brand awareness and product sales. Other strategies such as influencer marketing, email campaigns, and affiliate marketing also proved effective in attracting and retaining consumers. Furthermore, personalization and unique customer experiences are key to creating added value for local cosmetic products in a competitive market. The research concluded that integrating comprehensive digital marketing strategies, coupled with an in-depth understanding of consumer preferences and market trends, can significantly boost sales of local cosmetic products.
ECONOMIC INEQUALITY IN BORDER AREAS Lina Affifatusholihah; Iwan Ridwan Paturochman; Iis Surgawati; Fuadah Johari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The border areas of a country have strategic value to support national economic growth. This border region can serve as a point of entry for commerce and economic endeavors with adjacent nations. This has an impact on economic growth in border areas. Economic inequality is a condition where there are significant differences in the distribution of income, wealth and economic opportunities in society. Economic inequality can be the root of many social and economic problems, including poverty, unemployment, and social instability. One of the main causes of economic inequality is injustice in economic opportunities. The method used in this article is to use a literature study which contains theories related to the problem being studied. This research discusses the factors that cause economic inequality in border areas, the impact of economic inequality on people in border areas, and strategies for reducing economic inequality in border areas.
BORDER AREA ECONOMIC DEVELOPMENT STRATEGY: A SUSTAINABLE APPROACH Indah Sulistiani; Soni Suardi; Syarifuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Border regions are currently entering a new paradigm of regional development. As a region that emerged as a result of globalization and policy decentralization, there has been a shift in the security paradigm towards prosperity. Characteristics that are different from other regions (immobility of production factors, transaction costs and delays, different economic systems, institutional issues, zoning and the role of the informal sector) encourage the economic function of the region on the internal and external side. The economic perspective in border areas tends to improve along with this paradigm change. Facing the challenges of economic development involves identifying the main problems that affect economic growth and progress, as well as formulating appropriate strategies and policies to overcome these problems. This involves cooperation between government, the private sector, civil society, and international institutions to achieve sustainable economic development. The economic development strategy for border areas is related to efforts to stimulate economic growth. This strategy supports existing policies and includes planning strategies in the medium and long term. These strategies include: encouraging conducive and operational regulations in the field of economic development in border areas, compiling a road map for effective and operational spatial planning, improvising infrastructure development that is responsive to needs (hard & soft infrastructure), increasing the role of leading sectors and encouraging sectors others in growth, increasing attention to the sustainability of development and development of Human Resources, facilitating internal and external trade.
TAX AND SOCIETY RESPONSIBILITIES: PURPOSE A TAX RETURN PROGRAM TO COMBINATE THE CHAIN Andi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The study explores the impact of tax cuts designed to support vulnerable communities as an attempt to empower and improve social well-being. With a focus on tax cutting policies as a tool to reduce socio-economic inequalities, the study identifies how tax reductions can contribute to improving the economic conditions of individuals and families in vulnerable groups, as well as their impact on the economy as a whole. Through analysis of literature and empirical survey data, the study found that tax cuts programmes have significant potential in increasing purchasing power, stimulating small investments, and reducing poverty and economic inequality. However, the effectiveness of the program depends heavily on proper design, implementation, and monitoring to avoid abuse and ensure that benefits are directed to those who really need it. The study also highlights the importance of considering the fiscal impact of tax cuts and the need to integrate them into broader economic and social development strategies. The findings from this study provide insight into how tax policies can be used to empower people and make recommendations for more responsive and inclusive tax policy formulation in the future.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS IN INDUSTRY Ananta Budhi Danurdara; Dwi Apriyanti Kumalasari; Zeni Zainal Muis
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

A digital marketing strategy is a series of plans to build a business presence in the digital world or the internet through various digital channels. Developing a digital marketing plan aims to raise brand awareness and draw in new clients for the company. A strong digital marketing strategy will help businesses to achieve specific digital goals through properly chosen media. Increasing brand awareness is a worthwhile investment for businesses. By expanding brand knowledge and awareness, businesses can gain a competitive advantage, expand market reach, build customer loyalty, and achieve sustainable growth. The method used in this article is a literature review. This research discusses the description and types of digital marketing, analysis of how digital marketing strategies influence brand awareness, implementation of digital marketing strategies in certain industries, and the effectiveness of digital marketing strategies in increasing brand awareness.
SELECTION OF SUPERIOR EMPLOYEES USING THE PROFILE MATCHING APPROACH IN THE SALES DECISION SUPPORT SYSTEM AT AKUL CATERING Rima Tamara Aldisa; Mohammad Aldinugroho Abdullah; Puspa Ayu Sholeha
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Identifying and recruiting superior employees is a good challenge for every organization, including catering businesses where service quality directly influences customer satisfaction and business success. This research aims to develop a Decision Support System (DSS) using the Profile Matching approach to facilitate the selection of superior employees at Akul Catering. The Profile Matching method is used to assess the suitability between the candidate's competency profile and the competency profile required by the position to be filled. This research designs and implements an algorithm to measure the level of such matches, enabling more objective and efficient decision making. Data was collected through observation, interviews and questionnaires to determine the criteria and sub-criteria that are relevant to the positions available at Akul catering. The results of this research show that the developed system can effectively speed up the selection process by filtering out candidates who do not meet the minimum criteria and identifying candidates with the best profile match. It is hoped that this system can be integrated into the recruitment process at Catering Akul well to improve employee quality and overall improve catering performance.
INFORMATION SYSTEM FOR SALES OF HIJABS AT ANAK KULIAHAN SHOPS USING THE RAPID APPLICATION DEVELOPMENT METHOD Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This research aims to design and implement a sales information system for hijabs at Anak Kuliahan Shop using the Rapid Application Development (RAD) method. RAD was chosen for its capabilities in rapid software development, allowing continuous iteration and modification based on user feedback. This study adopted a qualitative and quantitative approach, starting with needs analysis through interviews with shop owners and customer surveys to identify desired features and functions in the system. Next, a system prototype is developed and tested over several cycles, with adjustments made based on evaluations from early users. The research results show that the implementation of a RAD based sales information system at the Anak Kuliahan Store has succeeded in increasing operational efficiency, speeding up the sales transaction process, and providing accurate sales analytics for strategic decision making. This system also increases customer satisfaction through a more convenient shopping experience and personalized service. In addition, the system supports more effective inventory management, enabling Toko Anak Kuliahan to respond quickly to market demand and hijab fashion trends. This research concludes that the RAD method is an effective approach in developing sales information systems for small retail businesses such as Toko Anak Kuliahan. The use of RAD facilitates the development of systems that are responsive to business needs and customer preferences.
FINANCIAL STRATEGIES TO INCREASE BUSINESS SUSTAINABILITY Adi Mursalin; Naiyun Untung Utama; Antoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

A good business financial strategy is one of the main keys to developing a business to be bigger and more sustainable. A successful business not only depends on quality products or services, but also requires efficient and strategic financial management. When business finances are well managed, companies can allocate funds wisely, avoid excessive debt, increase liquidity, and make sound business decisions. By implementing appropriate financial management strategies, businesses can improve their performance, maintain financial stability, and ensure long-term sustainability. That's why understanding and applying these principles is so important to business success. The method used in this article is a literature review. Literature studies can be obtained from various sources, including journals, books, the internet and libraries. This research discusses the definition of business sustainability, the role of financial strategy in business sustainability, and the success of financial strategy in increasing business sustainability.
SUSTAINABLE IMPLEMENTATION OF PUBLIC RESOURCES IN SUPPORT OF ECONOMIC AND SOCIAL RECONSTRUCTION Hiskia C.M Sapioper
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
Publisher : Adisam Publisher

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Abstract

Sustainable economic and social development in line with general well-being depends heavily on the effective and efficient management of public finances. The study aims to investigate how careful management of public financial resources can help drive social and economic progress in various sectors. The research uses a literary research approach, in which information is collected from a variety of existing sources, including scientific journals, government reports, publications of international organizations, and other academic literature relevant to public finance management topics. The results of this study show that proper public finance management, which includes transparency, accountability, optimization of state receipts, efficient spending management, a performance-based budgeting approach, careful debt management, and active participation of various stakeholders, have a significant impact in supporting long-term development goals.
CONSIDERING CORPORATE LIQUIDITY MANAGEMENT IN THE CONTEXT OF THE WORLD ECONOMY FAILING Rosid, Abdul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Amid rising global economic uncertainty, corporate liquidity management is emerging as an urgent arena for academic and practical investigation. This study explores how liquidity management systems, as the frontline in mitigating financial pressures, are adjusted by companies to navigate real and potential economic fluctuations. Through the lens of financial analysis and risk management theory, this study can present a comprehensive design that details the adaptive and reactive strategies applied by companies in response to global market dynamics. The research method is literary study. The results of this study show that in the face of uncertainty, companies that manage their liquidity successfully adopt a holistic approach that not only defensively keeps cash sufficient to meet short-term obligations, but also proactively seizes opportunities and risks within the broader risk management framework. This research contributes to existing literature by providing contemporary insights into liquidity management practices, while offering valuable insights to stakeholders in the financial sector on how navigation of liquidity competence can be used as a strategic tool in responding to market instability. Thus, we reinforce the understanding that effective liquidity management is key to corporate sustainability in changing economic conditions.

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